Praise for ROLLOUT

Eighty percent of your EOS results come from rolling out the five foundational tools properly to everyone in your company. This book provides a step-by-step roadmap to help you do exactly that. Marisa and Beth understand both the psychology of change and the real-world challenges of taking EOS to the next level—and they’ll show you how to make it happen.

—Gino Wickman

Author of Traction & Shine, Creator of EOSⓇ

This is the EOS book I’ve always dreamed of but never thought to ask for! Every single page is steeped in wisdom, nuance, and compassion for the reader. Outside of Traction, I believe this book will become one of the single most helpful EOS references out there—discussing the full sweep of potential rollout paths, circumstances, and considerations that will genuinely increase clients’ confidence in their EOS journey.

—Jeremy Lopatin

Professional EOS ImplementerⓇ

This book is incredibly practical and addresses a critical need for companies running on EOS. Rollout is an area where many leadership teams struggle with what to do, how to do it, and what success looks like. This book guides them through one of the most important processes an EOS company will execute. It serves as both a reference guide and workbook, including helpful tools for effective execution that teams can actually use and remember.

—Mike Gruley

Certified EOS ImplementerⓇ

I am SO excited about this book and can’t wait to start using it with my clients! Leadership team alignment is critical to gaining traction, but Rollout is where the magic really starts to happen for companies running on EOS. The practical tools and insights in this book will make all the difference for companies ready to fully embrace EOS and see real transformation in their organizations.

—Jill Young

Expert EOS Implementer™

"ROLLOUT is ‘THE’ EOSⓇ book I’ve been waiting for since 2012. After working in over 35 companies that run on EOS, I can confirm that every Rollout is unique and, yes, hard. With ROLLOUT, I finally have a clear guidebook that explains why and provides proven tools and methods to navigate the Rollout journey. If you are genuinely ready to ‘Take EOS to the Next Level,’ you must read this book!"

—Rick Wilson

Integrator, Coach, and Founding Member of the

True Integrator™ Community

As a multi-location company, this book provided the clear, practical guidance we needed to roll out EOS across all our business units while ensuring we kept the culture we have invested so much time and energy in. Several points of guidance throughout the book helped shape our thinking about what really mattered in our Rollout, and it sharpened and unified our message.

—Scott Longfellow

Integrator at Huyett

I had implemented EOS once before, but it was challenging to create a clear Rollout plan. This time, with the book in hand, the difference was striking. As a practical guide, it helped us design a comprehensive Rollout plan we could actually follow and gave our team the confidence and clarity we needed.

—Dan Hirst

Integrator at Barrett and Stokely

If you’re serious about unlocking the full power of EOS across your entire organization, this is your blueprint for success. A must-read for every EOS company and EOS Implementer.

—Elizabeth Davis

Certified EOS Implementer

This is the definitive guide for you to implement the Five Foundational Tools of EOS. It’s also your moment of truth. Understand, teach, and embrace these simple tools to maximize the growth of your organization.

—Rene Boer

Author of How to Be a Great Boss

ROLLOUT

Get Your Entire Team Running on EOS® to Achieve Your Vision

Marisa Smith & Beth Fahey

ROLLOUT © 2026 by Marisa Smith & Beth Fahey. All rights reserved.

Printed in the United States of America

Published by Igniting Souls

PO Box 43, Powell, OH 43065

IgnitingSouls.com

This book contains material protected under international and federal copyright laws and treaties. Any unauthorized reprint or use of this material is prohibited. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without express written permission from the author.

LCCN: 2025927456

Paperback ISBN: 978-1-63680-633-4

Hardcover ISBN: 978-1-63680-589-4

e-Book ISBN: 978-1-63680-590-0

Available in hardcover, e-book, and audiobook.

Any Internet addresses (websites, blogs, etc.) and telephone numbers printed in this book are offered as a resource. They are not intended in any way to be or imply an endorsement by Igniting Souls, nor does Igniting Souls vouch for the content of these sites and numbers for the life of this book.

Some names and identifying details may have been changed to protect the privacy of individuals.

EOSⓇ, The Entrepreneurial Operating SystemⓇ, TractionⓇ, and EOS ImplementerⓇ are registered trademarks owned by EOS Worldwide, LLC. For a complete list of trademarks owned by EOS Worldwide throughout this book, please visit branding.eosworldwide.com/eos-trademarks/.

The content of this book reflects the author’s personal experiences, opinions, and interpretations. The inclusion of any individual, living or deceased, or any organization or entity, is not intended to malign, defame, or harm the reputation of such persons or entities. All statements regarding individuals are solely the author’s perspective and do not represent verified facts unless expressly cited to a verifiable source.

