DEPARTMENT OF MANAGEMENT STUDIES

VELAMMAL ENGINEERING COLLEGE

MBA (AUTONOMOUS)

AN ORGANIZATIONAL STUDY IN TI CYCLES OF INDIA,

AMBATTUR, CHENNAI

By

NIRMAL C

Register number: 113221611028

INTERNSHIP REPORT

Submitted to the

FACULTY OF MANAGEMENT SCIENCES

In partial fulfilment of the requirements for the award of the degree

of

MASTER OF

BUSINESS ADMINISTRATION IN

?R00RESOTHR0UOhKN0WLEDGE

ANNA UNIVERSITY

CHENNAI 600 025

September 2022
 BONAFIDE CERTIFICATE

Certified that the Summer Internship report titled An Organizational Study in

TI Cycles of India, Ambattur, Chennai is the Bonafide work of Mr.
NIRMAL C, 113221611028 who carried out the work under my supervision.
Certified further that to the best of my knowledge the work reported herein does
not form part of any other Summer Internship report on the basis of which a
degree or award was conferred on an earlier occasion on this or any other
candidate.

Supervisor Head of the Department

Submitted to Summer Internship Viva Voce held on .................

Examiner 1 Examiner 2
 DECLARATION

I hereby declare that the Summer Internship entitled An Organizational Study

in TI Cycles of India, Ambattur, Chennai submitted for the M.B.A. Degree
is my original work and the report has not formed the basis for the award of any
degree, associate ship, fellowship or any other similar titles.

Place: Signature of the student

Date:
 iV

ACKNOWLEDGEMENT

I wish to acknowledge with thanks to the significant contribution given

by the management of our college Chairman M.V. Muthuramalingam and
our Chief Executive Officer Thiru M.V.M. Velmurugan, for their extensive
support.

I would like to thank Dr. S. Satish Kumar, Principal of Velammal

Engineering College, for giving me this opportunity to do this project.

I wish to express my gratitude to Dr.A. Nirmalraj, B.Com, MBA,

M.Phil, Ph.D, Head of the Department, Department of Management
Sciences, for his moral support and for his valuable innovative suggestions,
constructive interaction, constant encouragement and unending help that have
enabled me to complete the project.

I wish to express my indebted humble thanks to Dr.P. Sundara Bala

Murugan, B.E., MBA, Ph.D, Project Coordinator and Assistant Professor,
Department of Management Sciences, for his invaluable guidance in
shaping of this project.

I wish to express my sincere gratitude to Dr.P. Sundara Bala

Murugan, B.E., MBA, Ph.D, Project Coordinator and Assistant Professor,
Department of Management Sciences, in his guidance. Without him this
project would not have been possible.

I also convey my humble and heartfelt thanks to all the Staff members
of the Department who had provided their contribution to steer the project
towards the successful completion.
 V

TABLE OF CONTENTS

S.NO CONTENT PG.NO

Abstract
CHAPTER I INTRODUCTION
1.1 Industry Profile 1
1.1.1 International Scenario 2
1.1.2 Indian Scenario 4
CHAPTER II COMPANY PROFILE
2.1 Origin of the company 5
2.2 Vision. Mission and Objectives 10
2.3 Board of Directors 11
2.4 Organization Structure 12
2.5 Products 12
2.6 Milestones 14
CHAPTER III DEPARTMENTS PROFILE
3.1 Human Resource Department
3.1.1 Department Head & Employees 16
3.1.2 Profile of the department 16
3.1.3 Department Structure 16
3.1.4 Roles & Responsibilities 17
3.2 Finance Department
3.2.1 Department Head& Employees 20
3.2.2 Profile of the Department 20
3.2.3 Department Structure 22
3.2.4 Roles & Responsibilities 23
3.2.5 Balance Sheet 23
3.3 Production/ Manufacturing Department
3.3.1 Department Head & Employees 24
3.3.2 Profile of the Department 24
3.3.3 Department Structure 24
3.3.4 Roles & Responsibilities 24
3.3.5 Production Process 25
3.4 Marketing Department
3.4.1 Department Head & Employees 29
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3.4.2 Profile of the Department 29

3.4.3 Department Structure 30
3.4.4 Roles &Responsibility 30
CHAPTER IV OBSERVATIONS AND LEARNING
4.1 Observation from HR Department 33
4.2 Observation from Finance Department 33
4.3 Observation from Production Department 34
4.4 Observation from Marketing Department 34
CHAPTER V LEARNINGS AND CONCLUSION
5.1 Learnings from each Department 35
5.2 New Skills Learned 36
5.3 Conclusion 37

BIBLIOGRAPHY

ANNEXURE
 ABSTRACT

The organizational study is a complete examination of the organization design, structures and
process, done to understand the running and functioning of a company. It helps the individual get
acquainted with the different departments in the organization.

In TI Cycles of India, Cycles are designed and manufactured, A pioneer in the cycles market
formed in 1949, a part of the Murugappa Group, one of the most trusted and respected business
Groups in India. A Group that is renowned for its belief in ethical business practices, innovative
processes and people development. It strives to give its customers not only a bicycle but a lifetime
experience.

T1 Cycles of India have introduced fun and entertaining stores across the length and breadth of
India. These stores are a one stop premium shop for all Hercules, BSA & Montra products and
have a customer friendly ambience which serves as a model for other bicycle outlets in the
country.

TI Cycles of India has a well- established organization structure with all the functional departments
well organized and planned. It has a great diversity, where one could learn about the various
sections and their smart processes.

The report consists of the organization study of the TI Cycles of India. It includes a brief profile of
the company TI Cycles of India, and the products of the company along with a short introduction
about each departments of the company and brief note of its functions.
 1

CHAPTER-I

INTRODUCTION

TI CYCLES OF INDIA

1.1 INDUSTRY PROFILE

Bicycles are still said to be one of the major mode transportation in rural India even in this
twenty first century. Mahatma Gandhi (The father of our nation) quoted "Future of India
lies in its villages", thus the demand for bicycles will never come to an end.

An organisation study aims at gaining practical knowledge for the students which helps the
students in equipping themselves to the dynamic world of business and stiff competition. The
study intents to give a chance for the MBA aspirants to see how the practical knowledge
gained by them is putting into practice in a business organization. The scope of the study is
to analyse the working of different functional departments in an organization.. TI Cycles of
India is a reputed bicycle manufacturer in India who is regarded as the pioneer in the industry.
TICI is renowned for its bicycle brands such as BSA and Hercules. The company is under
the excellent leadership of the Murugappa Group which is a business conglomerate in India.
TICI is famous for its old brand name.

The study is conducted at the Ambattur plant in Chennai of TI cycles which is TICI's first
production unit. Where the company is having the functional departments such as the
production department, Marketing department, Finance department and the Human Resource
department. The unit is constructed and maintained in such a way that which is attractive
and at the same time environment friendly. The one month study report of the organisation
which aimed at integrating theoretical knowledge of a student with the practical application
is as presented below. This report contains the entire available details regarding the TI
Cycles of India (TI stands for Tube Investments of India).

A bicycle or bike is a pedaldriven land vehicle with two wheels attached to a frame, one
behind the other. First introduced in 19th-century Europe, bicycle evolved quickly
Numbering overl,000,000,000 in the world today, bicycles provide the principal means of
transportation in many regions and a popular. To distinguish a bicycle from a
motorcycle, it is also called a pushbike.
 2

The bicycle is one of the most notable of human inventions. The basic shape and configuration
of the wheels, pedal, saddle and handle bars has hardly changed since first chain-driven model
was developed around l885although, many important detail improvements have been made
especially in recent years using modern materials and computer-aided design.

