A Business Plan
Presented to the Faculty of College of Business Management and
Accountancy of
Holy Trinity College of General Santos City
In partial fulfillment of
The requirements in Entrepreneurial Mindset
Condes, Pinky C.
Pin, Morino M.
Lavega, John Humprey
Duma, Christian Joy U.
Sunio, Catalino Jr.
Delas Marias, John Christian
Espora, Chrismar Jay V.
Fortuna, Renjie A.
March 2023
ACKNOWLEDGEMENT
We want to offer this endeavor to our Almighty God for the wisdom he
bestowed upon us, the strength, peace of mind, good health and spiritual
guidance to finish this business plan.
To every member of this organization, who actively participate, help and
collaborate to create this idea. Without their commitment, the success of this
plan would not be possible.
To our Professor, Ma’am Jerish Felizarte Pada , for sharing your knowledge
and experience with the business plan's continuation.
To the administrators, faculty, and entire HTC Community who helped
make this event a success which also help in developing student’s knowledge
in the business field.
COLLEGE OF BUSINESS MANAGEMENT ANDI ACCOUNTANCY
TABLES OF CONTENT
Acknowledgement I
Executive Summary V
The Business
The Company Background 1
The Company’s Name and Tagline 1
The Company’s Vision and Mission 2
The Company Objectives 3
The Company Location 3
The Form of Business Organization 4
The Company Logo 4
The Industrial Analysis 5
The Organizational Plan
The Organizational Chart 6
The Personnel Duties and Responsibilities 7
Organizational Policy 8
Human Resource Control Policy 10
The Production Plan
The Monthly Production Report 13
Production Procedure 15
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY II
Inputs and Management 16
Utilities and Waste Management 17
The Marketing Plan
Key Concepts of Market 18
The Target Market (Locality Town) 19
The Geographic and Demographic Profile 20
The Psycho-graphic and Behavioral Profile 20
The Market Share 21
Players in the Market 22
Products and Services available in the market 23
The Marketing Mix/ Product
The People 24
The Product 24
The Brand Name 25
The Brand Logo 25
The Product Place 25
The Product Feature 26
The Product Packaging 26
The Product Promotion / Promotion Strategy 27
The Product Positioning 27
The Pricing Strategy 27
COLLEGE OF BUSINESS MANAGEMENT AND
III ACCOUNTANCY
Floor Plan 28
Physical Store 28
The Operational Plan
Production Plan 29
Management Plan 29
Financial Plan 29
The Financial Plan
The Financial Narrative 30
The Balance Sheet 33
The Entrepreneur’s Profile 34
Documentation 36
COLLEGE OF BUSINESS MANAGEMENT AND
IV ACCOUNTANCY
EXECUTIVE SUMMARY
Introduction
The majority of chips you'd find in stores are usually made of potato.
If you enjoy eating potato chips as a snack, you likely already know that
they're not the best choice for your health because they might be heavy in
fat and carbohydrates. Now, we introduce the Chips 'n Chill Company
which is also known as “C & C”. It is a partnership-type company that is
known for producing vegetable snacks in the food industry. One of the
products which the company has created is called Crispynach. It has the
same flavor with existing chips and crunch but is considerably healthier.
You may indulge in these chips guilt-free because our major ingredient,
spinach, is not only low in fat and calories but also high in vitamins A and
C.
Crispynach combine a tasty chip with a healthier option. Water
Spinach is beneficial to your skin, hair, and bones. Vegans, particularly
parents, can easily allow their children to consume spinach chips instead of
the conventional chips disguised as junk food. With no preservatives
added, consumers can certainly appreciate this healthy chip. Crispynach
Chips is promoted to all ages and is available with drinks on it. The
Crispynach now comes in four flavors: plain, cheese, barbecue, and sour
cream. These can be eaten as appetizers or just plainly, snacks.
COLLEGE OF BUSINESS MANAGEMENT AND
V ACCOUNTANCY
In Production, the expected monthly production cost is ₱ 34,587.50
which is enough for 1,600 goods. There is no need to worry if the goods are
not sold right away, because the goods have a shelf life of 6 months. When
it comes to the quality of the product, it will remain as new because the
company’s packaging has zip lock which helps the product to preserve
inside and avoid moisture outside the environment. The company will
constantly need supplier on fresh raw ingredients for the production of
Crispynach. In this part, it displays the stages of product development as
well as the production schedule in pieces and quantity. It also shows the
total cost of manufacture for the items.