The publisher has not independently investigated or confirmed the accuracy of any such references and disclaims all responsibility for them. Nothing in this book should be construed as factual assertions about the character, conduct, or reputation of any individual or entity mentioned. Any resemblance to persons living or dead is purely coincidental unless explicitly stated.

The publisher expressly disclaims liability for any alleged loss, damage, or injury arising from any perceived defamatory content or reliance upon statements within this work. Responsibility for the views, depictions, and representations rests solely with the author.

To the entrepreneurial leaders in the trenches—we see you, we’ve been you, and we love you for the work you’re doing. You’ve chosen to run your company on EOS. That choice will change lives—your employees, their families, your customers, and people you’ll never even meet. Enjoy the journey. It’s worth it.

TABLE OF CONTENTS

Foreword by Gino Wickman

Introduction

SETTING THE STAGE

Chapter 1: The Journey to 100% Strong

Chapter 2: What the Heck is Rollout?

Chapter 3: Why Rollout is Hard

PREPARATION

Chapter 4: Getting Ready For Rollout

Chapter 5: Planning Your Rollout

LAUNCH

Chapter 6: Introducing Your Vision and EOS

INTEGRATION

Chapter 7: Rolling Out to Departments

Chapter 8: Bringing Your Vision to Life

Chapter 9: Creating an Environment of Accountability

SUSTAINABILITY

Chapter 10: Running on EOS…Forever

Conclusion

APPENDICES

APPENDIX A: Rollout Tracker

APPENDIX B: Organizational CheckupⓇ

APPENDIX C: Rollout Reflection Guide

APPENDIX D: Rollout Troubleshooting Guide

Endnotes

Acknowledgments

From Marisa

From Beth

About the Authors

Foreword by Gino Wickman

Many entrepreneurial companies struggle because their precious human energy is spent managing the friction and frustration that exists when everyone in the company is rowing in different directions. The leaders of these companies frequently feel trapped—they’re exhausted and have little energy left at the end of the day to move their businesses forward. They’re stuck, and they don’t know how to break through to the next level.

I created EOSⓇ (the Entrepreneurial Operating SystemⓇ) to help these leaders regain control of their businesses—to stop feeling stuck and start gaining traction. EOS is, at its core, a system for managing human energy. The EOS ModelⓇ, EOS ProcessⓇ, and EOS Toolbox™ are designed to help you get everyone on the same page with where you’re going as a company and how you’re going to get there. If you can get all of the human energy in your company going in the same direction, amazing things will happen.

It sounds simple enough, but it’s not easy. To get everyone in the company on the same page, you must roll out the vision and EOS beyond the leadership team. Unfortunately, many leadership teams struggle with Rollout because they read Traction, start using the tools, get excited about their vision, and then assume everyone else will just get on board.

That assumption is where most rollouts stall, slow down, or fail altogether. Here’s what I’ve learned after watching hundreds of thousands of companies implement EOS: There’s a significant difference between understanding the tools at the leadership team level and getting them to work effectively throughout the entire organization.

I started addressing this challenge when Tom Bouwer and I wrote What the Heck is EOS? to help employees understand the basics and be more receptive to learning and using EOS, which is working very well.

And now, Rollout: Get Your Entire Team Running on EOSⓇ to Achieve Your Vision takes the next step and addresses the core issue: why EOS frequently gets stuck at the leadership team level and stays there, because Rollout requires a different set of skills and strategies than learning and using the tools themselves.

When I learned that Marisa and Beth were writing this book, I knew they were the right people to take this on. As Expert EOS Implementers who have been thought leaders in our community for years, they understand the real-world challenges of implementing EOS throughout an organization. They’ve tackled these challenges head-on with a thorough, practical approach—giving you the step-by-step roadmap you need to successfully roll out the EOS tools to every single person in your company.

What makes this book unique is that it also digs into the psychology of change and why rollout is inherently challenging. You may understand how to use the EOS tools at the leadership team level, but if you don’t know why people resist change and how to work with human nature instead of against it, you’re going to struggle. People will be confused. You’ll get resistance. Tools will be used inconsistently or abandoned altogether.

The key insight running through this entire book is that successful rollout requires you to take responsibility and become a teacher and coach for your team: providing context, establishing clear expectations, communicating clearly, and consistently demonstrating your commitment to your vision and EOS.

