Business Plan

Introduction

PROPOSED NAME OF THE BUSINESS

Having a catchy and unique name is a big plus point to attract the audience
attention. The word “pulcharam” is from the latin language which means “beautiful”
because we will serve and cater every woman’s need from head to toe and we will make
the entire woman beautiful.

ADDRESS OF THE BUSINESS

Our factory and office is located at Brgy. Bagumbayan Tigbauan, Iloilo. Our place is
near the national high way so the transportation was smooth and easy. There is good water
supply in the area so we have 1 hectares land where we will cultivate and plant to acquire
the supply for the ingredients of our products.

NAME OF THE OWNERS

Dr. Missy Torrechilla is a dermatologist. She grew up in the farm and middle class
family. Her father is a farmer while her mother is unemployed. She worked hard to become
a dermatologist. She worked as a product promoter of lush skincare at Watsons
[Link] Corporation inspired her to establish her own business. She loves to use
the products from Lush because they are organic and eco-friendly but they are so
expensive for woman who have low salary so she thought of making something similar to
Lush products but for the affordable price.

DESCRIPTION OF THE BUSINESS

Pulcharam Beauty will produce organic skincare and cosmetics products. The
products that we will produce are mask, toner, facial wash, essence, facial spray, serum and
shower gel while for the cosmetics we will be making foundation, face powder and
lipsticks. The skincare products are 100% organic and vegetarian. Before you purchase the
product there will be a survey that will help the customer choosing the best and suitable
products. Our mission is to make entire women beautiful.

LOCATION OF THE BUSINESS

We have physical store at 3rd floor Nt. Building and front of our office and we will
have credited retailers. Also, we have online store in the instagram @pulcharambeauty or
you can check out our website https.//[Link]/ph for more
information and exclusive promo and offer.

FUNDING REQUIREMENT AND SOURCE

The 1 hectares land was inherited from Dr. Torrechilla’s ancestors. The machine
and equipment is approximately PHP 1,000,000 while the seedlings that we will plant will
import internationally and will cost PHP 600,000. For the packaging we will have a direct
supplier, the budget is PHP 500,000. The budget for the salary of the employees is PHP
3,000,000. The total cost of the business is PHP 5,100,000. The funds and budget for this
business is from the owner’s pocket and investors.
 EXECUTIVE SUMMARY

Pulcharam beauty is a organicskincare production industry that will produce

standard and effectuve organic skincare and cosmetic products such mask, toner, facial
wash, essence, facial spray, serum and shower gel while for the cosmetics we will be
making foundation, face powder and lipsticks.

In the United States of America the number of skincare production companies and
cosmetic and beauty care companies are increasing rapidly but in our country, Philippines
there are a few companies that produce a good and effective products.

Much more than producing quality, effective, and safe organic skincare products,
our customers care is going to be second to none. We know that our customers are the
reason why we are in the business which is why we will go the extra mile to get them
satisfied when they purchase any of the product and also to become our loyal customers
and ambassadors.

We, the manufacturer and distributor will ensure that all our costumer (wholesale
distributors) are given first class treatment whenever they visit our factory. We will
guarantee that we get our costumer involved when making some business decisions that
will directly or indirectly affect them.

Pulcharam Beauty is organic skincare production company owned by Dr. Missy

Torrechilla. She is a dermatologist who has 10 years experience working in related
industry. She will be working with a team of professionals to build the business and grow it
to enviably height.

VISION, MISSION, GOALS AND OBJECTIVES OF THE BUSINESS

Our vision is to establish a standard and world class organic skincare production
company whose products will be only sold in Philippines, but also throughout the globe.

Our mission is to establish a standard and world class organic skincare production
company/brand that in our own capacity will favourably compete with leaders in the
industry.

Our goal and objective is to build a business that will be listed amongst the top 20
skincare brands in the world.
BUSINESS MODEL

Pulcharam Beauty ensures that the business provides what is right & deserve by the
customers and staffs. It will save itself from the incoming of present threats.

We know that if a proper SWOT analysis is conducted for our business, we will be
able to position our business to maximize our strength, leverage, on the opportunities that
will be available to us, mitigate our risks and be welled equipped to confront our threats.

BUSINESS & PRODUCT POSITION

From the gift given by nature, we produce essential and organic products of
Pulcharam Beauty.

All of us deserve a bouncy, glowing and beautiful skin from exceptional ingredients
that will boosts one’s confidence and capabilities. We intend to produce our products in the
most suitable place located at Brgy. Bagumbayan, Tigbauan Iloilo.

WEALTH IMPROVEMENT APPROACHES

We do not establish a business only to produce or sell but also to ensure everything
and make it all to the top.

Even though we have so many competitors it is not impossible for us to be the most famous
and number one distributor of skincare products not only locally but international. We set
our goals, visions and missions and we promise to achieve everything we said.

We have detailed information and data that we were able to utilize to structure our
business to attracts numbers of costumers we want to attract per time and also for our
products to compete with other leading organicl skincare brands.

