Best Demand-Side Platforms (DSP) in the USA
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Compare the Top Demand-Side Platforms (DSP) in the USA as of January 2026
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What are Demand-Side Platforms (DSP) in the USA?
Demand-Side Platforms (DSPs) are software platforms that allow advertisers to buy digital advertising inventory in an automated and efficient manner. These platforms enable advertisers to manage, optimize, and execute real-time bids for ad spaces across multiple ad exchanges and supply-side platforms (SSPs). DSPs use data and algorithms to target specific audiences, ensuring ads are delivered to the right users at the right time, and can incorporate audience insights, behavior patterns, and contextual targeting. They also offer tools for campaign optimization, performance tracking, and detailed analytics to maximize ad spend efficiency and return on investment (ROI). By consolidating various demand sources, DSPs provide advertisers with broader access to inventory and more precise control over their advertising efforts. Compare and read user reviews of the best Demand-Side Platforms (DSP) in the USA currently available using the table below. This list is updated regularly.
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1
mediasmart
mediasmart mobile (now part of Affle group)
mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs.Starting Price: mediasmart.io/pricing-plans -
2
Epom
Epom
Epom is a Ukrainian software company specializing in ad tech solutions tailored to every business. Epom’s main products are Epom Ad Server for direct advertising, Epom Market and Epom White Label DSP for programmatic. Epom Market is a zero-waste performance advertising platform designed for affiliates, agencies, and ambitious brands. It empowers marketers to launch high-impact campaigns with brand-safe, verified traffic, advanced optimization tools, and dedicated personal support — all from one platform. Epom White Label DSP ensures simple, data-driven, customizable and cost-effective media buying in the programmatic realm, regardless of the business model. Epom Ad Server is a platform to help publishers and advertisers of all niches and sizes to host & serve ads, optimize their ad placements, and make the most of their directadvertising.Starting Price: $250 per month -
3
Aroscop
Aroscop Tech
Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics. -
4
Adtelligent
Adtelligent
Adtelligent helps publishers with technology independence. We provide publishers with a new way to gain access to demand, without paying hidden programmatic taxes and revenue shares. The platform features powerful ad serving, header bidding and tools to create alternative entry points to buyers. Adtelligent helps publishers with technology independence. We've built an open platform for Header Bidding management that allows publishers to increase revenue and reduce time for integration. The programmatic and data revolution has ushered in a new era of efficiency for advertisers but at a significant cost to the media owners. Many publishers have ceded their independence in order to achieve revenue growth through a series of complicated outsourced technology relationships with demand partners and intermediaries. In doing so publishers have lost control of the process of selling their audience to buyers, once the cornerstone of their business model. -
5
Equativ
Equativ
Equativ is a leading independent advertising technology company that provides a comprehensive suite of solutions for advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ offers an integrated platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This unified approach enables clients to effectively manage and optimize their digital advertising strategies across various channels and formats. In June 2024, Equativ merged with Sharethrough, creating one of the largest global independent ad platforms and marketplaces, further enhancing its capabilities and market reach. With a strong commitment to transparency, privacy, and sustainability, Equativ continues to drive innovation in the digital advertising ecosystem, empowering clients to achieve maximum impact while respecting consumer rights. -
6
Admixer
Admixer
We make ad management easy. Capable AdServer for inventory and demand management. All-in-one tech stack for Ad Network Owners and Media Holdings. Built-in data management tool for audience collection, segmentation and activation. A feature-rich proprietary RTB platform with access to large-scale inventory sources, transparent campaign management tools and exquisite targeting opportunities. Optimal stack of Enterprise level ad tech solutions for effective programmatic buying. A feature-rich proprietary RTB platform with access to large-scale inventory sources, transparent campaign management tools and exquisite targeting opportunities. Admixer.HB+ is a header bidding platform that empowers publishers to maximize their ad revenue. With its competitive marketplace, streamlined management tools, and focus on user experience, Admixer.HB+ helps publishers drive significant revenue growth and achieve their digital advertising goals. -