Marisa and Beth wrote this book for anyone responsible for rolling out the EOS Foundational Tools—not just Visionaries. Whether you’re an Integrator, Leadership Team member, or mid-manager, Rollout will help you drive change and provide the leadership your team needs to transform your business and achieve your vision.

If you’re ready to stop hoping your people will figure things out on their own and start systematically rolling out EOS throughout your entire company, this book will show you exactly how to make it happen.

—Gino Wickman

Author of Traction & Shine, Creator of EOSⓇ

Introduction

As Expert EOS Implementers, we’ve helped organizations implement the Entrepreneurial Operating SystemⓇ (EOSⓇ) and guided leadership teams through every phase of the journey—from initial adoption to company-wide EOS Rollout. In our years of experience as Implementers, we’ve witnessed both spectacular Rollout successes and painful failures.

When we began collaborating on this book, we quickly discovered we were both lifelong musicians and self-proclaimed choir nerds. That shared background led us to a powerful realization: rolling out EOS in an organization is remarkably similar to teaching a choir a new piece of music.

Picture this: A choir director stands in front of a group of singers, each holding the same piece of sheet music. At first attempt, the result is cacophonous—some singers are in the wrong key, others are behind the beat, and a few seem to be singing an entirely different song. The notes on the page are correct, but the execution is chaotic.

And then something remarkable happens. With patient instruction, consistent practice, and gentle correction, the individual voices begin to blend. The melody emerges. Harmonies lock into place. Eventually, the choir sings with such unity that they barely need to look at the music—they can focus entirely on the conductor’s guidance, responding as one to every subtle cue.

Rolling out EOS follows the same pattern. The first time your team hears you talk about your vision and the EOS tools, it may feel confusing and overwhelming. Different people interpret the same concepts differently. Some embrace the changes immediately, while others resist. The music of the organization may sound discordant at first.

However, with consistent practice, patient teaching, and deliberate repetition, the concepts begin to take hold. The terminology becomes second nature. The tools start working together as a system. And eventually, your entire organization will know your vision and EOS so well that they’ll all be working together in perfect harmony—each person playing their part in service of something much bigger than themselves.

Unfortunately, we’ve also witnessed organizations where the choir never comes together—where EOS tools are implemented inconsistently, team members remain confused about the vision, and the promise of organizational clarity remains frustratingly out of reach. Just as a choir director must ensure that every singer understands not only their individual part but also how it fits into the whole, leaders must help every team member understand not only the EOS tools but also their role in achieving the company’s vision.

WHY WE WROTE THIS BOOK

Too many organizations struggle with the gap between the leadership team learning EOS tools and successfully implementing them company-wide. While EOS itself is simple and powerful, the Rollout process—getting every person in your organization to understand, embrace, and consistently use the system—requires careful planning and persistent execution.

Through our work with companies of all sizes and industries, we’ve identified the most common challenges that derail Rollouts:

Inconsistent adoption across departments and levels of the organization

Communication breakdowns that leave team members confused about the vision and their role

Loss of momentum when initial enthusiasm fades, and old habits resurface

Lack of commitment and accountability of leaders in maintaining EOS disciplines and practices

Resistance to change from team members who don’t understand the why behind EOS

Leadership teams who understand EOS but struggle to cascade it effectively throughout their organization

More importantly, we’ve learned what separates successful Rollouts from failed ones. The companies that thrive don’t just implement tools and change processes; they create a movement that transforms the culture. They don’t just roll out EOS; they bring their vision to life in ways that energize and align every person in the organization.

This book distills those lessons into a practical guide that helps you avoid common pitfalls and accelerate your path to organizational alignment.

WHO THIS BOOK IS FOR

This book speaks directly to leaders who will drive EOS Rollout in their organizations: Visionaries, Integrators, other leadership team members, and next-level leaders (also called Mid-Managers). While your entire company will benefit from the EOS Rollout, this guide is designed for the leaders who will plan, champion, and execute the process. When we use you and your throughout this book, we’re speaking directly to these key leaders who have the responsibility and authority to make Rollout successful.

This book is for four types of leaders and organizations at different stages of their EOS journey:

Companies early in their EOS Journey, working with an EOS ImplementerⓇ. You’re investing significant time and money in professional guidance. This book will help you maximize that investment by understanding what to expect during Rollout, preparing your team for change, and working most effectively with your Implementer to ensure organization-wide adoption. Think of it as your insider’s guide to getting the most out of the EOS Process.

Companies early in their EOS Journey, NOT working with an EOS Implementer. You’ve decided to implement EOS using Traction and other resources, but you’re doing it without professional guidance. This book provides the roadmap you need to successfully roll out the system across your entire organization.