Aklan Catholic College

Archbishop Gabriel M. Reyes St.

5600 Kalibo, Aklan, Philippines
Tel. Nos.: (036)268-4152; 268-9171
Fax No.: (036)268-4010
Website: [Link]
E-mail Add: aklancollege@[Link]

Introduction

Given the rapid advances and the increased reliance on technology, the question of how it is
affecting that business that are into traditional selling is highly salient for those street food stalls.
Chapter 1 is made up of six parts, namely; (1) Background of the Study, (2) Statement of the
Problem, (3) Theoretical and Conceptual Framework, (4) Significance of the Study, (5)
Definition of Terms, and (6) Scope and Delimitation of the Study. The objective of this study is
to evaluate the perceptions of street food vendor in Pastrana Park about the advancement of
technology in their business.

Background of the Study

Between the years of 2006-2008, it has been found that there is a significant increase in
the number of street food vendors in the Philippines. As a matter of fact, there is 26, 873 street
food vendors in 2006 and approximately 39% increase in the stalls establishment in any
commercial streets. With the rise in number, they have generated a total income of 34,478, 237
in the year 2008, compared to their 11,276,154 income in 2004. Street Food, as defined by
[Link], as the wide range of ready-to-eat foods and beverages, sold and sometimes prepared in
public places, notably streets. Street food often reflects traditional local cultures and exists in an
endless variety. There is much diversity in the raw materials as well as in the preparation of
street food beverages, snacks and meals. Vendors’ stalls are usually located under a roof which is
accessible from the street. They have low-cost seating facilities which are sometimes low. Their
marketing success depends exclusively on location and word-of-mouth promotion.

Street food businesses are usually owned and operated by individuals or families
but benefits from their trade extend throughout the local economy. In the Indonesian City of
Bogor, the annual sales raise up to US$67 million. While the average daily sales of the 100 000
stalls in Malaysia, annual street food sales amount to US$2.2 billion. This is a relatively a
significant figure considering that most of the earnings are generated locally and thereby
promote self-sufficiency.
 Aklan Catholic College
Archbishop Gabriel M. Reyes St.
5600 Kalibo, Aklan, Philippines
Tel. Nos.: (036)268-4152; 268-9171
Fax No.: (036)268-4010
Website: [Link]
E-mail Add: aklancollege@[Link]

Each street food enterprise is generally small in sizes; it requires simple skills,
basic facilities and small amount of capital to build their own small business. The reasons why
street food vendors are increasing is, they are attracted to the possibility of earning high incomes
with small capital. Furthermore, vendors can choose their work hour; they have few constraints
in their movements and are self-employed. But as time passes and the technology evolve, there
are some instances that consumers would love to choose well-maintained restaurants or a fast
food chain for a better environment and advance digital equipment. Some would choose highly-
maintained place as it will ensure them proper sanitation and cleanliness. With all of these
advancements, where promotion could be posted on social networking sites, television or radio,
small businesses such as street food stalls may be affected with all of this. We live in a global
world where technology, especially information and communication technology, is changing the
manner in which businesses create and capture value, how and where we work, and how we
interact and communicate. As Murray (2015) competes, “Together these innovations are hurtling
us toward a new industrial revolution. Savy corporate leaders know they have to either figure it
out first.”

Barley (2015) suggests that although digital technology is rapidly becoming as

infrastructural as electricity, there is surprisingly some studies on how it is altering work systems
or the work that people do.

These observations led the researchers to seek answers on how the local street food
vendors in Pastrana Kalibo, Aklan would handle the digital advancement. It is in the light that
the purpose of the study is to determine the perceptions of street food vendors in Pastrana
Kalibo, Aklan.
 Aklan Catholic College
Archbishop Gabriel M. Reyes St.
5600 Kalibo, Aklan, Philippines
Tel. Nos.: (036)268-4152; 268-9171
Fax No.: (036)268-4010
Website: [Link]
E-mail Add: aklancollege@[Link]

Statement of the Problem

This study is conducted to determine the Perceptions of Street food Vendors of Pastrana
Park, Kalibo Aklan about the Digital Advancement to their Business.