In Marketing, the company has various methods for selling the
product. It has stalls open at malls, parks, and even at the airport for those
people who are looking for snacks and souvenir. And, rather than renting
and spending in a new location, the company has decided to sell it in
supermarkets and convenience stores. On the other hand, the company is
engaged on social media. As a result, the goods will be sold on social
networking sites as well. Any method of payment will be accepted, including
cash and internet banking. The Company will encourage the early adopter
customers to urge their friends, relatives, or work colleagues to try the
product as well. Free taste is also encouraged.
COLLEGE OF BUSINESS MANAGEMENT AND
VI ACCOUNTANCY
In Human Resource, it has 5 staff and follows a functional structure.
Employee salary is determined by the city’s minimum salary and their
position in the business. Their working days are only 26 days a month. It
means, they are advice to take a rest day every week. The Company also
provided additional benefits to its employees and implemented various
Human Resource Policies and Guidelines for them to follow. The Company
doesn’t have its HR Department, and since the business type is a partnership
with 3 owners, the owners will serve as the HR for the Company.
Lastly, In Financial Department, The Chips ‘N Chill Company invests
₱ 84,462.50 on their initial business. This ₱ 84,462.50 will be used to
purchase ingredients for the production of goods, for rental and utilities, for
kiosk food stall, packaging expenses and machineries and equipment. If the
goods are sold in the price that will range 40-100, the company can make ₱
108,000 revenue in a month. This is enough to finance its employee’s
salary, rental expenses as well as production cost for the next month.
Its sales with the expenses lessen on it, is the net income. The net
income on the other hand is ₱ 26,620.50. Since it is partnership type, the
owner then divides its income into three people, wherein, three of them can
receive the net income individually with an amount of ₱ 8,540.16 per month.
COLLEGE OF BUSINESS MANAGEMENT AND
VII ACCOUNTANCY
The Company Background
The Chips ‘N Chill Company is a partnership type that plans to
promote vegetable snacks in the market. The Chips ‘N Chill come up with
the concept of being able to make a more nutritious form of chips in the
nation that is also beneficial for vegans, kids, and even for those people who
currently undergo in weight loss and want snacks that is low in carbs. The
majority of people consider chips as a junk food due to its high carb
ingredients, but the C ‘N C’s Company unique and creative invention allows
them to produce a delicious snack using vegetable as a main ingredient.
The Company’s Name and Tagline
The Company name is inspired from the phrase ‘Netflix and Chill’
which is the catchiest phrase especially in this modern generation. Since the
company’s service is not Netflix but rather a snacks and drinks, the
company decided to change the ‘Netflix’ to ‘Chips’ .While, the company’s
tagline ‘Unbeleafably Good!” is basically the expressions of the customers
when they taste the product. The “Unbelievably” was change to
“Unbeleafably” which describes our main ingredient, the Spinach leaf.
COLLEGE OF BUSINESS MANAGEMENT AND
1 ACCOUNTANCY
The Company’s Vision and Mission
I. Vision
Chips ‘N Chill Company is a top-producer of vegetable chips in
General Santos City which provides healthy nutritious snacks for valued
customers in affordable price.
[Link]
(1) To serve clients with new, innovative and delicious chips as well
as healthy snacks for those customers who are health conscious.
(2) To ensure consumer’s loyalty as they are enjoyed and satisfied
with the purchase.
(3) To guaranteed clients that our products are made from fresh
ingredients and produce in good-quality.
COLLEGE OF BUSINESS MANAGEMENT AND
2 ACCOUNTANCY
The Company Objectives
Chips ‘N Chill manufactures vegetable chips for customers who are
vegans, health-conscious, chip lovers, and parents who want their child to
eat a vegetarian diet. Consequently, the company's objectives are as
follows:
(a) To promote healthy snacks as a substitute to the usual chips that we eat.
(b) To increase our profit by 20% annually.
(c) To maintain positive, steady growth each month.
(d) To ensure that Chips ‘N Chill Company will reach the goals of the target
market and our sales budget.
The Company Location
The Chips ‘N Chill Company is situated in the heart of General
Santos City.
COLLEGE OF BUSINESS MANAGEMENT AND
3 ACCOUNTANCY
The Form of Business Organization
The business is a partnership and owned by 3 persons, which makes
the business easy to establish because there is an extra set of hands from
your co-owner. Through partnerships, the company can split the financial
and administrative costs in which the burden is shared and the capital is
more available in the business.
