RESEARCH CONCEPT PAPER
A Qualitative Study on the Effects of COVID-19 Pandemic to Food Service
Practices of Selected Carinderias in Abangan Norte, Marilao, Bulacan
Prepared by: Maui Jane Sta. Cruz
May 2021
BRIEF DESCRIPTION OF THE RESEARCH 2
BACKGROUND OF THE STUDY 4
STATEMENT OF THE PROBLEM 5
RESEARCH GAP 6
SIGNIFICANCE OF THE STUDY 6
RESEARCH PROBLEMS/ OBJECTIVES 8
CONCEPTUAL FRAMEWORK 8
RESEARCH METHODOLOGY 11
DATA ANALYSIS: 11
TIMEFRAME OF THE STUDY: GANTT CHART 12
REFERENCES 13
A Qualitative Study on the Effects of COVID-19 Pandemic to Food Service
Practices of Selected Carinderias in Abangan Norte, Marilao, Bulacan
BRIEF DESCRIPTION OF THE RESEARCH
The most standard and cheapest restaurant one can find in the Philippines is
what they call “carinderia.” Carinderia, a food stop commonly seen by the roadside of a
frequented place, upholds the heritage of serving classic Filipino dishes. Additionally,
these dishes are commonly partnered with rice, which is identified to be the staple food
of Filipinos.
Filipinos are known for their love for food. This is one of the reasons why
business owners tend to enter the food industry. Carinderia offers convenience,
affordability, and taste of home. Carinderias not only offer good products at a
reasonable price, but they also give good service for them to gain loyal customers.
This type of food business is one of a kind that would not require big startup
capital thus carinderias are able to withstand and strive the competition in the food
market.
However, in 2020, the whole world was stricken by the pandemic caused by the
COVID-19 virus. This required the implementation of limited interactions in various
aspects of life. Some carinderias were allowed to operate but under an allotted capacity
for receiving customers and limited attendance of the employees in the workplace.
The researchers had seen this factor to possibly affect the foodservice practices
of different and selected carinderias located at Abangan Norte, Marilao, Bulacan. This
research aims to answer the question of how does the pandemic caused by COVID-19
affected the foodservice practices of carinderias in the said research locale. This would
benefit carinderia owners to improve their system, for customers to be assured, and for
future entrepreneurs who want to walk on the same road of foodservice.
BACKGROUND OF THE STUDY
Eateries can be found almost everywhere from big and small franchises to as
simple as a carinderia which is the topic of this research. It is known that these type of
eateries are mostly found in public places where a lot of potential customers are in such
as universities, office buildings, and likes.
As food from these stalls comes in many quantities, varieties, and prices,
foodservice practices are essential for the customer’s knowledge mainly that the food
they are getting is assumed to be 100% quality and safe. According to Azanaw et al.
(2019), food safety continues as a critical problem in developed and developing nations
for people, food companies, and food-control officials. This is because, through the
intake of food, various components such as nutrients, bacteria, and such enter one
man’s body. If the food is not prepared in its fullest quality, cleanliness, and safety, it
could lead to a lot of complications causing different illnesses to people who have eaten
it.
Foodservice practices became more important after the surge of COVID-19
cases in the Philippines. According to a survey of businesses conducted by the United
Nations Industrial Development Organization (UNIDO) in cooperation with institutional
partners (UNIDO 2020), 57% of respondent foodservice firms were not in operation
during the survey period from April 28 to May 15, 2020. More than half (53%) of the
firms not in operation were permitted to operate but were unable to. Challenges such as
cash flow issues, lack of available input materials and services, and lack of customers
hounded these firms. A total of 2,481 complete responses from private sector
businesses covering micro, small, medium-sized, and large enterprises had been
collected by the end of the survey period.
Their primary concerns are the government pandemic rules and regulation that
aims to maintain and slow down the rising COVID cases. These rules restrict them to
operate in full capacity which results in the food establishment limiting the customers’
capacity.
Moreover, in the study of Arugay (n.d) about Measuring Carinderias’ Knowledge
and Compliance to the Code of Sanitation in the Philippines, carinderia owners are
aware of the safety practices they must implement in terms of food serving while not
being affected by the number of customers and rising demands.
STATEMENT OF THE PROBLEM
This proposal will give information about the Effects of the COVID-19 Pandemic
on Food Service Practices of Selected Carinderias in Abangan Norte, Marilao, Bulacan.
