Compare the Top Ad Server Software in the USA as of December 2025

What is Ad Server Software in the USA?

Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers. Compare and read user reviews of the best Ad Server software in the USA currently available using the table below. This list is updated regularly.

  • 1
    mediasmart

    mediasmart

    mediasmart mobile (now part of Affle group)

    mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs.
    Starting Price: mediasmart.io/pricing-plans
  • 2
    AdSpeed AdServer
    AdSpeed Ad Server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue. AdSpeed is an independent ad server and ad manager. You enter ads from your advertisers with targeting criteria into our system. We serve ads, track and report real-time statistics about ad impressions, clicks, revenue, and conversions. You manage your ad inventory through our user-friendly interface. AdSpeed AdServer offers comprehensive ad serving products for publishers, advertisers, agencies and ad networks. If you're looking to scale your advertising strategy from one website to a network of multiple publishers, AdSpeed ad server for ad networks can help you start your own ad network of publishers and advertisers. AdSpeed helps you track and audit all incoming ad traffic independently and make sure your ad spending is monitored and optimized for the highest return.
    Starting Price: $7.96 per month
  • 3
    Epom

    Epom

    Epom

    Epom is a Ukrainian software company specializing in ad tech solutions tailored to every business. Epom’s main products are Epom Ad Server for direct advertising, Epom Market and Epom White Label DSP for programmatic. Epom Market is a zero-waste performance advertising platform designed for affiliates, agencies, and ambitious brands. It empowers marketers to launch high-impact campaigns with brand-safe, verified traffic, advanced optimization tools, and dedicated personal support — all from one platform. Epom White Label DSP ensures simple, data-driven, customizable and cost-effective media buying in the programmatic realm, regardless of the business model. Epom Ad Server is a platform to help publishers and advertisers of all niches and sizes to host & serve ads, optimize their ad placements, and make the most of their directadvertising.
    Starting Price: $250 per month
  • 4
    AdButler

    AdButler

    Sparklit Networks

    AdButler is a developer-ready ad server and retail media platform for web, apps, video/CTV, DOOH, and email newsletters. Launch direct-sold and retail media programs fast with a brandable self-serve portal, order/line-item workflows, precise targeting and pacing, and real-time reporting. Our global edge network delivers low-latency ads, and privacy is built-in (GDPR/CCPA). APIs, SDKs, webhooks, and server-to-server (S2S) options make integration straightforward, whether you’re a publisher, retailer, marketplace, or SaaS platform. VAST/VPAID video is supported; email is first-class. Backed by 25+ years in ad tech and trusted by 10,000+ customers. Pricing starts at $179/month for 1M requests. Start a free trial or book a demo.
    Starting Price: Starts at $179/month
  • 5
    EXADS

    EXADS

    EXADS

    EXADS is a powerful white label ad server that is used and trusted by ad networks, publishers and advertisers and can be customized to meet all your requirements. Whether it is for desktop, mobile or tablet, our extensive range of high-performing ad formats has you covered. You will have access to the full suite of features from the Get-go! EXADS offers Full Management & Statistics API, Real-time Analytics & Customisable Dashboards, Performance Management & Metrics, Advanced Tools for Managing Finances, Custom Ad Formats through API, Advanced targeting options, retargeting and frequency capping, and much more. Our ad server is also available as a Demand Side Platform or Supply Side Platform (SSP). Publishers and advertisers can easily create and manage campaigns using the intuitive interface that was designed with the end user in mind.
  • 6
    Clickio Consent
    Clickio Consent is the leading Consent Management Platform (CMP) for Publishers. As a Google Certified CMP and IAB Europe Transparency & Consent Framework Certified, Clickio Consent is dedicated to helping website owners fully comply with the latest global privacy policies (GDPR). With a decade-long commitment to serving digital publishers, Clickio Consent integrates essential features to optimize Consent Rates while prioritizing user clarity and choice. Among its exclusive features, Clickio Consent offers easy paywall integration or a one-click Built-In Paywall (“Consent or Subscribe” model), providing end users with a transparent and user-centric experience. Clickio Consent performance is easily tracked through our intuitive platform, providing clear Real-Time Consent Insights. Moreover, customizable features such as design, language, and additional functionalities like vendor list management or A/B Testing are available.
  • 7
    Takeads