The Company Logo
The grey expresses mystery, authority, sophistication, intellect,
strength, and maturity. While the word, is the company name. The Semi-
circle shape represents that our company will be able to grow financially.
Lastly the chips in the logo represent our main ingredients, spinach leaf.
COLLEGE OF BUSINESS MANAGEMENT AND
4 ACCOUNTANCY
THE BUSINESS
The Industrial Analysis
The Chips ‘N Chill Company analyzes a company's competitive
environment using the Porter's Five Forces Framework. The analysis is
further discussed in the chart below.
Because spinach is available throughout the year, the supplier has low
SUPPLIER bargaining power. As a result, the supplier cannot simply limit supply or
POWER raise prices. Furthermore, other ingredients are always accessible on
the market.
Even if the product is uncommon and only a few companies
BUYER offer it elsewhere across the nation, the Company nevertheless
POWER wants to bring it to our local market. Hence, the analysis reveals
that there is an average amount of bargaining power.
There is an average rivalry among the rivals. There are few
EXISTING companies that offer this kind of product elsewhere, but our
COMPETITOR company wants to introduce this to the local market. As a
result, the company has a good chance of dominating the
market.
Spinach and other ingredients are usually available in the market
THREATS
OF
and fairly priced. And, since the process is simple to follow, there
SUBSTITUTE is a high possibility that it will be substituted. However, our
product's flavor and quality remain distinct.
There is a large chance that potential entrants will enter the market due
POSSIBILITY to the product's delicacy and rarity. Moreover, because the startup
OFNEW costs are low and the products can be sold off as "homemade," there is
ENTRANTS
also a high possibility of starting this kind of business these days.
COLLEGE OF BUSINESS MANAGEMENT AND
5 ACCOUNTANCY
THE ORGANIZATIONAL PLAN
The Organizational Chart
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 6
The Personnel Duties and Responsibilities
JOB TITLE JOB DESCRIPTION
Online Orders In- Issues receipts, refunds, credits, or change to
Charge / Cashier customers and receives payment..
Compute and record totals of transactions.
Cater online transactions.
Inventory / Server Identifies defects, bad quality in the product
before it is released.
Creates an inventory of finish products,
packaging, and ingredients.
Serve and Entertain customers.
Food In-Charge / .Prepare food for service
Cook Comply with nutrition and sanitation
regulations and safety standards
Ensures the cleanliness of product
Utility / Product Clean up station and take care of leftover food
Packager Packing products
Wash the equipment and sanitize the machine
DeliveryIn-Charge Ensure the delivery of product.
Establish relationships with the suppliers.
Maintains the health of delivery cars
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 7
Organizational Policy
Chips ‘N Chills Company has its own by-laws, this was made to
guarantee that every employee of the Company is taken care of, that their
requirements are met, and that appropriate benefits are made accessible to
them for their work. This will assist employees in addressing concerns,
difficulties, and criticisms, and will provide the organization with a plan on
how to deal them effectively.
A. Gender Equality Policy - This policy attempts to eliminate all forms of
workplace discrimination. The company offers equal employment
possibilities.
B. Policy on Attendance - Individually, all staff members are responsible for
registering their time on the biometric fingerprint scanner. It will not consider
any invalid absences unless the absence is due to illness or disability, or
unless they file for unpaid leave absences. The salary will be withheld 20
pesos per minute for each late arrival. The penalty will be paid to charities
supported by the Company.
C. Policy on Safety - The Company should ensure that every staff member
is free of hazards and risks in order for them to identify that their workplace is
convenient, safe, and in good condition.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 8
D. Policy on Drugs and Alcohol - Employees are not permitted to work
while under the influence of illegal drugs or alcohol. Violators must either be
suspended or fired.
E. Policy on Smoking - During working hours, smoking is restricted.
Employees should only smoke in authorized smoking places during their
spare time.
F. Usage of Mobile Phones - Using mobile phones during working hours is
absolutely disallowed, except for emergencies and during breaks.
G. Working Hours - The company will follow mall hours, therefore they work
from 10 am to 10 pm.
H. No ID, No Entry - It is necessary since it verifies employee’s identity and
gives them with a sense of security at all times.