Specifically, this study seeks to find answers to the following questions.

1. What is the demographic profile of the street food vendors of Pastrana Park Kalibo

Aklan in terms of:

1.1 age

1.2 sex

1.3 Years of experience as a street food vendors

2. What are the perceptions of street food vendors about digital advancement in terms
of:
2.1 Threat
2.2 Opportunity
3. What are the effects of digital advancement towards street food vendors in terms of:

3.1 Income

3.2 Customers

Theoretical Framework

General Systems Theory

The premise of general systems theory is that a system is composed of interacting elements that
are affected by their environment. Because of this interaction, the system as a whole can evolve
and self-regulate. When applied to business, experts shorten “general system theory” to just
System Theory. In actual fact, systems theory is more a perspective than a fully formed practice.
Systems Theory encourages you to realize that your business is a system and is governed by the
 Aklan Catholic College
Archbishop Gabriel M. Reyes St.
5600 Kalibo, Aklan, Philippines
Tel. Nos.: (036)268-4152; 268-9171
Fax No.: (036)268-4010
Website: [Link]
E-mail Add: aklancollege@[Link]

same laws and behaviors that affect every other biological organization. This introduces such
concepts as: Entropy, Synergy and Subsystem. Entropy is the tendency for a system to run down
and die. Synergy is working together; the parts can produce something greater than those some
parts could produce on their own. Subsystem is the whole is built on subsystems, which
themselves are built on yet more subsystems. This theory corresponds to our problem as this
shows the system between the street food vendors and business with advance technology. This
theory focuses mainly to the absence of advancement of technology of small business but still
gain profit the same with business with advance technology. The theory mainly tells that
business is still gaining profit with or without the advancement of technology… This tells us that
business is about teamwork and strategies to have consumers even loyal consumers.

Conceptual Framework of the Study

Independent Variables Dependent Variables

Profile of the Vendors Perception of Street Food

Vendors of Pastrana Park Kalibo
 Age
 Sex Aklan about Digital
 Years of experience Advancement to their Business
as a street food
vendor

Figure1: A schematic diagram showing the relationship between the Independent Variables and
Dependent Variable.

Frame 1: Shows the Independent Variables about the profile of the respondents such as age, sex
and

Frame 2: Shows the Dependent Variable which is the perceptions of Street Food Vendors of
Pastrana Park Kalibo Aklan about Digital Advancement to their Business
 Aklan Catholic College
Archbishop Gabriel M. Reyes St.
5600 Kalibo, Aklan, Philippines
Tel. Nos.: (036)268-4152; 268-9171
Fax No.: (036)268-4010
Website: [Link]
E-mail Add: aklancollege@[Link]

Significance of the Study

The results of the study provided insights on the compliance of Street Food Vendor of Pastrana
Park Kalibo Aklan, corresponding to the perceptions about digital advancement to their business.
Specifically, this study shall be beneficial to the various groups of people.

To the Unemployed Citizen: The result of this study will help the unemployed citizen to raise
awareness that they can also gain income without having big capital. Through this the
unemployed citizen would know which factors will be given focus and emphasis in building their
business to attain their goal of earning profit.

To the Street food Vendors: The result of this study can help because they can also have insights
about the disadvantages and advantages of digital advancement and strategies to earn more profit
in order to stabilize business

To the Small Business Owners: The result of this study will help them as this could help them to
gain insights or ways in order for their business to grow and gain more profit. And what products
and services they should avail to gain consumers especially loyal ones.

To the Competitors: The result of this study will help them to visualize the advantages and
disadvantages of the perceptions of street food vendors about digital advancement to their
business.