A marketable aspect of the bicycle is its widespread adoption in many different fields of human
activity, e.g. as a child’s toy in adult recreation and fitness, as a means of everyday transport,
in cycletouring as a barks of cycle sport (Time tailing, road racing, cycle speedway, cycle polo,
BMX), and as a basis for static gymnasium or home fitness versions.

A human being travelling on a bicycle at low to medium speed of around 10-15 mph (l624kph),
using only the energy required to walk, in the most used efficient means of transportation
generally available. A bicycle in which the rides lies in a prone position and which may
be covered in as aerodynamic faring to achieve very low air drag in referred to as a recumbent
bicycle or human powered vehicle.

The bicycle has affected the history considerably in both the cultural and industrial realness.
In its early years, bicycle construction drew on pre-existing technologies. Beyond recreation
and amputation, bicycles have been adapted for use in many occupations, including the
military, policing, courier services, and sports. A recurrent theme in bicycling has been the
tension between bicyclists and drivers of motor vehicles, each group arguing for its fair share
of the world’s roadways.

1.1.1INTERNATIONAL SCENARIO

No single time a person can be identified with the invention of the bicycle. Its earliest known
forebears were called velocipedes and included many types of human- powered vehicles. One
of these, the scooter-like dandy horse of the French comet de sivrac, dating to 1970, was long
cited as the earliest bicycle. Most bicycle historians now believe that these hobbyhorses with
no steering mechanisms probably never existed, but were made up by Louis bawdry de
sauniere, a 19th- century French bicycle historian.

In the 1850s and 1860s, Frenchman Ernest Michaux and his pupil Pierre Lallement took bicycle
design in a different direction, placing pedals on an enlarged front wheel. Their creation, which
came to be called the "Boneshaker”, featured a heavy steel frame on which they mounted
wooden wheels with iron tires. Lallement immigrated to America, where he recorded a patent
on his bicycle in 1866 in New Heaven, Connecticut.
 3

James Starley further refined the Boneshaker in the 1870s. He mounted the seat more squarely
over the pedals, so that the rider could push more firmly, and further enlarged thefront wheel
to increase the potential for speed with tires of solid rubber, his machine became known as the
ordinary. British cyclists likened the disparity in size of the two wheels nicknaming it the
penny-farthing. The primitive bicycles of this generation were difficult to ride, and the high
seat and poor weight distribution made for dangerous falls.The subsequent dwarf ordinary
addressed some of these faults by adding gearing, reducing the front wheel diameter, and
setting the seat further back with no loss of speed. Having to both pedal and steer via the front
wheel remained a problem.Staley's nephew, J.K. Starley, J.H. Lawson, and Shergold solved
this problem by introducing the chain and producing rear- wheel drive. These models were
known as dwarf safeties, a safety bicycles, for their lower seat height and better weight
distribution.Starley's l885sRover is usually described as the first recognizably modern bicycle.
Soon the seat tube was added, creating the double triangle, diamond frame of the modern
bike.While the Starley design was much safer, the return to smaller wheels made for a bumpy
ride.The next innovations increased comfort in the 1890s golden age of bicycles. In 1885
Scotsman john Boyd Dunlop introduced the pneumatic tire, which soon became universal.
Shortly there often the rear free wheel was developed, enabling the rider to coast without the
pedals spinning out of control. This refinement led to the 1897 invention of coaster brakes.
Derailleur gears and hand-operated; cable-pull brakes were also developed during these years,
but were only slowly adopted by casual riders.Successful early bicycle manufactures included
Englishman frank Bowden and German builder Ignaz Schwinn. Bowden started the Raleigh
Company in nottingham in thel890s and soon was producing some 80,000 bicycles a year.
Schwinn immigrated to the United States, where he founded his similarly successful company
in Chicago1895. Schwinn bicycles soon featured widened tires and spring-cushioned, padded
seats, sacrificing some efficiency for increased comfort facilitated by connections between
European nations and their overseas colonies. European- style bicycles were soon available
worldwide. By the mid20th century bicycles had become the primary means of transportation
for millions of people around the globe. In North America, bicycle sales declined markedly
after 1905, to the point where by the 1940s they had largely been relegated to the role of
children's toys. In the other part of the world however, such as China, India and European
countries such as Germany, Denmark, and the Netherlands, the traditional utility bicycle
remained a mainstay of transportation, its design only gradually changing to incorporated
hand-operated brakes and internal hub gears allowing up to seven speeds. In the Netherlands,
such so called granny bikes have remained popular, and are again in production. Especially in
 4

austere Dane they are often colorfully painted and or otherwise decorated.In North America,
increasing consciousness of physical fitness and environmental preservation spawned a
renaissance of bicycling in the latel960s. Bicycle sales in the United States boomed, largely in
the form of the racing bicycles long used in such events as the hugely popular Tour de France.
Sales were also helped by a number of technical innovations that were new to the marked,
including higher number of gears. While 10 speeds were the rage in the 1970s, 12-speed
designs were introduced in the 1980s and today most bikes features 18 or more speeds.

1.1.2 INDIAN SCENARIO

4 major manufacturers — Hero, TICI, Atlas and Avon

Industry Capacity — 119 lacs Cycles p.a.

Industry Capacity Utilization — 89 percent

Industry Penetration — 45 percent

India is the second largest maker of bicycles in the world. Around 9 million bicycles (valued at
Rs.1500 Crore) are produced each year. Ludhiana has been the prime source of components fir
the cycle industry in India. Recently, Vendor bases have come up in other parts of the country
thereby diluting the geographical risk. Cycles can be classified into two segments-standards and
specials.With changing environment, the market for standards for standard bicycles has become
highly price sensitive allowing small players to take aggressive price postures. The special
category bicycles are more differentiated by design and finds markets in kids, students and
youth, for fitness and leisure. The bicycle industry in India has witnessed a continuous
downward trend in demand over the last three years. In 2004-2005, there was 7 percent drop in
volume over the previous year. Increased urbanization, improved public transport systems,
increased affordability of motorized vehicles and limited road-space for bicycles
are said to be some of the causes for the down turn.

However, the bicycle is still the first vehicle for most children and there is growing use
of bicycles as health and leisure products.
 5

CHAPTER-II

COMPANY PROFILE

2.1 ORIGIN OF THE COMPANY

The Murugappa group, headquartered in Chennai, India, is a $1.5 billion conglomerate with
interest in engineering, sanitary ware, fertilizers, finance, bioproducts and plantations. It has
29 companies under its umbrella; eight are listed and actively handed on the national stock
exchange and the Bombay stock exchange. Together, they have over 28,000 employees.

The business has its origins in 1990, when Bahadur AM Murugappachettiar established a
money-lending and banking business in Burma (now Myanmar), which then spread to
Malaysia, Sri Lanka, Indonesia and Vietnam. A century down the line, it has withstood
enormous vicissitudes (including strategically moving its assets bank to India and restarting
from scratch in the 30’s before the Japanese invasion in world war 2) to became one of the
country’s biggest industrial houses. The group turnover crossed the $1 billion mark in 2003-
2004, with an impressive growth of 25% Rs. 42,060 million in 2002-2003. The group clocked
a 40 percent jump in profit before tax over the previous year. Murugappa Group's .
consolidated turnover for 2004-2005 crossed $1.44 billion. The group achieved a growth of
20 percent over the previous year.

