Best Digital Analytics Tools

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.

Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.

Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.

Deliver the predictable, profitable outcomes that your business demands. And the highly personalized omnichannel experiences that your customers deserve. Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. Rapidly aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands. Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results. Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels. Enables fully personalized communication with your customers across all channels, with optimized content for email, social, mobile, web, and direct mail.

SessionStack is an AI-enhanced Digital Experience Analytics platform based on best-in-class session recording technology that allows e-commerce businesses to identify where customers are getting stuck and dropping off, and what conversion opportunities are being missed. The insights generated by the platform serve as a fast track to improving the entire user experience with data-backed conversion rate optimization. SessionStackAI and our proprietary machine-learning models are the ideal partners for all e-commerce decision makers who are laser-focused on revenue. SessionStackAI blends qualitative and quantitative user data to provide the full picture of any website or mobile app interaction. The platform’s auto-capture capabilities and retroactive data history help ensure that there are no gaps in the analysis, identifying any friction points or new conversion opportunities as you go.

From User Behavior to Ad Campaign Performances, AFS Analytics helps you, day after day, gather, stock, quantify and analyze essential metrics of your website or online store. This sum of knowledge acquired over time will soon constitute one of your most valuable asset. A priceless resource to help you grow your online business. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor at any time the performance of your website. Every day, from the very first hours, Machine learning and AI based forecasts will help you to detect any new major trend. Will your website experience through the day an unusual traffic spike? Will your online store sales break a new record? You will know even before it happens. Never wait to know what is happening. With key data monitored in real time, analyzed and displayed in continuously updated reports, you will be able to monitor performance.

Understand why visitors leave your forms or check out and fix them. Successful optimization requires form experience analytics to get the most critical part of the customer journey right. Get your insights, optimize your forms, and grow your business. The forms on your website make or break your previous online investments. It's crucial that your webforms perform in an optimal way. Exatom helps you by providing three solutions in a single platform. Form analytics & field metrics; detailed insights you can't get with Google Analytics. Data-driven tooltips to give your visitor a gentle nudge. Notifications when your form experiences an issue. At Exatom we value your client's privacy. That's the reason that we made our platform cookieless. And don't collect any personal data. Our platform is used by SMBs as well as enterprise clients. Active in ecommerce, automotive, B2B, financial services, gambling, etc.

Apteo uses A.I. to learn about your customers, helping you target them with the products they're most likely to buy using the messaging they're most likely to listen to. With a click of a button, you can integrate your ecommerce store or backend payments system. When your data's integrated, our A.I. will learn about your customers' behavior. Use our segments and product recommendations to send highly-optimized retargeting emails and ads. Our A.I. will automatically segment your customers based on their behavior. You'll see your customers broken down by segments related to recency, frequency, and monetization. Don't like our segments? Create your own using rules and conditions, or upload your own list of customers and track them over time. Once your segments are set up, we'll automatically keep them in sync with your email marketing tools.

SemanticForce is the unified media / e-commerce intelligence and engagement platform. We create a positive impact through the power of deep listening. Traditional media listening platforms provide limited data types. SemanticForce end-to-end media intelligence platform gives you visibility and intelligence on your data, everywhere. From online news to forums, from influencers to domains, from ads to pricing our listening ecosystem provides a new level of intelligence and protection. Organize millions of conversations on news and social media to spot trends and tap into topics relevant to your audiences. Be the first to discover positive and negative feedback about your brand on social media. Act fast thanks to real-time notifications and deal with negative conversations immediately.

Today when you configure web analytics tracking it can get messy really fast. Documentation becomes outdated and I thought there was a better way. It's time consuming to create instructions for developers to implement code snippets that enhances data collection. With Measurementplan you can outline tracking events right on your website, it works with a chrome extension that enables templates for standard and custom events for platforms like Google Analytics 4 and Meta Ads.

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.

Since 2014, UserIQ has helped businesses realize the full value of customer success by equipping teams with the product intelligence, customer insights, and user engagement tools needed to fight churn, grow the account, and align the entire business around users’ needs. UserIQ empowers CS teams to focus all departments on achieving users’ unique goals. With our platform, customer success becomes a business mindset, not just a function.

econda provides you with the most innovative SaaS solutions to fire up your data-driven business. Valid, readily available web data acquisitions and high performance data analyses are among our core skills, along with automatic data calculation, data mining and machine learning procedures. And let’s not forget our ingenious management of product recommendations and our customization of web offers through personalization. econda is the technology company for people who love data and who are “nerdy” enough to love dealing with it day in, day out. Our passion is our expertise. With the econda SaaS solutions we can help you and your company create the perfect foundations for increased, sustainable success in e-commerce and e-business. Things we take for granted in one-to-one communication can be applied to all other channels of communication too. Obviously you would never point gentlemen in the direction of the ladies department.

Unsupervised automates analytics so revenue teams go straight to why metrics are failing or succeeding, surfacing hidden growth opportunities without endless dashboards. Unsupervised automates the prep and analysis of complex data, discovering the most critical KPIs, and tracking ROI over time. Business and data teams use Unsupervised to drive growth, reduce costs, and mitigate risks without additional data science investment. This is why customers leveraging Unsupervised have already found more than $140 million in opportunities this year alone.

The Piano platform consists of four integrated products. Analytics Piano Analytics is a data harvesting and analysis toolset. While Piano Analytics competes with other broad-based marketing and behavioral analytics tools, it excels in compliance-critical environments and differentiates itself with several unique capabilities and datasets. Activation Piano Activation includes Composer, the world’s most widely-deployed experience rules engine, and VX, our subscription commerce platform. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated known and anonymous user segmentation as well as the output of customer segments to both Piano applications and external systems. Amplifier Our suite of audience development tools includes organic and paid social media campaign management, as well as newsletters and push notifications. It is designed to merchandise content that drives traffic to owned-and-operated digital properties.

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.