Research Design Definition
Research design is defined as a framework of methods and techniques chosen
by a researcher to combine various components of research in a reasonably
logical manner so that the research problem is efficiently handled. It provides
insights about “how” to conduct research using a particular methodology. Every
researcher has a list of research questions which need to be assessed – this can
be done with research design.
The sketch of how research should be conducted can be prepared using
research design. Hence, the market research study will be carried out on the
basis of research design.
The design of a research topic is used to explain the type of research
(experimental, survey, correlational, semi-experimental, review) and also its sub-
type (experimental design, research problem, descriptive case-study). There are
three main sections of research design: Data collection, measurement, and
analysis.
The type of research problem an organization is facing will determine the
research design and not vice-versa. Variables, designated tools to gather
information, how will the tools be used to collect and analyze data and other
factors are decided in research design on the basis of a research technique is
decided.
An impactful research design usually creates minimum bias in data and increases
trust on the collected and analyzed research information. Research design which
produces the least margin of error in experimental research can be touted as the
best. The essential elements of research design are:
1. Accurate purpose statement of research design
2. Techniques to be implemented for collecting details for research
3. Method applied for analyzing collected details
4. Type of research methodology
5. Probable objections for research
6. Settings for research study
7. Timeline
8. Measurement of analysis
Research Design Characteristics
There are four key characteristics of research design:
Neutrality: The results projected in research design should be free from bias and
neutral. Understand opinions about the final evaluated scores and conclusion
from multiple individuals and consider those who agree with the derived results.
Reliability: If a research is conducted on a regular basis, the researcher involved
expects similar results to be calculated every time. Research design should
indicate how the research questionscan be formed to ensure the standard of
obtained results and this can happen only when the research design is reliable.
Validity: There are multiple measuring tools available for research design but
valid measuring tools are those which help a researcher in gauging results
according to the objective of research and nothing else.
The questionnaire developed from this research design will be then valid.
Generalization: The outcome of research design should be applicable to a
population and not just a restricted sample. Generalization is one of the key
characteristics of research design.
Types of Research Design
A researcher must have a clear understanding of the various types of research
design to select which type of research design to implement for a study.
Research design can be broadly classified into quantitative and qualitative
research design.
Qualitative Research Design: Qualitative research is implemented in cases
where a relationship between collected data and observation is established on
the basis of mathematical calculations. Theories related to a naturally existing
phenomenon can be proved or disproved using mathematical calculations.
Researchers rely on qualitative research design where they are expected to
conclude “why” a particular theory exists along with “what” respondents have to
say about it.
Quantitative Research Design: Quantitative research is implemented in cases
where it is important for a researcher to have statistical conclusions to collect
actionable insights. Numbers provide a better perspective to make important
business decisions. Quantitative research design is important for the growth of
any organization because any conclusion drawn on the basis of numbers and
analysis will only prove to be effective for the business.
Further, research design can be divided into five types –
1. Descriptive Research Design: In a descriptive research design, a researcher
is solely interested in describing the situation or case under his/her research
study. It is a theory-based research design which is created by gather, analyze
and presents collected data. By implementing an in-depth research design such
as this, a researcher can provide insights into the why and how of research.
2. Experimental Research Design: Experimental research design is used to
establish a relationship between the cause and effect of a situation. It is a causal
research design where the effect caused by the independent variable on the
dependent variable is observed. For example, the effect of an independent
variable such as price on a dependent variable such as customer satisfaction or
brand loyalty is monitored. It is a highly practical research design method as it
contributes towards solving a problem at hand. The independent variables are
manipulated to monitor the change it has on the dependent variable. It is often
used in social sciences to observe human behavior by analyzing two groups –
affect of one group on the other.
3. Correlational Research Design: Correlational research is a non-experimental
research design technique which helps researchers to establish a relationship
between two closely connected variables. Two different groups are required to
conduct this research design method. There is no assumption while evaluating a
relationship between two different variables and statistical analysis techniques
are used to calculate the relationship between them.
Correlation between two variables is concluded using a correlation coefficient,
whose value ranges between -1 and +1. If the correlation coefficient is towards
+1, it indicates a positive relationship between the variables and -1 indicates a
negative relationship between the two variables.
4. Diagnostic Research Design: In the diagnostic research design, a researcher
is inclined towards evaluating the root cause of a specific topic. Elements that
contribute towards a troublesome situation are evaluated in this research design
method.
There are three parts of diagnostic research design:
Inception of the issue
Diagnosis of the issue
Solution for the issue
5. Explanatory Research Design: In exploratory research design, the
researcher’s ideas and thoughts are key as it is primarily dependent on their
personal inclination about a particular topic. Explanation about unexplored
aspects of a subject is provided along with details about what, how and why
related to the research questions.
