Final Client
Report
Team Four:
Sam Byers, Ryan Dotson, Evan Lee,
Kyra Martino, Whitney Nesbitt
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Project Overview
Local
Audiences
Spread
awareness of
the film
festival
Online
presence
2
Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Forecast
Project Overview
Summarized Findings
Local Audience
Online Presence
Conclusion
3
1
Summarized Findings: University of Arizona
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Slide 4
1 and this
Sam Byers, 3/28/2018
Summarized Findings: University of Arizona
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Summarized Findings: Catalina Foothills
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Summarized Findings: Boulder
Large Youth Turnout
Specialized Events Relationship Marketing
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Local Audience
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
University of Arizona: Survey Results
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
University of Arizona: Survey Results
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
University of Arizona
● Mall Space Rental
● Hillel showings
● Community connections
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Catalina Foothills High School
● Younger audience
Consideration
● 11 Social Studies Teachers
● 10 Fine Arts Programs
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Survey Analysis: Awareness
● Word of Mouth
● Teachers
● Advertisements
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Survey Analysis: Deciding factors
● Main deciding factors for
Students
○ Price
○ Location
○ Selection
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Next Steps
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Next Steps: Building with Teachers
● Involve Teachers in Movie
Selection
● Gauge class involvement
● Equip teachers
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Online Presence
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Facebook
● Post more articles
● Share posts from the J, the Loft, and
other local festivals
● Share local events & partnerships;
encourage them to share yours
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Facebook
● [Link] rule
○ Content from other sources
○ Your own content
○ Content that humanizes you brand
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Snapchat
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Snapchat
● Casual
● Self-deleting
● Filters
● Story
● Discover
● Map
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Snapchat GeoFilters
● Advertise to a particular location with filters
● Can cost as little as $5
● Create Snapchat, use geofilters for external screenings
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Snapchat Geofilters Demo
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Snapchat GeoFilters
Location Sq. feet Cost(7pm-
11pm)
The Loft 20,083 $5.00
Gallagher Theatre 20,083 $18.67
Hillel Foundation 20,083 $7.25
Tucson JCC 77,534 $16.84
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
Posting Timeline
Start building Online Presence Continue
Use the [Link] rule, post 1-2 times per week Continue posting about the new films as the “3.”
Post some trailers/pictures to the J’s instagram
July December
April October
Continue Start posting more!
As you start to decide on some films, post Post 2-4 times per week, or more, creating
the trailers and/or posters as part as the “3” events for movies, advertise tickets, and the
lineup. Think about using GeoFilters during
the Festival.
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Conclusion
Market
Locally Market
Online
Two-Pronged
Approach
Build
Sustainability
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Overview→ Summarized Findings→ Local Audience→ Online Presence→ Conclusion