The group is a market leader in India across a spectrum of products like sanitary ware,
fertilizers, abrasive, automotive chains, car doorframes and steel tubes. Its companies have
tie-up with Borg-Warner of the USA, wend of Germany. Morgan Crucibles of the U.K and
Mitsui Sumitomo insurance of Japan. It has registered 43 International patents for its research
and development innovation. The group has grown consistently through its decisive and
visionary response to change times. Its pioneering efforts, steadfast commitment to ethical
business practices and its dogged pursuit of new arras to extend its business acumen have
brought in its wake several prestigious national and international awards.Social commitment
has always been the cornerstone of the group's ethos and it has been at the forefront of eco-
conservation, public health, and education in the communities where its companies operate,
since 1957. It runs four schools, a polytechnic college and four hospitals. Besides, the group
runs a research and development center for rural development the sir AM Murugappa Chettiar
research centre (MCRC), which has been a simple, cost-effective technology for local artisans
since 1977.The Murugappa group has 29 companies active in the area of engineering,
 6

abrasive, sanitary- ware, fertilizers, finance, bio-products and plantations. The major
companies of the group are:

• Carborumdum universal limited

• Cholamandalam investment & finance company Ltd.
• Coromandel fertilizersLimited
• EID parry Indian Limited
• Godavari fertilizers Limited
• Parry Agro industries Limited
• Parry Nutraceuticals Limited
• Tube investment of India Limited

TUBE INVESTMENTS OF INDIA LIMITED

A reputed engineering company in India, driving excellence in work and part of the US $1.5
billion India conglomerate, the Murugappa Group. A tube product of India (TPI) was
established in 1955 with the objectives of providing backward integration to bicycles.TPI
merged with TICI in 1959. Name of the company changed to Tube investments of India
Ltd.TPI established a cold Rolling mill in 1962 for the production of cold Rolled close and
sealed steel strip. Tube plant commissioned in 1997 at Shinull, Maharashtra.Facilities to
produce doorframes for Maruti 800 cc and Hyundai Santro in 1998. Bicycles manufacturing
plant at Nashik set up in 2001.Tube Investments of India limited is the flagship company of
Rs. 6250 cr. Murugappa Group. It manufactures precision steel tubes and ships, car door
frames, auto motives and industrial chain and bicycles.The company has 13 manufacturing
assembly units spread across the country. Marketing offices that act as interface between
customer requirements and production train support these units. The company's shares are
listed on the national, Mumbai and Chennai stock exchanges within India and GDRS on the
Luxembourg stock Exchange. The company's product segments are- Engineering, metal
formed products and cycles.

TI is the market leader in precision tubes with 61 percent market share by virtue of its quality
& application engineering capabilities. TI is the market leader in roll formed car door frames
with 57 percent market share by virtue of its cost efficiency, association with key auto majors
and roll forming capabilities. TI is a leading players in auto motive chain with 35 percent
 7

market share by virtue of its quality, cost& delivery and associated with two wheelers.TI is a
leading player in bicycles segment with 31 percent market share by virtue of its brand equity,
product development capability and proximity to the markets.The company also has an interest
in the services sector through its investments in Cholamandalam Investment and finance
company Ltd and Cholamandalam MS general insurance Co. Ltd.It was originally founded as
TI cycles of India, in 1949.TI is the second largest manufacturer of bicycles in India, marketing
top brands like Hercules, BSA and Philips, and had a market share of 31 percent in 2003-
2004.In the valueadded special segment, TI is the leader, with a 50 percent market share. More
recently, the company entered the promising health conscious 'exercise' bicycle' segment in
2002-2003. The company's vision is to be a worldwide leader in cycling and solution by
instilling the pride of ownership in the customers"A subsidiary, tube products of India was set
up in 195 in collaboration with tube products (old bury) Ltd, UK to produce electric resistance
welded (ERW), cold drawn welded (CDW) tubes and draw over mandrel (DOM) tubes. In
1957, tube investments of India started production of cold-rolled close annealed steel strips, in
collaboration with TI, UK, primarilyto meet in- house and group requirements. Though started
as a backward integration project for the manufacture of bicycles, today, TPI is a major
preferred supply of precision welded tubes to major automotive companies in India and abroad.
It is the undisputed leader in the Indian market for precision welded ERW & CDW steel tubes,
with the widest variety and range in terms of size as well as material offered. TPI started
operation at Avadi, Chennai, but has expanded with two more plants located in western and
northern India. Another subsidiary, TI metal forming, is a pioneer in cold roll forming. It
manufacturers and supplies value- added metal formed components like car door flames, sash/
division channels, door guide rails and bar assembly. It has plant in Chennai and Bawal(near
Gurgaon). Both plants in Chennai and QS 9000 certified. The Chennai plant is IS014001
certified.A third plant has been set up near Baroda (in Gujarat state, western India) to
manufacture and supply doorframes, impact beam, bar and rail assembly for general motors,
India. Its client list includes Maruti Udyog and Hyundai.TIDC INDIA formerly known as TI
Diamond chain Ltd. was established in 1960 in collaboration with the Diamond chain co, USA.
Starting as a marker of bicycle chains, makes over 1,000 varieties of chainsin industrial chains
TIDC produce from tiller chains, leaf chains and conveyor chain to industrial power drive
chains, engineering class chains, in automotive TIDC produces motorcycle drive chains and
engine mechanism chain and fine blank parts. Annually production runs to 45 million feet, and
commands 40 percent of the domestic market share. The company is known for developing
high performance chainsfor specific applications and machinery. Some of TIDC'S popular
 8

brands are Diamond and Xtron, TIDC exports to over 50 countries worldwide.TI has entered
into a joint venture with Borg Warner Morse TEC, USA for production of timing and silent
chains. It has entered into a technology agreement with Tsubakimoto chains company, Japan,
for engineering class chains.

TI CYCLES OF INDIA

TI Cycles was established by the Murugappa Group in the year 1949, in collaboration with
Tube Investments, UK. The first Hercules bicycle rolled out in 1951. Three more brands were
added to the portfolio - Phillips in 1959, BSA in 1964 and Montra in 2011.Today, TI Cycles is
the leader in the ’specials’ segment. The energy of the company can be felt nationwide, thanks
to a network of around 1,500 primary dealers and 10,000 secondary dealers.