I. Policy Distribution - The Employee's Handbook is kept in a designated
location in the office. All policies will be handed to all workers for their own
use. These procedures are subject to change. Changes occur as a result of
internal development, applicable laws, market rivalry, or general economic
conditions, all of which have a major impact on the company. The policies
listed above are intended to give working rules for the employee and its
relationship with the company.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 9
Human Resource Control Policy
These policies are long-term guidelines for how a company plans to
manage its personnel. It represents detailed guidance for HR managers on
various employment-related issues. It discusses various areas of human
resource management, including:
Recruitment and Hiring
A. Recruitment - The Company will offer job vacancies in order to recruit
employees who are suitable and reliable for a certain position in the
company's operations. Fliers are distributed to provide people the opportunity
to be a part of the organization, and social media is also used to recruit
people.
B. Screening - After the vacancies are advertised, the management begins
collecting application forms and conducting a brief examination to see if the
candidates met the required specifications and descriptions
C. Interview - The employer will interview the qualifying candidates in the
main office to discover more about their academic credentials, job
experience that may be relevant to the job they are seeking for, and to
choose those who are prepared to undergo additional testing.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 10
Physical and Medical Examinations
To prevent unnecessary costs for the company, qualified candidates
are required to undertake some medical examinations such as drug tests and
Checkups to determine if the applicants are physically compatible and can
perform productively.
Training and Orientation
It is significant that newly recruited employees are involved in an
orientation program so that they are familiar with the workplace and are
aware of the organizational policies. These programs attract employee
commitments, which enable them to comprehend the expectations of the
company, and what takes people suited to specific jobs is training. Business
frequently provides guest speakers for this occasion.
Wages
Payment shall be made in cash or thru ATM Bank Account at least
once every two (2) weeks or twice a month at intervals not exceeding sixteen
(16) days. Except as otherwise allowed by regulations prescribed by the
Secretary of Labor and Employment, it must be done at or near the place of
operation.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 11
Benefits
Employees will receive a Christmas bonus, and if they become ill, the
company will pay sick leave with a payment for doctor's consultation. If
employees give their all in business, they will receive a non-monetary award
such as a certificate with the title "best employee of the year" and a matching
gift certificate.
Meal Hours
Unless the workday is five hours or fewer, each employee receives an
unpaid lunch break in the middle of the workday. Employees must receive at
least one hour off for regular meals, as stipulated in Article 89 of Book Three
of the Labor Code, and it is not payable.
Job Abandonment
If you are absent from work for two days and do not contact your
employer, you may be terminated.
Medical and Dental Care
The company will ensure that they are in proper working conditions
and will guarantee them from any dangers or threats to their health that may
emerge while doing their duties. Articles 156 through 161 of the Labor Code
list further concerns about medical and dental services.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 12
THE PRODUCTION PLAN
Production Procedure
The “CRISPYNACH” made by Chips ‘N Chill Company is processed in
three different stages. These are the procedures of acquiring, manufacturing,
and labeling. Furthermore, employees in the production area should wear
personal protection equipment to safeguard the manufacturing facility's
safety and sanitation.
STEPS PROCEDURE
1 Clean the spinach thoroughly.
2 Remove leaves from the stem. Set aside.
3 For the batter, combine cornstarch, flour, egg, salt, white pepper
and water.
4 Put it in a clean mixing bowl.
5 Mix until the consistency is smooth.
6 Set aside the batter. For the coating, mix chicken powder and
cornstarch.
7 Heat oil, and reduce fire to medium.
8 Dip spinach leaves in batter. Let it dry in drying rack.
9 Once dry, dip it in coating and Deep fry until crispy.
10 Drain oil from spinach leaves using paper tissue.
11 Let it dry for 1 minute.
12 Add, flavors.
13 Pack it in a paper pouch and seal it with zip lock.
14 Serve/ Deliver.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 13
Inputs and Management
ITEM MACHINERIES
Spinach Chest Freezer
Cornstarch Gas Deep Fryer
Flour 5L Planetary Mixer
Egg Mixing Bowl
Iodized Salt Knife
White Sugar
Oil
Utility and Waste Management
The company will use basic waste management. Inside the Chips ‘N
Chills kiosk, there will be trash cans for biodegradable and non-
biodegradable waste that consumers can utilize to dispose their garbage.
The biodegradable will be placed in a garbage bag before being placed on
the roaming garbage truck. Non-biodegradable garbage, on the other hand,
must be recycled or sold to a junkyard.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 14
THE MARKETING PLAN
Key Concepts of Market
Product Concept
Crispynach combine a tasty chip with a healthier option. Water
Spinach is beneficial to your skin, hair, and bones. Vegans, particularly
parents, can easily allow their children to consume spinach chips instead of
the conventional chips disguised as junk food. With no preservatives added,
consumers can certainly appreciate this healthy chip. Crispynach Chips is
promoted to all ages and is available with drinks on it.