To the future researchers: The results of the study may serve as a reference material and guide
for future studies associated to advancement of technology to street food vendors’ business.
Furthermore, the findings can foreground similar researches and can aid researchers to create a
more backed up study about the perceptions of small businesses toward digital advancement.
 Aklan Catholic College
Archbishop Gabriel M. Reyes St.
5600 Kalibo, Aklan, Philippines
Tel. Nos.: (036)268-4152; 268-9171
Fax No.: (036)268-4010
Website: [Link]
E-mail Add: aklancollege@[Link]

Definition of Terms

For a clear understanding of the study, some terms are defined conceptually and operationally as
follows:

Street Food Vendors is a person who offers goods or services for sale to the public
without having a permanently build structure but with a temporary static structure or mobile stall
(or head load). (National Policy on Urban Street Food Vendor, 2004)

In this study, it is used as our main respondents in conducting a research which is located
in Pastrana Park Kalibo, Aklan.

Digital Advancement refers to the advancement of technology from analog electronic

and mechanical devices to the digital technology available today. (Techopedia)

In the study, it is used as one of the factors that affect the vendors in relation with their
business.

Marketing is the science and art of exploring, creating, and delivering value to satisfy
the needs of a target market at a profit. It identifies unfulfilled needs and desires. It defines,
measures, and quantifies the size of the identified market and the profit potential. (Dr. Philip
Kotler)

In the study, it is used to show the marketing strategies of the street food vendors to gain
and maintain consumers without applying any digital advancement.

Street Food as the wide range of ready-to-eat foods and beverages sold and sometimes
prepared in public places, notably streets. ([Link])

In the study, it is used as the product of the respondents.

Stall means a stand, booth, or compartment for the sale of goods in market or large
covered area. (Oxford Dictionary)
 Aklan Catholic College
Archbishop Gabriel M. Reyes St.
5600 Kalibo, Aklan, Philippines
Tel. Nos.: (036)268-4152; 268-9171
Fax No.: (036)268-4010
Website: [Link]
E-mail Add: aklancollege@[Link]

In the study, it is used as a place where the vendors display their products for the
consumers to freely choose what they want.

Kiosk means a small structure in a public area used for providing information or
displaying advertisements, often incorporating an interactive display screens. (Oxford
Dictionary)

In the study, it is used as one of the commercial building with advance digital technology.

Promotion includes all the activities the company undertakes to communicate and
promote its product to the target market. (Philip Kotler)

In the study, it is used as the traditional word-of-mouth promotion of the respondents

with the absence of digital technology.

Product defined as something physical or not that is created through a process and that
provides benefits to the market. (Mike Cohn)

In the study, it is used as instrument for respondents in order to gain profit in their
business.

Service is a transaction in which no physical goods are transferred from the seller to the
buyer. The benefits of such service are held to be demonstrated by the buyer’s willingness to
make the change. (Cambridge Dictionary)

In the study, it is used as the service provided to the consumers by the street food
vendors.
 Aklan Catholic College
Archbishop Gabriel M. Reyes St.
5600 Kalibo, Aklan, Philippines
Tel. Nos.: (036)268-4152; 268-9171
Fax No.: (036)268-4010
Website: [Link]
E-mail Add: aklancollege@[Link]

Scope and Limitation of the Study

This Quantitative Research study was conducted to determine the perceptions about the
digital advancement to their business towards the Street Food Vendors of Pastrana Park Kalibo
Aklan.

This study is limited and aims to answer question that can be seen in the statement of the
problem. The study will be conducted at Pastrana Park Kalibo Aklan. Data were gathered
through the use of surveys or questionnaires that can be done orally or written and were given to
a particular sample of a given population to study the characteristics (Fowler, n.d.).This study
employs descriptive method of research. The independent variable in this study was the
compliance to the demographic profile of street food vendors in terms of sex, age, and years of
experience as a street food vendor while the dependent variable was the Perceptions of Street
food Vendors of Pastrana Park Kalibo Aklan about the digital advancement to their business.