MAGAZINE PLANNING
TITLE Identity
POSITIONING STATEMENT Fashion is for all
FREQUENCY Monthly
PRICE £4.99
REGULAR CONTENT
-FASHION SCANDAL
-HOT OR NOT OUTFITS
-BEST CELEBRITY OUTFITS OF THE MONTH
-TOP 10 ACCESSORIES THIS MONTH
-NEWEST CRAZES
- BIGGEST FASHION INSPIRATION
-OUR FAVOURITE TRAINERS
-FASHION INSPIRATION
-STREET FASHION
-COMPETITION TIME- WIN A PAIR OF YEEZY BOOST 700
MAGAZINE FRONT COVERS
MAGAZINE 1 MAGAZINE 2
MAIN IMAGE MAIN IMAGE
Model- James Watson Model- Libby raby
Outfit (including accessories) Outfit (including accessories)
Jeans that are rolled up Autumnal outfit
Plain t-shirt with jacket over the top Turtle neck
Long socks on Maybe a fluffy coat
Grey suede shoes Mum jeans
Boots or high tops
Background Background
-City setting, street art -Blue sky, trees
- Straight face - Confident stance looking down
- Long/midshot -Taken from a lower angle
- Shallow depth -Moody facial expression (neutral)
Main Coverline Main Coverline
Retro Fasion -Wrap up in style
Must have designer retro looks The perfect hat and scarf for you this Autumn
Coverlines (including any puffs and must include a call Coverlines (including any puffs and must include a call
to action pointing readers to the online website) to action pointing readers to the online website)
Puff saying ‘check out our website for more Puff saying ‘take a look at our website for even
fashion tips [Link]’ more fashion [Link]’
-The bum bag has made a come back -High end on a budget
Our guide on how to style it. How to shop high fashion
-Must have fashion week looks -Will the Supreme hype ever die?
…And where to find them. An exclusive look at their autumn/winter
collection
-Gender Neutral beauty
How to create a subtle look with macs new range -Rings are for everyone
The best rings and where to buy them
-Gucci’s new unisex campaign
A look at our favourite pieces -Go from slobby to stylish
How to look good in lounge wear
-Exclusive with the Director of ASOS
His biggest inspiration and predictions for next -Must have pieces from the new Chanel
season collection.
Take a look at our favourite outfits from the new
-Sunglasses in the winter? collection.
The perfect shape sunglasses for those sunny
winter days. -Yeezy Yeezy Yeezy
Kanye’s new season is here and we are living for
it.
Font(s) for coverlines Font(s) for coverlines
Adobe gothic Adobe gothic
MAGAZINE CONTENTS PAGES
MAGAZINE 1
FEATURES
(just list the topics as you will write the text later)
-Interview with director of ASOS
-How to take a pic fit for instagram
-Sunglasses shape*
-What’s your colour
- Fashion dupes
-Will the supreme hype ever die?
- Skin care products
-Unisex make up
-#nolabels campaign
- Fashion week looks
-80’s fashion is back
-Night out outfit’s
-Blazers are unisex
-the fanny pack has made a come back
-New Gucci unisex shoes
-The best hat for you this winter
-Skin care routine for the cold weather***
-Items you need in your bag
-Rings are for everyone**
-Must have scarfs this season****
-Hightops or lowtops? You decide
-Sunglasses. In the winter?!
--You all need corduroy in your wardrobe
Font for text adobe gothic
Images (full details as front cover image)
-Picture of boy and girl both their face with sunglasses-black stylish sunglasses- mid/closeup*
-Close up of hand with rings- Silver rings, on different fingers, against grey plain back ground to not
distract from main image.**
-Picture of girl holding skin care product towards the camera, focus on the product, and close up, with
shallow depth of field, in a light bathroom setting. ***
-Long shot of boy wearing plaid scarf with a plain t-shirt underneath, layered with a puffer jacket and
blue jeans worn with grey trainers, in outdoor setting that is quite plain with shallow depth of field.
Serious facial expression ****
MAGAZINE CONTENTS PAGES
MAGAZINE 2
FEATURES
(just list the topics as you will write the text later)
-Plaid is new in pattern
-The man behind asos tells us about his road to success.
- Will puffer jackets ever go out of style*
-How to update your work wear wardrobe
- How to nail smart casual
- How to look good in loungewear
-Sports wear out of the gym?
-Kanye and Kim break the internet again
-Which Kardashian is best dressed?
--Sunglasses shape
-The easy guide to a capsule wardrobe
- Must have pieces from the new Chanel collection.
-How to be the centre of attention on NYE
- yeezy yeezy yeezy
-There’s a belt for every outfit****
-Socks you’ll want to get for Christmas**
-First date looks
-How to rock double denim
-How to shop high fashion on a student budget
-80’s fashion is back
- Hightops or lowtops? You decide ***
Font for text
Adobe gothic
Images (full details as front cover image)
-Long shot of girl in puffer jacket with turtle neck underneath. Hands in pockets looking serious.*
-Close up of white socks with red line at the top, long socks pulled up with rolled black jeans and
white and black trainers. **
-Mid shot of high tops with jeans with shallow depth back ground. ***
-Close up of black belt with gold buckle with blue jeans with top tucked into jeans, main focus on belt,
small bit of outdoor setting in the background but shallow focus so it doesn’t distract from the
image.****
WEBSITE
HOMEPAGE
BACKGROUND
WHITE BACKGROUND
NAVIGATION BAR
TABS
FASHION, LIFE, NEWS, INSPO AND TIPS, PICTURES, MORE
COLOUR
WHITE AND BLACK WITH A SPLASH OF BABY BLUE
IMAGES (including social media logos)
-Images not used from cover shoot with caption behind the scenes
-Close up of hand with rings on
-Instagram logo and @
-Twitter logo and @
VIDEOS
-LOOK BOOK
-3 OUTFITS ONE OF THE SAME AS THE COVER OUTFIT
AUTUMNAL OUTFIT SAME AS ONE ON COVER
OUTFIT WITH MOM JEANS, ROLLED UP, WITH HIGH TOPS, SWEATSHIRT AND JACKET
RIPPED JEANS WITH A TUCKED IN TURTLE NECK AND A SCARF
HOOP EARRINGS AND RINGS WITH ALL
-WITH CLOSE UP ON ACCESSORIES EG RINGS AND BAGS
-IN OUTDOOR ENVIRONMENT
SECONDARY PAGE
IMAGES
4 SEPARATE IMAGES INSTRUCTING ON HOW TO TIE UP A TOP TO TRANS FORM IT INTO A CROP TOP.
AND THEN A FINAL IMAGE OF AN OUTFIT STYLED WITH A TIED TOP.
TIED UP BO HO PATTERN T-SHIRT WITH BLUE JEANS AND RED CONVERSE. HOOP EARRINGS AND RINGS.
VIDEOS
TEXT (what will the text be about)
THE TEXT WILL BE ABOUT TRANSFORMING FORMING OLD CLOTHES AND ‘UPCYCLING’ TO MAKE THEM STYLISH AND
CELEBRITIES WHO HAVE ROCKED THAT LOOK.
