Cisco Networking Academy

Partner Logo Guidelines

 Welcome

As one of the world’s most valuable brands, Cisco has strong

recognition in the minds of our customers. The brand of a
company becomes even stronger when aligned with companies
that provide complementary products, services and solutions.
Take every opportunity to highlight your relationship with Cisco by
using the Cisco Networking Academy partner logo for which you
have qualified. This guide explains the general requirements for
use of a Cisco Networking Academy partner logo.

2 Cisco Networking Academy Partner Logo Guidelines

 Contents

01: Introduction 02: Logo guidance 03: Terms and conditions

Introduction 5 Overview 7 Public relations 20

Color specifications 8 Legal requirements 20

Clear space 9 Contacts 21

Staging 10

Use with an image 11

Preferred size 12

Logo file usage 13

Logo application 14

Incorrect usage 17

3 Cisco Networking Academy Partner Logo Guidelines

 01: Introduction

4 Cisco Networking Academy Partner Logo Guidelines

 Introduction

To assist qualified partners in creating market differentiation

for themselves and the solutions they deliver, Cisco has
created specially designed logos for specific levels of
certification and authorization. You may use the logo for the
certification level you have achieved in accordance with
these guidelines and other applicable program agreements.

These guidelines define the requirements for use of the

Cisco Networking Academy partner logo. The guidelines,
terms and conditions stated herein are in addition to all other
terms and conditions, application terms and conditions,
agreements or Direct Contracts. Except as expressly
authorized in writing by Cisco, you are authorized to use
the logo only as provided in these guidelines and the Cisco
Trademark Policy. Your use of the logo indicates your
agreement to be bound by the guidelines and terms and
conditions as set forth herein. If you do not agree to all such
guidelines, terms and conditions, you may not use the logos
for any purpose.

5 Cisco Networking Academy Partner Logo Guidelines

 02: Partner logo guidance

6 Cisco Networking Academy Partner Logo Guidelines

 Overview

The Cisco Networking Academy partner logo

has been updated to reflect the new Cisco Brand Identity.
This logo represents how Cisco endorses a company
or entity. Cisco Networking Academy is an innovative
global education initiative that provides Information and
Communications Technology (ICT) education to students
to improve their career and economic opportunities. Only
institutions and organizations that are officially recognized
by Cisco as active members of the Cisco Networking
Academy program may use the Cisco Networking
Academy partner logo.

The Cisco Networking Academy partner logo communicates

to customers that your institution or organization offers
Cisco Networking Academy curriculum. To use this logo,
your institution or organization must meet the criteria
established by Cisco. You may only use this logo if you
have qualified.

7 Cisco Networking Academy Partner Logo Guidelines

 Cisco Networking
Academy partner logo

Partner logo: Color

A distinct blue gradient is used to distinguish the Cisco

C/M/Y/K R/G/B
Networking Academy partner logo. Typography is reversed
out in white. Always work from the files provided to ensure 69/2/2/0 0/188/235
color accuracy. C/M/Y/K R/G/B
100/87/40/40 13/39/77

Partner logo: Black and white

To convey the value we place on the Cisco Networking

Academy program, we prefer the Cisco Networking
Academy partner logo always be reproduced in the colors
specified. However, when production values don’t allow for
color reproduction, use the black-and-white specifications C/M/Y/K R/G/B
supplied here. 0/0/0/100 35/31/32

C/M/Y/K R/G/B
0/0/0/0 255/255/255

8 Cisco Networking Academy Partner Logo Guidelines

 Logo usage

Clear space

Don’t crowd the logo. To ensure the Cisco Networking

Academy partner logo retains the prominence it deserves, it 2x

x
is important to position it in layout with the proper amount of x

clear space.

Maintain a border of clear space equal to half the width of

the logo.
x Clear space

x
x x

9 Cisco Networking Academy Partner Logo Guidelines

 Logo usage

Staging

Staging defines how the Cisco Networking Academy partner

logo should appear within your layout. To make Cisco’s
endorsement of your company apparent, your company
logo and the Cisco Networking Academy partner logo
should always appear on the same page. Your company’s
logo should always appear larger and in a more prominent
position than the Cisco Networking Academy partner
logo. The Cisco Networking Academy partner logo should
be secondary. Do not make the logos equal in size, or
place them too close together, since this could cause the
audience to mistakenly assume Cisco has engaged in a co-
branding effort.

10 Cisco Networking Academy Partner Logo Guidelines

 Logo usage

Use with an image

For light-image backgrounds, use the midnight blue partner

logo. For dark-image backgrounds, use the sky blue partner
logo.

Do not place the Cisco Networking Academy partner logo

on top of busy, high contrast, or complex images.

Your company logo and the Cisco Networking Academy

partner logo should always appear together on the same
image. Your company’s logo should always appear larger
and in a more prominent position than the Cisco Networking
Academy partner logo. The Cisco Networking Academy
partner logo should be secondary.

