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Volkswagen Group: History & Achievements

Volkswagen Group is a major German automobile manufacturer founded in 1937 by the German government to produce a low-cost "people's car". It was originally operated by the Nazi organization German Labour Front. Volkswagen's most iconic model is the Beetle, which gained popularity in the United States through a successful advertising campaign in the 1950s-60s. Volkswagen faced a major scandal in 2015 when it was revealed that the company had installed software to cheat emissions tests on diesel vehicles, resulting in billions in fines. Despite this, Volkswagen sales continued to increase globally.

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0% found this document useful (0 votes)
154 views4 pages

Volkswagen Group: History & Achievements

Volkswagen Group is a major German automobile manufacturer founded in 1937 by the German government to produce a low-cost "people's car". It was originally operated by the Nazi organization German Labour Front. Volkswagen's most iconic model is the Beetle, which gained popularity in the United States through a successful advertising campaign in the 1950s-60s. Volkswagen faced a major scandal in 2015 when it was revealed that the company had installed software to cheat emissions tests on diesel vehicles, resulting in billions in fines. Despite this, Volkswagen sales continued to increase globally.

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Dewi Liama
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TUGAS BAHASA INGGRIS

VOLKSWAGEN GROUP

DISUSUN OLEH :

SITI NURLAELA KUSUMASTUTI 19507334031

LIANA DEWI RAMADANTY 19507334035

TEKNIK ELEKTRONIKA D-IV

JURUSAN PENDIDIKAN TEKNIK ELEKTRONIKA DAN


INFORMATIKA

FAKULTAS TEKNIK

UNIVERSITAS NEGERI YOGYAKARTA

2019
VOLKSWAGEN GROUP

Volkswagen Group, also called Volkswagen AG, major German automobile manufacturer, founded by the
German government in 1937 to mass-produce a low-priced “people’s car.” Headquarters are in
Wolfsburg, German

The company was originally operated by the German Labour Front (Deutsche Arbeitsfront), a Nazi
organization. The Austrian automotive engineer Ferdinand Porsche, who was responsible for the original
design of the car, was hired by the German Labour Front in 1934, and ground was broken for a new
factory in the state of Lower Saxony in 1938. The outbreak of World War II in 1939 occurred before mass
production could begin, and the factory was repurposed to produce military equipment and vehicles.
Volkwagen’s military involvement made its factory a target for Allied bombers, and by the end of the war
the factory was in ruins. It was rebuilt under British supervision, and mass production of the Volkswagen
began in 1946. Control of the company was transferred in 1949 to the West German government and the
state of Lower Saxony. By that time, more than half of the passenger cars produced in the country were
Volkswagens.

Volkswagen production expanded rapidly in the 1950s. The company introduced the Transporter van in
1950 and the Karmann Ghia coupe in 1955. Sales abroad were generally strong in most countries of
export, but, because of the car’s small size, unusual rounded appearance, and historical connection to
Nazi Germany, sales in the United States were initially sluggish. The car began to gain acceptance there
as the 1950s progressed, however, and Volkswagen of America was established in 1955. The American
advertising agency Doyle Dane Bernbach was hired to represent the brand in 1959, and the result was a
landmark advertising campaign that helped to popularize the car as the “Beetle” and promoted its size
and unconventional design as an advantage to the consumer. The campaign was very successful, and the
Beetle was for many years the most-popular imported automobile in the United States. Although
Volkswagen made many detail changes to the Beetle, the basic rear-engine design and rounded shape
remained the same. The company developed other rear-engine models with more-modern styling and
improved engineering, but none were as successful as the Beetle

Competition from small cars with more-modern designs and the company’s increasingly troubled
finances eventually dictated a change in corporate philosophy toward developing more-contemporary
and sportier car models. As a result, Volkswagen began phasing out its rear-engine cars in the 1970s,
replacing them with front-engine front-wheel-drive designs. The first of those new cars was the short-
lived K70 in 1970, followed by the Passat in 1973. Most significant, however, was the Golf, initially called
the Rabbit in the United States, which was introduced in 1974. The Golf was an instant sales success,
effectively replacing the Beetle in the company’s lineup and ultimately becoming Volkswagen’s best-
selling model worldwide.
Joint ownership of Volkswagen by the West German government and the state of Lower Saxony
continued until 1960, when the company was mostly denationalized with the sale of 60 percent of its
stock to the public. Since the 1950s Volkswagen has operated plants throughout much of the world,
including in Mexico, Brazil, China, and the United States. In addition to passenger cars, the company also
produces vans and commercial vehicles. Volkswagen owns several other automotive companies,
including Audi and Porsche in Germany, SEAT (Sociedad Española de Automóviles de Turismo) in Spain,
Škoda in the Czech Republic, Bentley in the United Kingdom, Lamborghini in Italy, and Bugatti in France.

In mid-2015 Volkswagen briefly held the distinction of being the world’s largest car manufacturer by
volume after surpassing Toyota Motor Corporation. However, shortly thereafter Volkswagen faced a
public relations crisis when the U.S. Environmental Protection Agency (EPA) determined that the
manufacturer’s diesel-powered cars contained software that altered the vehicle’s performance in order
to pass emissions tests. Volkswagen admitted to installing the “defeat device,” and it recalled more than
10 million automobiles worldwide. In the United States alone, the carmaker faced fines of more than $4
billion, and several Volkswagen officials later were found guilty of various crimes. Despite the scandal,
Volkswagen sales worldwide continued to increase.

In 2019 Volkswagen ended production of the Beetle, which had undergone various redesigns over some
eight decades.

Here are VW’s Top 5 Diesel Achievements:

Whilst some of Volkwagens greatest diesel achievements can’t be taken to the UK roads (eg. Audi R10
TDI) other great Volkswagen motors do have a road legal, all be it, a less powerful counterpart –
regardless the pedigree is still there, so if you have a Golf TDI, SEAT Leon TDI or Volkswagen Touareg TDI
you can sit pretty, safe in the knowledge that your motor has delivered some impressive achievemen

Audi R10 TDI

Audi’s R10 was the first diesel car to win the Le Mans 24-hour in 2006. It would go on to win the
following 2 years. Its successors, the R15 TDI and R18 TDI Hybrid, would win from 2010 to 2014.

Seat Leon TDI In Bright Red

Seat Leon TDI

Yvan Muller won the World Touring Car Championship in 2008 in the SEAT Leon TDI as he also secured
SEAT’s first manufacturer’s title. They would repeat this success the following year with his teammate
Gabriele Tarquini securing victory.

Volkswagen Touareg TDI


The Toureg TDI won 3 back-to-back Dakar rallies between 2009 – 2011. With Carlos Sainz at the wheel in
2010, they achieved a coveted 1-2-3 finish. In 2006, motoring program Fifth Gear towed a 155 tonne 747
Jet with a mostly standard V10

Volkswagen Golf TDI

In 1997, a Mk3 Golf TDI came 2nd in the 24-hour Nürburgring touring car race, losing out to a BMW M3.
BMW would return the following year with a diesel 320 to win. VW Motorsport entered a Golf Mk3 TDI
in the Mintex rally series in 1998 and then a Mk4 Golf TDI in the Mobil 1 British Rally championship in
1999. Although not victorious, VW came 2nd in the manufacturer’s title.

Volkswagen T25 Diesel

Of course the greatest Volkswagen achievement you can witness is seeing a naturally aspirated diesel
T25 at the top of a hill. You never truly know slow until you’ve tried to drive two tons of microbus up a
steep incline with just 54 bhp.

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