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Project Brief 3

This document provides instructions for Project 3 which requires students to design a postcard for an exhibition titled "Anatomy of Typography" using only typography characteristics. Students must first produce 10 thumbnail sketches and select one for a comprehensive sketch. They are then to design the postcard using Adobe Illustrator or Photoshop at an A6 size with only greyscale colors and typefaces. The design must include information about the exhibition and be laid out on both the front and back of the postcard. The final products required are a mounted 2D postcard design and a physical 3D postcard.
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
0% found this document useful (0 votes)
147 views11 pages

Project Brief 3

This document provides instructions for Project 3 which requires students to design a postcard for an exhibition titled "Anatomy of Typography" using only typography characteristics. Students must first produce 10 thumbnail sketches and select one for a comprehensive sketch. They are then to design the postcard using Adobe Illustrator or Photoshop at an A6 size with only greyscale colors and typefaces. The design must include information about the exhibition and be laid out on both the front and back of the postcard. The final products required are a mounted 2D postcard design and a physical 3D postcard.
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

PROJEK 3

Project 3

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F a c u l t y o f E d u c a t i o n 2 0 1 2

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

PROJEK 3 Setelah selesai topik ini, pelajar akan berupaya

menghasilkan satu poskad bagi satu pameran yang bertajuk Anatomi Dalam Taipografi. Ia merupakan projek untuk menghasilkan poskad yang bercirikan taipografi sepenuhnya.
Contoh

Tajuk:

Menghasilkan

poskad

bercirikan

taipografi. Teknik: Adobe Illustrator atau Photoshop Size: A6 10.44cm x 14.82 cm saiz poskad Jangka masa: 2 minggu Cetak: Hitam dan putih

potrait atau landskap

Example

PROJECT 3 After completing this topic, students have to produce one exhibition postcard entitled Anatomy of Typography. It must be based on the full typography characteristics.

Assignment:

Produce

postcard

using

typography characteristics. Technique: Adobe Illustrator or Photoshop Size: A6 10.44cm x 14.82 cm postcard size Duration: 2 weeks Print: Black and white

portrait or landscape

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F a c u l t y o f E d u c a t i o n 2 0 1 2

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

Tajuk Pameran : Anatomi dalam Taipografi

Poskad

ini

adalah

bertujuan

untuk

mempromosikan pameran tersebut.

Dalam

projek

ini

anda

hanya

dibenarkan

Anatomi of typography exhibition


Tempat: Pusat Dagangan Dunia Putra (PWTC)

menggunakan warna greyscale seperti warna hitam, kelabu dan juga putih. Hanya mukataip sahaja yang perlu digunakan pada poskad tersebut, imej serta gambar tidak dibenarkan. Pada sebelah kiri ini adalah informasi tentang pameran tersebut yang perlu ada pada poskad anda.

Place: Putra World Trade Centre


Tarikh: 1 December, 2003

Date: December 1, 2003


Masa: 8 pagi 8 malam

Time: 8 a.m 8 p.m


Untuk keterangan lanjut, sila dail 212 27899.

The objective of this postcard is to promote the In this project you are allowed to use greyscale Only typefaces are allowed to be used in the

exhibition. like black colour, grey and white. postcard. Students are not allowed to use images or picture. On the left side is the information about the exhibition that must be in your postcard.

For more information called 212 27899

Anda juga diminta untuk mengumpul poskad Kaji format dan juga rekaletak pada poskad Jadikan ia sebagai rujukan sebelum memulakan

poskad yang ada dipasaran. tersebut. projek ini.


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F a c u l t y o f E d u c a t i o n

You are asked to collect some postcards from Study the format and the layout design of the Use them as references before starting your

any shop selling them. postcards. project.


2 0 1 2

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

Seperti

biasa bermula,

sebelum anda

kerja-kerja dikehendaki

dalam untuk

komputer tersebut.

menghasilkan 10 lakaran thumbnails untuk poskad Dan kemudian pilih satu daripadanya untuk Lakaran komprehensif, haruslah

dijadikan lakaran komprehensif. menggambarkan dengan tepat poskad yang bakal

As usual before working the computer, you are

asked to produce 10 thumbnail sketches for the postcard design. Then choose one for a comprehensive sketch. Comprehensive sketches must have the image

of the postcard that is going to be produced.

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F a c u l t y o f E d u c a t i o n 2 0 1 2

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

Anda perlu mengambil kira konsep yang bakal dengan tajuk pameran tersebut iaitu

digunakan San Serif, Apex, Vertex, Swashed, Stem, Serif, Italic, x-height, Terminal

Anatomi dalam Taipografi. Gunakan istilah-istilah atau konsep-konsep yang berkenaan dengan apa yang telah dipelajari didalam bab ini. Bahagianbahagian mukataip yang telah diterangkan dalam bab ini boleh digunakan sebagai konsep rekaan.

