Background of the study

Pancake is a flat cake, often thin and round. Prepared from a starch-based batter and cook on a hot surface
such as griddle or frying pan. In Britain pancakes are often unleavened and resemble a crepe. In north
America, raising agent is used. The north American pancake is similar to a scotch pancake or drop scone.
They may serve at any time with a variety of toppings or fillings including jam, fruit, syrup, and chocolate
chips. In America, they are typically considered to be a breakfast food. In Britain and the commonwealth,
they are associated with Shrove Tuesday, commonly known as pancake day, when perishable ingredients
had to be used up before the fasting period of lent began.
In the Philippines Banana cream crepes are a popular breakfast and dessert made of very thin pancakes
originating from France. It’s a common street food that can be found all over the Philippines.
Eating is considered as one of the most important part of our everyday living, without it we cant expect the
life to exist. The food we eat serve as the single source of energy and nutrition and through its consumption
we can get a glimpse of one’s lifestyle.
According to the book of marketing management by Mullins et al. ‘Customers buy benefits not product’.
When people buy product to satisfy their needs. They are really buying the benefits they believe the product
will provide. Rather than the products per se. for instance. you buy headache relief not aspirin.
Now a days, people especially high school and college students are eating junk foods and other unhealthy
food because of their busyness. For this reason, the proponents to put up a food business that will give
students healthy food and with less time preparation.
Operational Definition of terms
Little - small size, amount or degree used to convey an appealing diminutiveness.
King – the male ruler of an independent state. Especially one who inherits the position by right of birth.
Pancake – a flat cake made of batter and cooked both sides.
Affordable – being within the financial means of most people.
Healthy – enjoying health and vigor of body.
Grab N’ Go – to get something quickly.
Attitude – feedback toward the proposed business
Benefit – an advantage or Profit gained from something.
Vision and Mission
Vision – to be the top pancake business offering the finest selection of healthy pancake in the Philippines
and eventually the whole world.
Mission – Little king pancake is devoted to promoting a healthy lifestyle to every single filipino by serving
them our unique batter mixtures of budget friendly and healthy pancakes.
Objective of the study
The proposed business strategy is all about the need to provide quality product to our target customers in
the process of satisfying their cravings and needs. The proposed business intended to establish good quality
product and be the one of the best pancake businesses in the industry.
Significance of the study
the study will be very important to the following.
The students of STI COLLEGE SANTA ROSA. May use gathered information as their future reference in
research and feasibility studies that is related in this study.
The customers. This study will gather information of what the people need and what they want for their
breakfast or snack as the proposed product contains natural vitamins. It secures their health and satisfy their
cravings at the same time.
The businessman. This study will help them gather information and realize as to how peoples want and need
to change significantly as people prefers to have food that contains mostly from natural elements than
artificial. This feasibility study will help them grow and change their view.
The future entrepreneurs. This study will give them significant information about how each customers have
different demands and preference when it comes to the food they consume. This will help them to adopt to
the changes and give them reference to what to expect when they enter the industry.
The researcher. This study will justify the stand of the proposed business in the market this will guide the
proponents on things they need to do when problems arise and adopt future changes and decisions.
Research Methodology
The proponents considered the use of descriptive survey method and presentation of gathering data. This
method describes and interprets the data collected to the concrete interview to individual who have the
understanding about breakfast meals and the perception among respondents in the vicinity of Santa Rosa
City, Laguna
Scope and delimitation
The feasibility study is limited in setting up this kind of business different variant and flavor of pancake in
Santa Rosa City, Laguna the customers of the product are the teenager, adults and children from Santa
Rosa City. The main concern of this study is to produce a product in natural and heathy way. No harmful
pancake batter mixtures and chemical that is threat for the health and the people residing in Santa Rosa and
the barangays nearby would also benefit from our product.
Review of related literature
This chapter consist of articles, literature and studies, both foreign and local that is related on the current
studies of the researcher. This would be beneficial to the readers for a better understanding of what pancake
and how the proponents to be use as a marketing strategy in selling this product.
Foreign Related Literature
Pancake Servo Motor Repair As one of America’s leading servo motor repair shops, we service a full line of
pancake servo motor brands. Our servo repair and refurbishment services are recognized throughout the
industry for quality repairs, fast turnaround and unrivaled service excellence. Fill out our online form, or call
us directly, for a fast, free pancake servo motor repair quote."
The pancake has a lot of potential to make. It is not simply meal for breakfast, but it can be a meal for the
hungry motorist. As the article said the pancake is for the motorist who is waiting for their motor to be done
repairing. This pancake gives their customer to relax while waiting. It only proves that pancake can be
serving in a different way and manner. In any field you could always have a chance to start a pancake
business because all the knows and they love it. And by this article we can prove that our business can be
successful
Local Related Literature
Early Bird Breakfast Club These pancakes come in threes with a surprise between every layer! Early Bird
Signature Pancakes (P325) are a stack of fluffy pancakes with a slight tang from the buttermilk that are
neither too big nor too small. It's served on a large plate with two syrups on the side: a maple syrup and a
dark chocolate. But what makes this plate of flapjacks unique (and ultimately, more) delicious is the liberal
dusting of cinnamon sugar over the entire plate, and the surprise filling between the pancake layers
(strawberry and blueberry!). And if those extras are not enough, there’s sweetened whipped butter topped
with a fresh strawberry served on the side.
It only proves that we can make a lot of innovation in our product. Also, we can make it classy for the
students who are really into social media. It only proves that pancake is not just a simple meal in breakfast
but also it can be classy as your personality also. It gave us hunger to taste because of its delicious and
yummy appearance. It is really look attractive. By that we can say that a simple pancake can give you a
business and that business can be your key to escape poverty. We just need to put a lot of hard work in
everything that might come to us.