Navneet Fatehpuria
Date of Birth: 09th December 1998 Contact: +918708155248
Email: navneetfatehpuria07@[Link] [Link]/in/navneet-fatehpuria
EDUCATIONAL QUALIFICATIONS
Qualification College, University/ School, Board Year of % of
Passing Marks
PGDM (Major- Marketing IMT Ghaziabad 2023 80.48
Minor- Human Resources)
B.A. (Hons.) Business Sri Guru Gobind Singh College of Commerce (SGGSCC), 2021 86.01
Economics University of Delhi
XII Jankidas Kapur Public School, Sonipat, CBSE 2017 88.60
X Jankidas Kapur Public School, Sonipat, CBSE 2015 93.10
OTHER PROFESSIONAL QUALIFICATIONS/ CERTIFICATIONS
Artificial Intelligence in Marketing, University of Virginia,2023; Human Resource Analytics, University of
California, 2023; Google Digital Marketing and E-commerce Professional Certificate, Coursera, 2022; Foundations of
Project Management,Coursera, 2022; Soft Skills for Sales Professionals, LinkedIn Learning, 2022; Strategic
Planning Foundations, LinkedIn Learning, 2021; Advance Excel, WeekendR, 2018
Work Experience
Bennett Coleman & Co. Limited Position- Functional Trainee June 2023- August 2023
Job Role:
Assimilate and analyze information on clients, their competition and market trends, media mix, share of wallet, print
share
Generate sales leads using market research, business directories, customer referrals, cold calling, and/or direct
fieldwork
Responsible for Sales planning & implementation, formulating strategies, innovating, developing & champion smart-
sell initiatives, and leading sales initiatives
Conceptualizing, designing, and executing creative brand solutions for the clients
PROJECTS (INTERNSHIPS/LIVE PROJECTS/ STPSs/ ACADEMIC PROJECTS/ INDUSTRIAL TRAININGS)
Summer Internship at IMT - Tata Capital Limited, 2 months (April &May 2022)
1. Conducted extensive market research to identify potential target sectors and industries for portfolio
diversification in the supply chain finance business arm of the firm
2. Devised a lead generation plan for business expansion and shortlisted eligible corporates from the database
to pitch the product offering to key management personnel from the shortlisted corporates
3. Formulated sales pitch for different marketing channels; Earned a contract from a renowned FMCG company
Short-Term Project - Ken Research Private Limited, August 2022 to September 2022
1. Spearheaded a project aimed at gaining consumer insight to understand the factors affecting brand visibility &
loyalty and preference for different marketing channels
2. Created guidelines for customer segmentation
3. Conducted competitive benchmarking; Developed a roadmap to improve marketing initiatives for the firm’s
clients
Academic Project - “Does Consumer Minimalism Impact Purchase Intention of Renting Products?”, 2022
1. Completed a research article under the guidance of Prof. Gunjan Malhotra (IMT, Ghaziabad)
2. Currently under review to be published in the Journal of Retailing and Consumer Services, 2022
Summer Internship - Ultratech Cement Limited, June 2019 to July 2019
1. Executed a project focusing on preparing strategies to build an effective network with associate
dealers
ACHIEVEMENTS & AWARDS
1st position, Case-ette’21, Case Study Competition, 180DC, SGGSCC, 2021
‘Achiever of the Year’, SGGSCC, 2021
2nd position in Academics, SGGSCC, 2020
POSITIONS OF RESPONSIBILITY
President, The Business Economics and Management Studies Society, SGGSCC, 2021
Senior Member, Internal Quality Assurance Cell, SGGSCC, 2021
Executive Member, Entrepreneurship Development Cell, SGGSCC, 2020
KEY SKILLS
Technical Skills: Microsoft Office, SPSS
Domain Skills: Market Research, Data Analysis, People Management, Human resource Analytics, Branding, Content
Creation
Soft Skills: Public Speaking, Communication, Teamwork, Leadership, Emotional Intelligence
EXTRA CURRICULAR ACTIVITIES
Junior Member, International Relations Centre, IMT Ghaziabad, 2021
Organising Committee Member, BIL Delhi Conference, SGGSCC, 2020
Core Member, Centrum-Internal Placement Cell, BBE and BMS Department, SGGSCC, 2020
Volunteer, TEDx SGGSCC International Conference, 2019
Head Boy, Jankidas Kapur Public School, Sonipat, 2017
2nd position, District Level Debate Competition, Children Welfare Dept., Govt. of Haryana, 2016
