Best Programmatic Advertising Platforms in the USA of 2026

Compare the Top Programmatic Advertising Platforms in the USA as of January 2026

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What are Programmatic Advertising Platforms in the USA?

Programmatic advertising platforms are online platforms that enable the automated buying and selling of digital media. Programmatic advertising platforms can be used for targeting, analyzing and optimizing digital ad campaigns, allowing marketers to quickly reach their target audience and measure its effectiveness. Most programmatic advertising technologies use algorithms to examine consumer data and identify user preferences in order to deliver targeted ads. The methods used within these platforms allow advertisers to efficiently gain insights into their campaigns in real-time so they can adjust their strategies accordingly. Compare and read user reviews of the best Programmatic Advertising platforms in the USA currently available using the table below. This list is updated regularly.

1

PropellerAds

PropellerAds

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. The main platform’s benefits are: - Multiple exclusive traffic sources in a single advertiser’s account - Exceptional traffic quality and purity ensured by the latest anti-fraud software - Demographic and Interests Targeting for Push ads - In-Page Push – a traffic type that allows you to target iOS and Mac devices - Direct Click traffic for Popunder campaigns that might boost your CR up to 120 times - CPA Goal – a new-generation optimization tool that ensures your campaign will reach the conversion price you set with no effort on your part - Precise statistics and A/B testing tools The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.

11 Ratings

Starting Price: $100/min deposit

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2

RichAds

RichAds

RichAds is a self-serve advertising network with over 7 years of experience, headquartered in Cyprus. The platform delivers 7 billion daily impressions across 220 GEOs and offers 8 traffic formats, including push, pop, display, native, direct click, and several Telegram ad types. RichAds uses advanced AI algorithms to optimize bidding, targeting, and fraud prevention in real time, improving campaign efficiency and reducing manual work. AI also supports customer service and ad creative generation, with plans to extend automation to sales and analytics. The platform provides high-quality traffic verified by AdScore and internal tools. It offers multiple targeting options, integrates with 16 trackers, and provides experienced account managers. Minimum deposit is $150, with ad pricing starting at $0.003 CPC. RichAds has received awards including “Best iGaming Traffic Source” and “Best Breakout Traffic Source.”

Starting Price: $150

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3

Google Ad Manager

Google

Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best.

15 Ratings

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4

AdMaven

AdMaven

We offer advertisers high quality direct traffic to maximize their ROI and reach, while providing publishers highly performing ads to better monetize their web pages. Total flexibility, we support all ads formats, for every user, on any device, globally. We provide high quality Direct Traffic for any country you wish to address. Our platform is built for campaign optimization to get the desired ROI for Advertisers and high revenues for Publishers. You can count on our dedicated support team to provide you solutions around the clock to ensure you will reach your performance and revenue goals. We provide Publishers with an amazing ECPM and high revenue while maintaining great user experience. We achieve it by utilizing our proprietary optimization tools together with our vast number of direct advertisers. From native push notifications to full-screen ads, our ad placements are easy to implement. 5 minutes and you are set up to go live and start monetizing your valuable traffic.

10 Ratings

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5

AdRoll

AdRoll

We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.

6 Ratings

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6

AdLib DSP

AdLib Media Group

AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. Why AdLib? Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! - A Simple Self Service DSP That Anyone Can Use - No Annual Contracts Or Commitments - Magic Ad Builder For Clean, Modern, & Authentic Ads - 24/7 Access To Transparent & Deep Insights - Always-On Brand, Privacy, & Fraud Controls

5 Ratings

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7

VDO.AI

VDO.AI

VDO.AI is a video advertising platform that helps web publishers access the power of video content and advertising, boosting their monetization by up to 50%. Video is becoming the dominant form of content consumption on the internet and our platform helps publishers transition to the future. Our proprietary technology platform provides the video player, video streaming, video content and video advertising in an end to end offering to some of the biggest publishers on the internet. Our aim is to integrate the best advertisers with qualified publishers, to enable a high value video advertising ecosystem to thrive. Connecting top publishers with leading advertisers inside a high value video ecosystem. A suite of native video formats that empower web publishers to leverage the power of video advertising by connecting them with leading brands across the globe. Our ad serving technology strives to maximize the ROI on every single impression.

3 Ratings

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8

Adobe Advertising Cloud

Adobe

Where programmatic meets media. All media. Adobe has the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. So the days of siloed media are finally over. Automated media buying with a demand-side platform is the must-have for businesses to move their digital advertising strategy forward. The DSP you choose can give you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes, and give your customer an experience that delights. Adobe Advertising Cloud has been consistently named a Leader in the field by Forrester. See how we can help you become a leader in yours. Visualizing an omni-channel strategy is easier when you have a unified demand-side platform. Adobe Advertising Cloud DSP is the most comprehensive, agnostic platform that gives you access to ad inventory for practically any media and provides all the tools for quality-control, measurement

2 Ratings

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9

StackAdapt

StackAdapt

How Agencies Thrive. Discover the self-serve programmatic advertising platform used by North America's most exceptional digital marketers. StackAdapt is not just a Demand-Side Platform (DSP). It is an industry-leading technology and team of individuals that understand the nature of advertising and the agencies that consistently strive to exceed client expectations. Which is why only StackAdapt offers: No Monthly Minimums to align with the seasonality of brands, campaigns, and the market. The expertise of the StackAdapt Creative Studio to ensure that you achieve peak performance from the programmatic portion of your media mix with outstanding creatives. The expertise of the StackAdapt Creative Studio to ensure that you achieve peak performance from the programmatic portion of your media mix with outstanding creatives. Scale. Inventory sources spanning all channels and devices—not to mention StackAdapt has the largest scale for native advertising in the industry.

