Compare the Top B2C Marketplaces in China as of January 2026

What are B2C Marketplaces in China?

B2C marketplaces are online platforms that connect businesses directly with consumers to facilitate the buying and selling of goods and services. These marketplaces provide a centralized space for various businesses to list their products or services, allowing consumers to browse, compare, and make purchases from multiple sellers in one location. B2C marketplaces typically handle transactions, payment processing, and sometimes fulfillment, offering consumers a seamless shopping experience. Examples of B2C marketplaces include ecommerce giants and niche platforms, ranging from general consumer goods to specialized products. These platforms benefit businesses by expanding their reach, while consumers enjoy a broad selection of products, competitive pricing, and convenience. Compare and read user reviews of the best B2C Marketplaces in China currently available using the table below. This list is updated regularly.

  • 1
    Amazon

    Amazon

    Amazon

    Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: 300 million customers shop our stores worldwide. Leave the shipping, returns, and customer service to us with Fulfillment by Amazon (FBA). Want to take care of shipping yourself? You can do that too. Choose from flexible selling plans, product categories, and fulfillment options that fit your business needs. Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge.
  • 2
    Flipkart

    Flipkart

    Flipkart

    Flipkart is one of India's leading e-commerce platforms, offering a wide range of products across categories such as electronics, fashion, home essentials, groceries, and more. Known for its user-friendly interface and secure payment options, Flipkart provides a seamless shopping experience with fast delivery, customer support, and attractive deals. The platform features personalized recommendations, easy returns, and discounts, making it a preferred choice for millions of customers across India.
  • 3
    eBay

    eBay

    eBay

    eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes. Our portfolio of brands includes eBay Marketplace and eBay Classifieds Group, operating in 190 markets around the world. We offer sellers the ability to grow a business with little barrier to entry regardless of size, background or geographic location. We never compete with our sellers. We win when our sellers succeed. Buyers who shop on our Marketplace and Classifieds platforms enjoy a highly personalized experience with an unparalleled selection at great value.
  • 4
    Poshmark

    Poshmark

    Poshmark

    Buy, sell, and discover fashion, home decor, beauty, and more. Sign up now and join millions of people on the social marketplace for all things style. Take a photo and upload to your closet in less than 60 seconds–right from your phone! Share listings to your network for shoppers to discover! More sharing = more sales. Shipping is easy with our pre-paid label, and you’ll get cash in your pocket when the item is delivered! If it’s not what you ordered, we guarantee to give your money back. All orders ship via USPS priority mail. With our pre-paid label, shipping has never been easier! Shop with confidence! Posh Authenticate offers free authentication on luxury items. Poshmark is more than just a shopping destination, it's a vibrant community powered by millions of sellers who not only sell their personal style, but also curate looks for their shoppers, creating one of the most connected shopping experiences in the world. Join us!
  • 5
    Mercari

    Mercari

    Mercari

    It’s the perfect place to go to declutter or discover items that will breathe new life into your space. Letting go has never felt so good – it’s almost as good as finding your new favorite thing. And we’re here to help. We connect millions of people across the U.S. to shop and sell almost anything. We all have things we don’t use, never used, or simply outgrew. But these treasured items still have value. Our team is always trying to find new ways to make exchanging items even easier. This means at-home pickups, same-day delivery, and a curated list of items you’ll love. Say ‘goodbye’ to the things you’re no longer using and ‘hello’ to delightful new finds. When you ship with a Mercari label, we’ll email you a printable shipping label when your item sells. Just print it out and drop off your package, or schedule a pickup. With Mercari, all items ship. You can sell almost anything from the comfort of home.
  • 6
    Facebook Marketplace
    Buy and sell items locally or have something new shipped from stores. Marketplace is an e-commerce platform that connects sellers and buyers through meaningful interactions and unique goods. Anyone with an active Facebook account can list or buy items with no hidden fees. Browse and buy, or list and sell items to other Facebook users across the country. Whether you're selling or buying, you can chat with others through Messenger. Discover unique items, from home decor to trendy fashion. You never know what you’ll find and fall in love with thousands of items from your local neighborhood or across the country. Easily sell new or pre-loved items locally or have them shipped nationwide.
  • 7
    SHEIN

    SHEIN

    SHEIN

    Sell more, save more, and reach millions of new fans. SHEIN is one of the fastest-growing shopping apps in the history of online shopping, building a loyal community of fans across digital media. Experience SHEIN's accelerated growth incentives, such as no monthly fees and free marketing opportunities. Sell and shine with our no-cost advertising; web, social, and more. Work 1-on-1 with our seller success experts and craft a winning strategy for your marketplace goals. Supercharge your sales and reach millions of new customers. SHEIN Marketplace is an exclusive, invite-only platform that puts your brand in front of a vibrant Gen Z audience, passionate about fashion, beauty, and lifestyle. As one of the world’s most iconic shopping destinations, SHEIN now offers US sellers the opportunity to reach a vast, engaged community. Our fully integrated ecommerce solution lets you effortlessly list, promote, and get paid.
    Starting Price: Free
  • 8
    Allegro

