Compare the Top PPC Software in Europe as of January 2026

What is PPC Software in Europe?

PPC (Pay-Per-Click) software is a tool designed to help businesses create, manage, and optimize paid advertising campaigns across various platforms such as search engines, social media, and display networks. These tools provide features for keyword research, ad creation, bid management, performance tracking, and ROI analysis. PPC software typically includes automated bidding, A/B testing, audience targeting, and detailed analytics to help advertisers maximize the effectiveness of their ad spend. By offering insights into campaign performance, optimizing ad placements, and refining targeting strategies, PPC software helps businesses drive traffic, increase conversions, and achieve marketing goals more efficiently. Compare and read user reviews of the best PPC software in Europe currently available using the table below. This list is updated regularly.

  • 1
    Google Ads
    Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map.
  • 2
    Facebook Ads
    Reach out to future customers and fans. You don’t have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here. To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness. Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests and behaviors that best represent your audience. Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices.
  • 3
    Scibids

    Scibids

    Scibids Technology

    The challenges for marketers looking for efficient brand and sales growth have multiplied as data volumes and the need to respect consumer PII (personally identifiable information) have grown. Only sophisticated AI-powered decisioning technology, engineered for scale, can solve these challenges. Scibids develops AI for marketing, and today offers a solution for addressable paid digital media that creates 30%-70% improvement in KPI performance, even if campaign performance has plateaued and scale stalled. Marketers can no longer consider AI-fueled optimization as optional! Scibids AI is the first of its kind to offer an intelligent layer that plugs directly into demand-side platforms (DSPs) to supercharge campaign optimization. It supports all formats (including standard/rich IAB display, video, native, and audio) and is capable of optimizing towards a large spectrum of KPIs (including custom formulas with various measurement sources).
  • 4
    m19

    m19

    m19

    Grow your profit with Machine Learning. Performance, Control and Time-Saving on Amazon Sponsored Campaigns. Sales Growth: +25% (same ACOS). Simplicity of use: 15 hours/week saved. Insights: Per search term, ASIN, country. Trusted 3rd party: Share sensitive data with M19. Our technology is designed for Sellers, Vendors and Agencies. Sellers. Self-service platform to help your e-retail business grow. Vendors. All-in-one platform to control your brand and perf on Amazon. Agencies. Technology and support team ready to team-up with you to help your brand partners to perform on Amazon. M19 AI is language free and present on any Amazon marketplaces in the world. Through Artificial Intelligence, M19 empowers brands and sellers to stand out on Amazon. Our team of Machine learning & AdTech veterans continuously update M19 machine learning algorithms. We are constantly improving all M19 predictions models to bring more value and accuracy to our clients.
    Starting Price: $0/month
  • 5
    PlugCMO

    PlugCMO

    Tyke Technologies

    PlugCMO’s AI-driven decisions are like an elite campaign optimization team analyzing your campaigns 24/7. You will see unprecedented ROI on your marketing spending by leveraging the true power of AI. Go and run many creatives at once and let PlugCMO find and scale the winners. It finds winning campaigns, audiences, and creatives in the shortest possible time and scales them immediately. Worried about underperforming campaigns consuming your budget? PlugCMO is like insurance against budget leakage. It works 24/7 to ensure that underperforming campaigns are shut down immediately. Compute the best architecture for our formulation task. Models keep learning with every new data point on a real-time basis. Applied to the raw input data with industry-specific features. The multi-armed bandit models generate action-based recommendations. PlugCMO improves digital marketing ROI by a minimum of 20%. No engineering bandwidth is needed.
  • 6
    Acquisio

    Acquisio

    Acquisio

    Our lead sizing tool will help your sales reps pre-qualify prospects and have better conversations. Reps are guided to ask the prospect questions and score the customers answers. With data about the customer and additional sales enablement tools like our lead calculator, your sales team will be prepared to convert prospects on the spot. Save countless hours of work by launching new client accounts from predefined templates. Simply input basic business info about the client, select the right template and launch the campaigns in a few minutes. Within our local product, the Lead and Traffic Estimator can tell your sales team exactly how many leads a prospect can expect from their campaign. Using our massive database of local advertising campaigns with some qualifying questions, Acquisio Turing determines average CPCs for keywords in a particular industry and region to recommend the best package. It includes allocated media spend for the best results and expected conversions.
  • 7
    Advertise.com

    Advertise.com

    Advertise.com

    Advertiser solutions that deliver real results. We provide advertisers and publishers modern solutions for generating income from web traffic, and doing it in a way that is scalable and measurable. Headquartered in Los Angeles with 60 employees worldwide, our passionate team of digital media experts and software engineers have been connecting advertisers and audiences for the past 18 years. We are dedicated to providing innovative ad technology solutions through our clients’ use of our proprietary platforms and experienced success team. Everything we do is infused with our creative, results-driven approach.
  • 8
    Google Campaign Manager 360
    Campaign Manager 360 is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting. Use Trafficking to manage creatives and run ad campaigns. Reporting enables you to view data for ads trafficked through Campaign Manager 360. It organizes performance data from your campaigns and makes it useful to you. Build and run custom reports. Includes standard, floodlight, path to conversion (P2C), reach, and cross-dimension reach report types and subtypes. Gain insight into user interaction paths and learn the role that specific channels played in your conversions. The verification tab in Reporting helps you check the overall behavior of your ad impressions. Learn about tagging, geo-targeting, and content verification.
  • 9
    MatchCraft

    MatchCraft

    MatchCraft

    Welcome to the industry’s leading platform for selling and managing digital marketing campaigns at scale. As a pioneer in marketing technology, we have developed a best-in-class platform that makes it easy to manage and sell search campaigns both profitably and at scale. Get the essential building blocks for building search campaigns for small businesses in any industry. By utilizing MatchCraft's suite of APIs, third-party platforms gain access to the technology used by AdVantage to power search, social, and display campaigns for local businesses across the globe. For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing enthusiasts work relentlessly to power local advertising campaigns for merchants across the globe.
  • 10
    Marin Software

    Marin Software

    Marin Software

    MarinOne is the answer to the challenges facing today's digital marketer. By bringing search, social, and eCommerce advertising into a single platform, MarinOne helps advertisers maximize the results of their digital campaigns by giving them a single view of the customer. As fierce competitors, Google, Facebook, and Amazon are never going to help you make your advertising work effectively across channels. The most powerful weapon a performance marketer can use is their own data. MarinOne is designed to take full advantage of all available data—including your CRM, data warehouse, and publisher data, and third-party signals. MarinOne aligns your ad campaigns across multiple publishers, helping you get the spend mix right while analyzing each channel’s influence on one another. It’s one of the most effective differentiators for the modern performance marketer. MarinOne supplements publisher tools by amplifying campaigns to drive performance.
  • 11
    Taboola

    Taboola

    Taboola

    Drive business results by reaching people genuinely, effectively and at the right moment. Find and engage over one billion relevant users across premium publishers at massive scale on the world leading native discovery platform. Create unique and relevant ad experiences using Taboola’s user behavior data and flexible creative formats. Meet your marketing objectives – build awareness, generate high value leads and encourage customers to take action online.
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