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OHM Electric Cabs: Sustainable Mobility in Hyderabad

OHM aims to address India's air pollution problem through electric vehicles and logistics. It develops its own electric 2- and 3-wheelers as well as powertrain and battery systems. OHM Logistics operates an all-electric ride-hailing service in Hyderabad with 100 vehicles. It plans to rapidly expand its fleet to 1000 vehicles by providing reliable and sustainable mobility while reducing emissions through electric vehicles and charging infrastructure.

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Krishnav Sharma
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0% found this document useful (0 votes)
111 views28 pages

OHM Electric Cabs: Sustainable Mobility in Hyderabad

OHM aims to address India's air pollution problem through electric vehicles and logistics. It develops its own electric 2- and 3-wheelers as well as powertrain and battery systems. OHM Logistics operates an all-electric ride-hailing service in Hyderabad with 100 vehicles. It plans to rapidly expand its fleet to 1000 vehicles by providing reliable and sustainable mobility while reducing emissions through electric vehicles and charging infrastructure.

Uploaded by

Krishnav Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Problems of Today, Solution for

Tomorrow
Problem Statement
India is home to 22 of the world’s 30 m ost polluted cities and road
transport is one of the fastest-growing sources of carbon
emissions.

Problem comprises of,

• Emission by IC Vehicles
• High Running cost of the vehicles

Approach by OHMians
We have an integrated business solution comprising of,

• In-house R&D
• Manufacturing – 2 & 3 Wheelers along with powertrain
• Own battery charging solution & infrastructure
• Own last mile mobility service

What makes it interesting for customers to switch over


to cleaner mode of transport ?
• 100% Electric vehicle, 0% tail pipe emission
• Robust supply chain with in-house manufacturing set up
• Mobility solution provider – Cargo & Passenger
Business Verticals
“There can be no real beautywithout neatness and order” – Julia Mcnair Wright

Core
Values

E-Automotives E-Logistics
Manufacturing and distribution of 2 Fully-electric ride hailing fleet service.
wheeler brand “ODYSSE” On mission to de-carbonise mobility in
Manufacturing of inhouse brand, 3 m ultiple cities of India by building a
wheeler – Passenger & Cargo sustainable, reliable fully-electric ride-
Ma nufa cturing of critica l com ponents ha iling service with 2,3,4 wheelers
such a s power tra in, controller &
battery
OHM Logistics
• Operates an all-electric ride-hailing platform offering sustainable and reliable mobility services
to its users in Hyderabad
Current Fleet Size: 100
No. of drivers: 95

• (In INR mn) FY23A FY24E FY25E


• Revenue 24.0 389.6 1,044.6
• EBITDA -15.7 28.5 284.5

• Sole EV ride hailing company at the GMR Airport, Hyderabad


Has priority arrival ramp access, premium lane pick up access and 3 kiosks
Principal charge operator for the fleet charging stations in the airport premises (PTC parking)
Charging Infrastructure in place

 Has its own charging yards


 Tie up with ‘Fortum – Charge and Drive’ which gives it access to charging points

• at multiple location in Hyderabad


 Entered into an agreement with TSREDCO (Telangana State Renewable Energy Development Corporation), in April 2023, which will develop charging stations for OHM exclusively
OHM GROUP
Tenets of sustainable growth

Changing the way electric commercial


mobility would be seen as “Infinite” and
MISSION
Expanding the adoption of electric mobility
VISION delivering exceptional range of electric
mobility products and services that will
by offering the best end to end customized
solution to each of its customers
improve the way people commute

Passion Innovation Impact

CORE Passion towards sustainability generates


excitement for what they do and how
Innovation motivates action: to take risks,
encourage curiosity and new ideas, learn
Impact demonstrates the immeasurable
power of their shared values and
they do it. With Sustainability at the from mistakes, and constantly strive to collective effort to effect positive,
VALUES heart of everything they do, they exceed expectations. Through ground-breaking, sustainable change in
nurture clean ideas, inspire greener innovation, they generate solutions for electric mobility and deliver excellence
excellence, find creative ways to their customers and raise the bar both for their customers, colleagues, and
eliminate obstacles for cultivating change within their workplace and throughout communities”
in mobility and drive the era of this new the EV industry
“Green Revolution”

