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Udhayam Brand Awareness Survey

The document is a questionnaire for a study on brand awareness and customer preferences towards Udhayam Dhall, a brand of lentils. The 23 question survey collects information on demographics, purchasing habits, brand awareness and satisfaction related to Udhayam Dhall. Respondents are asked about factors influencing their purchase decisions, preferred varieties of Udhayam lentils, and suggestions to help evaluate customer preferences for the branded product.

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vijay
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184 views3 pages

Udhayam Brand Awareness Survey

The document is a questionnaire for a study on brand awareness and customer preferences towards Udhayam Dhall, a brand of lentils. The 23 question survey collects information on demographics, purchasing habits, brand awareness and satisfaction related to Udhayam Dhall. Respondents are asked about factors influencing their purchase decisions, preferred varieties of Udhayam lentils, and suggestions to help evaluate customer preferences for the branded product.

Uploaded by

vijay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE

A STUDY ON BRAND AWARENESS AND CUSTOMERS PREFERENCE


TOWARDS UDHYAM DHALL WITH SPECIAL REFERENCE TO
PALLIPALAYAM

1. Name :

2.Gender :

a) Male [ ] b) Female [ ]

3.Age :

a) Below 25 years [ ] b) 25-30 years [ ] c) 35-40 years [ ] d) Above 40 [ ]

4. Educational Qualification:

a) Illiterate [ ] b) HSC [ ] c) Graduate [ ] d) Professional [ ]

5 Occupation:

a) Student[ ] b) House wife [ ] c) Business [ ] d) Employee [ ] e) Others [ ]

6. Monthly income:

a) Below 10,000 [ ] b) Rs. 10,000-20,000 [ ]

c) Rs. 20,000-30,000 [ ] d) Above Rs.30,000

7. Number of Family Members :

a) Below 3 [ ] b) 3-5 [ ] c) Above 5 [ ]

8.Do you know about the brand Udhayam?

a) Yes [ ] b) No [ ]

9. If ‘Yes’ how do you know?

a) T.V. [ ] b) News Paper [ ] c) Retailers [ ] d) Wholesaler[ ]e) Friends [ ]

10. When do you prefer to use the brand Udhyam dhall?

a) Always [ ] b) Often [ ] c) Festival days [ ] d) Rare [ ]

11. What is your level of satisfaction with Udhyam dhall?


a) Highly Satisfied [] b) Satisfied [ ] c) Neutral [ ]

d) Highly Dissatisfied [ ] e) Dissatisfied [ ]

12. Who influences your purchase decision?

a) Self [ ] b) Family members [ ] c) Retailers [ ] d) Existing users [ ]

13. Which Udhyam brand dhall do you frequently buying?

a) Urad dhall[ ] b) Toor Dhall [ ] c) Moong Dhall [ ] d) Chana Dhall [ ]

14 .Do you agree that using branded dhall is good for health?

a) Highly agree [ ] b) Highly disagree [ ] c) No opinon [ ] d) Disagree [ ]

15 .Do you agree that the using of the brand Udhyam dhall provides the image?

a) Highly agree [ ] b) Highly disagree [ ] c) No Opinion [ ] d) Disagree [ ]

16. Which quantity do you prepare to buy the brand Udhyam dhall?

a) 500 g [ ] b) 1 Kg [ ] c) 5 Kg [ ]

17 .Where do you normally buy the brand Udhyam dhall?

a) Retail shops [ ] b) Whole sellers [ ] c) Super market [ ] d) Departmental store [ ]

18. Do you expect weight changes in package of Udhyam dhall?

a) Yes [ ] b) No [ ]

19. What are the factors influencing to purchase the Udhyam dhall?

a) Quality b) Taste c) Price d) Brand Name

20. What is your preference level among the dhall products in Udhyam brand?

a) Urad dhall[ ] b) Toor Dhall [ ] c) Moong Dhall [ ] d) Chana Dhall [ ]

21. Which media is suitable to advertise the Udhyam brand?

a) Television [ ] b) Newspaper [ ] c) Banner [ ] d) Others [ ]

22. What is your satisfaction of the brand Udhayam?

a) Highly satisfied [ ] b) Satisfied [ ] c) Neutral [ ] d) Dissatisfied [ ]

23. Suggestions
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