11 Cisco Networking Academy Partner Logo Guidelines

 Logo usage

Preferred print size

When reproducing the Cisco logo at any scale, it is

important that the Cisco Networking Academy partner
logo reproduces with clear legibility and impact. Always
work with the files provided to ensure clarity. IMPORTANT:
Preferred print size is 3/4” wide.

Preferred on-screen size

When reproducing the Cisco logo at any scale, it is

important that the Cisco Networking Academy partner
logo reproduces with clear legibility and impact. Always
work with the files provided to ensure clarity. IMPORTANT:
Preferred on-screen size is 87x87 pixels wide.
87 PX

12 Cisco Networking Academy Partner Logo Guidelines

 Logo files

EPS - Vector PNG - Bitmap

The Cisco Networking Academy partner logo is provided in
several file formats and colors. This logo has been provided Print CMYK, .75”
at specific sizes common to its media and should not be Suitable for print, signage, etc.

altered, recolored, scaled or modified in any way. Black and White, .75”

Vector .eps CMYK and black-and-white logos are intended On-screen RGB, 72dpi, 87px
for print use only. Vector .eps RGB logos are intended for Suitable for websites,
video use. Flash presentations,
RGB, 225dpi, 87px
mobile devices, etc.

The bitmap .png logo is intended for on-screen and

Grayscale, 72dpi, 87px
presentation use only. This logo is provided in RGB and
Grayscale.
Grayscale, 225dpi, 87px

Video RGB, Vector, 360px

Presentation RGB, 72dpi, 360px

For presentation (Apple Keynote

and Microsoft PowerPoint)
use only RGB, 225dpi, 360px

13 Cisco Networking Academy Partner Logo Guidelines

 Logo application

Where to Use the Logo

Our goal in revising the Cisco Networking Academy partner

logo is to help you communicate your Cisco relationship with
clarity, simplicity, and impact. To ensure you get the most
impact from the use of your Cisco Networking Academy
partner logo, it is vital to use it in the right place.

When using the logo(s) on promotional merchandise we

recommend a rubber patch on fabric over embroidery.

14 Cisco Networking Academy Partner Logo Guidelines

 Logo application

Where to Use the Logo in Conjunction

with Multiple Designations

In instances where a Cisco Networking Academy partner

logo has obtained multiple designations, these mock-ups
show how to promote those affiliations.

When using the logo(s) on promotional merchandise we

recommend a rubber patch on fabric over embroidery.

15 Cisco Networking Academy Partner Logo Guidelines

 Logo application

Instances where there are 3 or more logos

In instances where 3 organizations (2 partners and Cisco

Networking Academy) need to be locked up, place the 3
logos in a line horizontally and separate by thin vertical lines.

When using the logo(s) on promotional merchandise we

recommend a rubber patch on fabric over embroidery.

16 Cisco Networking Academy Partner Logo Guidelines

 Incorrect usage

Where Not to Use the Logo

The use of the Cisco Networking Academy partner logo and

text together is prohibited. Cisco prohibits lock ups to be
created with the Cisco Networking Academy partner logo.

Do not apply the Cisco Networking Academy partner logo

to products, equipment, hardware, or devices manufactured
by your company unless specifically allowed under another
contractual agreement with Cisco that details the terms of
use in these instances.

The use of the Cisco Networking Academy partner logo on

business cards and email signatures is prohibited, with the
following exception:

— It can be reproduced at least 20% smaller than your

company logo.

— The result must be high quality, clear, and legible.

Never use the Cisco Networking Academy partner logo on

letterhead.

17 Cisco Networking Academy Partner Logo Guidelines

 Incorrect usage

Don’t alter the size relationships

Don’t make new logos Don’t distort / skew of the logo elements Don’t apply motion blur to the logo Don’t reverse the logo color Don’t alter the corner radius

Don’t make your logo less prominent

Don’t morph the logo Don’t use the logo in a sentence Don’t alter the color of the logo elements Don’t alter the color inside the box than the relationship logo Don’t use the Cisco corporate logo

Don’t combine other elements with the Don’t combine your logo and the
Don’t reconfigure the logo Don’t use drop shadow logo to make it look like a new logo relationship logo Don’t rearrange the logo elements Don’t remove parts from the logo

Don’t stage your logo in poor contrasting Don’t use the logo on a heavily patterned
Don’t use special effects such as glows Don’t use Cisco corporate logo in color background or textured background Don’t use the TM symbol Don’t add text next to the logo

18 Cisco Networking Academy Partner Logo Guidelines

 03: Terms and conditions

19 Cisco Networking Academy Partner Logo Guidelines

 Terms and conditions
Public relations • Do Not Say: “XYZ University is a CNAP.” Review Process