6
COMPANY OVERVIEW
OHM E-Logistics Pvt Ltd.
Business Overview
• Operates an all-electric ride-hailing platform offering sustainable and FY23 FY24 Plans
reliable mobility services to its users

• Started operations on 21st Oct, 2022


INR
• Caters to GMR Hyderabad International Airport travellers (to and fro), 90.4mn
corporates and institutions in Hyderabad
ARR1
• Current leasing partner: Moto Business Service India Pvt Ltd. (MBSI)
• FUTURE TIE UPS: GREEN MUFIN, IREDA
• No. of driver partners – 95 Vehicle Vehicle
TATA TATA
Manufacturer Manufacturer
• Has own charging points along with a tie up with charging partners

Priority arrival ramp access, premium lane pick up and 3 kiosks at the Vehicle Model Electra 4.6 Vehicle Model Ziptron
airport
Trips/
Principal charge operator for the fleet charging stations in the airport Range (MIDC) 213 kms Vehicle/ Day1 Range (MIDC) 250 kms
premises (PTC parking) at GMR Airport, Hyderabad
Car Build-Up
7 I Private
Own & Confidential
slow charging stations at Shamshabad, Hafeez Pet and Kakatia Range (Actual) 155 kms Range (Actual) 200 kms
hills
100 100
77
Tie up with Fortum Charge and Drive (provider of advanced solution Battery Size 21.5 kWh 50 Battery Size 26 kWh
for charging network) since October 2022, so has access to the 35 fast 25 45
charging stations in Hyderabad
No. of cars No. of cars to
100 1000

Dec-22

Feb-23

Mar-23
Nov-22

Jan-23
Oct-22
Agreement with TSREDCO since April 2023 owned be added

Note: *Range certified by MIDC (Modified Indian Driving Cycle); 1. As of March 2023
IMPORTANT MILESTONES
Company Started Agreement with Priority arrival
Registered on operations GMR Green for ramp access,
13th Oct, 2020 at GMR being principal premium lane
Airport, Hyd charge operators pick up and 3
on 21st Oct, at GMR airport kiosk at the
2022 airport

Oct 2020 Oct 2022 Nov 2022 Jan 2023

Oct 2022 Oct 2022 Jan 2023


1st set of Agreement for Agreement
chargers installed EV car rental with GMR
8 I Private & Confidential at Airport for service with Airport as
exclusive OHM Administrative authorized
fleet charging on Staff College of EV cab
18th Oct, 2022 India operators

First stage of growth aims at capturing the airport traffic


Key Strategy
“BusinessStrategy is the battleplan for a better future”- Patrick Dixon

Safe Products Long Range Variety of Products Competitive Pricing Charging Facility
Safety of vehicle and Developing range of Develop variety of Ensuring the prices Owned & extensive tie
rider is of utmost products that support products for end users are as per market up’s with charging
importance. All long range miles in to have more options standards and facilities across
vehicles are QC vehicles to overcome as per their affordable to end locations to ensure
certified before range anxiety while requirement users reach and minimum
dispatch using Electric Vehicles downtime
Fully Electric Ride Hailing
Services

Vehicle Manufacturer : TATA Vehicle Manufacturer : Mahindra


Vehicle Model : XPRES-T Vehicle Model : e-VERITO
Range (ARAI) : 210 kms (21.5 kWh) Range (ARAI) : 140 kms (21.2 kWh)
Owned : 50 Owned : 21
Buying In planning : 100 vehicles ( Upto March’2023) Buying In planning : 0 vehicles