1 Rating

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10

Criteo

Criteo

Criteo is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. Our Commerce Media Platform includes: *Commerce Growth: A performance marketing platform for DTCs and ecommerce sites *Commerce Yield: A retail media monetization platform for global retailers *Commerce Max: A retail media DSP for brands and agencies *Commerce Grid: A commerce-focused SSP for media owners

Starting Price: $0.01

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11

AdCritter

AdCritter

There’s nothing more powerful than a great ad delivered to exactly the right person. AdCritter is an advanced programmatic ad platform, allowing you to precisely target your ads to your most likely buyers. It also simplifies ad creation with an easy ad builder, plus thousands of pre-made ads for virtually every business type. Modern ad tech is both powerful and intimidating. There’s geo-targeting, audience-based targeting, interest-based targeting, keyword targeting, CRM matching, and on and on. AdCritter has all of these technologies and more but makes them easy to use and understand. Every great ad campaign starts with great ads. AdCritter makes it incredibly easy to build beautiful, professional looking ads with a few simple clicks. Want something even easier? Choose from thousands of pre-designed ads based on your business specialty. We’ll even keep them updated for you. The largest companies use programmatic because it works. Now you can too.

Starting Price: $149 per month

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12

Qujam

Qujam

Qujam is the market's easiest DIY geofence advertising platform, democratizing hyper-local targeting for businesses of all sizes. Unlike complex enterprise tools, Qujam offers a transparent self-serve interface with no campaign minimums. Effortlessly draw custom geofences around competitor locations or events to serve precise Display, Video, and OTT/CTV ads. It is the ultimate accessible solution for high-ROI, location-based marketing.

Starting Price: Free to register

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13

Publift

Publift

Publift is a programmatic ad tech company that partners with digital publishers to help them increase ad revenue. Founded by 2 ex-Googlers, Publift uses a proprietary software platform that allows publishers to focus on producing the content their audiences crave and less time managing the advertising revenue that sustains them. The single, easy-to-set-up Fuse tag gives publishers access to a world of ad tech at their fingertips, including private marketplace (PMP) management, Header, and Open bidding, ad layout optimization, brand safety, and compliance with centralized reporting, all in one simple dashboard. Fuse is currently the only truly simple way for publishers to optimize and manage their ad technology — loaded with easy-to-use integrations such as multivariate testing, Content Management Platforms (CMP) integration, automatic alert monitoring, and automated bid optimization. On average, client revenue using our platform has increased by a massive 60% year-on-year.

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14

Choozle

Choozle

Take back control of your digital advertising. Execute programmatic ad campaigns at any scale with our all-in-one digital advertising software. Determine which targeting tactic is right for your campaign goals. Enjoy simple campaign setup and personal support. Quickly manage and optimize multiple advertisers and programmatic ad campaigns, no matter your campaign goals. With customer onboarding and easy-to-use, feature-rich digital advertising software, you can plan and execute campaigns with efficiency and ease. Launch highly-targeted campaigns with custom audiences created from first or third-party data. You can also target specific locations or based on web content and page categories. We offer tools to seamlessly combine first and third-party data to create custom audiences comprised of your most valuable users.

Starting Price: $99 per month

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15

Xandr

Microsoft

Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale.

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16

Simpli.fi

Simpli.fi

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.

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17

Jampp

Jampp

We leverage machine learning and predictive algorithms to make programmatic advertising work for your team. You set your goals and our algorithms adjust everything (where to buy, how much to pay, what creative to show and when) to ensure your investment is ROI positive. Our platform continuously analyzes contextual and behavioral signals to forecast LTV and in-app conversions. We build and rotate creatives on different placements and automatically adjust bids to exceed your goals. You get full visibility into your performance and ad spend with our dashboard, API and (even) log-level data. Programmatic marketing can get extremely complicated. Our technology does the hard stuff so that you can focus on developing your product. Grow your business by driving new installs, encouraging in-app activations, and finding long-term users. Grow by targeting shoppers with location-based campaigns and dynamic ads with your product catalog.

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18

Smaato

Smaato

Smaato’s Digital Ad Tech Platform offers a free ad server and monetization solution. We connect quality publishers with premium marketers to engage audiences around the world and on every device. Big Tech walled gardens are out. Our tools give you the control to create your own, improving transparency for both publishers and marketers. We succeed when you succeed. We offer a powerful, free-to-use server, giving you more control and better reach. Publishers who switch to Smaato’s ad server see a ~30% uptick in revenue. We revolutionized the mobile ad tech space, and we didn’t stop there. Mobile is always in our DNA, but we pride ourselves on a truly omnichannel approach. We support all devices. At Smaato, we leverage sophisticated automated systems and human expertise to create our safe and secure platform. See why our future-proof platform is making a big impression. Meet our digital ad tech platform.

