Bibliography
Books:
o Kothari C.R. Research Methodology, New Age Publication, Delhi, edition, 2009 o Kotler and Keller, Marketing Management, 12th edition, Prentice Hall Publication, 2007. o Belech, George E and Beleh. Michael A. Introduction to Advertising and Promotion 3rd edition. Chicago, Irwin, 1995. o Aaker, David A. etc. Advertising Management. 4th edition. New, Delhi, Prentice Hall of India, 1985.
Internet [Link] [Link]
QUESTIONNAIRE
PART A NAME OF THE RESPONDENT ADDRESS GENDER AGE MONTHLY INCOME ....................................... ........................................ ........................................ ........................................ ........................................
PART B
1. Age. i. Less than 20 years iii. More than 30 years 2. Gender i. Male 3. Monthly income i. Less than 1000 iii. 7000-8999 4. Do you use a mobile phone? i. Yes 5. Since how long have you been using a mobile phone? i. Less than 1 year iii. More than 2 years and above ii. More than 1 year ii. No ii. 1000-2999 iv. More than 9000 ii. Female ii. Less than 30 years
6. On an average how many messages you send daily? i. No messages at all iii. 3 messages a day 7. Do you know about do not disturb service? i. Yes 8. If yes have you registered with it? i. Yes 9. Do you wish to receive mobile advertising? i. Yes iii. Not much 10. How much do you read the mobile advertising? i. Not at all iii. About 1/4 ii. About iv. Full ii. No ii. No ii. No ii. 2 messages a day iv. More than 3 messages a day
11. Do you receive advertising and service messages from telemarketers? i. Rarely iii. Hardly any ii. Very often iv. Regularly
12. Do you feel that the content of mobile advertising is annoying? i. Strongly agree iii. Strongly disagree v. Agree 13. Do mobile advertisements provide the information you need? i. Never iii. Often ii. Rarely iv. Always ii. Partly agree iv. Partly disagree
14. How would you rate the performance of mobile advertising? i. Excellent iii. Satisfying ii. Good iv. Hardly satisfying
15. Will you permit your network operator to share your information with telemarketing companies? i. Yes ii. No
16. Do you instantly read the mobile advertisements or altogether ignore them? i. Read instantly iii. Read afterwards 17. Do you use the information provided by the mobile advertisements as a reference for purchasing? i. Never iii. Often ii. Rarely iv. Always ii. Ignore
18. Does mobile advertisements provide any source of valuable information about the products? i. Yes iii. Only limited information 19. Do you wish to receive further mobile advertisements? i. Only limited in number iii. Less than 3 messages a day ii. Less than 2 messages a day iv. More than 3 messages a day ii. No
20. Has mobile advertising ever been successful in creating a demand for product in your mind? i. Rarely iii. Not even once ii. Often iv. Always
21. Do major brands inform you regularly about the discount and various promotional schemes? i. Yes iii. Often ii. No
22. Do you act upon the promotional offers that are depicted through the mobile advertising? i. Often iii. Rarely 23. Does the information provided by the mobile advertisements render true facts about the products and their features? i. Hardly any iii. Not exactly 24. Do you think that mobile advertisements are more manipulative than informative? i. Yes iii. No idea 25. Have you made any reference to others regarding an advertising message received? i. Yes ii. No ii. No ii. Always ii. Never
26. How many times have you brought a product upon the receipt of a text message? i. Hardly any iii. More than once ii. Once iv. Never
27. Do you think mobile advertising keeps you up to date regarding new products and services? i. Yes ii. No
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