Upon the researcher’s analysis with regard to this, important questions are
formulated to indicate the readiness of the carinderia owners in the implementation of
new sanitary regulations in accordance with COVID-19 safety protocols:
[Link] carinderia business owners in Marilao, Bulacan has a prepared food service
practice contingency plan?
[Link] does the COVID-19 pandemic affected carinderia business owners in
opening their foodservice businesses in Marilao, Bulacan?
3. What are the factors that are needed to take into account in practicing food
service in carinderias during the COVID-19 pandemic?
RESEARCH GAP
The researcher had identified the research gap between the studies presented
above and the issue they have seen related to this gap. The researchers aimed to
determine how the COVID-19 has affected the foodservice practices of carinderias in
Abangan Norte, Marilao, Bulacan to improve further and provide a solution to the
problem occurring in their practices.
SIGNIFICANCE OF THE STUDY
This study is identified to be beneficial to the following:
Carinderia Business Owners
The study will give them the opportunity to give what they had experienced in
putting up the business and adjust to the changes in the market by providing
contingency plans in accordance with the government’s sanitary rules and regulations.
Customers
This study will help the customers to understand the operation and enable them
to feel assured about the food service practices done for their own safety.
Future Entrepreneurs
The findings of the study will help them in assessing the factors in putting up a
carinderia business and the importance of sanitary procedures to ensure both the
owners’ and consumers’ health. This will avoid future problems and possible lawsuits.
Hotel and Restaurant Management students.
The study which will be the output of this study could provide vital information
that will help them in understanding small businesses and equip them with knowledge
about how to manage and to take into consideration various factors in operating this
business.
Hotel and Restaurant Management Professors
Through this study, their method of instruction can be improved and this would
help facilitate the application of various processes involved in the carinderia business.
This will also provide additional learning material in assessing the importance of small
businesses in the economy of the country and to average Filipinos.
The Researchers
This study will serve as background and additional information on how to
establish a carinderia business with absolute preparedness and safety protocols. This
study will also enable the researcher to be more resourceful and studious in the field of
this study.
RESEARCH PROBLEMS/ OBJECTIVES
This study attempts to determine the effect of the COVID-19 pandemic on
foodservice practices in carinderias in Abangan, Marilao, Bulacan.
1, What changes did the pandemic does to your carinderia business?
2. What kinds of protocols did you implement during the pandemic?
3. Do you have any suggestions that will help you adopt the new normal system in your
carinderia business?
4. Do you think that every carinderia owner will agree if the government will not remove
the safety protocols or safety measures even if the government announced that the
pandemic is over?
5. What is the difference between your carinderia before and during pandemics?
CONCEPTUAL FRAMEWORK
The conceptual framework of the study uses the input–process–output (IPO)
whereas the input of the study is the Business Profile Information: Age, Gender,
Duration of Business, and Socio-economic status. Factors in operating carinderia
business in COVID-19 pandemic: Updated policies surrounding the management of the
crisis, Risk assessment, Emergency management, and contingency plans, Personnel
documentation and records, Purchasing, and Complaints and recalls.
The process is the gathering of data thru questionnaires, interviews, and
observation that falls under primary data. Statistical analysis of data and the output of
the study is the assessment of the effects of COVID-19 Pandemic to Food Service
Practices of Selected Carinderias in Abangan Norte, Marilao, Bulacan.
FIGURE 1: IPO TABLE
REVIEW OF RELATED LITERATURE
CARINDERIA BUSINESS OWNERS AND CUSTOMERS
During the time of the pandemic, carinderia owners are one of the most affected
in terms of business operation, income, laborers, and customers. According to PASCO
(Philippine Association of Stores and Carenderia Owners) during the ECQ period
(March – April) 75 percent out of 84 carinderias temporarily stopped operations and the
rest of them temporarily closed. This research shows that how does the Covid 19
[1]
pandemic affects food services especially small eateries like carinderias.
The plight of carinderia stores is inevitably visible especially not seeing them on a
regular basis like before. According to Malaya Business Insight, even with the easing of
the quarantine measures, there has not been much improvement on the plight of
carinderias all over the country. Both micro-retail formats cited difficulties in buying
goods to sell to date such as they had to downsize their operations by up to 90 percent.