TI Cycles has the capacity to manufacture 4 million cycles a year at 3 plants across India
Chennai in the South, Nasik in the West and Noida in the North. This is supported by 4 zonal
offices and 4 warehouses across the country.TI Cycles has been at the forefront of personal
mobility solutions for over 6 decades and has gone from being a pioneer in bicycle manufacture
and design to a complete mobility and well-being expert. Standing for the core promise of fun,
fitness and freedom, TI Cycles offers consumers a range of bicycles, e-scooters, fitness
equipment and infant mobility solutions.Known best for its flagship bicycle brands, BSA,
Hercules and Montra. TI Cycles has practically created and perfected every new cycle category
in the country. The first MTB, thefirst geared bike, the first girls' bike, the first kids' bike, the
first light roadster and the first carbon frame bike were all introduced by TI Cycles.Tl Cycles
has constantly come up with new trends to suit evolving consumer needs. With the changing
retail environment, TI Cycles has introduced BSA Hercules exclusive stores, which have
revolutionized the bicycle outlet in India. A one-stop premium shop for all bicycling and fitness
requirements, the exclusive stores have a customer-friendly ambience and serves as a model
for other bicycle outlets in the country. TI Cycles has also launched urban and rural Hercules
BSA Zone formats in the retail segment. A new initiative, Track and Trail, offers an
international range of bikes for the discerning cyclist. Faster, lighter and stronger than any
cycle every created in India, Montra brings international standard carbon frame bike
ingeniously manufactured for the first time in India. A pioneer in the Cycles market, TI Cycles,
formed in 1949, has constantly come up with new trends in line with evolving consumer
needs. TI Cycles vision is ”To be the most preferred brand in fitness, recreation & personal
mobility
 9

solutions". It strives to give its customers not only a bicycle but a lifetime experience.TI Cycles
have introduced fun and entertaining stores across the length and breadth of India. The
company has been proactive and was first Bicycle Company to change the cycle retail
landscape, both in urban and rural areas. In 2010, the company started "Hercules BSA Cycles"
to provide the urban retail buying experience in smaller towns. In just over a year's time, there
are over 200 of these rural stores. For its retail innovation, the company recently received the
certificate of appreciation for 'Excellence in Rural Retailing' at the ET Retail Awards 2011. TI
Cycles is a quality and customer centric organization. Recently, the company has entered the
growing e-scooter and fitness equipment segment in order to cater to the contemporary
consumer needs. Living up to its dynamic vision of going beyond just bicycles, TI Cycles has
also made a foray into Fitness and Infants under the brands of BSA Workouts and BSA
Toddlers respectively.In keeping with its visionary status, T1 Cycles is ready to ride the trends
of the future, whether they are in new products, and new areas of business or retail. And it is
now more set than ever to fulfill its core promise of fun, fitness and freedom for all.

NATURE OF BUSINESS

Tl Cycles of India (a unit of Tube Investments of India Ltd.) is a bicycle manufacturer based
in India. Tl Cycles is the maker of brands like Hercules, BSA and Philips cycles. Currently it
is the first largest cycle manufacturer in India and number one manufacturer in special
segments like mountain bikes, sports lite roadsters, racing bikes etc. It has a manufacturing
capacity of around three million bicycles per year. Of late, TI Cycles has begun to sponsor a
variety of cycling events, one of them being the 900+ km Tour of Nilgiris, through its brand
BSA. TI Cycles of India brands:Tl cycles, BSA cycles, Hercules Cycles, Philips Cycles,
Track & Trail Cycles, Montra Cycles. Track and Trail India is an initiative of TI Cycles India
with the objective to bring brands such as Bianchi, Schwinn, Cannondale, Ducati, etc. to the
Indian market. TI Cycles of India has manufacturing plants at: Ambattur, Chennai: Nasik,
Maharashtra: Noida, Uttar Pradesh: Rajpura, Punjab

NUMBER OF EMPLOYEES:

Permanent workers — 208

Contract Laborer's - 500 to 700

Trainees — 180
 1

Women workers (contract laborer’s only) - 25-30

WORKING HOURS

• 9 hours per day

• Saturday and Sunday Holidays
• In a week, workers employed not above 48 hours, including overtime.
• Every overtime, double wage calculated.
• A worker employed only 8 hours per week has overtime.
• Half an hour lunch

2.2 VISION AND MISSION AND OBJECTIVES

VISION

To be the most preferred brand in fitness, recreation & personal mobility solutions

MISSION

Ethical norms in dealing with all the stakeholders. Provide value of money to customers
through quality and services. Treat employees with respect; provide opportunity to learn
innovativeness and creativity in business.

OBJECTIVES

THE ONLY CREED QUALITY

THE ONLY RELIGION PRODUCTIVITY

THE ONLY DIRECTION GROWTH

THE ONLY ETHOS EXCELLENCE

THE ONLY LANGUAGE PRODUCTION

 1

2.3 BOARD OF DIRECTORS

Mr. M A M ARUNACHALAM — Executive Chairman

Mr. VELLAYAN SUBBIAH — Executive Vice Chairman

Mr. MUKESH AHUJA - Managing Director

Mr. SANJAY JOHRI - Non-Executive Director

Mr. ANAND KUMAR - Non-Executive Director

Ms. SASIKALA VARADACHARI - Non-Executive Director

Mr. TEJPREET SINGH CHOPRA — Independent Director

Mr. K R SRINIVASAN — President and Whole time Director

LEADERSHIP TEAM

Mr. S SURESH — Executive Vice President

Mr. KRISHNA SRINIVAS - Executive Vice President

Mr. A N MEYYAPPAN — Chief Financial Officer

Mr. K MURALI - Executive Vice President

 1

2.4 ORGANIZATIONAL STRUCTURE

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2.5 PRODUCTS

TI cycles, one of the largest integrated cycle manufacture in Asia, Manufactures high quality
bicycles for both domestic and international market. TICI manufactures and markets the
HERCULES, BSA, Track & Trail and Montra brands.
 1

BSA
BSA stands for style, fun and comfort. There are several models catering to consumer
segments ranging from kids, ladies and other premium end customers. BSA Ladybird, BSA
- SLR, BSA Champ, BSA Mach are trendsetters and icons in their respective categories. It
signifies the joy of cycling. Excitement and comfort go hand in hand with BSA. Today, BSA
is an intrinsic part of the Indian family.BSA as a brand offering consumers a wide range of
bicycles, electric cycles, e-scooters, fitness equipments and infant mobility products. With its
origins in UK, BSA is a 140 year old brand. Since 1964, the year when BSA was taken over
by TI Cycles, the brand has come a long Today, BSA is a prominent part of many
Indian families, with mobility solutions for everyone — toddlers, kids, teens and adults.

HERCULES

Our first brand is still as young as ever, signifying strength and passion. It is rugged, robust
and is for the rough and tough. Hercules stands for a unique pride of possession. The ranges
of Hercules Roadeo and Hercules MTB Turbodrive have been pioneers in the bicycles
category catering to the youth. The range of Hercules Ryders is for urban adults for them to
ride towards a healthier, happier self. The Hercules Popular brand of "standard” bicycle is a
market leader in the segment.Hercules represents the ambition to help fuel its rider's dreams.
So whether it may be adventure, style or fitness, the brand has been close touch with its
audience to remain young and rooted to fun, freedom and fitness. The brand which belonged
to the erstwhile Hercules Cycle and Motor Company Limited was founded on 9 /September,
1910 in Aston, England. The first Hercules bicycle in India rolled out in 1951. The
name Hercules was chosen for its association with qualities like durability and
robustness. Innovation in the form of products, coupled with reliability and style, has made
Hercules one of the nation's leading brands in India. Today, Hercules offers consumers a
range of products, from standard and mountain terrain bikes to electric and performance
cycles but whether it’s the power to go green, pull off tricks or chase dreams, Hercules really
provides ’power at your feet'.

TRACK AND TRAIL

Track and Trail is the ultimate destination for everything in cyclesfrom the best of
international bicycles and world-class accessories to a network of people with expertise on
technology, performance and the intricacies of cycling. For mountain, road and hybrid bikes,
you can choose from Cannondale, Bianchi or Schwinn world-class brands known for
 1

incomparable designs, superior comfort and ease of riding. We also have an exciting range
of BMX and MTB cycles from GT and Mongoose for those who like a bit of adventure
in their lives.

