Questionnaire for the study of “Entrepreneurship in Hospitality

industry in Aizawl, Mizoram:status and prospects” to be filled by

the Manager/Owners of the Hotels

The objective of this Survey is to obtain information on Marketing Strategies adopted by

your Hotel; The Questionnaire that follows is a tool for collection of data for the research project
titled “Entrepreneurship in Hospitality industry in Aizawl, Mizoram: Status & Prospects” being
carried out under ICFAI UNIVERSITY ,DURTLANG. You are requested to respond candidly to all the
questions, the information will be used for research purpose only and will be kept confidential thank
you for your cooperation

Section-A

1. Name of the hotel/lodge: __________________________________________________________

2. Address : _______________________________________________________________________

3. Phone no. : ________________________________________________________________

4. E-mail id : ______________________________________________________________________

5. Name of the owner/share holder: ____________________________________________________

6. Sex :

 Male
 Female
7. Education:

 H.S.L.C
 H.S Graduate
 Post Graduate
 Hotel Management

8. Year of establishment : _____________________________________________________________

9. Cost of the project

 Less than one crore

 More than one crore and less than two crore
 Two crore or more than two crore

10. Nature of ownership

 Sole Proprietor
 Partnership
 Ltd. Company
 Govt. Company

11. Source of finance?

 Own
 Borrowed
 Both

12. Room tariff

 Single - Rs.
 Double - Rs.
 Suite -Rs.
  Others

13. In how many years you are expecting payback /break-even point?

 0 – 5 years
 5 – 10 years
 10 – 15 years
 15 years and above

14. Do you have any previous experience relating to hotel business?

 Yes
 No

15. Have you undergone any training prior to starting your project?

 Yes
 No

16. If yes, do you feel that the training is useful for taking up of such project?

 Yes
 No

17. Are you aware of any organization that provides training to the entrepreneur in hospitality
sector?

 Yes
 No
18. If yes, name the institution: ________________________________________________________

19. Are you aware of any financial scheme provided by the state govt/central govt/financial
institution to start project in hospitality sector?

 Yes
 No

20. If yes, have you ever availed benefit of such scheme?

 Yes
 No

21. If yes, what type of scheme? _______________________________________________________

22. Do you consider the govt. & financial institution policies are inspiring to new entrepreneurs in
hospitality sector?

 Yes
 No

23. If no, give reasons________________________________________________________________.

24. Which of the following reasons are/were responsible for delay, (if any) to initiate your project?
  Non availability of finance
 Lack of motivation
 Fear of failure
 Lack of family support
 Lack of entrepreneurial skill
 Fear of competition
 Other reason if any, specify

25. Did you conduct market survey before starting your project?

 Yes
 No

26. Have your hotel been classified?

 Yes
 No

27. If classified, in which category?

 1 star
 2 star
 3 star
 4 star
 5 star
 5 star deluxe

28. If not, do you have a plan to apply for the same?

 Yes
 No
29. If yes, in which category?

 1 star
 2 star
 3 star
 4 star
 5 star
 5 star deluxe

30. Which service do you use to recruit manpower for your organization?

 From professional institute

 From general market

31. Do you do marketing for your product/products?

 Yes
 No

32. What are the method(s) you use for marketing your products?

 Hoardings
 Print media
 Electronic media
 Discount
 Internal marketing
 Rickshaw puller, auto driver and taxi driver

33. If yes, which market do you target?

 Provincial
  Regional
 National
 International

34. Would you specify the turnover rate of your management personnel?

 Less than one year

 One to two year
 More than two year

35. Would you specify the turnover rate of your operational staff?

 Less than one year

 One to two year
 More than two year

36. How much percentage of rooms are sold through

Reservation…………… % Walk-in…………. %

37. Which of the category of travellers offer clientele base?

 Corporate
 Business
 Recreational tourist
 Medical
 Official job
 Transit passenger

38. What are the challenges that constantly need to be overcome for starting/smooth running of the
organization?
  Govt. Regulations (permission, licence etc.)
 Availability of trained manpower
 Availability of raw material

39. In which season/time period the occupancy usually remain high

 Winter (Oct-Apr)
 Summer (May- Sept)

40. Do you consider hotel business as a profitable venture in Assam?

 Yes
 No
 Section – B

1. Total no. of rooms in your hotel/lodge

2. Number of rooms

 Single –
 Double –
 Twin –
 Triple –
 Dormitory –
 Suite –

3. Number of a.c rooms –

Non a.c rooms –

4. What are the other facilities you provide to the guest?

 Room service
 Banquet hall
 Beauty Parlour
 Health club
 Travel desk
 Internet
 Swimming pool
 Coffee shop
 Restaurant
5. Do you have a website for your hotel/lodge?

 Yes
 No

6. If yes, give the website address: ______________________________________________________

7. Percentage of foreign occupancy: ____________________________________________________

8. Average stay of the guest: __________________________________________________________

9. How much percentage of rooms are booked through travel agent: __________________________

10. Which category of rooms has more demands?

 High priced
 Medium priced
 Low priced rooms

11. Do you organize training programme for the staff?

 Yes
 No

12. Occupancy rate of your hotel: _____________________________________________________

13. Are you using any software for your property?

 Yes
 No
14. Are you a member of Federation of Hotel and Restaurant Association of India?

 Yes
 No

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