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19

adWMG (WMG International)

WMG International

The global progressive company WMG International offers services for Advertisers and Publishers possessing a qualified niche in the ad tech industry. Implementing and utilizing the newest technologies, WMG International creates, develops, and provides advertising solutions specifically aimed at effectively benefiting each publisher’s and advertiser’s personalized goals. Our commitment to transparency gives you the power to view real-time data 24/7 through the use of our adWMG Dashboard Statistics feature. WMG International prides itself in providing our clients with instant, organized, and accurate analytics, statistics, and reports from partners.

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20

BidTheatre

BidTheatre

Programmatic display with banner, video & native ads. Platform for agencies, advertisers and integrators. BidTheatre DSP lets you do precision advertising in local, national and global publishers without dealing with logistics of multiple supply relations. We find and attract your target audience in real time with multiple ad formats across desktop, mobile and tablet devices, and leverage data assets to reduce waste. We're independent from publishers, advertising- and agency networks. This means that we give full transparency into fees and costs, and always work to maximize buyer value. We're a product first company, always at the forefront of advertising technology. We want tech to do the hard and boring stuff, so you can concentrate on being creative. We're a close partner that knows the northern Europe region and its players. We offer flexible support commitments and joint roadmap planning.

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21

Nexxen

Nexxen

We unify technology, data, creative and service to help drive incremental performance and efficiency in the converged world of CTV, linear and digital. Our platform eases the financial and operational strains caused by unnecessary intermediaries, helps solve for fragmentation and our superior consultative service is always on-hand to help you navigate the ever-changing world of privacy and technology. The Nexxen tech stack is made up of solutions for every stage in the supply chain journey–from planning and activation to optimization and measurement–and each has the flexibility to be used individually based on your needs.

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22

GumGum

GumGum

GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. For advertisers, GumGum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry-leading efficiency, accuracy and performance. With in-game ads, brands can harness the power of a diverse and engaged global audience to capture consumer attention.

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23

The Trade Desk

The Trade Desk

Advertising — it’s what fuels the open internet and supports content creators, journalists, and the open exchange of information and ideas. We built our media-buying platform to power a more engaging and inspiring ecosystem for everyone. Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful and relevant ad experience for consumers, and setting a new standard for global reach, accuracy, and transparency. Learn what makes us different. We’re on the buy side. Which is everyone’s side. We never steer you toward our own media assets, because we don’t own any. It’s that simple. Reach: One billion. That’s how many more people you can reach with The Trade Desk than with other major media-buying platforms. We want you to spend your ad dollars where your data leads you. That allows for transparency in everything we do — from pricing and inventory to measurement and reporting.

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24

MonetizeGo

MonetizeGo

Eye-catching display ads and videos are the best monetization options. Sell space on your website for great returns. Video ads are ideal for monetization. Header bidding is an advanced method of programmatic ad buying that allows publishers to offer their inventory to multiple ad exchanges. This service promotes ads that blend in with the surrounding content. We recommend this service to monetize sites through personalized ad content that does not negatively impact your user’s experience. Also known as EBDA with set-up through Google Ad Manager 360. Open Bidding allows you to invite third-party demand partners to compete for your inventory in a single auction with real-time, server-to-server bidding.

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25

SmartyAds

SmartyAds

Focusing on a simple question - how to make advertising simple - SmartyAds has build transformative full-stack programmatic infrastructure for advertisers and publishers. It took us 7+ years and now it has all that it takes to fuel your campaigns’ success: DSP, SSP, DMP, and White Label Solutions for scaling your business up and forward. Streamlining the process, the platforms let you prioritize how, where and whom to trade with, in order to help you quickly achieve your desired goals.

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26

PubMatic

PubMatic

By putting the publisher first, we help our clients realize the full potential of their digital assets providing marketers with transparent access to high-quality inventory. With a long-term focus on building solutions that solve the most pressing industry problems, we have remained at the forefront of sell-side innovation for years. We provide valuable audience insights and sophisticated, machine-learning algorithms to enable top-tier monetization across devices, channels and ad formats. PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands, at scale. Giving you the power to make smart, strategic decisions is essential. Our product vision is to provide clients with a full advertising technology stack. More than that, we created a system that is adaptive, where each component is extendable and customizable.

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27

MediaMath

Infillion

Our omnichannel DSP allows marketers to manage truly omnichannel campaigns across mobile, display, social, video, audio and native, with privileged access to our global ecosystem of premium supply. We offer the complete set of capabilities needed to manage coordinated omnichannel campaigns including execution, creative management, targeting and reporting in a centralized location, allowing marketers to transcend siloed channel buying and focus on driving great consumer experiences and incremental business results from their marketing.

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