TABLE OF CONTENTS

I. Executive Summary
II. Background and Purpose
a. History
b. The Concept
 Objectives
III. Market Analysis
a. Overall Market Description
b. Competitors
c. Market Location / Vicinity
d. Market Product Features
e. Market Product Pricing
f. Marketing Promotion / Strategy
g. Contingency Plan
IV. Development and Production Plan
a. Production Requirement
b. Production Process
c. Quality Control / Assurance
V. Organization and Management
a. Key Personnel & Organizations
VI. Financial
a. Computation for Selling Price
VII. Annexes
I. EXECUTIVE SUMMARY

Banana bread can be found in many Filipino bakeries because of its simple baking

method and readily available materials. Due to its popularity, banana bread now comes in a

larger variety of flavors.

The delectable dessert is made entirely of nutritious bananas and topped with the

decadence of chocolate chips and peanuts. As such, BE Food Corporation has developed a

unique banana bread recipe with a delectable flavor called "BEnana Bread." BE Food

Corporation is derived from the combination of Senior High School sections in Cauayan City

National High School – Main Campus, STEM E and ABM B. This product initially includes

bananas that are mixed with eggs, flour, sugar, buttermilk, and baking powder to produce a

good and high quality taste of banana bread. Furthermore, the banana bread will be available

in three flavors: Classic BEnana Bread, BEnana Choco – Chips Bread, and BEnana Peanut

Bread. Since many people have different allergies and craving desires, we came up with this

idea to consider the consumers' perceptions. The product contains nutrients such as protein,

vitamin C, and iron, all of which are essential to our bodies and health, providing energy to

the body. The marketing team offer customers with affordable prices: The Classic BEnana

Bread costs Php. 125.00., the BEnana Peanut Bread costs Php. 135.00., and the BEnana

Choco - Chips Bread costs Php. 150.00. To sum up in the team’s services, the team will offer

a discount to fully vaccinated customers, free shipping to all of valued customers who spend

more than Php. 500.00 on their purchases. The BE Food Corporation's goals are to produce a

healthy snack for our customers, a low-cost but high-quality banana bread flavor, and

different filling variations (peanut, chocolate chips, or classic) based on our customers'

cravings. BE Food Corporation's target market is the residents of Cauayan City, Isabela, who

include children, adolescents, adults, and the elderly. We intend to market our product in all

of the associated barangays of Cauayan City, Isabela. The business will be located at
Maharlika Highway, San Fermin, Cauayan City, Isabela. BEnana Bread is entirely designed

to provide a low-cost, high-quality, and easily accessible food product.

II. BACKGROUND AND PURPOSE

History

Banana bread first became a prominent feature of American cookbooks with the

popularity of baking soda and baking powder in the 1930s. The banana bread fad was born

from the union of ripe bananas and baking powder. It first featured in Pillsbury's 1933

Balanced Recipes cookbook and gained popularity with the 1950 release of the original

Chiquita Banana's Recipe Book.

Banana bread is bread which is produced from smashed bananas. Some banana bread

recipes are traditional-style raised breads, while others are moist, sweet, cake-like fast breads.

Banana bread is available in various of flavors, including banana raisin bread, banana nut

bread, chocolate chip banana bread, banana bread muffins, vegan banana bread, and

blueberry banana bread. Banana cake is well-known for its signature sweet flavor and

delicate interior. The addition of baking soda as a leavening agent is another distinguishing

aspect of banana bread. In this recipe, baking soda is used to help the dish rise in the oven.

Some food historians claim banana bread was created as a result of the Great

Depression by enterprising housewives who did not want to waste overripe bananas, while

others believe the modern banana bread was created in corporate kitchens to sell flour and

baking soda goods. It could potentially be a hybrid of both hypotheses, in that it was created

in a corporate kitchen to promote flour and baking soda products while simultaneously being

advertised as a way to use up overripe bananas.

The Concept
Product Description

BE Food Corporation has created a special banana bread recipe with a delicious flavor

called “BEnana Bread.” This product initially includes bananas that are mixed with eggs,

flour, sugar, buttermilk, and baking powder to produce a good and high quality taste of

banana bread. In addition, the banana bread will fall into three flavors - peanuts, chocolate

chips, or no flavor at all, depending on the consumer's craving desire. BEnana Bread is

completely designed to deliver an inexpensive and highly healthy accessible food product.