MONTRA

Faster, lighter and stronger than any cycle ever created in India, Montra brings international
standard carbon frame bike for the first time in India. It is designed and manufactured
ingeniously and is a part of the flagship range of TI cycles under Track and Trail.
Montra, meaning "My Track" is the bike that lets you ride our your aspirations, that lets you
choose your path.

2.6 MILESTONES

1900—1915: A. M. Murugappa lays the foundation of the Group by establishing a money-

lending and banking business, with Ramanathan Chettiar in Burma, under the name A. M. M.
Rm. Firm.

1915—1934: The company diversifies into textiles, rubber plantation, insurance and stock
broking. Expands businesses to Malaya, Vietnam and Ceylon.
193W1949: Just before the Japanese invasion of Burma in World War II, the company
strategically moves its assets back to India. Invests in steel furniture and emery paper.
195W1980: New companies TI of India and CUMI are established. Cholamandalam
Investment & Finance Co marks the entry into the Financial Services sector. 1981—
1990: New acquisitions are consolidated and the Murugappa group is formed. 1991—2000:
The Group is restructured where core businesses are streamlined and portfolios are realigned. It
takes on an aggressive growth path while driving into the domestic market. 2001
Onwards: The Group continues to increase its global presence through joint-ventures with
leading international firms. Its domestic capacity is on the rise through new product
launches, newer acquisitions and Green-field projects.

The major competitors of TICI are Hero, which is number one in India. TICI is the second
largest bicycle manufacturer in India. The other competitors are Avon and Atlas, which hold
third and fourth positions respectively. TICI along with two other players cater to about 90%
of market.
 1

No Competitors Market Share

1 TI 24.95

2 Hero 43.43

3 Atlas 23.3

4 Avon 8.31
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CHAPTER-III

DEPARTMENTS PROFILE

3.1 HUMAN RESOURCES DEPARTMENT

3.1.1 DEPARTMENT HEAD & EMPLOYEES

• Fazil V A(HR Manager)

• K Goudhaman (Assistant HR Manager, Recruiter, Compliance Officer)
• Rajesh Mariyanayakam (HR Executive, Generalist)

3.1.2 PROFILE OF THE DEPARTMENT

• Human resource departments are given order straight from the managing
department. When there is a need in employees the human resource department is
notified.
• Keeping track of every shift.
• First Shift (9:00am to 6:00 pm) - Second Shift (6.30pm to 3.00am)
• HR takes care of employee motivation and wellness, compensation, benefits,
recruitment, organizational development, safety, employee relations and training.
• HR plays a strategic role in business management and the implementation of
workplace culture.
• There are 10 employees working in human resource department

3.1.3 DEPARTMENT STRUCTURE

HR MANAGER

HR RECRUITER HR EXECUTIVE ( GENERALIST

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3.1.4 ROLES & RESPONSIBILITIES

HUMAN RESOURCE RECRUITER (HR RECRUITER)

Human Resource (HR) Recruiter plays a very important role in the organization.HR Recruiter
is responsible for all aspect of recruiting for an organization and plays a critical role in ensuring
it is hiring best possible talent. An HR recruiter’s main goal is to fill open positions efficiently
and effectively.

ROLE AND RESPONSIBILITY

1. Responsible for hiring best talent form the market in a specific budget as per organization
requirement.
2. Develop and executive recruiting plan.

3. Develop and track goals for the recruiting and hiring process.

4. Maintain the proper tracking record of the candidates.

5. Screening the applicant and evaluate if they meet position requirements or not.

6. Work with hiring managers to create job descriptions.

7. Conduct regular follow up with managers to determine the plans and implementation.

8. Conduct regular follow up with the candidates to close the required position.

HUMAN RESOURCE GENERALIST (HR GENERALIST)

• A human resource generalist is also known as HR Generalist.

• It is responsible for day-to-day management of human resource operations within an

organization.
• HR Generalist has a wide range of responsibilities.

• The work of an HR Generalist can be stressful. HR Generalist has to follow the orders from
their senior HR people like HR Manager, Director etc.

ROLE AND RESPONSIBILITY

1. Responsible for the day-to-day management of human resource operations.

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2. Organize hard and soft copies of employee records.

3. Manage payroll and employee benefits.

4. Manage bonus, attendance, leaves and absence records.

5. Reinforce the company policies and procedures.

6. Oversee the employee labour law and regulation to assure the compliance.

7. Conduct and analyse exit interview and make actionable recommendations based on the
data.
8. Handle the employee grievances.

9. Handling welfare and health benefits.

10. Managing employee relation and retention.

HUMAN RESOURCE MANAGER (HR MANAGER)

• Human Resource Manager oversees the human resource department and insures the
function and task being carried out by the HR Team.
• HR Manager is often seen as the link between an organization and its employees.

ROLE AND RESPONSIBILITY

1. HR Manager is responsible for attracting, motivating and retaining the employees in the
organization.
2. Coordinate and supervise the work of the human resource staff.

3. Meet with other department heads and collect information about their staffing and training
need.
4. Plan and oversee employee benefit programs.

5. Supervise recruitment, interviews, selections, hiring and training.

6. Conducting new employee induction and orientations.

7. Conducting employee relation counselling.

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8. Maintaining department record and report.

9. Overseeing exit interview.

10. Developing, revising and recommending employees policies and procedures.

11. Handle employee issues and disciplinary procedure.

12. Advise company leader on human resource issue.

13. Work to build and maintain a strong company culture.

14. Workforce planning to maximize employees’ talent.

15. Determining suitable salaries and remuneration.

16. Conducting Reward and Recognition programs.

HUMAN RESOURCE COMPLIANCE (HR COMPLIANCE)

• The role of the HR Compliance Officer is a very important one for organization of all sizes.
HR Compliance Officer is responsible for ensuring that organization follows all
compliance laws or labour law as per state and local regulations.

• HR Compliance Officer has to stay up to date on all labour law compliance as per state
rules and its issues.

ROLE AND RESPONSIBILITY

1. HR Compliance Officer has to maintain employee records as per state and local regulations.
2. Ensuring that organization must follow all applicable statutory compliance labour law as
per state and local regulations.
3. Compliance Officer is to ensure that the company adheres to legal standards and in- house
policies.
4. Also responsible for enforcing regulations in all aspects, at all levels, as well as
responsible for providing guidance on all compliance matters.
5. Responsible for maintaining employee muster roll, wage register, overtime, leave records
applicable as per state rules.
 2

6. Responsible for filing statutory compliance returns like Bonus Return, Maternity Return,
and Minimum Wage Return etc. on time. Taking care of statutory compliance audit when
required.

3.2 FINANCE DEPARTMENT

3.2.1 DEPARTMENT HEAD& EMPLOYEES

• Manickam (General Manager)

• Swaminathan (Accounts Manager)

• Hariharan(Payables and Receivables Manager)
3.2.2 PROFILE OF THE DEPARTMENT

The purpose of giving information to management is like:

• Sale budget vs. actual

• Business trend

• Locking of fund

• Expense detail

Cost: -
Cost reduction for improving our business strength and globally.
Fixed assets:-
Capex and FA related all our new business of green field.
 2

FINANCIAL A/C

Payables:-

Bills accounting

Payment process

BRS
Payroll salary

TDS (both employee & supplier )

Process of bills A/C :-

All company have Inward/Outward systems based on their business requirement TIDC also
having same system followup. Bills processing based on purchase order and MRC receipt. So
the processing we are doing as per our strategic requirement.
Payment process :-
Every suppliers having payment due date based on their volume like payment release (60
days, 30 days, immediate, discount)
BRS:-
After payment process we are giving advice to bank to make RTGS and cheque as per schedule.
After closer of month our book balance and bank balance should tally without deviation.