Production Concept
Before it is produced, our product has undergone numerous tests. We
used a process of trial and error to establish the ideal ingredient combination,
ensuring that it is delicious.
Selling Concept
The company has various methods for selling the product. It has stalls
open at malls, parks, and even at the airport for those people who are
looking for snacks and souvenir. On the other hand, the company is engaged
on social media. As a result, the goods will be sold on social networking sites
as well. Any method of payment will be accepted, including cash and internet
banking.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 15
Marketing Concept
The goal is to create an environment that benefits both the consumer
and the company. The organization thinks that wealth is synonymous with
health. The customer feels that health is wealth. As a result, the company will
make nutritious chips in return for profit while also providing consumers with
healthy snacks.
Societal Concept
Chips ‘N Chills is environmentally friendly. The company promotes
recycling, energy conservation, and even charitable donations. As previously
stated, the recycled plastics from the company's garbage will be converted
into plastic chairs, which will then be donated to a daycare center and a
school. Nevertheless, Chips ‘N Chills is always committed to serve the
public.
The Target Market
Crispynach is suitable for anyone aged 4 and up, from the middle and
lower classes, including those who do not normally consume green leaves or
vegetables. Since it is located on mall, it can also be bought as “pasalubong”
for the tourists. This is also a great snack for those movie lovers who are fan
of cinemas.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 16
The Geographic and Demographic Profile
C&C Company will offer its product through numerous social media
sites, as well as supermarkets and convenience stores. This product is halal
certified and suitable for people of all genders and religions. Furthermore, the
company's major target market is all General Santos City residents. But,
targets are subject to change. After all, the company still aims to be widely
known so, they are open for those people like tourists and vegans.
The Psychographic and Behavioral Profile
The company's target customers are families. Children's eating habits
differ from those of adults and teenagers, according to research, since they
eat between breakfast and lunch, or between lunch and dinner. As a result,
the company's snacks are great for children. It is also compatible with the
children's food preferences, as they adore eating chips. Furthermore,
because of its pricing, the product is also for adults. Adults chose high-quality
things that they can afford inside their budget.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 17
The Market Share
ONLINE
BUSINESS
FAST FOOD
CHAIN
MALL STALLS Fast Food Chain
(CHIPS ‘N CHILL) Street Foods
Chips 'N Chill
Online Business
STREET FOODS
Figure 1. The Market Share
The chart above represents the company's market share in the
business industry. Using the market share formula of Company Sales
divided by Entire Market Sales (who also sells chips) the company only
obtained 10.18% of the total market and finished third in the sector. Fast
food restaurants provided not just snacks but also meals and beverages,
which is why they are ranked first. Furthermore, street foods, have built
their establishments when it comes to affordable snacks. As an outcome,
they held the second largest market share. And for online business in food
particularly, it ranked last because face to face are now available and
people nowadays prefer on walk-ins rather than ordering online.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 18
Players in the Market
Customers
The Chips ‘N Chills Company divides its customers into two
categories: major and minor. The concern that the Company may have with
major consumers is that they may expect large discounts, coupons, and
special treatment. Meanwhile, minor consumers buy less but are still
significant in the company because they can buy a lot in bulk.
Suppliers
Major suppliers are crucial for daily delivery, and a problem with them
might result in delays or product quality concerns due to the large number of
purchases made by other businesses. Meanwhile, minor suppliers are good,
but the problem is that the company cannot place as many orders as
they would want because the supply is insufficient to meet the company's
manufacturing standards.
Complementors
There are also non-competing enterprises that will boost the
company’s sales in general. Because our product is snacks, businesses who
make souvenirs, beverages, and delicacies can engage with us. It will assist
the company in extending the market, which will encourage complementors
to support the company more, which can weaken the competitors.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 19
Competitors
The company's competitors are those who also sell Vegetable Chips.
However, these businesses do not exist in the company's direct vicinity.
Interacting with this organization may have undesirable consequences.
Hence, the company will simply concentrate on how we provide better chips
than the other manufacturer. However, C & C is constantly open to new
alternatives and opportunities for collaboration.
Products and Services available in the market
The Chips ‘N Chills Company produced the most innovative, tasty,
and unique form of chip that will capture the customer's curiosity and leave
them wondering what the taste is. Because malunggay, cassava, spinach,
and saluyot are healthy and inexpensive vegetables, the company comes up
with the idea of turning them into snacks rather than serving them as meals.
