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Consumer Buying Behaviour Towards Panasonic in Delhi NCR: Amity University - Uttar Pradesh

This document is a summer training report submitted by a student towards their post graduate degree in management. It includes an executive summary, introduction outlining the topic and objectives, sections on the consumer electronics industry profile and Panasonic's company profile. It examines issues and challenges facing Panasonic, and reflections on what was learned during the student's placement. Industry and faculty guides have provided certificates confirming the student's work. The report contains annexures with a questionnaire, bibliography and is divided into numbered chapters covering areas such as literature reviews, company growth analyses, SWOT evaluations and recommendations.

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Pramod Kumar
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78 views6 pages

Consumer Buying Behaviour Towards Panasonic in Delhi NCR: Amity University - Uttar Pradesh

This document is a summer training report submitted by a student towards their post graduate degree in management. It includes an executive summary, introduction outlining the topic and objectives, sections on the consumer electronics industry profile and Panasonic's company profile. It examines issues and challenges facing Panasonic, and reflections on what was learned during the student's placement. Industry and faculty guides have provided certificates confirming the student's work. The report contains annexures with a questionnaire, bibliography and is divided into numbered chapters covering areas such as literature reviews, company growth analyses, SWOT evaluations and recommendations.

Uploaded by

Pramod Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

SUMMER TRAINING REPORT SUBMITTED TOWARDS THE

PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN


MANAGEMENT

Consumer Buying behaviour


towards Panasonic in Delhi Ncr
SUBMITTED BY:
(Name)________________
MBA- (2015-17)
Enrollment No. : _________________

INDUSTRY GUIDE
(with proper title and designation )
___________________
_______________

FACULTY GUIDE
_________________
__________________

AMITY GLOBAL BUSINESS SCHOOL, NOIDA

AMITY UNIVERSITY UTTAR PRADESH

Company Certificate

(LETTER HEAD of the Company)

TO WHOMSOVER IT MAY CONCERN

This is to certify that _____________________, a student of Amity


Global

Business

School,

Noida,

undertook

project

on

___________________ at ________________________
from __________to _____________.
Ms./Mr.________________ has successfully completed the project
under the guidance of Mr./Ms.____________________. She/He is a
sincere and hard-working student with pleasant manners.
We wish all success in her/him future endeavours.

Signature with date


(Name)
(Designation)
(Company Name)

CERTIFICATE OF ORIGIN
This is to certify that Ms./Mr.___________________, a student of Post
Graduate Degree in _____________________, Amity Global Business
School, Noida has worked in the ____________________, under the able
guidance

and

supervision

of

Mr./Ms._________________________,

designation______________, Company___________________________.
The period for which he/ she was on training was for ______weeks, starting
from ___________to _____________. This Summer Internship report has
the requisite standard for the partial fulfillment the Post Graduate Degree in
International Business. To the best of our knowledge no part of this report
has been reproduced from any other report and the contents are based on
original research.

Signature
(Faculty Guide)

Signature
(Student)

ACKNOWLEDGEMENT

I express my sincere gratitude to my industry guide


Mr./Ms.________________,
(Designation)________________,
(Company) _________________, for his/her able guidance,
continuous support and cooperation throughout my project,
without which the present work would not have been possible.
I would also like to thank the entire team of
_____________________________, for the constant support and
help in the successful completion of my project.
Also, I am thankful to my faculty guide Prof./Mr./Ms. of my
institute, for his/her continued guidance and invaluable
encouragement.

Signature
(Student)

CONTENTS
NUMBER

TOPIC

EXECUTIVE SUMMARY
CHAPTER 1
1.1
1.2
CHAPTER 2
2.1
2.2
2.3
2.4
CHAPTER 3
3.1
3.2
3.3
3.4

INTRODUCTION

Introduction to the topic


Objective & Scope of the Study
INDUSTRY PROFILE

Review of literature on the industry


Major Companies
Growth chart past and projections for
future
SWOT
COMPANY PROFILE
Review of literature on the company
Historical analysis
Growth Chart past and projections for
future
SWOT

CHAPTER 4

ISSUES AND CHALLENGES FACING


THE ORGANIZATION

CHAPTER 5

REFLECTIONS ON WHAT HAS BEEN


LEARNED DURING THE PLACEMENT EXPERIENCE

5.1
5.2
5.3
5.4
5.5
CHAPTER 6
ANNEXURE

Theoretical Description
Research Methodology
Data Presentation & Analysis
Finding Of The Study
Limitations
RECOMMENDATIONS
Questionnaire
Bibliography

PAGE NO.

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