7
Adform
Adform
The Integrated Advertising Platform. Enterprise software for advertisers & agencies. A full suite of complementary tools which allow you to identify, track and engage with your audience across a wide range of different channels. We have built the most open and transparent advertising technology platform on the market. Each product delivers strong stand-alone capabilities and can be seamlessly paired with the rest of our advertising platform for enhanced results. All backed by an open approach that integrates with other leading technologies and services to help you secure maximum results. We deliver local service with a global footprint as one of the world's largest private and independent advertising technology companies. -
8
SpotX
SpotX
The Video Advertising Platform that Unifies TV, OTT, and Digital Video. Built for optimal efficiency in the complex video ad landscape, SpotX’s complete video ad serving platform empowers publishers to simplify workflows while maximizing yield. Streamline all demand and maximize revenue in a single, unified platform. Automate sales of video inventory with solutions that guarantee total transparency and brand integrity across all screens. Activate unique first- and third-party audience data in a secure environment to increase the value of your inventory. Activate SpotX’s Customer Success Team to tailor your video strategy to deliver on your unique KPIs. Tap into SpotX buy-side relationships and optimize your inventory offerings for maximum fill and yield. Access premium supply through SpotX Managed Services Team or programmatic DSP partners and buy with confidence while leveraging insights and guidance from our hands-on Account Team. -
9
Telaria
Telaria
We engineer the most robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria’s independent solution empowers unbiased decisions for the best revenue outcomes. The introduction of an ad-server built for video and Advanced TV enables the management, delivery and reporting across programmatic and direct sold in a single platform. Live analytics dashboards visualize 1st and 3rd-party data in one view to empower publishers with insights that inform the best decisions in real time. Enhanced decisioning tools provide greater control over the value and safety of your inventory, while providing the best possible CTV viewing experience. Telaria is integrated with all major video demand partners. Our unique toolset, including a Demand Dashboard, offers the ability to buy in the most streamlined way, backed by a dedicated support team. -
10
iGaming Audience Platform
Delta Projects
iGaming Audience Platform (DMP + DSP + Ad Server) is a full-service display, video and mobile advertising trading station from which media buyers can plan, purchase and track advertising in real-time. By utilizing big data and machine learning models we can seamlessly move data in real-time to the DSP for proper targeting and campaign execution. Delta Big Data facilitate the unique reporting capability of our Ad Server as clients for the first time can validate that they have reached their target groups within the campaign. Delta Projects Audience Station (DMP) let’s you identify and take control over your target audience. Properly identifying and segmenting your audience will increase the effect of your advertising. The Audience Station will tell you who you should target and when! Look at your iGaming customers behaviour, the spending trends, purchase intent, product popularity, audience performance, and more! -
11
Advangelists
Advangelists
Advertising should be an amalgamation of great features, great usability, and have all the tools you need in one single platform. Micro audience targeting and machine learning ensures your programmatic media performs with precision. A dynamic cloud based architecture lowers operating costs. We believe the next generation of media buying platforms should include the complete set of features and components an advertiser needs for one cost. We believe the next generation of media buying platforms should include the complete set of features and components an advertiser needs for one transparent cost. We believe ad fraud monitoring and brand safety should be built directly into the system. Pre-bid, post-bid, and robust fraud detection dashboards provide an understand the nature of the fraud across all their preferred and RTB publishers. We believe an automated programmatic ecosystem increases speed-to-market and performance. -
12
Nexxen
Nexxen
We unify technology, data, creative and service to help drive incremental performance and efficiency in the converged world of CTV, linear and digital. Our platform eases the financial and operational strains caused by unnecessary intermediaries, helps solve for fragmentation and our superior consultative service is always on-hand to help you navigate the ever-changing world of privacy and technology. The Nexxen tech stack is made up of solutions for every stage in the supply chain journey–from planning and activation to optimization and measurement–and each has the flexibility to be used individually based on your needs.
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