Payroll :-
Based on HR time office details finance will process salary. (HR details, attendance)
Now the payroll gone to centralize.

TDS :- ( Suppliers )

As per statutory requirement TDS applicable for suppliers like sections for following.

194C — sub contract

194J — technical &professional
194H — commission /brokerage
1941 — TDS on rent
 2

Receivables:-
Receivables based on the schedule for selling raw materials for customer. Every customer
has a payment schedule for dues based on their customer will pay the money.
The following activities for major:

Maintaining of Customer accounts.

Customer account reconciliation

Outstanding review

Cash flow collection plan

Suppose customer payment is going on overdue we have a credit code system. System will not
allow for further billing until close over dues

CREDIT NOTES & DEBIT NOTES

Credit note

Credit note whenever is required after reconciliation of customer accounts Like turnover and
discounts ,Cash discount quantity based discounts and special discounts customer rejection can
raise the CN number for the above results

Debit note
Based on the requirement of the customers the freight charges will be paid by the customers
along with the components .

3.2.3 DEPARTMENT STRUCTURE

FINANCE
MANAGER

ACCOUNTS PAYABLES AND

MANAGER RECIEVABLES
 2

3.2.4 ROLES & RESPONSIBILITIES

Raising of funds: to meet the needs of the business, it is essential to have cash and liquidity
so, that a firm can raise funds by way of equity or debt. A financial manager is responsible
for maintaining the right balance between equity and debt.

Allocation of funds: After the funds are raised, the next important thing is to allocate the
funds. The best possible manner of allocating the funds: Size of the organizations and their
growth capability, Status of assets about long term or short term, The mode by which the
funds are raised
Profit Planning: It is one of the primary functions of any business organizations. Profit earning
is essential for the survival and livelihood of any organization. Profits emerge due to various
factors such as pricing, industry competition, state of the economy, mechanism of demand and
supply, cost and output.

Understanding capital markets: Shares of a company are traded on the stock exchange for
a continuous sale and purchase. It is understood that the capital market is an essential factor
for a financial manager. Hence, it is the responsibility of a concern person to understand and
calculate the risk involved in this trading of shares debts.

3.2.5 BALANCE SHEET

1.99 #.#+
0
 2

3.3 PRODUCTION/ MANUFACTURING DEPARTMENT

3.3.1 DEPARTMENTAL HEAD& EMPLOYEES

• Jayamohan (General Manager)
• Rajavelu (Supervisor for plant 1)
• Damodharan (Supervisor for plant 2)
• Kesavan (Supervisor for plant 3)

3.3.2 PROFILE OF THE DEPARTMENT

The operations department ensures that the production process is completed from start to finish.
These production processes need to line up with the goals and functions of other departments
within a company. In manufacturing department the employees are works on shift bases and
There are 2 shifts per day and employees work in per shift and they consume 25 tons of raw
materials per day and they use pressing machine, furnaces and chain assembly machine for
manufacturing cycles.

3.J.3 DEPARTMENT STRUCTURE

GENERAL MANAGER

SUPERVISOR SUPERVISOR SUPERVISOR

EMPLOYEES EMPLOYEES EMPLOYEES

3.3.4 ROLES & RESPONSIBILITIES

The roles and responsibilities of an operations manager is the most important part of the job.
Most organizations outline the roles and responsibilities of an operations manager position in
the job description. Here’s a look at some of the major roles and responsibilities of an
operations manager.
 2

• Organizing events to increase staff motivation and engagement

• Analysing data to calculate the cost-benefit ratio
• Locating problems in the company’s supply chain through quality control checks
• Establishing and monitoring employee schedules
• Creating programmes for employees’ professional development
• Establishing objectives for increased output and improved efficiency
• Monitoring the overall budget of the business as well as departmental budgets
• Establishing corporate guidelines and carrying out frequent changes while ignoring
workflow and procedure
• Resolving disputes between departments about resources
• Examining the company’s resource management and looking for ways to boost
employee productivity
• Developing tools to automate repetitious processes
• Monitoring on-site projects and field operations
• Resolving inventory management concerns
• Constructing logistics-enhancing solutions

3.3.5 PRODUCTION PROCESS:

There are three different processes in the production.

The processes are

(a) Phosphating, (b)Painting and (c) Finishing. The process is explained below:

PHOSPHATING PROCESS

This is the major process done here. This is the base for all, only after completing this process
painting process can be done. Phosphating process is divided into three lines they are LINE 1 ,
LINE2, and LINE3.
DEGREASING-I

This is the first and the main process in the phosphating plant. The chemical used is star clean
430 and its concentration is 50 GPL. The temperature in which this process is done is 70-80c.

The standing time is 5-6 minutes.

 2

COUNTER FLOW RINSE

This is just a rinse.Temperature is room temperature.

PICKLING

In this process to remove the flux particles on the components the chemical used is Sulphuric
acid. Concentration is 200GPL. Temperature is 75- 80c. The standing time is 7 minutes. In this
plant two anode plates and one cathode plate is used. The convey components are placed in the
cathode plate. The anode to cathode given supply is 8 to 10 voltages. Normally cathode is
attracted by anode. So the flux particles on the components are attracted by both sides of the
anode plates.

DEGREASING-II

The chemical used is Star clean 430 and the concentration is 40 GPL Total alkalinity point age
is 50- 70 and the temperature is 60-70 degrees

PRECONDITIONER

Chemical used is StarfineFD. Concentration is 1.5 GPL, PH is 8-10. The temperature is room
temperature. The standing time is 1 minute.

PHOSPHATING

Chemical used is Starphos 597 T, Sodium Nitrate and Soda Ash. Concentration is Starphos
597T; 30GPL. Sodium Nitrate: 0.04GPL and the temperature is 60-70c.The standing time is
9 minutes.

PASSIVATION

Chemical used is Sulphate NCR concentration is 0.0375. PH is 4-4.5 and temperature is room
temperature.

CONSTRUCTION

The painting plant mainly consists of conveyor omega booth, touch up booth, flash off zone,
oven. The conveyor is used for holding the components of different jigs made for different
parts of the component and to transmit the components. Frame, fork, mudguard, gear cases,
chain cover, stem, etc for painting. Omega booth contains the reciprocator, respiratory, turbine,
disc, etc.Reciprocator is used to move up & down to paint uniformly to the component.
 2

Aluminum shaft is fixed to the reciprocator. Above the omega booth quick flow change valve
is placed Turbine is made of aluminium material used for the rotation of the disc which gives
9000rpm per minute. It rotates in the pneumatic system by using air receiver.Touch up booth
contains the painting pump, hose, and manual gun. This booth is used to cover paint for the
component.Painting pump is used to pump the paint contains in the barrel.Hose is used to
transfer the paints from barrel to the disc.Gun is used manually for finishing the component.
OVEN

Drying is mainly done by using oven. The oven contains Heat Exchanger, Burner, Air blower
etc. By using temperature controller we can maintain the required temperature.