MAJOR ENTERPRISE MOBILITY CLIENT THROUGH PARTNERSHIP


Tech Company…e-Cabs

OHM
• Web Application In House to track the Cars for Charging & Location status etc

• Mobile Application In House for both ios and Android

• Mobile Application is for B2C operations


Draft Document, for Internal Discussion. Subject to edits and reviews

TECHNOLOGY INFRASTRUCTURE
Tracking and monitoring critical data points helps in enhancing customer experience
Desired Riding Experience GPS tracks critical data points

Distance to
State of Charge Empty (DTE)
(SOC) % kms

Customer App Features Chauffeur App Features

• Schedule and Take Rides Running kms in Engine Status:


• Location Navigation
• Trip Rating a day On/ Off
• E-Trip Sheet
• Feedback
• SOS Button • SOS Button
Gear State:
• Trip/ Vehicle Location • Online Payment (Parking/ Drive/ Geo-fence
Tracking • Asset Takeover/ Sports)
• Online Payment Option Handover
Customer Chauffeur
• Favourite Driver
• Track Earnings
Preference Driver seat belt
• Monitor Heat Maps Driver Mapping
• PDF attached bill/invoice status
on email at end of the • Self Booking
trip
Reservation and Control Centre (R&C)
Fleet Charge
Car Trails
Status
R&C Functions
12 I Private & Confidential
• Booking and vehicle
tracking 24X7 Hazard lights: Door:
• Alerts and Management On/ Off Open/ Close
• Vehicle Compliance
• Chauffeur Compliance
Parking Brake:
• Branch Location
SOS alarms Engaged/
Coordination
Disengaged
• Emergency Responses
Draft Document, for Internal Discussion. Subject to edits and reviews

EV CAB: KEY BENEFITS FOR THE OPERATOR


Cost-efficient business model

• Substantially lower fuel cost reduces the running cost of a fleet


Lower running costs 1
• Cancellations due to high dry run cost eliminated

• EVs do not comprise mechanical components such as an engine, complex gearbox, fuel pump, fuel filters, etc.
Lower maintenance cost 2  They only require basic maintenance for tyres, suspensions, brakes and axles
• Maintenance Cost/ km: ICE Car – Rs1.5/ km, EV Car – Rs0.5/ km

• Real time battery charge status insights help the fleet managers to calculate the distance that each fleet vehicle can
Better allotment of vehicles 3
undertake
 This helps in effective allocation of vehicles

• EVs have greater connectivity with onboard diagnostics


13 I Private & Confidential
Increased Safety 4
 Can track real-time information like service logs and other vehicle faults like engine fault, battery fault, L mode which allows
safer experience
Draft Document, for Internal Discussion. Subject to edits and reviews

CHAUFFEUR APP
Selected Chauffeur App Screenshots

14 I Private & Confidential

Destination with map


Options Available Settings Screen Earnings (1) Earnings (2)
support
Draft Document, for Internal Discussion. Subject to edits and reviews

CHARGING INFRASTRUCTURE
Charging points located at strategic locations minimise the dry run
Charging Station and Yard Details
• Utilizes a mix of both DC fast and AC slow charging stations Own Charging Points Fortum Charging Points

• OHM is the principal charge operator for the fleet charging stations in
the airport premises (PTC parking)

 Has 10 fast charging points and 6 slow charging points at the


airport (expandable up to 80 fast charging points)
Hafeezpet
• Has its own slow charging yards at Shamshabad, Hafeezpet and Kakatiya
Hills

 Shamshabad (50,000 sq ft) – 10 slow chargers (can accommodate Kakatiya hills


parking of 100 cars)

 Hafeezpet (4,000 sq ft) – 6 slow chargers (can accommodate


parking of 20 cars)

 Kakatiya Hills (3,000 sq ft) – 2 slow chargers (can accommodate


parking of 8 cars) Shamshabad GMR Airport
Charging No. of charging
#
• Banjara Hills Office Parking: Has capacity to charge 2 vehicles (slow station stations in the area
charging) and can accommodate up to 25 vehicles
15 I Private & Confidential
• Tie up with Fortum to charge its fleet which gives it access to 35 fast
chargers in Hyderabad

• Entered into an agreement with TSREDCO (Telangana State Renewable


Energy Development Corporation), in April 2023, which will develop
charging stations for OHM exclusively.

