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Fraty's GTM Strategy for Young Hosts

Fraty is a party planning platform struggling to acquire its next 5000 users and increase engagement. It faces challenges in brand awareness, competition, and differentiation. The goal is an efficient go-to-market strategy to onboard 5000 users with minimal resources and create sustainable growth. The strategy should target the right audience, create awareness, and drive engagement through tactics like social media, influencers, events, and partnerships. This will establish Fraty as a leading party planning platform and increase retention.

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Ishan Gupta
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186 views2 pages

Fraty's GTM Strategy for Young Hosts

Fraty is a party planning platform struggling to acquire its next 5000 users and increase engagement. It faces challenges in brand awareness, competition, and differentiation. The goal is an efficient go-to-market strategy to onboard 5000 users with minimal resources and create sustainable growth. The strategy should target the right audience, create awareness, and drive engagement through tactics like social media, influencers, events, and partnerships. This will establish Fraty as a leading party planning platform and increase retention.

Uploaded by

Ishan Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Go-To-Market Strategy

For Fraty

Problem Statement:

Fraty is a party planning platform (web-application) that simplifies the process of creating, customizing,
and managing event pages, guest lists and even sharing pictures all in one place. The platform is
designed to cater to the needs of college students, young adults and anyone who wants to host a party
or event. Fraty aims to make party planning easy, seamless, stress-free and absolutely delightful.
However, the company is facing a challenge in acquiring the next 5000 users for its platform.

The company has limited resources and is looking for an efficient Go-to-Market (GTM) strategy to
onboard these users and increase its user base. The goal is to achieve this with minimal resources and
create a sustainable growth model for the platform in the long run. The company is also looking for
ways to increase user engagement and retention and create a loyal user base.

The Fraty team is facing several challenges in acquiring the next 5000 users. Firstly, the platform is
relatively new and the company is struggling to create brand awareness and reach its target audience.
Secondly, the team is facing competition from other party planning platforms that have been in the
market for a longer time. Thirdly, the company is facing a challenge in differentiating its platform from
others in the market.

The Fraty team is looking for a GTM strategy that will help them acquire the next 5000 users in a cost-
effective and efficient manner. The strategy should focus on targeting the right audience, creating
brand awareness, and driving user engagement. The team is open to exploring various channels and
tactics such as social media, influencer marketing, events, and partnerships to achieve the desired
results. The ultimate goal is to create a sustainable growth model for the platform and establish Fraty as
a leading player in the party planning space. Additionally, the team wants to increase user engagement
and retention and create a loyal user base.

This case study aims to provide a solution to the Fraty team's problem of acquiring the next 5000
users, creating a sustainable growth model, and increasing user engagement and retention using an
efficient and cost-effective GTM strategy.
• Teams need to strategize and present the solution in the most creative and unique ways
• As for the resources utilized, outline the estimated costs over the time period (include ways to
minimize these costs)

Additional notes:

• Develop a thorough understanding of the Fraty application at [Link]


• Target audience – 16-30 age group (includes college students and young professionals)
• Researching on competitors and their marketing tactics could be of help
• There’s no one-solution-fits-all answer at this moment, and multiple strategies will need to be
implemented at once
• Primary research would gain reward points
• All strategies should be implemented keeping in mind limited resources of a start-up

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