OBJECTIVES OF THE STUDY:
The main objective is to determine the current consumer behaviour levels of the customers
with regards to Big Bazaar.
To study and analyse consumer shopping behaviour towards Big Bazaar.
To assess the behaviour level of different type of customers shopping at Big Bazaar.
To identify what type of strategies are suitable for the company to reach the targeted
customers.
To find out the factors which influence the consumption of the products in Big Bazaar.
To identify effective a advertising sources which are influencing customer purchasing
behaviour at Big Bazaar.
To find out how the consumers spent their incomes, time on the purchasing of the products.
NEED FOR THE STUDY:
Consumer behaviour plays a major role for the growth of the company in the modern market
scenario. The basic idea of this study is to find the consumer behaviour towards Big Bazaar.
The needs have to be recognised and necessary steps have to be taken to make the changes.
India is growing rapidly and changes are dynamic. People are changing the preference and the
demand is changing. The market also has to change accordingly.
The purpose of consumer behaviour is not only for retaining the customers but also attracting
new customers and increasing the sales also creating and maintenance of brand awareness.
In this competitive market the level of consumer satisfaction decides the success of any
product and any company. The night consumers have to be targeted and the right strategy
should be implemented at the right time. This will give the desired results.
STATEMENT OF THE PROBLEM:
A study on Consumer Behaviour with reference to Big Bazaar. It is very important to know the
consumer behaviour towards the products & services for the companies. It helps the companies for
selecting the right marketing strategy which helps them to modify , rectify and develop the existing
products.
SCOPE OF THE STUDY
The research is applicable in the area of customer decision making process for purchasing of products
at Big Bazaar. The scope of research also helps in understanding the preferences of the customers. It
would help Big Bazaar in designing their marketing promoting sale.
LIMITATIONS OF THE STUDY:
It is not possible for any market study to make it accurate due to many hurdles in the
collection and computation of data. Some limitations of the study are listed below:
The sampling frame to conduct the study has been restricted to Big Bazaar,Coimbatore
Respondents show reluctance towards giving correct information.
Findings of the study are based on the assumption that respondents have disclosed in the
questionnaire.
Time was a major constraint.
The sample was limited to only customers who have made a purchase at big bazaar.
TYPE OF RESEARCH:
Descriptive Research design is used in this research. This research method is chosen because it is a
fact finding methodology. It helps to gather data by the use of questionnaire and personnel interviews.
SOURCES OF DATA COLLECTION:
The sources of data include both Primary and Secondary data.
Primary data is collected with specific objective, especially to address the research problem. The
data is gathered by distributing a questionnaire to the customers who visit big bazaar and through
personal interview.
Secondary data includes books, journals, magazines, news letters of the big bazaar, and internet.
SAMPLING SIZE:
The sample size taken for the study at big bazaar is 80.
SAMPLING PROCEDURE:
To obtain the representative sample, a non probability sample can be drawn. In this study the method
of selecting samples is random.
TOOLS:
The tools used for analysing data are rating method; graphs, pie charts etc. Questionnaire is
distributed to the individual respondents and special care has been taken to make him/her feel
comfortable so that, he/she could answer all the questions. This method is followed to get unbiased
answers.
TECHNIQUES OF ANALYSIS:
The data collected from the customer are transcript to the worksheet in the form of tally bars and
analysed by statistical tools by drawing tables and graphs, inferences were drawn on a marketing
concept and conversation. Based on the marketing concepts findings of the research were driven and
recommendations are made.