Working:

After the process of phosphating, painting is done by the following process, Surface
preparation is done for cleaning the dusts or burs etc to avoid defect in painting. After it
is loaded in the jig and which is made in different shapes.The conveyor transfers the
component to omega booth which is done by basecoat auto spray using turbine & disc.Then the
component is transferred to the touch up booth which is used to finish the component by using
manual gun and compressed air, paint, hose etc.Flash off zone is the next process involved in
the painting plant that is used to remove the vapors of thinner. Afterwards it passes to topcoat
auto spray, touch up & flash off zone.Finally it is send to the oven for drying the painted
component which has certain temperature. Then it is checked for quality paint is covered fully.
If the quality of the component is not good the component is rejected for refinishing. If
there is any fire or smoke is released in the 0111ega booth,C02 gas will be letting out,
because fire or smoke will cause an explosive. It is sensed by fire sensor &smoke
sensor.Quick flow change valve is provided above the omega booth to change different
color of paints.
FINISHING PROCESS

The other process that is happening in the plant is finishing. It includes Stickering and Kitting.

STICKERING
Stickering is nothing but the process of designing the frame, fork and the mudguard based on
its brand and versions.

KITTING

Kitting is wrapping the bicycles components in the box and making it ready to send it to the
destinations.
 2

DISPATCHING

After the process of kitting the product is dispatched according to the orders received.

ETP (EFFLUENT TREATMENT PLANT) PROCESS

In ETP process, the water from the processing plant is driven. Here the water which is to
be treated is first sent it to the collection tank. Here the ph of the water is around 2.Then it is
send to collection tank, here it is neutralized by mixing with dye and alum. Here the PH of the
water is around 6.5. Then this treated water is sent to the clarifier tank. Here the water is
separated from the solid by a large turbine.

The cleaned water is settled down at the side of the clarifier. The sludge particles are settled
down. Then the water is collected at collection tank here the PH is 6. Next the water is given
to blended mixing tank; here the water is mixed with lime to increase the Ph to 6.5 to 7.

STP PROCESS

POLYBLDCTItOLYTB

COLLECTION A CTION
lNMT 5UhlP JJjq{¡ CLñFIPIER TREATED WATER
TAT£R

In STP plant the water from toilet, canteen is collected in the STP collection sump. Then this
water is sent to the aeration tank, here the collected water is sprinkled or prayed in order
to separate the solid particles in the water, here the water is De-oxidized by adding tab,
urea, BioZen, and neutrantbacteria's. The sludge settled in aeration tank is used for manure.
Then the water is send to STP clarifier for settle down the minute particles. Next the water is
send to the blend mixing tank, clarifier tank, and finally to the overhead tank which is same as
ETP process.
 2

COLLECTION SUMP

The sewage water from canteen and toilets is collected in the collection sump .Then it is
pumped with the use of a motor and it is supplied to the aeration tank. The sledges are settled
down on this sump.

AREATION TANK

The sewage water collected in the collection sump is taken to the aeration tank. This aeration
tank contains the living MLSS (Mixed Liquor Suspended Solids). This is a living molecule.
If the MLSS is dead or with low capacity, the water cannot be recycled. The MLSS requires
air continuously for living. The quantity of air supplied to the MLSS is DO (Dissolved
Oxygen) is 3.0.The quantity of MLSS lies between 2500-3000.1f the MLSS is less than
2500,Urea Dap is added to raise the MLSS. The continuous supply of air is given by means
of a blade that is made to rotate at the bottom of the tank. Then it is send to the clarification
tank

3.4 MARKETING DEPARTMENT

3.4.1 DEPARTMENT HEAD & EMPLOYEES

• Sriramakrishnan (Manager)

• Nagarajan (Assistant Manager)

3.4.2 PROFILE OF THE DEPARTMENT

4 A marketing department promotes the business and drives sales of its products or
services.

S It provides the necessary research to identify your target customers and other audiences.

H Depending on the company’s hierarchical organization, a marketing director, manager or

vice president of marketing might be at the helm.

H In some businesses, a vice president of sales and marketing oversees both the marketing
and sales departments with a strong manager leading each department.
 3

3.4.3 DEPARTMENT STRUCTURE

MANAGER

ASSISTANT MANAGER

EMPLOYEES

3.4.4 ROLES & RESPONSIBILITIES

Product. The marketing team designs products to meet customer requirements, such as
the core function, quality, size, color, and product packaging. Another role is to map
product positions, develop unique selling propositions, and design product
differentiation/standardization to suit market tastes and demands.

Price. The marketing division sets the right pricing strategy for the products sold.
Various pricing strategies include cost-plus pricing, competition-based pricing, loss
leader pricing, penetration pricing, and zone pricing. Which is the right pricing
strategy? It depends on factors such as market demand, production costs, and
competitor pricing.

Promotion. The marketing division is responsible for informing and persuading

consumers to buy the company’s products. It combines various activities, such as
advertising, sales promotion, personal selling, direct marketing, sponsorship, and public
relations.
 3

H Location. The marketing division manages how the product reaches the customer. It
determines which distribution channels are used and how intensively. Thus, the product
is available in the right place and at the right time

MARKETING DEPARTMENT RESPONSIBILITIES

S Specifically, the responsibilities of the marketing department vary between businesses.

It depends on aspects such as the size of the business, the company’s strategy, and the
resources at hand. They may include:

H Market research — identifying customer needs and wants. It may be through surveys,
interviews, or observations. The team segmented the market, selected target market
segments, developed consumer profiles, and developed the appropriate marketing mix.
After the product is sold, the team also examines whether the product and the efforts
made, such as advertising, are successful or not.

H Competitive analysis — observing competitors and identifying their market position and
strategies. It is important to develop responses and design appropriate competitive
strategies and tactics.

H Sales — responsible for making money by selling products or providing services. This
function requires synergy with other business functions to support increased sales.

4 Product management — evaluating and mapping products to determine the right

strategy, for example, whether to withdraw, increase investment or collect as much cash
as possible. A large company can have a product portfolio consisting of various products
and target markets.

H Customer relationship management — this responsibility includes studying their target

customers, determining how best to reach and meet their needs, maintaining good
relationships with them, and encouraging them to continue purchasing the product.

S Branding — responsible for managing the brand and ensuring the brand is marketed
appropriately. There are various branding strategies, including individual branding,
 3

family branding, or corporate branding. The marketing team’s duties include building
brand awareness, developing the brand, driving brand loyalty, and creating brand value.

4 Marketing information management — managing and integrating marketing

information such as sales targets, sales realization, industry competitors, customer
profiles, and market trends.

4 Budget — responsible for managing the allocated marketing budget. Marketing managers
must secure space in the budget to fully support the marketing strategy. A sufficient
budget is important to generate more revenue, expand into new markets, and reach more
potential customers.
 3

CHAPTER- IV

OBSERVATION AND LEARNING

4.1 OBSERVATION FROM HR DEPARTMENT

Human resources professionals play a key role in any organization, where they maintain and
manage every aspect of the business as it relates to employees and working conditions.

• Recruit candidates
• Hire the right employees
• Process payroll
• Conduct disciplinary actions
• Update policies
• Maintain employee records
• Conduct benefit analysis
• Employee Development
• Employee Relations

4.2 OBSERVATION FROM FINANCE DEPARTMENT

In finance and accounts the functions they perform: account receivable and payable, TDS, costing,
sales and purchase entries, GST, payroll, inventory management, budgeting, reports and financial
statements, legal compliance, financial control, and recordkeeping. These functions account for
the bulk of time, labor, and resources expended by the accounting department. Accounting
software helps accounting departments automate their invoice, payments, payroll, bookkeeping,
and taxes and help for accounting departments to close their books with real-time expense
reporting.