Airport Charging Station Airport D1 Parking Area Shamshabad Yard


Draft Document, for Internal Discussion. Subject to edits and reviews

ACHIEVING OPERATIONAL EFFICIENCY


OHM will be able to make 6 trips in a day (Select scenario)

1st Trip: 7.00 – 8:00 am 2nd Trip: 8.30 – 9:15 am 3rd Trip: 11.00 – 12:00 pm Dry Run: 13.30 – 14.45 pm

A C C A A C C A

8:00 – 8:30 am 9.15 – 10:30 am 10:30– 11:00 am 12:00 – 12:30 pm 12:30 – 13:30 pm
Moving towards Airport Charging Airport Parking Move towards City City Charging
the location Area Area Charging

7 AM 8 AM 9 AM 10 AM 11 AM 12 PM 13 PM 14 PM

22 PM 21 PM 20 PM 19 PM 18 PM 17 PM 16 PM 15 PM

16:00 – 17:00 pm
18:30 – 20:00 pm Moving towards
6th Trip: 20:00 – 21:00 pm Airport Charging 5th Trip: 17.00 – 18:30 pm the location
4th Trip: 14:45 – 16:00 pm
16 I Private & Confidential

C A A C C A

A Airport C City
GMR RGIA Hyderabad
Timelines

Oct’22 Nov’22 Dec’22 Jan’22 Feb’22

GMR Project start App Launch Fleet Addition 3 Year Contract Fleet Addition
Exclusive EV fleet OHM Electric cabs app 25 additional electric GMR to sign 3 year 100 additional vehicles
operator at GMR RGIA launched with Airport to vehicle added to the agreement and further to be added to the
Hyderabad. City, City to Airport and fleet. allocating ramp VIP fleet. Expected to cross
Principal charge City to City bookings Expected to cross over arrival parking, 3 Kiosk overall 15000 green
operator rights given to Completed over green overall 4000 green space and exclusive EV trips p/month
OHM. Started 2000 trips trips parking to OHM
operations with 25 new
electric vehicles for
Airport to City drops
Draft Document, for Internal Discussion. Subject to edits and reviews

GMR AIRPORT, HYDERABAD: PASSENGER TRAFFIC


OHM is well placed to capture the increasing traffic
Total Passengers (in 000’s) Arrival passenger traffic movement during the day1
2,500
% Growth 21.9% 6.8% -57.2% 25.7% 58.6%
2,000

No. of Passengers
22,329.1
20,903.9
18.3% 19,041.9 1,500
17,148.1 19.0%
15.7%
1,000
20.7% 12,003.0
9,551.4 500
10.1%
81.0% 81.7% 11.6% -
84.3%
79.3%

04-05

12-13

20-21
00-01
01-02
02-03
03-04

05-06
06-07
07-08
08-09
09-10
10-11
11-12

13-14
14-15
15-16
16-17
17-18
18-19
19-20

21-22
22-23
23-24
89.9%
88.4%
Time Interval – 24 hour clock
2017 2018 2019 2020 2021 2022
Domestic Passengers International Passengers
Departure passenger traffic movement during the day1
2,500
Fourth busiest airport in the country
2,000

No. of Passengers
• Recovered faster from covid slowdown than any other Metro Airport in India
1,500
Only
18 I airport inConfidential
Private & the country where all ten domestic airlines operate
1,000
Connected to over 70 domestic destinations against 55 domestic destinations in the pre-covid period
500
Right mix of passenger traffic
• Passengerprofile includes corporatetravelers, VFR (VisitingFriends and Relatives),tourists,MSME (Micro Small and -

