2.2.
Assignment: Cultural Dimensions
Below are cultural dimensions. In each dimension, choose the one that characterizes the
Filipino. Provide an example to support your answer. You may use real-life experiences, a
television show, a TV commercial, an article, or a literary composition, provided that they are
situated in the Filipino context.
Cultural Dimension Answer Examples
Individualistic Culture or Collectivist Collectivist The needs of the family are
Culture Culture prioritized over the needs of the
individual our family always
doing this.
Low context or high context High context Filipinos prefer to ask the
culture culture individuals for collaboration in
various environments and
maintain politeness in doing so
(ex. Passing fare to other
passengers).
Monochronic Culture or Polychronic Polychronic Using phone while eating
Culture Culture
Low Certainty avoidance or High Low Certainty The phrase "brand loyalty"
Uncertainty avoidance culture avoidance refers to how devoted
consumers are to well-known
brands.
Musculine vs Feminism Culture Musculine In the Philippines, a man's duty
is to provide for his family
through employment, while a
woman's duty is to care for their
children at home.
Short Term orientation culture or Short Term Every culture need to be
Long term orientation culture orientation culture respected