Employer of Choice Strategy
Introduction
An Employer of Choice strategy needs to be worked into your company’s business strategies and
action plans. For example, retaining top performers is not only a human resources necessity, it is
a business necessity. The strategy should work to address two questions:
What is right for the organization?
What do individual employees desire and need?
Regardless of where you are now, you will need:
A strategy for becoming an Employer of Choice
A process to measure progress. As an industry, bus companies are familiar with the
benefits of measurement – for example, operational and financial success (ridership, on-
time arrivals, revenue per passenger, etc.). The same rigor must be applied to measuring
progress and impact of Employer of Choice initiatives.
Performance Scorecard
With a scorecard approach, multiple measures are used to track and measure the various
aspects of performance
Progress is reviewed regularly and data is trended to find patterns of performance and
opportunity
Developing an Employer of Choice Strategy
The strategy should include:
Business Priorities: should be derived from you company’s strategic plan. Business
priorities serve as the foundation for the Employer of Choice strategy.
Employer of Choice Priorities: are identified as key to achievement of the business
strategy and require focus.
Employer of Choice Objectives: break the Employer of Choice priorities into manageable
parts. Objectives can be annual or multi-year depending upon the importance of the
priorities and where you company is in the EOC journey.
Illustration of EOC Strategy
Business Priority EOC Priority EOC Objectives
Understand employee
Grow our human Improve retention
issues that impact
capital of top performers
retention
Enhance the Promote environment
Improve service to
customer that values customer
customers
experience service
Contained in this section’s Resources area is an Employer of Choice Diagnostic. This assessment
can be used to provoke dialogue and encourage reflection on the current cultural state of the
organization.