04-05

12-13

20-21
00-01
01-02
02-03
03-04

05-06
06-07
07-08
08-09
09-10
10-11
11-12

13-14
14-15
15-16
16-17
17-18
18-19
19-20

21-22
22-23
23-24
Medium Enterprises)and students

Time Interval – 24 hour clock


Source: Airport Authority of India, News articles. Note: 1. Management Estimates
Draft Document, for Internal Discussion. Subject to edits and reviews

HYDERABAD RIDE HAILING MARKET


Prevailing issues have created a whitespace
Decrease in number of cabs Issues faced by Passengers

Cabs operational in Hyderabad: Soaring fuel costs Shrinking pool of vehicles


~1,25,000
Pre Pandemic Additional AC charges Multiple cancellations
Issue specific to Hyderabad airport arrival passengers:
50% of the cabs seized by financiers as • Extremely steep fares and long waiting periods to get a taxi
drivers failed to pay EMI

• Rising fuel prices


• Non-revision of fares “ IMoosapet.
was shocked when an aggregator app showed Rs 2,200 as the fare for my ride from the airport to
Also, while I had booked a sedan vehicle, the app kept prompting me to upgrade to
• Aggregators charged 25%-30% on premier because which was another Rs 300 or Rs 400 more – as there were no sedans available ”
every ride

“ drivers
@Uber_Support @Uber why are the cabs in Hyderabad so pathetic? When I booked a cab none of the
switched on the AC and due to heavy heat, suffocation, and bad odour inside the car my daughter
Cabs operational in Hyderabad:
~50,000 got ill for two days. I used to trust your cab service more than any other cab in Hyderabad. But it is time
Post Pandemic
to switch services now”
19 I Private & Confidential
“HiwithBhavish, you are busy with Electrics and Ola Cabs are going out of your control. A new story started
cabs here where you book the cab and the driver will ask what is fare appearing in the App and
then he will say he is ready to take the ride offline. I had to face this today morning in Hyderabad ”

OHM EV effectively addresses the challenges faced by both, the driver and the passenger
Source: News Articles
Draft Document, for Internal Discussion. Subject to edits and reviews

MAJOR COMPETITORS: EV RIDE HAILING


OHM is well-placed to displace competition in Hyderabad
Players operating in Hyderabad Other Regional Players

Fleet Size: 50
Operates in Delhi-NCR and Bangalore
Operates in Hyderabad OHM has an edge over
Year Founded: 2019
Year Founded: 2022 them since they are not
Main Office: Ahmedabad
Main Office: Hyderabad an authorised cab
operator at the GMR
airport, Hyderabad Operates in Delhi-NCR
Year Founded: 2019
Fleet Size: 300 Main Office: New Delhi
Operates in Bangalore, Delhi NCR, OHM has an edge over
Hyderabad, Pune, Manipal them since they cater
Year Founded: 2017 only to corporates in Operates in Mumbai and Delhi
Main Office: Bangalore Hyderabad Started Operating EV cabs in: 2020
Main Office: Mumbai

Operates in Nashik
Benefits of targeting the airport traffic Year Founded: 2021
Main Office: Nashik
1 Addresses highly repeatable, predictable demand
Operates in Delhi-NCR and
20 I Private & Confidential Bangalore
2 Targets high-income customers Year Founded: 2018
Main Office: Gurugram

3 Clear routes and use-cases by locking down one side of the ride
Operates in Kolkata
Year Founded: 2017
Main Office: Kolkata
SEP 23 NOV 23

