Small Business Toolkit
Sample position descriptions
Sample position descriptions
Position or job descriptions are really helpful for any organisation of any size. They are
particularly useful as part of internal communication between management and
employees.
Some examples are provided on the following pages.
Small Business Toolkit
Sample position descriptions
Position title:
Marketing and sales manager
Incumbent:
Sylvia Smith
Department:
Marketing and sales
Reports to:
Owner / manager
Direct reports:
Marketing assistant (1), sales assistants (2)
Primary purpose:
To play a major role in the success of the business by ensuring
that profit potential and growth opportunities are maximised. To
manage and direct the marketing and sales department to
produce budgeted sales volumes and net returns while delivering
overall quality product and customer service.
Key result area
Measure
Provides high level inputs in the
planning and development phase
of new projects to help ensure the
final product has maximum target
appeal on all key elements of the
marketing mix
Product receives early positive market reaction
with high inquiry rates
Ensures that the sales
performance is optimised at all
levels and channels by setting
appropriate targets and providing
necessary support and guidance
for sales assistants
Product sales rates delivered to budget
Prepares marketing budgets by
product and develops marketing
strategies to achieve required sales
rates
Adapts marketing and
communications strategies to
changing market conditions
Product sales achieved within budgeted
promotion costs
Key external stakeholders review and endorse
the product concept favourably
All product ranges achieve targeted sales by
agreed dates
Product sales rates reach agreed levels
New or amended communications strategies
implemented in time to suit changing conditions
Small Business Toolkit
Sample position descriptions
Ensures that sales staff are
inducted, skilled, audited and
trained to the level required to
carry out required business
processes
Acts as a mentor and trainer to
sales staff
Continuous improvement and training processes
in place and progress tracked against specific
objectives
Ensures that administrative
systems, procedures and protocols
are fully adhered to
Customer feedback indicates satisfaction with
products and company policies
Sales are not delayed or lost due to
administrative delays or errors
Typical
qualifications and
experience:
At least 10 years experience in marketing and sales at a senior
corporate level in an allied industry. Highly developed team
management, communication and interpersonal skills. Proven
ability in managing complex environments. Tertiary qualifications
in a business-related discipline.
Other relevant
information:
Needs to be highly flexible on work availability (days and hours)
and must be able to liaise effectively with people from various
levels in a corporate environment.
Position holders signature:
Date:
Owner / managers signature:
Date:
Small Business Toolkit
Sample position descriptions
Position title:
Marketing assistant
Incumbent:
Dane Marchant
Department:
Marketing and sales
Reports to:
Marketing and sales manager
Direct reports:
none
Primary purpose:
To contribute to the continued growth of the company by the
provision of timely and strategically relevant marketing and
promotional initiatives
Key result area
Measure
Recommends, develops and
implements an annual marketing
plan that achieves the agreed
objectives of the company
The targets and objectives agreed in the
marketing plan are achieved with the specified
time frames and budgets
Develops, coordinates and
implements pre-set sales
promotion activities as required
Sales promotion activities are implemented as
scheduled
Manages the marketing budget to
achieve the critical priorities in a
coordinated and systematic way
Quarterly budget published prior to new quarter
and budget not exceeded
Researches, identifies and
recommends advertising and
promotional opportunities that
enhance and clearly differentiate
our brand offering in the
marketplace while contributing to
effective sales development
Advertising and promotional activities
implemented are achieved within agreed time
frames, stay within agreed budgets and meet
agreed sales promotion objectives
Assesses, reviews and streamlines
the corporate database to ensure
optimum leverage of the data in the
sales and marketing process
The development and application of the
database enables the company to target specific
identified groups as and when required
Small Business Toolkit
Sample position descriptions
Typical
qualifications and
experience:
Appropriate tertiary qualification in public relations and / or
marketing plus at least 3 years experience in a marketing role.
Excellent communication, organisation and people skills.
Experience and familiarity with software relating to marketing
and advertising applications required.
Other relevant
information:
Good research skills an advantage. Ability to work across the
organisation and with external stakeholders at all levels.
Position holders signature:
Date:
Owner / managers signature:
Date:
Small Business Toolkit
Sample position descriptions
Position title:
Sales assistant
Incumbent:
Cindy Lau
Department:
Marketing and sales
Reports to:
Marketing and sales manager
Direct reports:
none
Primary purpose:
To achieve company sales targets by consolidating and servicing
existing accounts, recognising new opportunities and ensuring
pre-eminence of the companys brand in the marketplace. Also
ensuring that management is kept up-to-date with the latest
market trends and developments.
Key result area
Measure
Achieves monthly, 6 monthly and
annual sales targets
Sales to date results are on target or exceed
targets
Continues and enhances customer
loyalty
Repeat business and increased business to
existing customers
Demonstrates thorough product
knowledge
Positive customer feedback / increased sales
results
Provides timely and relevant
reports to management about
potential new market opportunities
Management kept up-to-date on current market
trends and opportunities
Ensures a high level of customer
service
Customer feedback indicates high level of
satisfaction with service levels
Key opportunities are not missed
Accounts not lost due to client service issues
Listens to the marketplace and
customers requirements
Typical
qualifications and
experience:
Flexible approach to new ideas / embraces
changes as the market dictates, allowing the
company to be proactive
At least 12 months customer service experience. Good
numeracy and literacy skills. Ability to multitask. TAFE
qualification or a business degree focusing on marketing an
advantage.
Small Business Toolkit
Sample position descriptions
Other relevant
information:
Interest in the industry in which the company operates.
Knowledge of Microsoft programs an advantage.
Position holders signature:
Date:
Owner / managers signature:
Date:
