Final Print
Final Print
“Organizational Study at
S V E CASTING PVT LTD, BALLARI”
By
EVANGELENE ANKITHA JOSEPH
USN: 3TR16MBA10
Submitted to
CERTIFICATE
Dr. Mansur Baig Dr. G.P. Dinesh, MBA, Ph.D. Dr. V.C. Patil, [Link]., Ph.D.
Internal Guide Professor & Dean Principal
DECLARATION
I also declare that this internship work is towards the partial fulfillment of the
university regulations for the award of degree of Master of Business Administration
by Visvesvaraya Technological University, Belgaum.
I have undergone a project for a period of four weeks. I further declare that this project
is based on the original study undertaken by me and as not been submitted for the
award of any degree/ diploma from any other University/Institution.
I feel great pleasure for the completion of this project. At the very outset I would
express my sincere thanks and deep sense of gratitude to personnel who helped me
during the collection of data and gave me rare and valuable guidance for the
preparation of this project report.
I also express my gratitude towards my parents and sincere thanks to my friends, and
also all the faculty members of MBA Department, well-wishers for their
encouragement and kind co-operation to complete this project.
Date: 3TR16MBA10
Table of Content:
Metal casting enables the production of simple and complex parts that meet a variety
of needs. It is the most cost effective method to manufacture a shaped metal
component. the process consists of pouring molten metal into a mold containing a
cavity of the desired shape. Metal casting is one of our nation’s oldest and most
important industries.
The company responding effectively to the consumers needs &wants. Employees also
satisfied with internal business perspective of the company and they are happy with
the learning and growth opportunities in the company.
Finally conclude that employees are in positive impression &satisfied with the
performance of the organization. The company is satisfying the all needs and wants of
employees and customers.
Report on “ORGANIZATIONAL STUDY with reference to SVE
casting”, BALLARI
CHAPTER -1
INTRODUCTION
INTRODUCTION OF INTERNSHIP
Internship is an integral part of academic curriculum of VTU MBA. It is an initiative
to bridge a gap between knowledge and its application through a series of interventions
that will enable students of VTU MBA program to gain insights and exposure to the
industry.
This internship project was conducted for a period of 4 weeks which serves the twin
purpose of providing critical business insights to students as well providing the industry
with graduates of high caliber who are ready to get ahead in the world from day one.
The internship project provides a great experience and a good platform to learn about
the day to day management operations of an organization and helps in improving a
student’s overall personality. It gives an opportunity to involve in organization’s
various activities like collecting feedback from the users, enquiring with potential
buyers.
The project work is carried out for SVE CASTINGS PRIVATE LIMITED BALLARY.
the main theme of the study is to understand and evaluate operations in the casting
industry. The study also furnishes results pertaining to casting industry in Bellary. It’s
an industry which helps the unit to understand its strength and weakness and thus work
on it to intensify its position in the market.
1. To study the entire organization structure for a better understanding of its vision,
mission and polices.
2. To understand the functioning of each department
3. To identify the factors affecting the organizational effectiveness.
o Primary data :
The data which is collected freshly by interacting with employees working in the
organization.
o Secondary data :
It refers to the information gathered from the sources already existing, secondary data
pertaining to this study collected from company manuals, books, magazines and
websites.
o Time frame – The entire study was conducted for a stipulated time frame of
four weeks, this is a limitation considering the size of the firm.
o Non co-operation of staff.
o In detailed study of the process wasn’t possible.
INDUSTRY PROFILE:
Melting of metals, glass, and other materials has been a vital manufacturing process for
several thousand years, producing molten liquids that can be poured and solidified into
useful shapes. Although the basic process continues to be the same, the utility of cast
products has come a long way. The process that created tools and exotic goods for only
a privileged few in the Bronze Age contributes to components used in over 90% of
manufactured goods in our society today. Since the dawn of the industrial age, the
tremendous progress in the melting process equipment, the range of molten materials,
the chemistry and thermal controls, and the complexity of the finished products has
enabled cast components in building a vast variety of products – automobiles, power
generators, railroad cars, oil pipelines, military hardware, medical instruments, etc. to
name just a few.
The energy efficiency of any foundry largely rides on the efficiency of the melting
process – a multi-step operation where the metal is heated, treated, alloyed, and
transported into die or mold cavities to form a casting. The melting process is not only
responsible for the energy consumption and cost-effectiveness of producing the castings
but it is also critical to the control of quality, composition, and the physical and chemical
properties of the final product.
Melting being highly energy intensive, the metal casting industry is one of largest
spenders on energy in the U.S. manufacturing sector. The industry spent $1.2 billion in
fuels and electricity purchases alone in 1998. The concern over the energy efficiency of
processes has been growing with the recent rising costs of energy. The metal casting
industry is specially impacted by the large price swings of natural gas as it is the
industry’s largest energy source Factors like increasing energy demands, compounded
by spikes in energy costs from world events and natural disasters (like Hurricanes Katrina
and Rita), will continue the upward trend in energy costs, pressing the need for
developing energy-efficient solutions for the melting process. The energy efficiency of
any foundry largely rides on the efficiency of the melting process – a multi-step operation
where the metal is heated, treated, alloyed, and transported into die or mould cavities to
form a casting. The melting process is not only responsible for the energy consumption
and cost-effectiveness of producing the castings but it is also critical to the control of
quality, composition, and the physical and chemical properties of the final product.
Although the energy consumption in the melting process has been a significant concern
in foundry operations, the industry continues to use melting technologies with low energy
efficiencies. Studies have shown that by implementing best practice technologies, iron
and aluminum melting can save approximately 1.2 and 3 million Btu per ton respectively.
Considering that iron and aluminum casting tonnages comprise more than 85% of the
total casting tonnage, potential savings in melting these metals are substantial. In
summary, striving to reduce energy consumption in melting ferrous and non-ferrous
metals shows a promising path to lowering operating costs in foundries and, in turn,
cutting down the production costs for the entire manufacturing sector.
Metal casting enables the production of simple and complex parts that meet a variety
of needs. It is the most cost effective method to manufacture a shaped metal
component. The process consists of pouring molten metal into a mold containing a
cavity of the desired shape. Metal casting is one of our Nation’s oldest and most
important industries. It was established in the U.S. in 1642. In 1776, seven foundry
men signed the Declaration of Independence. Today, this small business industry is
helping to fuel our Nation’s prosperity into the 21st century. Metal casting is vital to
our economy and security. The industry helped the U.S. become the world benchmark
in manufacturing, science, medicine, and aerospace and is helping it to sustain this
position.
The oldest preserved cast parts - weapons and cult objects made of copper - originate
from the Middle East and India. They date back to the period around 3000 BC. It is
possible that metal casting technology, using moulds originated in the middle
[Link], there are suggestions that this process may have been developed in India
and China
The melting ovens of the early Iron Age can partly be traced back to ceramic burning
ovens. The model and mould building was mastered very well from the beginning. Lost
moulds made of loam and clay, wax models, single piece-work as well as permanent
moulds made of stone and metal for the serial production of casting parts were already
used. The production of hollow spaces by using cores, has already been proved by the
oldest casting parts discovered.
First machines were developed for "line-o-type " printing using Lead alloys.
Die casting machines for engineered parts was developed in USA by Doehler.
Patented in 1905.
First machines were hand operated, often using compressed air directly on the
metal, lead or zinc.
Modern machines use hydraulics to develop high pressures (several thousand
psi ) & very fast fill times.
Cold chamber machines were developed for high melting point alloys Al, Mg,
Brass,& Uranium.
Shortly after the dark ages in Europe, the industrious sculptor and goldsmith,
Benevento Cellini began to make use of the lost wax method of casting. He learned this
process from the writings of the monk Theophilus Presbyter (circa 1100) whose
Schedula Diversarum Artium is the earliest known foundry text. In Cellini's
autobiography, considered to be one of the classics of literature, he describes in great
detail the casting of his famous Perseus and the Head of Medusa. This three and a half
ton statue was completed in 1554 and was unveiled at the Loggia dei Lanzi in Florence,
Italy, where it stands to this day.
During World War II, with urgent military demands overtaxing the machine tool
industry, the art of investment casting provided a shortcut for producing near net shape
precision parts and allowed the use of specialized alloys which could not be readily
shaped by alternative methods. The investment casting process was found practical for
many wartime needs--and during the postwar period it expanded into many commercial
and industrial applications where complex metal parts were needed. It was in this
period that the Hitchiner Manufacturing Company was of Manchester, NH. Founded
at the Amoskeag Milliards.
The solid mould technique was first utilized because a technology to successfully
remove the wax patterns from a shell without causing it to collapse, crack or burst had
not yet been devised. In the solid mould technique, a wax sprue was placed in a steel
casing and surrounded by a setting slurry. The drawbacks of the solid mold technique
were extremely long pre-heat, size limitations and poor dimension tolerances.
The first successful shell technology was the Mercast Process, which used solidified
mercury as a pattern material. Mercury patterns were very heavy but extremely
accurate. This was a very difficult process as all pattern production and shell building
had to be done at temperatures below minus 39 degrees Celsius--the melting
temperature of mercury! This process is no longer used due to high costs and the health
hazards involved in handling this toxic element.
Over 4,000 years ago, between the Tigris and Euphrates Rivers in a land known as
Mesopotamia, ancient artisans produced idols and ornaments using natural beeswax for
patterns, clay for molds and manually operated bellows for stoking furnaces. Today,
precision components for spacecraft and jet engines are investment cast using the latest
advances in computer technology, robotics and counter gravity casting techniques.
CHAPTER – 2
ORGANISATIONAL PROFILE:
i. Back ground,
ii. Nature of business,
iii. Vision, mission, quality policy
iv. Product/ service profile
v. Ownership pattern
vi. Achievements/ awards
vii. Future growth and prospectus
INTRODUCTION:
Organization is the association formed by a group of people who see that there are
benefits available from working together towards common goal.
I. BACK GROUND:
SVE was established in may 2004 to cater to the Castings Needs of Valves &
Pumps manufacturing industries, Petrochemical Plants and Refineries Projects.
It is an established Alloy Steel Foundry located at South India, Karnataka State,
Bellary city 300 kms from Bangalore city. Is engaged in manufacturing of Steel,
Alloy Steel, Stainless Steel, Duplux stainless steel and Nickle-base alloy
castings to pump and valve manufacture specialized in multi stage pump and
gate, globe, check and ball valve casting as per ASTM/ International Standards
like EN standard etc based on the customer requirements.
SVE casting private limited is a private limited company with 11 directors acquiring
varied experience in castings, and in may 2005 thought it appropriate to go for
backward integration and they set up a new industry called “ SVE castings ” has started
manufacturing of Carbon Steel, Alloy Steel and Stainless Steel Castings as per the
customers requirements by following international standards like ASTM, British and
EN Standards. We would like to register ourselves with your esteemed organization for
the supply of all types of Alloy Steel, Special Steel, Stainless Steel, Duplex & Super
Duplex SS and Ni-Base alloy castings to your requirement and we give below our
resume.
Plant location:
Situated in the government industrial estate, Anantapur road, Bellary about 50 km from
Guntakal, which is well connected by trains from Chennai and Mumbai and about 300
kms from Bangalore, Southern part of INDIA.
Bellary is well connected by road & rail. The SVE plant is located a plot of land about
3 Acres. The plant is in closely proximity to the Bellary Railway station & as well as
RTC.
Bellary is also ideally located near the major power generation stations, both Hydal &
Thermal like Raichur, Munirabad, and Bhadravathi & Kalinandhi. All these stations
are connected to the grid at Munirabad (about 52 kms from Bellary) the grid also
receives power from the Ramagudam, Thermal station of NTPC. SVE plant has never
experienced any shortage of energy so far & the quality of power supply by virtue of
its closeness to the grid is of a high order.
Metal casting enables the production of simple and complex parts that meet a variety
of needs. It is the most cost effective method to manufacture a shaped metal
component. The process consists of pouring molten metal into a mold containing a
cavity of the desired shape. Metal casting is one of our Nation’s oldest and most
important industries. It was established in the U.S. in 1642. In 1776, seven foundry
men signed the Declaration of Independence. Today, this small business industry is
helping to fuel our Nation’s prosperity into the 21st century. Metal casting is vital to
our economy and security. The industry helped the U.S. become the world benchmark
in manufacturing, science, medicine, and aerospace and is helping it to sustain this
position.
Raw materials
Products of SVE :
Castings
Impeller
Diffuser
Guide vane
Knife valves
Butterfly valves
Gate valve
Globe valves bodies
Swing check valves
V. Ownership pattern
Active Directors
Director Name
Balaji Permi
Chenchu Sivalingam
CHAPTER-3
MCKENSY’S 7S FRAMEWORK
1. STRATEGY:
Strategies of SVE:
To be the best producer of Alloy Steel, Special Steel, Stainless Steel, Duplex Super
Duplex SS and Ni-Base alloy castings. The main strategy is, gaining a sustainable
advantage over competition through quality of service and attractive offers. The firm
is allocating the resources available from RAW MATERIALS very legibly to get best
out of it.
To maintain good relationship with customers and other producer of steels and alloys.
Best sales staff, which has helped to maintain large number of referrals, which increase
the sales rapidly. Achieving sustainable growth that will benefit all their customers,
employees & society at large.
One of the strategies adopted by the firm is Waste Elimination Strategy. Waste
elimination strategy is taken for the study reference and firm adopts not only this
strategy but it adopts many other strategies also.
2. STRUCTURE
Definition of Structure:
In simple terms, structure is a pattern in which various parts or components are inter-
related and inter-connected. So organization structure is a pattern of relationships
among various activities and positions. Because various people hold these positions,
the structure defines the relationships among people in the organization
Managing director
AGM – QC/QA
3. SYSTEM:
By system we mean all the procedures formal & informal that make organization go,
day by day & year & year; capital budgeting system, inventory controlling system,
merit rating system, training system, cost accounting procedures
Another aspect of system is the way they mirror the state of the organization. For years
management talked about the needs to become more market oriented. Yet little time is
spent in their planning meeting on customers, marketing, and market share or other
issues having to do with market orientation. One of their key systems, in other words
remains very internally oriented. Without change in this key system, the market
oriented goal will remain unattainable no matters how much change takes place in the
structure & strategy.
“System” refers to the processes used to manage the organization. System includes e.g.
Currently they are using Tally 7.2 as the accounting software. Each branch and
department is divided and each have their own files maintained, and at the end of the
day the data will be transferred to the main branch which will be processed together by
the finance manager.
Compensation system: The salary details of various designations, payment dates and
payments made are recorded and also the incentives given are also maintained here.
Customer satisfaction monitoring system: The customers are requested to fill their
opinion regarding the SVE castings
To the study reference, one of the types of system taken into consideration is MERIT
RATING SYSTEM which is followed by SVE. The brief explanation of merit rating
system and pattern followed by the firm are as follows under:
Merit rating is the comparative evaluation and analysis of the individual merits of
employs. It analyses the differences in performance between employees who are
working on similar jobs and would therefore earn the same wages. In this task, merit
rating accomplishes more than job evaluation. Merit rating has the following
objectives:
4. STYLE:
Style of leadership or relationship refers to the manner in which an individual uses his
or her talent, values, knowledge, judgment, and attitudes to lead and relate to others.
Style expresses the person’s character. Style is the leadership approaches of top
management and the organization’s overall operating approach; also the way in which
the organization’s employees present themselves to the outside world, to suppliers and
customers. In simple words style is a pattern of behavior, which a leader adopts in
influencing the behavior of his subordinates in the organization.
Style of SVE:
The style in the Organization is Democratic. Anyone in the firm can directly meet any
one. Daily meetings will be held between the sales team and the team manager to solve
the problems of the teammates and to collect the sales details. Team manage will report
to the Managing director on the same day. Once in a week Managing director’s meet
will be held. The decision power is handled by Managing director. He will take major
decisions regarding developmental activities and relationship with other producer of
castings and buyers. Each department is given power and responsibilities to operate
and take decisions.
5. STAFFING:
Definition of staffing:
Staffing may be defined as filling and keeping filled the positions in the organization
structure. This is done by identifying work force requirements; inventorying the people
available; and recruiting, selecting, placing, promoting, appraising, planning the
careers of, compensating and training or otherwise developing both candidates and
current job so that the task are accomplished effectively and efficiently.
HR Practices:
Grading
Ranking method
360* degree Appraisal
Total Strength of Manpower in SVE:
Regular Employees - 75
Technical staff - 27
Administration - 11
Security - 10
TOTAL 126
6. SKILL:
It consists of the capabilities and competencies that exist within the company. It
is the talent, craft or accomplishment, naturally acquired or developed through training
and abilities appropriate for a specific job. The employees should have problem solving
skills, decision making skills, communication skills etc. They should also have time
management, shop floor management, building teams, leadership and motivation,
creativity, industrial safety and environment.
7. SHARED VALUE:
Shared value means guiding concepts a set of values aspiration that goes beyond the
conventional formal statement of corporate objectives. Shared values are the
fundamental ideas around which a business is built. They are the broad notions of future
directions that the top management team wants to infuse throughout the organization;
they are the way in which the team wants to express itself, to leave its own mark.
Shared value are expressed at high level of abstraction & may mean very little to
outside & may know the organization well.
Shared values are what engender trust. Values are the identity by which a company is
known throughout the business arena. These values must be explicitly stated as both
corporate objective and individual values. A shared values us an essential characteristic
or attribute promoted by the organization to motivate the behavior of members of the
organization. In simple words, shared values are what engender areas. These values
must be explicitly as both corporate objectives and individual values.
CHAPTER -4
SWOT ANALYSIS
STRENGTHS
OPPORTUN
SWOT ANALYSIS
ITIES THREATS
WEAKNESSES
INTRODUCTION:
A scan of the internal and external environment is an important part of the strategic
planning process. Environment factors internal to the firm usually can be classified as
Strengths (S) or weaknesses (W), and that external to the firm be classified as
opportunities (O) Threats (T). Such an analysis of the strategic environment is referred
to as a SWOT analysis.
The SWOT analysis provides information that is helpful in matching the firm’s
resources and capabilities to the competitive environment in which it operates. As such,
it is instrumental in strategy for raw materialization and selection. The following
diagram shows how a SWOT analysis fits into an environmental scan:
SWOT Analysis:
STRENGHTS: -
Cost saving measures have been taken by the board and are investing in the wind mill
project since our industry is power intensive one by utilizing our own generated power
there will be lot of cost saving and by that we become competitive in the market.
High technological equipment used for production of Stainless Steel, Duplux stainless
steel and Nikhel-base alloy castings to pump and valve Etc.
The effective training of internal workers led the company to carry the heavy work
without any disputes between the workers and management.
Expansion of 1600 (kilo watts) to 2500 (kilo watts) for production of heavy products
at lesser time. Maintenance of close relationship between raw material supplier and the
customers of the company.
The financial support of the company is provided by the State Bank of India.
The quality department always concentrates on the production of the quality products
and trying to improve the quality of the produced products.
The well-equipped facilities provided from the government for the supply of the power
and water.
There are no labour unions in the Organization. As the company is planning to set up
WEAKNESS: -
The improper tax procedure followed by the government and imposed on the
casting industries in the state.
The tax procedure in other states are liberalized to these industries and very
cooperative.
There is no mutual coordination between the government and these casting
industries.
The raw materials are not available at frequently and at the right time for the
industry.
There is no adequate fiancé for the industry.
No timely payment of salary to the workers due to the inadequate funds. No
funds to expand location.
OPPORTUNITY: -
THREATS: -
CHATPER– 5
FINANCIAL STATEMENT
FINDINGS:
Segregation of the raw materials in the process were found to be not in order.
Safety measures were found to be not appropriate.
From the study it was found that the organization effectiveness is not so high to
the expectation of company
The labor need training on regular basis
Welfare of the company is based on the welfare of the staff/ labor of the
organization.
SUGGESTIONS:
CONCLUSION:
SVE casting is one of the growing steel company in Bellary steel industry. The
company is effectively performing. Maximum numbers of employees are having
positive opinion on the organization performance. They are effective in managing,
utilizing &maintaining of the resources for future purpose. They are having enough
opportunities to grow in the industry &the company is moving right path to achieve
their goals and objectives.
CHAPTER - 6
LEARNING EXPERIENCE
It was an excellent opportunity to work in SVE castings private ltd. This internship
provides real practice to those who are lacking to explore or to increase the relevant
knowledge and skill required to enter into a particular carrier field.
By relating the concepts learned with different process and practices in the
organization.
It gives exposure to new and interesting professional situations with a safety net. We
get a real opportunity for practical application of skills.
The internship plays a great role in enhancing my future job opportunities as i not only
got exposure but also got to learn the tricks and techniques to survive in it.
Therefore, the internship helps the student to gain relevant experience service learning
and creation specialized contest.
Finally, it was a great experience to learn the performance and operational efficiency
under the guidance of the management with immense knowledge in SVE casting pvt
ltd.
BIBILOGRAPHY
BOOKS:
Company manuals
Company books
Modern casting techniques
Magazines
[Link]
[Link]
12
WEBSITE:
[Link]