Best Ad Server Software in the USA of 2026

Compare the Top Ad Server Software in the USA as of January 2026

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What is Ad Server Software in the USA?

Ad server software is a platform that manages and delivers advertisements across various digital properties, such as websites, mobile apps, and other online channels. It allows advertisers and publishers to target specific audiences, optimize ad placement, and track campaign performance. Ad servers facilitate the automation of ad delivery, ensuring that the right ads reach the right users at the right time. These platforms also offer features like real-time bidding, reporting, and analytics to assess the effectiveness of campaigns and maximize revenue. By managing creative assets, user targeting, and performance metrics, ad server software streamlines the ad-serving process for both advertisers and publishers. Compare and read user reviews of the best Ad Server software in the USA currently available using the table below. This list is updated regularly.

1

mediasmart

mediasmart mobile (now part of Affle group)

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs.

4 Ratings

Starting Price: mediasmart.io/pricing-plans

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2

AdButler

Sparklit Networks

AdButler is a developer-ready ad server and retail media platform for web, apps, video/CTV, DOOH, and email newsletters. Launch direct-sold and retail media programs fast with a brandable self-serve portal, order/line-item workflows, precise targeting and pacing, and real-time reporting. Our global edge network delivers low-latency ads, and privacy is built-in (GDPR/CCPA). APIs, SDKs, webhooks, and server-to-server (S2S) options make integration straightforward, whether you’re a publisher, retailer, marketplace, or SaaS platform. VAST/VPAID video is supported; email is first-class. Backed by 25+ years in ad tech and trusted by 10,000+ customers. Pricing starts at $179/month for 1M requests. Start a free trial or book a demo.

Starting Price: Starts at $179/month

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3

EXADS

EXADS

EXADS is a powerful white label ad server that is used and trusted by ad networks, publishers and advertisers and can be customized to meet all your requirements. Whether it is for desktop, mobile or tablet, our extensive range of high-performing ad formats has you covered. You will have access to the full suite of features from the Get-go! EXADS offers Full Management & Statistics API, Real-time Analytics & Customisable Dashboards, Performance Management & Metrics, Advanced Tools for Managing Finances, Custom Ad Formats through API, Advanced targeting options, retargeting and frequency capping, and much more. Our ad server is also available as a Demand Side Platform or Supply Side Platform (SSP). Publishers and advertisers can easily create and manage campaigns using the intuitive interface that was designed with the end user in mind.

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4

AdTarget Ad Server

Adtarget.me

AdTarget Ad Server is a powerful tool for running online advertising across all digital platforms and formats such as video, display, native, push, pops. AdTarget is a comprehensive ad serving platform designed to help businesses and marketers run and manage online advertising campaigns across various channels. Offering support for all major ad formats, including video, display, native, and push ads, AdTarget simplifies the process of ad delivery, targeting, and reporting. With advanced targeting options, including regional targeting, retargeting, and audience segmentation, businesses can enhance their ad campaigns' reach and efficiency. The platform also provides real-time analytics, seamless integration with martech tools, and full API access, allowing businesses to optimize campaigns and maximize ROI with ease.

Starting Price: $199/month

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5

Topsort

Topsort

Topsort is the #1 leading ad infrastructure that monetizes marketplaces, retailers, super apps with fast, easy-to-use, and modular technology. Auction tools and Infrastructure APIs help brands and marketplaces quickly gain feature parity to Meta and Amazon level Machine Learning in just 1 Click.

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