INTRODUCTION
Aachi Masala is the popular of Masala as the household among the millions of people
today, it is doing Masala trading into the field of pure spice powders like Turmeric, Chilli,
Coriander powders, and Matten, Chicken, Kulambu Masalas etc., this curiosity lets to enter into
masala world with boldness. This masala encountered a lot of hurdles, since selling masala
products during those days to the oriental women who are traditionally conservative. It is not
easy to sell. It is concept sealing on Easy Cooking rather than marketing food products with self-
determination and persistent attempts, it is able to get into the kitchens of our country and the
rest of the world. The store may look like a wonder, but the hard work, the pot holes and the
bumps on the way to producer. The person who stood behind produce masala for all those
achievements was with help of their business partner. The main objective of this research is to
identify the consumer satisfaction of Aachi masala products in Coimbatore [Link]
centuries the Masala have gained greater foothold, not only in India, but also all over the world
wherever good food is considered as necessity. A well-equipped Indian kitchen has all major
varieties of spices stocked. In India, Masala are available in almost all grocery shops. The
common spices which are used in their raw and fresh forms are available in vegetable shops. A
company needs to view the retailers in the same way it views its end users. Masalas play a very
important role in Indian cooking. “Masala” is the Hindi word for “Spice”. When a combination
of Masala, herbs and others condiments are ground together, it is also called “Masala” Masala
trade is a big business from time immemorial. Masala from India and far Eastern Asia were in
demand from Ancient times. Indian Masalas are famous all over the world for their rich taste and
unique flavour. India produces variety of Masala all across the country varying with the climatic
conditions. India has been cultivating Masala for ages and also exporting them to other countries
around the world. Indian Masala add to the taste of food, giving it a delicious flavour and making
it absolutely yummy. The suggestion is help to improve the quality of the Product.
OBJECTIVES OF THE STUDY
[Link] analyze the factors influencing the purchase of aachi masala powders.
[Link] analyze the level of satisfaction towards the aachi masala powders.
[Link] analyze the strength, weakness, opportunities, and threats in marketing aachi masala
powders.
SCOPE OF THE STUDY
Growing consumerism would be a key driver for organized food retail in I [Link]
demographic trends are favorable for the growth of convenience/packed foodstuff, masala
powders. The major factors which influence the usage of masala powders by women are:
[Link] urbanization
[Link] young population
[Link] to spend now and save earlier.
The usage of packed masala powders has come of age – from a period whenfood items
were sold in small roadside grocery shops and mandis and bazaars to astage when food products
are retailed through super market stores where consumers can ambient and sill pay a fair price
for the product. This study will bring in lights towards the consumer preference on masala
powders.
SAMPLE DESIGN
[Link] type of sampling, chosen is convenience sampling.
[Link] sample size is restricted to 120 from [Link] wives [Link] women.
QUESTIONS
[Link]?
a) Male
b) Female
2. Marital Status?
a) Married
b) Unmarried
3. Occupational Status?
a) Housewife
b) Employee
c) Business
4. Which masala do you using?
a) Vegetarian
b) Non-Vegetarian
5. Most Important items of purchase aachi packet?
a) Chilly powder
b) Coriander powder
c) Turmeric powder
d) Chicken masala
e) Other masala user
7. Opinion Regarding price level of aachi masala product?
a) High
b) Reasonable
c) Low
7. Have you used AACHI Masala?
a) Yes b) No
8. If yes, how satisfied are you with Aachi masala?
a) Very satisfied b) Satisfied
c) Neutral d) Not Satisfied
9. Which Brand of food masalas do you prefer?
a) AACHI Masala b) MDH Masala
c) Sakthi Masala d) Everest Masala
10. Why did you choose the brand?
a) Price b) Availability
c) Taste d) Variety
11. If you were asked to choose from any of the following AACHI products, which one would
you choose?
a) AACHI Masala b) AACHI Edible Oil
c) AACHI Ghee d) AACHI Pickles
12. How did you come to know about AACHI Masala?
a) Newspapers b) Friends
c) Posters d) Television
13. How did you come to know about AACHI Masala’s various offers?
a) Retailer b) Media
c) Some other buyer d) other
14. Which promotional activities from AACHI Masala attract you the most?
a) Offers b) Discounts
c) Coupons d) Other
15. Which other Sales promotion incentives do you think the company should offer?
a) Cash incentives b) Buy one, Get one
c) Free gifts d) others
16. Which promotional activity do you think can create a long term impact?
a) Advertisement b) Sales promotion
c) Publicity d) personal selling
17. Advertisement in which media from AACHI impacted you the most?
a) Television b) Newspaper
c) Internet d) Hoardings
18. How important do you think advertising is to market AACHI Masala?
a) Very important b) Important
c) Less important d) Not important
19. How do you perceive AACHI’s Brand image?
a) Very Favorable b) Favorable
c) Neutral d) Not favorable
20. Which media is more effective for direct marketing?
a) Tele marketing b) E-Mail
c) Personal selling d) Others
21. Which company has got more publicity in recent past?
a) Aachi Masala b) Sakthi Masala
c) MDH Masala d) Everest Masala