    Allegro

    Allegro

    Allegro is Poland’s largest ecommerce platform, established in 1999, offering over 120 million products across categories such as electronics, fashion, home goods, and groceries. It hosts more than 135,000 merchants and serves approximately 21 million active buyers monthly. Allegro has expanded into international markets, including the Czech Republic, Slovakia, and Hungary, while maintaining a strong local focus by removing listings with long shipping times from East Asia to enhance customer satisfaction. It features a loyalty program called Allegro Smart, providing benefits like free delivery and access to exclusive deals. Allegro has invested in its logistics infrastructure, operating its own parcel lockers and delivery services to improve efficiency and reduce costs.
    Starting Price: Free
  • 9
    OTTO

    OTTO

    OTTO

    OTTO is a comprehensive German online shopping platform offering a vast selection of products across various categories. Customers can explore fashion and lifestyle items, including clothing, accessories, footwear, and watches; furniture and living essentials such as kitchen and household goods, lamps, mattresses, and home textiles; electronics and media like game consoles, home appliances, and smartwatches; as well as garden and DIY products, beauty and drugstore items, and health-related products. It emphasizes customer convenience with features like secure payment options, easy returns, and a user-friendly interface. OTTO also integrates innovative technologies, such as AI-driven product evaluations, to enhance the shopping experience.
    Starting Price: Free
  • 10
    Depop

    Depop

    Depop

    Depop is the fashion marketplace app where the next generation come to discover unique items. With a global community buying, selling and connecting to make fashion more inclusive, diverse and less wasteful. This is what transforming fashion looks like. Shop the biggest brands you know and love. Discover independent brands making waves and the creators behind them. Whatever you're into, find the item and the seller for you on Depop. Sell a few items or build your empire. Whatever your vibe we’ll share our pro tips to help you get there. It's simple to get started. Be part of the community that's transforming fashion one item at a time.
  • 11
    Trendyol

    Trendyol

    Trendyol

    Our purpose is to create the highest positive impact in our country and ecosystem by enabling commerce through technology. We were established in 2010 with an ambition to provide our customers and sellers a flawless eCommerce experience. Today we are not only Turkey's leading eCommerce company, but also amongst the worlds leading platforms. As Turkey's Trendyol, we maintain our country's leading R&D center, Trendyol Tech, the most rapidly developing transport network, Trendyol Express, fast delivery service for food and grocery, Trendyol Go, and the largest second-hand product platform, Dolap, with an aim to grow continously whilst driving positive impact. To fulfill all daily needs of our users, Trendyol Go connects local merchants, couriers and Trendyol users. If you want to learn, grow and deliver, if you are results-oriented, love teamwork, appreciate open communication, join us and be a part of this exciting opportunity!
  • 12
    Mercado Libre

    Mercado Libre

    Mercado Libre

    MercadoLibre hosts the largest online commerce and payments ecosystem in Latin America. Our efforts are centered on enabling e-commerce and digital and mobile payments on behalf of our customers by delivering a suite of technology solutions across the complete value chain of commerce. We are present in 18 countries including Argentina, Brazil, Mexico, Colombia, Chile, Venezuela and Peru. Based on unique visitors and page views we are market leaders in each of the major countries where we are present. Through our online commerce platform and related services, we provide our users with robust online commerce and payments tools that not only contribute to the development of a large and growing ecommerce community in Latin America (a region with a population of over 635 million people and one of the fastest-growing Internet penetration rates in the world), but also foster entrepreneurship and social mobility.
  • 13
    OfferUp

    OfferUp

    OfferUp

    OfferUp is the simplest, most trusted way to buy and sell locally. Browse deals on tons of great items nearby like furniture, electronics, and cars — and buy from your neighbors. Instantly message sellers securely through the app to negotiate price and set up a time to meet. Check out people’s profiles to see ratings, badges, and transaction history. Sell something of your own by simply taking a picture with your phone. Posting takes less than 30 seconds! Join millions of people on the largest mobile marketplace for local buyers and sellers.
  • 14
    AliExpress

    AliExpress

    Alibaba Group

    AliExpress is one of the world's largest online marketplace for retailers to sell goods online. AliExpress is the consumer version of Alibaba. AliExpress lets independent merchant sell their items all over the world right from the web.
  • Previous
  • You're on page 1
  • Next