[2]
In an interview conducted by Micro, Small, and Medium Enterprises (MSMEs) in
their report about the Impact of COVID-19 Pandemic on MSMEs, a food stall owner has
seen little or no income since most people are not going out to dine. They had a few
take-out orders, on an average three orders per week. [3]
In addition to the MSMEs survey, 85% of them still have to go to the supplier’s
shop to pick up their supplies. However, getting a means of transport has been a
challenge due to the limited availability of public transport or its absence during the
lockdown [4]
In terms of customers, the reduction in customer footfall was significant for
enterprises owned by both men (75%) and women (86%) [5]
SAFETY PROTOCOLS ON RE-OPENING OF FOOD SERVICES
Few business enterprises and owners altered their methods of food services in
order to strive in these unfortunate circumstances. Carinderia owners, though, unable to
open resorted to different ways to provide service.
According to Micro, Small, and Medium Enterprises (MSMEs) in their report, 11%
of enterprises have started using social media to communicate with their suppliers,
while 8% have started using social media to communicate with their customers. [6]
A couple of news has been reported that former dine-in carinderias also changed
their operations. 7% of enterprises have started offering home delivery services. [7]
In relation to the report of the Department of Health (DOH) and Department of
Trade and Industry (DTI), more than 3/4th of enterprises reported to have followed three
common safety measures for themselves, their staff, and customers: 75% of customers
queue with physical distance, 74% wash hands or use sanitizer, 82% wear masks. [8]
RESEARCH METHODOLOGY
The term methodology is a system of explicit rules and procedures in which
research is based and against which claims of knowledge are evaluated (Ojo, 2003).
This chapter explains in detail the methodology used in gathering the information
necessary in this study. It highlights the sources of data and the survey design, which
includes the sampling plan and data analysis method employed.
Therefore, this section focuses on the research technique adopted and used for
this study with the aim of achieving the research objectives. This section of the
document also contains a description of the target group, data sources, and gathering
tools.
DATA ANALYSIS:
The researchers will use the qualitative method of research. This is qualitative
research because it seeks to determine the Effects of COVID-19 Pandemic to Food
Service Practices of Selected Carinderias in Abangan Norte, Marilao, Bulacan by
systematically using a predefined set of procedures. Data are gathered and analyzed
through several analysis methods.
Qualitative research focuses on the feelings and opinions of a consumer or
member of the target audience (University of Southern California 2017). Reaching the
target group using demographic segmentation to determine the initial information about
the respondents and their flow of trend in consuming carinderia products.
For the primary data, the researchers decided to do an interview while following
safety protocols for both interviewer and respondent. The researcher chooses to make
the interview process more comfortable and informal by simply engaging in a
conversation with audience members. When conducting interviews, ask open-ended
questions that allow for detailed responses instead of just “yes” or “no.”
Questions are based on the following:
Employees need to remain healthy for a business to continue
Introducing distancing measures
Changing personal protective equipment (PPE) requirements
Regularly wiping down equipment and surfaces
Limiting visitors, and changing delivery protocols
Report of suspected or confirmed illnesses in friends and family, if they
have been in recent contact and require quarantining
The study will collect and treat data exclusively from secondary sources
including, but not limited to, corporate websites, publications and annual reports,
previous researches, government pronouncements, and libraries.
To complete the data gathering, four methods of data analysis in qualitative
research will be used, namely: content analysis, historical analysis, document analysis,
and policy analysis that are all important to process the data.
TIMEFRAME OF THE STUDY: GANTT CHART
The data collecting procedure of the study will run for four weeks or one month
maximum if possible to avoid future problems with other parts of the study. This
schedule will highlight each task namely: Identifying resources needed, Prepare
required tools, Gathering secondary data, Interview on Selected Carinderia Owners,
and Data Gathering and Processing.
This will guide the researchers to efficiently collect the data needed to provide
reliable and valid results for the study.
FIGURE 2: GANTT CHART
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[Link]
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Ranada, Pia. 2021. “Gov’t Allows Limited Dine-In, Salons, Barbershops under MECQ.”
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University of Southern California. 2017. “4 Research Methods for Audience Analysis | USC
Online MCM.” USC Online Communication Degree. June 20, 2017.
[Link]
Arugay, Vince. (n.d.). “Measuring Carinderias’ Knowledge of and Compliance to the
Code of Sanitation in the Philippines.” Tuguegaro City, Philippines: University of Saint
Louis. np.
Azanaw, Jember, Dagne, Henok, and Gebrehiwot, Mulat. (2019). “Factors Associated
with Food Safety Practices among Food Handlers: Facility-based Cross-sectional
Study.” BMC Research Notes, 12(683): np.
Madeira, Arlindo, Mendes, Alexandra Sofia, and Palrao, Teresa. (2021). “The Impact of
Pandemic Crisis on the Restaurant Business.” Sustainability, 13(40): 1-13.
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