We hired experts who have good understanding of the organic skin care production
cosmetic and beauty care product manufacturing industry to help us develop marketing
strategies that will help us achieve our business goal winning a larger percentage of the
available market in Iloilo and other cities in the Philippines.

PARTIES SUPPORTING THE BUSINESS

Pulcharam Beuty is a business that is established with the aim of competing

favourably with other leading skincare products in the industry. This is why we will ensure
that we put the right structure in place that will support the kind of growth that we have in
mind while setting up the business.
 We will ensure that we only hire people that are qualified, honest, hardworking,
customer centric and are ready to work to help us build a prosperous business that will
benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our

senior management staff and it will be based on their performance for a period of five years
or more depending on how fast we meet our set target. In view of that, we have decided to
hire qualified and competent hands to occupy the following positions;

 Chief Executive Officer (Owner)

 Plant Manager
 Human Resources and Admin Manager
 Merchandize Manager
 Sales and Marketing Manager
 Machine Operators
 Accountants
 Distribution Truck Drivers

Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

 Increasing management’s effectiveness by recruiting, selecting, orienting,

training, coaching, counselling, and disciplining managers; communicating
values, strategies, and objectives; assigning accountabilities; planning,
monitoring, and appraising job results; developing incentives; developing a
climate for offering information and opinions; providing educational
opportunities.
 Creates, communicates, and implements the organization’s vision, mission, and
overall direction – i.e. leading the development and impmenetation of the overall
organizations strategy.
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Creates, communicates, and implements the organization’s vision, mission, and
objectives of the business
 Responsible for singing checks and documents on behalf of the company
 Evaluates the success of the organization

Plant Manager

 Responsible for overseeing the smooth running of the cosmeceutical skincare

production plant
 Part of the team that determines the quantity and quality of cosmeceutical
skincare products that are to be produced
 Map out strategy that will lead to efficiency amongst workers in the plant
 Responsible for training, evaluation and assessment of plant workers
 Ensures that the steady flow of both raw materials to the plant and easy flow of
finished products through wholesale distributors to the market
 Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs
 Ensures that the plant meets the expected safety and health standard at all times

Human Resources and Admin Manager

 Responsible for overseeing the smooth running of HR and administrative tasks

for the organization
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks ; participating in
professional organizations
 Enhances department and organization reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to add value
to job accomplishments
 Defines job positions for recruitment and managing interview process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversees the smooth running of the daily office and factory activities

Merchandize Manager

 Manages vendor relations, market visits, and the ongoing education and
development of the organizations’ buying teams
 Responsible for the purchase of raw materials and packaging materials
 Responsible for planning sales, monitoring inventory, selecting the merchandise,
and writing and pricing orders to vendors
 Ensures that the organization operates within stipulated budget

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information
to retain the organizations’ best customers and attracts new ones
 Models demographic information and analyze the volumes of transactional data
generated by the customer purchases
 Indentifies, prioritizes, and reaches out to new partners, and business
opportunities
 Responsible for supervising implementation, advocate for the customer’s needs
and communicate with clients
 Develops, executes and evaluate new plans for expanding increase sales
 Documents all costumer contact and information
 Represents the company in strategic meetings
 Helps to increase sales and growth for the company

Accountant

 Responsible for preparing financial reports, budgets, and financial statements

for the organization
 Provides managements with financial analyses, developments budgets, and
accounting reports; analyzes financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions
 Responsible for financial forecasting
 Performs cash management, general ledger accounting, and financial reporting
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the organization
 Serves as internal auditor for the organization

Client Service executive

 Welcome guests and clients by greeting them in person or on the telephone;

answering direct inquiries
 Ensures all contacts with clients (e-mail, walk-in clients, SMS, fb messages or
phone call)
 Through interaction with clients on the phone, uses every opportunity to build
client’s interest in the company’s products and services
 Manages administrative duties assigned by the manager in an effective and
timely manner
 Consistently stay abreast of any new information on the company’s products,
promotional campaigns etc. ensure accurate and helpful information is supplied
to clients
 Receives parcels/ documents for the company
 Distributes mails in the organization
 Handles any other duties as assigned by the line manager
Production Workers/ Machine Operators

 Responsible for preparing, blending, compounding and packaging cosmeceutical

skincare products
 Handles labelling of cosmeceutical skincare products
 Operates machines used in manufacturing the products
 Assists in packaging and loading cosmeceutical skincare products

Distribution Truck Drivers

 Assists in loading and unloading cosmeceutical skin care products

 Maintains a logbook of their driving activities to ensure compliance with federal
regulations governing the rest and work periods for operators
 Keeps records of vehicle inspections and make sure the truck is equipped with
safety equipment
 Assists the transports and logistics manager in planning their route according to
a delivery schedule
 Local – delivery drivers may be required to sell products or other services to
stores and business on their route, obtain signatures from recipients and collects
cash
 Transport finished goods and raw materials over land to and from
manufacturing plants or retail and distribution centers
 Inspect vehicles for mechanical items and safety issues and perform preventive
maintenance
 Complies with truck driving rules and regulation as well as company procedures
and policies
 Collect and very delivery instructions
 Reports defects, accidents or violations