This snack is ideal for eating while watching movies, chatting with friends, or
as a merienda or midnight snack. This is also better for vegans that are chips
lovers or for those are losing weight, since Cripsynach is low in saturated fat.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 20
THE MARKETING MIX
The People
The Chips ‘N Chills Company valued its people because they are the
company's most valuable asset. They are responsible for turning the
company's plan into reality and ensuring that the business remains
operational. A skilled and well-trained employee contributes significantly to
the achievement of business goals and objectives. Thus, the Company will
offer seminars and workshops in order to boost employee productivity by
boosting their skills and talents in making the product known to the market.
The Product
Crispynach is a new product that aspires to claim a new place in the
minds of consumers by offering products that differ from those offered by
existing businesses. It is an innovative chip that uses various types of
ingredients and different methods of production than other products on the
market. While the product is new, a larger marketing method must be
focused in order for the product to be exposed in the public.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 21
The Brand Name
"Crispynach” is an easy - to - remember and well-explained product
name. The combination of the word Crispy + Spinach, created its brand
name “Crispynach”. At the first glance, adults even kids can easily
remember the product because of it has only one word and the
pronunciation is just simple.
The Brand Logo
The Product Place/Vicinity
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 22
Floor Plan
Physical Store
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 23
The Product Feature
Our product contains spinach leaves, cornstarch, flour, egg, and butter
as its ingredients. These Chips combine a delicious chip with a healthier
alternative. Spinach is good for your skin, hair, and bones. Protein, iron,
vitamins, and minerals are also present.
The Product Packaging
The company will utilize a biodegradable Kraft paper bag with a zip
lock design with a sticker of the brand logo. The zip lock serves as a
resalable container, allowing our clients to experience the wonderful taste of
chips without losing flavor due to being left exposed.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 24
The Product Promotion
The Company will encourage the early adopter customers to urge
their friends, relatives, or work colleagues to try the product as well. By using
such individuals' influence, they can bring clients to the brand who may be
hesitant to be the first to try something new.
The Product Positioning
Producing quality items can improve the image of a company, allowing
it to thrive and gain customer loyalty. Customers will continue to purchase
the Crispynach if the fact that they are a healthy snack is maintained, and it
can improve the image of the company because its popularity is excellent.
The Pricing Strategy
The product's price includes the packages as well as extra costs of
the company during production. The items produced are mall-priced so that
they are affordable to clients, and the pricing will only be increased as the
quantity demanded increases.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 25
THE OPERATIONAL PLAN
The Production Plan
The company will always provide fresh raw materials for the
production of Crispynach. This feature also shows the stages in creating the
product, as well as the production schedule in pieces and quantity. It also
displays the entire cost of production for the goods, machineries and
equipment and rental expenses.
The Marketing Plan
Three person owns and operates the business. It has five staff and
follows a functional structure. Employee salaries are determined by the
province's minimum salary and their position in the business.
The Financial Plan
To determine the net income or loss of the business, the total project
cost of the overall operation of the company and the capital investment of the
owner are computed. The balance sheet is stated to monitor the cash flow of
the Company.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 26
THE FINANCIAL PLAN
The Financial Narrative
The Chips ‘N Chill Company invests ₱ 84,462.50 on their initial
business. This ₱ 84,462.50 will be used to purchase ingredients for the
production of goods, for rental and utilities, packaging expenses, kiosk
expense as well as machineries and equipment. If the goods are sold in the
price that will range 40-100, the company can make ₱ 108,000 as revenue in
a month. This is enough to finance its employee’s salary, rental expenses,
packaging and production expense for the next month.
In this costing, the owners assumed a 10-year useful life for the
machines, with the exception of the stove, which only lasts 5 years, similar to
the tools and equipment. The demand for the product is expected to grow at
a 5% annual rate, and the owners tend to raise their selling price by 2-3
pesos (P2.00-3.00) each year due to the rising cost of raw materials.
Its sales with the expenses lessen on it, is the net income. The net
income on the other hand is ₱ 25,778.50. Since it is partnership type, the
owner then divides its income into three people, wherein, three of them can
receive the net income individually with an amount of ₱ 8,592.83 per month.
COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY 27
Monthly Production Process
Table 1: Direct Raw Materials Requirement (Actual Market Price)
ITEM QUANTITY UNIT PRICE TOTAL
Water Spinach 800 bunch ₱ 12.00/bunch ₱ 9,600.00
Cornstarch 30 kg ₱ 55.00/kg ₱ 1,650.00
Flour 30 kg ₱ 51.00/kg ₱ 1,530.00
Egg 80 trays ₱ 188.00/tray ₱15,040.00
Iodized Salt 3 kg ₱ 29.00/ kg ₱ 87.50
Cooking Oil 16 kg ₱ 80.00/ kg ₱ 1,280.00
White Pepper 10 pc ₱ 60.00/ 200g ₱ 600.00
Sour Cream Powder 16 pc ₱ 100.00/200g ₱ 1,600.00
Cheese Powder 16 pc ₱ 100.00/200g ₱ 1,600.00
Barbecue Powder 16 pc ₱ 100.00/200g ₱ 1,600.00
TOTAL ₱ 34,587.50
The quantity needed for each item and their corresponding price are
computed with the total of ₱ 34,587.50 which is good for 1 month. In this
production, a company can produce 1,600 pcs of Crispynach in a month,
400pcs in a week, which means 100 pcs are produced every Tuesday,
Thursday, Saturday and Sunday.
COLLEGE OF BUSINESS MANAGEMENT AND
28 ACCOUNTANCY
Monthly Production Plan
Table 2: Monthly Production
ITEM QTY PRODUCE NO OF. PRODUCE IN A MONTHLY
IN A WEEK WEEKS MONTH COST
Crispynach 400 pcs 4 1,600 pcs ₱ 34,587.50
Weekly Production Plan
Table 3: Weekly Production
ITEM QTY PRODUCE NO OF. PRODUCE IN A WEEKLY
IN A DAY DAYS WEEK COST
Crispynach 100 pcs 4 400 pcs ₱ 8,646.78
Daily Production Plan
Table 4: Daily Production
ITEM PRICE/UNIT QUANTITY TOTAL DAILY COST
Water Spinach 50 bunch ₱ 12.00/bunch ₱ 600.00
Cornstarch 2 kg ₱ 55.00/kg ₱ 110.00
Flour 3 kg ₱ 51.00/kg ₱ 153.00
Egg 21 pc ₱ 9 / pc ₱189.00
Iodized Salt 1 kg ₱ 29.00/ kg ₱ 29.50
Cooking Oil 7kg ₱ 80.00/ kg ₱ 560.00
White Pepper 2 pc ₱ 60.21/ 200g ₱ 120.21
Flavoring Powder 4 pc ₱ 100.00/200g ₱ 400.00
TOTAL ₱ 2,161.71
COLLEGE OF BUSINESS MANAGEMENT AND
29 ACCOUNTANCY
Expenses
Table 5: Machinery & Equipment
Item Unit price Quantity Total
Machines Chest Freezer 8,495.00 1 8,495.00
Gas Deep Fryer 5,000.00 1 5,000.00
5L Planetary Mixer 2,810.00 1 2,810.00
Equipment Mixing Bowl 300.00 3 900.00
Knife 50.00 2 100.00
TOTAL COST ₱ 17,305.00
Table 6: Indirect Materials
Item Unit price Qty Total
Pouch Ziplock (18x26cm) ₱ 150.00 / 100 pcs 4 ₱ 600.00
Pouch Ziplock(12x20cm) ₱ 150.00 / 100 pcs 4 ₱ 600.00
TOTAL COST ₱ 1,200.00
Table 7: Other Requirement
Business Permit & Licenses ₱ 3,000
Kiosk Food Stall ₱ 10,000.00
TOTAL ₱ 13,000.00
Table 8: Labor Requirement
Position No. of Days Daily Rate Monthly
Inventory / Server 26 ₱ 368.00 ₱ 9,568
Cashier 26 ₱ 368.00 ₱ 9,568
Cook 26 ₱ 368.00 ₱ 9,568
Utility 26 ₱ 368.00 ₱ 9,568
₱ 38,272.00
COLLEGE OF BUSINESS MANAGEMENT AND
30 ACCOUNTANCY
Table 9: Utilities Expense per Month
Utility Cost
Electricity ₱ 1,500.00
Water (Gallon) 18.9L x 5pcs ₱ 750.00
Liquefied Petroleum Gas Tank (11kg) ₱ 1,120.00
Space Rental ₱ 5,000.00
TOTAL ₱ 8, 370.00
Production Sales (per unit)
Qty. Qty.
