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Proposal FTA Video Services On Astra-2F at 28.2E Via IP Transmission

The proposal outlines satellite capacity services offered by SES via Astra-2F at 28.2E, targeting the West and Central African television market. It includes details on market indicators, technical requirements, and pricing for services, emphasizing the potential for growth in digital households and pay TV subscribers. The document also highlights SES's extensive reach and capabilities in providing end-to-end video solutions for broadcasters in the region.

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0% found this document useful (0 votes)
13 views27 pages

Proposal FTA Video Services On Astra-2F at 28.2E Via IP Transmission

The proposal outlines satellite capacity services offered by SES via Astra-2F at 28.2E, targeting the West and Central African television market. It includes details on market indicators, technical requirements, and pricing for services, emphasizing the potential for growth in digital households and pay TV subscribers. The document also highlights SES's extensive reach and capabilities in providing end-to-end video solutions for broadcasters in the region.

Uploaded by

drtekabe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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PROPOSAL

FTA Video Services on Astra-2F @ 28.2E


Via IP Transmission.

Omega Power Ministries (OPM)

PRESENTED BY PRESENTED ON
Joy Emenike March 5, 2019

SES Proprietary and Confidential |


Disclaimer

Any Proposal for satellite capacity services and/or ancillary services is an indicative tool only, is intended to serve as a
summary of the principal terms and parameters being proposed relating to the potential provision of satellite capacity
services and/or ancillary services, and does not constitute a legally binding commitment of SES. All agreements for
service and subsequent service orders must be processed and approved by SES. All proposed satellite capacity services
and/or ancillary services are subject to availability of the satellite capacity service and/or ancillary service and commercial
review and acceptance by SES at the time of countersignature by an authorized SES representative of a service order
that has been submitted and executed by the Customer. SES shall not be legally bound unless a definitive agreement for
service and, where applicable, a service order has been countersigned by SES.

Offer is subject final SES Executive Management approval.

SES Proprietary and Confidential | 2


The World-Leading Satellite Operator

65
satellites covering
Unique

GEO-MEO
Driver of

INNOVATION
99%
constellation in next generation
complemented by a satellite development
ground segment, together
forming a flexible network
of the globe and world
architecture that is globally
population
scalable

SES Proprietary and Confidential | 3


SES Proprietary and Confidential 4
Sub-Sahara Africa
Television market indicators

TODAY (2016)
Total Population Household TV Households
1 bill 173 mill 66 mill
Digital Households Analog Households Pay TV Subscribers

46 mill 20 mill 19 mill

TOMORROW (2021)
Total Population Household TV Household
1.1 bill 195 mill 86 mill
Digital Household Analog Household Pay TV Subscribers

85 mill 0.5 mill 34 mill


1) Sources: Digital TV Research, Ovum

SES Proprietary and Confidential | 5


SES Key Video Neighbourhoods in Africa
22°W 5°E 28.2°E 57°E
ASTRA-4A & SES-5 ASTRA-2F/2G
SES-4 NSS-12
DTH position

4 video positions 8 DTH platforms

30m TV homes 833 TV channels


Source: SES internal / Lyngsat Q1 2017

SES Proprietary and Confidential | 6


West & Central Africa: Astra-2F & Astra-2G | 28.2°E
22°W 5°E 28.2°E 57°E
SES-4 ASTRA-4A & SES-5 ASTRA-2F/2G NSS-12
DTH position

Cable position

Satellite access options

• 7.6m Ku band Lagos Astra-2F


(Nigeria Astra Platform)
• 6m Ka Astra-2G Ka<>Ku LUX-BTZ
• 11m Ku band Accra Astra-2F
(Ghana Astra Platform)

ASTRA-2F ASTRA-2G
West-Africa Ku-band beam To be operational June 2015

Video solution
Carrier details
• Dish size 60cm
• Reach 5M* • 36 MHz transponder size
• DVB-S2 QPSK 5/6 More eyeballs…higher
Managed v ideo services
• 30 Msymb/s
Full transponder uplink, DVB Platform services, advertising revenues
Video Encoding, Fiber contribution, Back-up • Information Bit Rate: 49.64 Mbit/s
solutions, OU teleport and fiber solutions, enhanced
media services via SES Platform Services • Availability: 99.5%

* According data collected by STB vendors and


SES Satellite Monitor Q4 2015

SES Proprietary and Confidential | Source: SES Satellite Monitor YE’15 7


The West African Platforms with
SES and MX1

SES Proprietary and Confidential


The West Africa Platform (WAP) at SES
 Launched in Q4 of 2014*

 Independent English-language TV platform with turnaround services

 Delivered via the Astra satellite on the orbital position of 28.2° E

 Geared towards English-language channels for West African

countries, as well as international channels planning to branch out in Africa

 Over 100 channels are currently on the two platforms

 The two technical platforms are currently installed and operated at SES partner teleports:

• K-Net in Accra, Ghana

• Computer Warehouse Group in Lagos, Nigeria

* K-Net/MultiTV Platform launched in 2009 on SES satellite

SES Proprietary and Confidential | 9


Providing a complete DTH service offering
End-to-end service
offering

1. Contribution to SES teleport


partners (via satellite, fibre,
microwave radio or IP)

2. Ground service package

3. Satellite Capacity

SES/MX1 offers Adv antages to broadcasters Target Markets/Customers


• The highest technical reach in Africa • Easy and facilitated access to SES • West and Central African
satellite(s) broadcasters and operators: Ghana,
• An established premium channel Nigeria, Sierra Leone, Liberia, DRC,
neighborhood • Ev erything out of one hand Cameroon, etc.
• End-to-end service offering • Channel-by -channel pricing • International Broadcasters in Europe,
• Local presence with teleport partners • Independent/neutral technical service US and Asia
prov ision
• Marketing activities around SES
market reach. • Proximity to customers
• Satellite Monitor results • Value f or money

