PROJECT REPORT ON
CREATIVE PRODUCT
Under supervision of Submitted by -
MR. ARIJIT BHATTACHARYA SOFIAR RAHAMAN
Contents
ACKNOWLEDGEMENT
I take great pleasure in expressing my deep sense of gratitude to my esteemed
company VARTUAL INFOCOM for providing me the opportunity to complete
my project on CREATIVE PRODUCT.
I gratefully acknowledge with heartfelt gratitude and profound indebtedness
towards my esteemed project guide Mr. Arijit Bhattacharya for his co-operation &
productive feedback, keen interest and inspiration given to me through the entire
period of association with him.
DECLARATION
I, Sofiar Rahaman, intern of virtual infocom. hereby declare that I have
successfully completed my project entitled CREATIVE PRODUCT.
WHAT IS PRODUCT
Products can be goods, services, or ideas, such as intellectual property. Products can be tangible
or intangible. Products can also be classified by use, by brand, or by other classifications as well.
CREATIVE PRODUCT
Creativity is marked by the ability to create, bring into existence, to invent into a new
form, to produce through imaginative skill, to make to bring into existence something
new. Creativity is not ability to create out of nothing (only God can do that), but the
ability to generate new ideas by combining, changing, or reapplying existing ideas. Some
creative ideas are astonishing and brilliant, while others are just simple, good practical
ideas that no one seems to have thought, of yet.
CREATIVE THINKING
Creative thinking has various definitions. Okpara (2000). However, it is the art
of generating solution to problems by the force of imagination and reasoning. It is an
activity of the mind seeking to find answer to some of life’s questions. In a dynamic and
changing world, the challenges of man are also not static. They take on new forms and
require a deep creative thinking approach.
THE PRINCIPLES OF CREATIVITY
People become more creative when they feel motivated primarily by the interest,
satisfaction, and challenge of the situation and not by external pressures; the passion and
interest – a person’s internal desire to do something unique to show-case himself or
herself; the person’s sense of challenge, or a drive to crack a problem that no one else has
been able to solve.
Within every individual, creativity is a function of three components:
1. Expertise
2. Creative thinking skills
3. Motivation.
INNOVATION
Innovation is the process of bringing the best ideas into reality, which triggers a creative
idea, which generates a series of innovative events. Innovation is the creation of new
value. Innovation is the process that transforms new ideas into new value- turning an
idea into value. You cannot innovate without creativity. Innovation is the process that
combines ideas and knowledge into new value. Without innovation an enterprise and
what it provides quickly become obsolete.
CREATIVITY AND INNOVATION IN AN ENTREPRENEURIAL ORGANIZATION
Growth and development cannot be sustained without additional innovations (usually in
the product or services or in its marketing) with additional innovations, firms become
“glamorous” Introducing new products is usually seen as part of the process of
innovation, which is itself seen as the engine driving continued growth and development.
Self-Stirring Mug
If you love a life of luxury, the self-stirring mug is for you. The self-stirring mug will keep your
coffee frothy and nicely blended till last sip, without the need of a spoon. Here is a video of the
mug in action.
Laser Keyboard
Laser keyboard is an innovative product that lets you convert any surface into a keyboard. The
keyboard connects to any device with a bluetooth such as your iPad or cellphone.
Heated Butter Knife
When you are in a hurry, a nicely buttered toast is something you miss as the butter is too hard
out of the fridge. Well, with Toastie Knife, this problem is solved.
Remote Entryway Lock System
Forget keys – Lock and unlock your doors from your smartphone.
Magnetic Light Switch Cover
Magnetically hang any thing without nails or hooks using Neo-Cover.
Sky Wi-Fi Smartpen
Livescribe stores everything you write with the pen electronically. It is an innovative product
useful for both students and professionals for taking notes and team collaboration.
Solar-Powered Camping Tent
Solar powered camping tent developed by Eddie Bauer Katatatic is another innovative product
that helps you camp with zero carbon footprint. It generates enough electricity to power small
electronic devices.
CONCLUSION
Successful entrepreneurs require an edge derived from some combination of a creative
idea and a superior capacity for execution. The entrepreneur’s creativity may involve an
innovation product or a process that changes the existing order. Or entrepreneur may
have a unique insight about the course or consequence of an external change.
Entrepreneurship is the vehicle that drives creativity and innovation. Innovation creates
new demand and entrepreneurship brings the innovation to the market. Innovation is the
successful development of competitive edge and as such, is the key to entrepreneurship.