    Takeads

    Takeads

    Takeads is an innovative platform designed for publishers who aim to monetize their digital content platforms effectively. Whether you own a website, a web app, or any online media, Takeads offers a streamlined solution to transform your traffic into sustainable revenue streams. Takeads bridges the gap between publishers and a global network of advertisers, ensuring that your platform retains its audience and generates new revenue streams through high-quality, non-intrusive advertisements.
  • 8
    AdTarget Ad Server
    AdTarget Ad Server is a powerful tool for running online advertising across all digital platforms and formats such as video, display, native, push, pops. AdTarget is a comprehensive ad serving platform designed to help businesses and marketers run and manage online advertising campaigns across various channels. Offering support for all major ad formats, including video, display, native, and push ads, AdTarget simplifies the process of ad delivery, targeting, and reporting. With advanced targeting options, including regional targeting, retargeting, and audience segmentation, businesses can enhance their ad campaigns' reach and efficiency. The platform also provides real-time analytics, seamless integration with martech tools, and full API access, allowing businesses to optimize campaigns and maximize ROI with ease.
    Starting Price: $199/month
  • 9
    JW Player
    JWP is a video platform boasting 40,000 broadcasters, publishers, and other video-driven brands whose business relies on video as users. JWP provides these companies with a way to accelerate and scale their video strategy and is a video platform that can be used to stream video, engage audiences on any screen, and monetize content. Founded in 2004, the vendor states JWP customers generate 8 billion video impressions/month and 5 billion minutes of video watched/month. JWP is headquartered in New York, New York with offices in London, England, and Eindhoven, Netherlands.
  • 10
    Topsort

    Topsort

    Topsort

    Topsort is the #1 leading ad infrastructure that monetizes marketplaces, retailers, super apps with fast, easy-to-use, and modular technology. Auction tools and Infrastructure APIs help brands and marketplaces quickly gain feature parity to Meta and Amazon level Machine Learning in just 1 Click.
  • 11
    Flashtalking

    Flashtalking

    Flashtalking

    Flashtalking is the leading independent global ad server for advertisers who value control of their own data and wish to separate media sales from delivery and measurement. Flashtalking’s creative management tools enable advertisers to personalize at scale by activating feeds and data with Decision Trees, our creative decisioning interface. Our native identity solutions and integrations with leading identity partners allow advertisers to reach their customers with true one-to-one messaging. Flashtalking’s reporting platform and advanced analytics provide advertisers with a comprehensive view of the customer journey and surface actionable insights.
  • 12
    Sizmek Ad Suite
    At Sizmek by Amazon, we believe creating impressions that inspire is vital to building meaningful, long-lasting relationships with all your audiences. We provide you with powerful solutions so your creative and data work together in all new ways, optimizing campaigns across all media. Sizmek Ad Suite gives you everything you need to create, distribute, and optimize your messaging, including ad serving, creative authoring, and industry-leading dynamic creative optimization. Harness the power of a worldwide platform, delivering more than 1.5 trillion impressions a year. Sizmek Dynamic Creative Optimization (DCO) provides you with the ability to create hundreds—even thousands—of ads, all personalized to your specific audiences. Enhance your messaging’s relevance and boost your campaign performance with Sizmek Ad Suite.
  • 13
    AdOcean

    AdOcean

    AdOcean

    Video formats are the future of the internet, which is changing before our eyes from textual-pictorial forms to multimedia. Our advanced emission module for video ads is able to meet virtually any requirement in this field. Among our long-term customers are the largest TV stations, who use AdOcean for video advertising on their websites. In cooperation with our customers we are continually developing our video module to meet the expectations of both advertisers and publishers. With AdOcean we have prepared a unique solution that allows us to offer advertising space to several ad providers (DSP) at the same time, allowing the same space to be used for direct sales. This enables the automatic optimization of revenue from a single advertising space. The specificity of using the internet is changing very rapidly. The previous standard of only using the internet via a computer has been obsolete for several years.
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