SES Proprietary and Confidential |


SES Proprietary and Confidential | 11
SES Proprietary and Confidential |
Television Landscape: Nigeria

62%

27%
11%

DTT/ DTH Analogue


Cable

Potential market Significant


32.9 million USD 362 million Avg. growth
TV households
62% increase TV advertising
in 2014
rate at 8% p.a. $ revenue potential

Source: Satellite Monitor YE’17, Ipsos Nigeria

SES Proprietary and Confidential | 10


Nigeria TV Household Reception

~ 11 million* TV HH in Nigeria
at

28.2°E
*Source: Ipsos, Satellite Monitor in Ghana, YE’17

SES Proprietary and Confidential | 14


2 of Every 10
Satellite TV Homes in Nigeria are SES Households

33%
of satellite households in Nigeria
are serviced by SES

Source: Satellite Monitor YE’17, Ipsos Ghana

SES Proprietary and Confidential | 15


Television Landscape: Ghana

61%

38%

1%

DTT/ DTH Analogue


Cable

6.62 million Potential market ≈USD 80 million Significant


TV households
65%
increase
TV advertising
in 2013 $ growth in DTH

Source: Satellite Monitor YE’17, Ipsos Ghana

SES Proprietary and Confidential | 11


Ghana TV Household Reception

~ 4.0 million* TV HH in Ghana


at

28.2°E
*Source: Ipsos, Satellite Monitor in Ghana, YE’17

SES Proprietary and Confidential | 17


9 of Every 10
Satellite TV Homes in Ghana are SES Households

91%
of satellite households in Ghana
are serviced by SES

Source: Satellite Monitor YE’17, Ipsos Ghana

SES Proprietary and Confidential | 18


Technical Requirement

SES Proprietary and Confidential 19


Technical Requirement
 The content provider must agree to make the channel available on a Free To Air basis (this eliminates any
channels/content that are currently being distributed on PayTV over West Africa)

 Ability to contribute broadcast-ready content or remote playout, ie. No IPTV content

 Quality, must be better than 1.5 Mbps SD, preferably plans to contribute HD now or in future. MPEG-4 is essential

 Ability to provide EPG metadata in the required format

 Service to be received on any FTA STB with DVB-S2 capability.

SES Proprietary and Confidential | 20


IP Contribution Requirement from SES/MX-1
 Channel in a box SD $1600/Month – the playout will be located in EMEK

 Basic playout solution for SD channels.


- operated by broadcaster, hosted and monitored by MX1
- Content: MPEG-2 and H.264 supported, MXF or MOV container. Content upload via web.
- Storage: 2 TB, suited for approx. 300 hours of SD content.
- Graphics: channel logo, static text and graphics.
- Playlist creation via cloud-based application for frame accurate scheduling, incl. support for secondary events, e.g.
graphics.
- One audio track included.
- Support 24/7 via email.

 Encoding SD channel - $450/Month

 Encoding H.264 SD or MPEG2 SD constant or variable bitrate (statmux) for hand-over to multiplex and uplink or
contribution to other networks
- Delivery as DVB-ASI Multiplex or TS over IP
- Audio options: AC-3 2.0, stereo MP1 LII or HE-AAC

SES Proprietary and Confidential | 21


IP Contribution Requirement from SES/MX-1 Cont’d.

 Adv. IP Delivery - (ZIxi) MX1 Site – to CWG - $447/Month

- Transmission of an SD channel over public Internet to/from an MX1 Site, per channel

- Based on Internet transport enhancement protocol

- Redundant infrastructure design

- Monitoring included

- Internet Traffic included

 Internet reception (Zixi) at the Teleport Nigeria - $560 /Month

 Live events delivery from OPM studio Via Zixi to the Playbox - $500/Month

SES Proprietary and Confidential | Q4 '16 – Brand Team – SES PPT Template Refresh – KSM – md 22
Commercial

SES Proprietary and Confidential 23


Terms and Conditions
 Video Platform: West Africa Platform (DVBS-2 QPSK, 30 Msps, 5/6).

 Satellite: Astra-2F @ 28.20 E.

 Free to Air and coverage over Nigeria and West Africa.

 Contract term: Five (5) years.

 Prices quoted are exclusive of any applicable local taxes including that of withholding taxes.

 Two month security deposit is required prior to service activation.

 Payment is monthly in advance.

 Two separate contracts will be issued for capacity (SES) and ground services (MX-1).

 Coverage over Europe or The Americas is available at additional cost.

SES Proprietary and Confidential | 24


Pricing
Monthly Price

 Satellite capacity Astra-2F per month (2.5Mbps) : $5,800

 Mux, Modulation & Uplink per month: $1,800

 Adv. IP Delivery End-end with Play Box per month: $3,557

 Total Monthly fee: $11,157

 One-time set-up fee: $2,300

 Total Cost: $13,457

SES Proprietary and Confidential | 25


SES/MX1 is the Right Partner

Opportunity for Choose SES is the right

NEW SERVICES SATELLITE PARTNER


Keep the end-user at the center of all decisions Consider satellite for full coverage Bring digital TV quickly to your audience

Adopt a platform approach Complement your DTT network Leverage SES expertise

Select the most suitable business model Feed your DTT network Get tailored cost-efficient solutions

Work with the Consumer Electronics industry

SES Proprietary and Confidential | 26


Joy EMENIKE
Sales Manager, West Africa

[Link]@[Link]

M +234 8094311148

Connect w ith us

SES Proprietary and Confidential Q4 '16 – Brand Team – SES PPT Template Refresh – KSM – md 27

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