• TIRUPATI
• Exclusive EV fleet
operations from
Tirupati airport

• MARKET SIZE-
operations with 50 new
electric vehicles for
Airport to City drops,
Has a passenger
capacity of 15000 a
day.
GOA NOV 23
• SIGNED AGREEMENT WITH GMR
• EXCLUSIVE EV OPERATIONS FROM MOPA
• HAS THE HIGHEST DISTANCE
• REVENUE PER TRIP EXPECTED TO BE THE RAMGE OF 1500
• TIE UP WITH HOTELS
• GOA GOVT ENCOURAGING EV WITH THE NET ZERO COMBUSTION BY
2040
MANGALORE
• TO START OPERATIONS BY AUG
• UNIQUE PROPOSITION WITH A LOT OF LONG DISTANCE TRAVELLERS
• ONLY AIRPORT IN THE 250 KMS RADIUS
• PAX OF 10000 A DAY
• MANIPAL BHATKAL LONG DIATNACE TRIPS
• EXCLUSIVE EV FROM ADANI
DELHI OCT 23
• TO START A PASSENGER CORRIDOR FROM TERMINAL TO AEROCITY
• EXCLUSIVE TO AEROCITY
• ALSO START HOURLY TRIPS FROM HOTELS IN AEROCITY
• WILL HAVE EXCLUSIVE TIE UPS WITH HOTELS FROM AEROCITY
• TO START OPERATIONS WITH 50 AND SCALE UP
• TO HAVE A PRESENCE OF 1000 EVS WITH IN A YEAR AND START INTRA
AND INTER CITY OPS
RAIPUR JAN 24
• NO EV PLAYER PRESENT
• TO START WITH 100 EVS
• UNIQUE PROPOSITION IT HAS 2 CAPITALS WITH 20 KMS DISTANCE
NEW RAIPUR
• VERY FAST GROWING CITY
• POPULATION OF 4 MILLION
VIZAG JAN 24
• TIE UP WITH GMR AIRPORT
• FASTEST GROWING CITY
• WELL SPREAD OUT, HAS A PORT AIRPORT AND LOT OF TOURISM
• TO START WITH 100
• HAS A CAPACITY TO MAKE TO 1000 IN A YEAR
• HAVE A LOCAL PRESENCE AND KNOWLEDGE OF OPS
Draft Document, for Internal Discussion. Subject to edits and reviews

FINANCIAL SNAPSHOT
OHM E-Logistics
Financial Overview FY24E Unit Economics (INR): Electra
Per Car Per Day Airport to City Trips/ Day
(In INR mn) FY23 FY24E FY25E FY26E FY27E FY28E Airport to City Revenue/ Trip INR 1,
City to Airport Trips/ Day
Revenue 24.0 389.6 1,044.6 1,703.2 2,424.9 3,041.0
City to Airport Revenue/ Trip INR
Gross Profit -8.7 83.8 376.6 676.4 1,039.4 1,340.3 Total Distance Travelled 254
Margin % NM 21.5% 36.0% 39.7% 42.9% 44.1%
EBITDA -15.7 28.5 284.5 548.0 874.3 1,133.5
Margin % NM 7.3% 27.2% 32.2% 36.1% 37.3%
EBIT -15.7 -8.4 154.3 339.8 558.2 769.2
2 3 4
Margin % NM NM 14.8% 20.0% 23.0% 25.3%
Adjusted EBIT1 -27.4 116.8 286.8 509.2 748.5 FY24E Unit Economics (INR): Ziptron
Margin % NM 11.2% 16.8% 21.0% 24.6% Per Car Per Day Airport to City Trips/ Day
PAT -15.7 -25.0 72.4 189.3 335.2 481.8 Airport to City Revenue/ Trip INR 1,
City to Airport Trips/ Day
Margin % NM NM 6.9% 11.1% 13.8% 15.8% City to Airport Revenue/ Trip INR
Cash Profit -15.7 12.0 202.5 397.5 651.4 846.1 Total Distance Travelled 324
27 I Private & Confidential

5 3 4

Note: 1. EBIT adjusted for battery cell replacement cost and Electra buyback provision; 2. Electra Lease Payment; 3. Airport conveyance charges; 4. Includes toll charges, vehicle branding costs, salaries of on-
ground staff, charging station rent cost, total kiosk cost and yard development cost; 5. Ziptron principal repayment and interest cost

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