You must count the essential concepts that will be for the postcard entitled: Anatomy of

used

Typography. Try to use the terms or concepts that you have The parts of the typefaces that have been explained learned in this chapter. in this chapter can be used as a concept in the design of your postcard.

Setelah lakaran komprehensif tersedia, barulah Lakaran komprehensif adalah merupakan satu

boleh dimulakan kerja-kerja di dalam komputer. rujukan yang penting bagi kerja-kerja membuat rekaan di dalam komputer.

Dalam contoh ini, Adobe Illustrator digunakan anda juga boleh menggunakan Adobe

bagi membuat rekaan di dalam komputer. Namun begitu Photoshop.

You may start doing your work in the computer Comprehensive sketches are prerequisite for a

after you have finished the comprehensive sketches. computer-generated design.

In the example at left, the Adobe Illustrator is

used for the design in the computer. You can also use the Adobe Photoshop.
5
F a c u l t y o f E d u c a t i o n 2 0 1 2

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

Buka Adobe Illustrator dan tukarkan saiz layout

kerja kepada saiz poskad iaitu A6 atau 10.44cm x 14.82 cm.

cm.

Open Adobe Illustrator and change the layout

size to the postcard size of A6 or 10.44cm x 14.82

Custom

Gunakan saiz A6 jika ada pada Print Setup

Use A6 size if it is in the print setup

10.44 cm

14.82 cm

Saiz poskad

Postcard size

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F a c u l t y o f E d u c a t i o n 2 0 1 2

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

Mulakan dengan menentukan warna untuk latar

belakang bagi poskad tersebut.

Start by setting the background colour for the

postcard.

Gunakan colour palette

Used colour pallete

Kurangkan peratusannya untuk mendapatkan warna kelabu.

Lihat bagaimana cara untuk mendapatkan warna (kelabu). Ianya bermula dengan

Reduce the opacity tu get grayscale tone.

greyscale

menggunakan warna hitam terlebih dahulu.

Look at how the grayscale colour is achieved.

Start with black first.

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F a c u l t y o f E d u c a t i o n 2 0 1 2

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

Tetingkap character dan colour pallete banyak digunakan dalam proses ini.

Susunkan abjad-abjad seperti pada lakaran Harus diingat pameran adalah

komprehensif.

Character and color palette used in this process.

berkenaan anatomi pada taipografi, oleh itu abjad serta perkataan yang dimasukkan harus berkaitan dengan pameran tersebut.

Arrange the letters just like the comprehensive

sketches. Remember the exhibition is about anatomy of typography, so the letters and words must be related with the title.

Semak hasil kerja anda.

Check your artwork.

Gunakan kotak berwarna putih untuk menutup segala yang tidak perlu.

Use white board to close unnecessary thing.

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F a c u l t y o f E d u c a t i o n 2 0 1 2

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

Letakkan

segala

maklumat

tentang

pameran

tersebut di tempat yang sesuai. Gunakan mukataip yang tebal dan berwarna hitam supaya tidak dikelirukan dengan latarbelakang.

Place the information appropriately. Use bold

typefaces and black colour to differentiate information with the background.

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F a c u l t y o f E d u c a t i o n 2 0 1 2

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

Boleh juga meletakkan imej seperti di bahagian hadapan poskad untuk mewujudkan satu identiti.

Setelah

bahagian

hadapan

poskad

siap,

bahagian belakang juga perlu dibuat. Namun begitu bahagian belakang poskad lebih ringkas kerana ia digunakan untuk menulis alamat penerima.

Can place the reduced-in-size image of the front to create one identity.

Kotak setem

Stem box

Ruang menulis alamat penerima

Space to write the address

Informasi tentang pameran

Information about the exhibition

Semak hasil kerja bahagian depan dan belakang

poskad anda.

Check the front and back of the postcard.

Belakang Depan

Front

Setelah berpuas hati dengan hasil kerja anda, Back cetak ia dan tampal pada mounting board seperti yang ditunjukkan ini.

Dalam

projek

ini

juga

memerlukan

anda

menghasilkan 2 jenis kemasan akhir iaitu 2 dimensi (ditampal pada mounting board) dan juga 3 dimensi. 10 sebenar) E d u c a t i o n (seperti poskad yang 2 0 1 2 Selamat mencuba!

F a c u l t y

o f

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

ADE520 TYPOGRAPHY & PAGE COMPOSITION

PROJECT 3

If you are satisfied with your work, print and paste it on your mounting board. In this project, you need to create 2 types of final products i.e. a 2-dimensional postcard (paste on top Good luck!

of the mounting board) and a 3- dimensional one (the real postcard).

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F a c u l t y o f E d u c a t i o n 2 0 1 2

ED 222 :Bachelor of Education (Hons) Art & Design Education @Hak Cipta Universiti Teknologi Mara

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