1. PAYMENT VOUCHERS - A document that serves as evidence for a business transaction is

called a Voucher. Sometimes mistakenly seen as just a bill or receipt; it can have many other
forms. It is not the appearance of it that matters it just needs to act as evidence of a transaction.
When a transaction is entered, the evidence of that transaction is also confirmed. A voucher helps
in recording expenses or liability and further helps in its payment.
 3

2. PURCHASE AND SALES ENTRY- Any purchase and sales entry in Tally with GST can be
recorded in two different methods. The first is the voucher type, and the second is the Invoice type.
As Voucher: In this, you can record sales or purchases and GST payable or receivable as a
voucher.

4.3 OBSERVATION FROM MARKETING DEPARTMENT

Marketing Department identify the needs of the customers and try to fulfill the needs of the
customers they Develop pricing strategies, balancing firm objectives and customer satisfaction.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment
objectives, market characteristics, and cost and markup factors.

1. Monitor their website

2. Work the blog

3. Review prospects and leads

4. Check on social media

5. Manage paid media

6. Budgeting for marketing & advertising

4.4 OBSERVATION FROM PRODUCTION DEPARTMENT

The Daily Production Report (often a two-sided page) is filled out by a member of the production,
and contains key information about the shoot day.

• Who was on set and for how long

• Payroll obligations for crew

• Scenes you shot and how much media you used to do it

• New release forms

• Unexpected expenses
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CHAPTER — V

LEARNINGS AND CONCLUSION

5.1. LEARNINGS FROM EACH DEPARTMENT

HR DEPARTMENT

• Recruitment and selection process

• Hire the right employees

• Update policies

• Employee Development

• Employee Relations

FINANCE DEPARTMENT

• Account receivable

• Account payable

• Costing

• Budgeting

• Reports

• Cash Credit Process

• Financial statements, legal compliance,

• Financial control, and record-keeping.

 3

PRODUCTION DEPARTMENT

• Production planning

• Production control

• Inventory control

• Channel distribution

• Supply chain management

MARKETING DEPARTMENT

• Mass Media and non- Mass Media

• Prime Cost and super prime cost

• Skip ad and skippable ads

• Sampling activities

• Influencer agency

5.2. NEW SKILLS LEARNED

1. To keep track of the activities to reduce delay in the operations.

2. Learnt about the data entry process.

3. Developed interpersonal skill by having a frequent communication with customers.

4. Acquired more knowledge on the process carried out in the organization.

5. To maintain the employee attendance in the system.

 3

6. Developed the time management skills. Learnt about the excel operations.

7. Learnt about the maintenance of the customer records.

8. Learned about the HR department

9. Learned about the production process

10. Learned about the culture in the organization and learned how to handle any kind of situations

5.3 CONCLUSION

India is the second largest producer of bicycles in the world. The industry is facing a lot of
constraints but still Indian bicycle industry is growing (only at 2-3 percent), the children’s cycle's
segment is growing at 15% per annum.

The Organizational study conducted at TI cycles of India was a great experience. The learning
happened was very precious and refreshing. The live experience of watching the working of each
functional department gave immense exposure. Handling of different situations in the
organizations where unique and the problem solving tactics used were seem simply but were
complex. Each day was challenging, only the atmosphere found same from that of the other day.
The decision making in different case were extremely challenging but sounds interesting too.
The way each departments function was distinct from one another. The company culture was
vivid in each and every functions of the company.

The Murugappa Group has upheld its ancient family tradition of earmarking and spending a
portion of family income for social service in its business enterprise also. Because the
Murugappa family believes that social responsibility is not just a ritual — whether on family or
corporate level they believe it is fulfilling one's dharma. Therefore in all its philanthropic
endeavours, the Group reflects its spiritual conscience and not just corporate obligation.

In short all the activities in the company put up the spirit of integrity, passion, quality , respect
and responsibility.
 3

BIBLIOGRAPHY

• Annual Report of the company.

• Chhabra. T.N, R.K Suri. Industrial Relations; C’oncepls and Issues, (First edition), Dhanpat
Rai & Co.Pvt.ltd, 2000.

• Dessler Gray, Human Resource Management, (Eleventh Edition), Prentice hall of India Pvt.
Ltd.,2008.
• Dr-Maheshwari S.N, Financial Management; Principles and Practices, (Fourteenth Revised
& Enlarged Edition), Sultan Chand & Sons, 201 1.
• Garison H Ray. Eric W Noreen, Managerial Accounting, (Eight Edition), McGraw Hill, 1997.
• Hannagan Tim, Management Concepts and Practices, Macmillan India Ltd., 1997.
• Kotler Philip, Lan Keller Kevin, Koshy Abraham, Jah Mithileswar. A south Asian
Perspective Marketing Management, (Fourteenth Edition), Pearson Education, 2013.
• Kothari. C.R, Research Methodology; methods and Techniques, (Second Revised Edition),
New Age Publications (Academic),lndia, 2004.
• Pandey. I.M, Financial management, (Tenth Edition), Vikas publishing house pvt. Ltd.,201
0.
• Stoner .A.F. James, Management, (Sixth Edition), Pearson Education, 2007.
• Standing Order of the company.

ANNEXURE-CHRONOLOGICAL DIARY
 TI ?Y.CLE? OF INCIA
(Division of Tuhe Investments of India Ltd.)
Post Bag No.5, C.T.H. Road, Ambattur, Chennai - 6OG*OSJ, lnclia.
Tel : -i-01‘-4&-62OO3434 Fax: -I-91-44-4*OP33Q4

CIN : L3 S921TO 1 969PL1OO2OOS

17th August 2022

TO

THE HOD,

DEPARTMENT OF MANAGEMENT SCIENCES,

VELAMMAL ENGINEERING COLLEGE,

CHENNAI.

RESPECTED SIR,

SUB:- Internship Offer Letter

On behalf of TI Cycles of India, we are elated to inform you that Mr. NIRMAL C student of your
department have been selected for the One month internship program in our company as an Intern.
We would like to inform you that the duration of this internship will be 1 month starting from 17th
August 2022 to 16th September 2022 and it will be an unpaid internship. During this time, his
employment status with TI Cycles of India will be temporary and therefore, he will not be entitled
for any kind of privileges that other employees of the company are entitled to. This Internship
cannot be considered as an employment or an offer of employment. We look forward to have him
on board and we are hopeful that this association will be mutually beneficial to both the parties.

For T.I. Cycles of India

K Goudhaman
Assistant Manager — Human Resource
 TI fIY.CLES OF INCIA
(Division of Tube Investments of lndia Ltd.)
Post Bag No.5, C.T.H. Road, Ambattur, Cllennai - 600*OñiJ, India.
Tel : +91-46-42O93434 Fax:-i-91-44-42093344
Website : wvvw.trackandtrail.in
CIN : L*5921TN 1949PL1O029O5

16th September 2022

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Nirmal C, student of your College has successfully
completed his one month internship training at our organization from l7th Aug’2022
to 16th Sep’2022, on non-stipendiary basis.

During the above period his conduct and behavior was good and punctual.

We wish him success in all his future endeavors.

For T.I. Cycles of India

K Goudhaman
Assistant Manager — Human Resource

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