Before creating PR in relation to your participation with the Cisco Networking • Do Not Say: “XYZ University is a Network Academy [should be academy or Cisco reserves the right to review and approve your use of the logo at any
Academy program, please contact your Area Academy Manager for Cisco Academy].” time. Samples of materials that include use of the logo must be provided as
appropriate approvals and guidelines. requested and you will make modifications to your use of the logo as Cisco
• Do Not Say: “XYZ University is one of thousands of Cisco Networking may request. Cisco has the right to terminate, for any reason and without prior
Academies [should be academies or Cisco Academies].” notice, your use of the logo. Cisco has the right, at any time and without cause,
to modify or suspend the terms of these guidelines.
Legal requirements Appropriate references:
Terms and Conditions
Required Trademark and Trademark Notice • Do Say: “XYZ University teaches the Cisco Networking Academy curricula.”
Your agreement to the terms below is a condition to receiving rights to display
Unless required to use a more specific legend by any agreement you may have • Do Say: “XYZ University is a Cisco Academy.”
the logo. If you do not agree to these terms you will have no rights to use the
with Cisco, you agree to use the following notice on the page where the logo logo in any fashion.
• Do Say: “XYZ University is one of thousands of academies in the Cisco
appears or where there are other legal notices:
Networking Academy program.”
1. You agree to abide by both the trademark usage guidelines contained in this
Cisco, the Cisco logo, and Cisco Systems are trademarks or registered document and the Cisco Trademark Policy as amended from time to time. The
Program Participation and Duration
trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and Cisco Trademark Policy can be found at [Link]
certain other countries. If at any time your agreement with Cisco for participation in the program ac50/ac47/about_cisco_brand_center.html.
terminates, you must stop using the logo and other materials provided by
Referencing Cisco Networking Academy in Text The guidelines and policies above are incorporated herein by reference and
Cisco. Additionally, advertisements and other materials promoting your
membership in the program must cease. Incorporation of the logo on materials are subject to change without notice.
Do not directly combine the Cisco name with your institution or company
name. Never use abbreviations to refer to your relationship to Cisco (for or electronic information distribution systems must cease as soon as practically
2. You acknowledge Cisco’s rights in the logo and agree not to adopt, use,
example, XYZ University is a CNA). possible, but no later than 30 days from the date of receipt of termination
register, or attempt to register anywhere in the world any logo or trademark
notice from Cisco, or as set forth in the program agreement between Cisco
confusingly similar to the logo. You agree not to challenge the validity of
For signage, titles use: Cisco Networking Academy. and your company.
Cisco’s rights in the logo. You will acquire no rights in the logo through your
When you first reference Cisco Networking Academy in text use: Cisco Privacy Policy use and shall take no action inconsistent with Cisco’s interest in the logo. If you
Networking Academy  [plus a noun such as curriculum, courses, global do obtain rights in the logo, you will grant those rights back to Cisco.
educational program, depending on the context of use, to protect the Please note that Cisco has strict policies regarding the sharing of mailing lists
consisting of people that have opted-in to receive mail from Cisco. Any time 3. You understand and agree to abide by Cisco’s review process.
trademark].
a mailing list maintained by Cisco is used, the message and visual identity of
4. CISCO DISCLAIMS ALL WARRANTIES REGARDING THE LOGO INCLUDING
For first subsequent reference in the same communication use: Networking a communication must be led by Cisco. Program member information may
WARRANTIES OF TITLE AND OF NONINFRINGEMENT OF THIRD-PARTY
Academy™ [plus a noun such as curriculum, courses, global educational appear in the context of a communication that is sent to members of a list
RIGHTS AND ANY WARRANTIES THAT MAY BE IMPLIED BY APPLICABLE
program, depending on the context of use, to protect the trademark]. maintained by Cisco, but the rules for Cisco branded communication must be
LAW. CISCO DOES NOT GRANT ANY INDEMNITY AGAINST INFRINGEMENT
followed. Any program member obtaining a Cisco list will be required to sign
For subsequent references in the same communication use: Networking OR OTHER CLAIMS ARISING FROM YOUR USE OF THE LOGO UNDER THESE
agreements governing use of the list. For details about the Cisco Privacy Policy
Academy. TERMS AND CONDITIONS. YOUR USE OF ANY SUCH LOGO IS AT YOUR OWN
visit [Link]/web/siteassets/legal/[Link].
RISK, AND YOU AGREE TO INDEMNIFY CISCO AGAINST ALL CLAIMS AND
Inappropriate references to the program: Use of the Term “Partner” LIABILITY THAT MAY ARISE FROM YOUR USE OF THE LOGO.

• Do Not Say: “XYZ Cisco Networking Academy.” Use of the Cisco logo shall not be construed to create or constitute a 5. You agree that Cisco has the right to take action against any misuse
partnership between your company and Cisco. Use of the term “partner” in the or unfair, misleading, diluting, or infringing use of the logo or other Cisco
• Do Not Say: “XYZ University’s Cisco course.” trademarks.
logo or in these guidelines is for convenience only and is not an indication of a
partnership relationship between your company and Cisco.
20 Cisco Networking Academy Partner Logo Guidelines
 Contacts

Cisco Networking Academy Cisco Brand Strategy

Website Cisco Brand Center
[Link] [Link]/go/brand
Email Email
netacadmarketingquestions@[Link] brand@[Link]

21 Cisco Networking Academy Partner Logo Guidelines