Item Cost/unit Total
Made Sold
200 180 Crispynach Plain (100g) ₱ 80.00 ₱ 14,400.00
200 180 Crispynach Cheese (100g) ₱ 100.00 ₱ 18,000.00
200 Crispynach Sour Cream ₱ 100.00 ₱ 18,000.00
180
(100g)
200 180 Crispynach BBQ (100g) ₱ 100.00 ₱ 18,000.00
200 180 Crispynach Plain (50g) ₱ 40.00 ₱ 7,200.00
200 180 Crispynach Cheese (50g) ₱ 60.00 ₱ 10,800.00
200 Crispynach Sour Cream ₱ 60.00
180 ₱ 10,800.00
(50g)
200 180 Crispynach BBQ (50g) ₱ 60.00 ₱ 10,800.00
TOTAL ACTUAL MONTHLY SALES ₱ 108,000.00
COLLEGE OF BUSINESS MANAGEMENT AND
31 ACCOUNTANCY
INCOME STATEMENT
Chips ‘N Chill Company
Income Statement
For the month ended February 2023
Revenues
Crispynach Sales ₱ 108,000.00
________________
TOTAL REVENUES: ₱ 108,000.00
Expenses
Cost of Goods Sold ₱ 35,787.50
Salary Expense ₱ 38,064.00
Rent Expense ₱ 5,000.00
Utilities Expense ₱ 3,370.00
_________________
TOTAL EXPENSES: ₱ 82, 221.50
NET INCOME ₱ 25,778.50
COLLEGE OF BUSINESS MANAGEMENT AND
32 ACCOUNTANCY
The Balance Sheet
CHIPS ‘N CHILL
BALANCE SHEET
Dec. 31,2023
ASSETS
Cash 10,000.00
Inventory 21,407.50
Machineries 16,305.00
Tools And Equipment 12,000.00
Computer 10,965.00
Vehicle 73,295.50
TOTAL ASSETS 143,973.00
LIABILITIES
Accounts Payable 100,440.00
Total Liabilities 100,440.00
EQUITY
Capital Stock 35,478.50
Retained earnings 8,054.50
Total Equity 43,533.00
TOTAL LIABILITIES AND EQUITY 143,973.00
COLLEGE OF BUSINESS MANAGEMENT AND
33 ACCOUNTANCY
The Entrepreneur’s Profile
Name: Pinky C. Condes
What can you contribute to the company?
- I can help my company by actively seeking out major opportunities. I'm
always looking for connections where the business and the market
connect. In this way, I can define the right vision for our company while still
achieving its goals.
Name: Morino D. Pin
What can you contribute to the company?
- My commitment to this job. Through my past experience, I can
now utilize my knowledge and so in this way, I can give the company a
strong organizational team.
Name: Catalino P. Sunio Jr.
What can you contribute to the company?
- My knowledge, skills and capability to perform efficiently in
handling Company’s task and met Company’s mission and
objective.
Name: John Humprey Lavega
What can you contribute to the company?
- I can contribute my skills in handling production, as well as
serving the people and doing what is best and right for my company.
COLLEGE OF BUSINESS MANAGEMENT AND
34 ACCOUNTANCY
Name: John Christian C. Delas Marias
What can you contribute to the company?
- I will contribute my basic skill knowledge, leadership and my decision
making in handling the market. In this way, I can help my subordinates to
perform better in their job by imparting my knowledge to them so that they
can do their jobs effectively.
Name: Christian Joy U. Duma
What can you contribute to the company?
- I can contribute by ensuring the safety and the cleanliness of the
products as well as providing good quality items to promote the
customer’s loyalty.
Name: Chrismar Jay V. Espora
What can you contribute to the company?
- By applying my knowledge and skills through my past experiences. Ang
improving my skill in handling people, in this way, as an owner, I can
impartly share my knowledge to my workers.
Name: Renjie Fortuna
What can you contribute to the company?
- Having a Good Character is also the one I can contribute in
Company. I can also contribute my skills as a utility and product packager
in handling task at a specific time.
Documentation
COLLEGE OF BUSINESS MANAGEMENT AND
35 ACCOUNTANCY
COLLEGE OF BUSINESS MANAGEMENT AND
36 ACCOUNTANCY
COLLEGE OF BUSINESS MANAGEMENT AND
37 ACCOUNTANCY
COLLEGE OF BUSINESS MANAGEMENT AND
38 ACCOUNTANCY