PROJECT REPORT BMI
Abhishek Rathi-170102008
Anushka Gambhir-170101121
Himanish Bhandari-170103082
Noopur Jain-170103143
Ram Agarwal-170102120
Saurabh Mishra-170103204
OCTOBER 30, 2017
GROUP 8
Section D
Company Overview
DrivoJoy provides bike repair, breakdown, and maintenance services in Bengaluru. It allows
users to book online. The company was founded in 2015 and is based in Bengaluru, India.
Key Executives for DrivoJoy
Mr. Aman Singhal-Co-Founder and Chief Executive Officer
Mr. Vishwanath Kollapudi-Co-Founder and Chief Operating Officer
Mr. Ravi Akella- Co-Founder and Chief Technology Officer
1. Who are your customers and what is your corresponding CVP?
Drivojoy’s customers are
i. Young working professionals aged 20-35 years who do not have time to physically
visit service centres and get their vehicles serviced
ii. Stay at home young mothers
iii. Individuals who have expired their free one-year service period and are looking for a
cheap and reliable alternative to get their vehicles serviced
iv. Vehicle break down instances who require towing help and repair
v. People who have taken the prepaid Annual Maintenance Package from DrivoJoy
2. What is the logic of your business based on the interpretation of your business
model canvas?
DrivoJoy provides onsite bike repair, breakdown, and maintenance services in Bengaluru. As
an on-demand platform 2-wheeler owner can get their vehicles serviced or repaired at their
doorstep, instead of dragging their vehicles to garages. Drivojoy claims to offer their services
at 30-40% lower prices and within a time span of 90 minutes (servicing or repair). The
business is logical as it reduces the effort and hassle for the vehicle owner and gives him/her
the confidence that his vehicle is being serviced by expert mechanics who know their job. It
is also helpful for people who are on the busy streets of Bengaluru and their vehicle
unexpectedly break downs, DrivoJoy provides onsite pickup services. DrivoJoy connects
customers and mechanics directly by eliminating the middle layer and ensure that the
mechanics earn as much as they would earn working in a garage. In the future they plan to
become one stop aftersales solution for individuals and businesses.
3. How IT has been used innovatively in your business?
The start-up also recently launched its service provider app to help mechanics keep a track of
their past history and lined up jobs for the day. The app can be used to navigate through
maps, chat with customers and upload snapshots of replaceable parts. Drivojoy is also
working on a consumer facing app to allow users to make bookings, especially when they’re
stranded on the road and need immediate breakdown assistance. Like the service provider
app, the consumer facing app will also let users upload pictures to help with bookings and
chat with in-house experts.
Business Model Canvas
1. Value Proposition
a. Doorstep solutions for motorcycle servicing and repair by experts
b. Breakdown assistance
c. Online and App booking available
d. On call delivery and pickup saves time of travel on the hectic streets of Bengaluru
e. Nominal service rates claim it is 30%-40% lower than market
f. 90-minute (turnaround time) service or repair time
g. Both cash and online payment options available
h. Offers prepaid AMC at lower price
i. Use authentic spare parts as replacement of damaged part
j. Price Transparency in organized sector
k. Service provider app helps mechanics track their past dealings with the customers
and upload the photos of the part that that needs to be replaced
l. Chat Bot available on website
2. Customer Segment
a. 9 to 5 IT professionals – Time is of the essence and any service that saves time of
travel and hassle
b. Stay at home Mothers – Don not have to leave their children at home
c. College Students- Nominal Rates budgeted servicing
d. Locality or region wise segmentation in Bengaluru itself – Kormangla, HSR
Layout, Bellandur etc
3. Channels
a. Website
b. Mobile Application
c. Yellow Pages
d. Telephonic Channel
e. Physical visit to their office
4. Customer Relationship
a. Get – Through online adverts, word of mouth, In app advertisement
b. Keep- Offer AMC offers at lower rates, good service in stipulated time, ease of
access and payment options, good experience
c. Grow- Upgrade one time or two-time customers to AMC customers, offer other
services like ownership transfer to the customers,
5. Revenue Streams
a. Online Service Requests
b. Mechanic Commissions
c. Breakdown Request
d. Owner Ship transfer commission
6. Key Resources
a. Financial resources – Angel Investors(IAN), Seed Funders
b. Partners Physical resources - Shell and other auto parts companies, Pick up
vehicles in case of breakdown, Inventory of spare parts and other service and
repair essentials
c. Human Resources Expert Mechanics, Pickup and delivery service providers, IT
team, Telephone operators to take customer calls, Business Development Experts
(since it is a start-up)
d. Data Resources: Customer database and service log sheet
7. Key Partners
a. Investors
b. Spare parts and service equipment partners
c. Service experts(mechanics)
d. Consumers
e. Investors
f. Online Payment portals
g. Pick up and drop services
8. Key Activities
a. Prompt and professional service
b. Pick-up and delivery service
c. Retention of customers
d. Adding maximum customers to AMC prepaid pack
e. Ensure ease of payments
9. Cost Structure
a. Payments to Mechanics
b. Payments to Pick up and delivery contractor
c. Salaries to permanent employees
d. Technological Infra structure
e. Office Space and Service Space (Rent or Buy)
f. Marketing costs
g. Buying spare parts and service essentials to stock up inventory