Banana bread is one of those desserts that can be kept fresh at room temperature for a

long time. If a consumer intends to consume it within a few days, he or she will be able to

finish it in around three days. However, it must be store properly. The pleasantly moist, soft

texture and sweet dessert of this product will undoubtedly satisfy the consumer's sugar

appetites.

Services

 We offer customers with affordable prices.

 We provide a discount to consumers who are completely vaccinated.

 We provide free shipping to all of our valuable customers who spend more than Php.

500.00 on their purchases.

Why the product?

Banana bread is widely available in Filipino bakeries due to its simple baking process

and readily available ingredients. This delectable dessert is made entirely of nutritious

bananas and topped with the decadence of chocolate chips and peanuts. Banana bread is one

of those desserts that can be kept at room temperature for an extended period of time. The
pleasantly moist, soft texture, and sweet dessert will undoubtedly satisfy the consumer's sugar

cravings.

Objectives

The BE Food Corporation aims to produce the following:

• A healthy snack for our consumers.

• Inexpensive yet high quality taste of banana bread.

• To have different filling variations (peanut, chocolate chips, or classic) which will

depends on our customer's craving desire.

Rationale

BE Food Corporation's BEnana Bread is freshly baked moist banana bread with

savory flavors that linger in the mouth. Customers can select from a variety of BEnana Bread

varieties based on their preferences. It is a healthy treat that contains nutrients such as

protein, vitamin C, and iron, all of which are vital to the body and health, and so provide

energy to the body. It is a snack that can be enjoyed at any moment. This affordable snack is

created by the sellers' own hands. This delectable treat is comprised entirely of nutritious

bananas and topped with the richness of chocolate chips and peanuts.

Terms and Conditions

• Freshly baked BEnana Bread can last for about 1 to 2 days at normal room

temperature when properly stored.

• Customers must pay all fees in advance. After payment is received, the sellers will

prepare to ship the product.

 • BE Food Corporation is not liable for any damages to BEnana breads that occur

after the products have been shipped.

• Strictly no cancellation of orders.

• The sellers will respond to all questions. Reviews and criticisms are much

appreciated in order to further the development of the BE Food Corporation's

business and products.

Over – All Objectives

Mission

We are passionate about the art of making BEnana Bread, and we are constantly striving to

create perfect premium BEnana Bread that will make our customers happy. To ensure that the

bread produced are perfect, we will continue to use only the highest quality ingredients and

adhere to strict operational procedures.

Vision

Our vision is to serve the best ingredients to our customers and become known for this

product through hard work and dedication to our business, as well as to become the

customer's first choice and one of the famous BEnana Bread makers in the field of pastry that

emphasizes excellence and perfection by creating the finest and most indulgent bread with

our innovative spirit.

Core Values

Enriching people's lives by incorporating nutrition into our products and services,

paving the way for a healthier community BE Food Corporation will ensure that the customer

receives a good and quality taste of our product that is well worth our customer's budget and
 that they are not disappointed in purchasing it. It will not only be the best policy that is

implemented. Transparency and trustworthiness are essential business practices for earning

the respect of co-workers, customers, and the general public. Everyone is entitled to and

expects to be treated with decency. Accepting accountability for one's actions is the most

effective way to build trust both internally and externally.

Specific Core Values

• Budget Friendly

• Quality Made Products

• Value Customers and Consumers

• Customer First

• Great Customer Service

• Cost-Effective

• Commitment and Passion to Serve

III. MARKET ANALYSIS

Overall Market Description

The target market of BE Food Corporation is the residents of Cauayan City, Isabela,

who include children, adolescents, adults, and the elderly. The Cauayan City, Isabela is home

to a diverse array of marketplaces, including grocery stores, pharmacies, supermarkets, and

branded outlets. BEnana Bread will generate a business in the said location. The team will

promote our product in all the associated barangays of Cauayan City, Isabela.
Competitors

Our potential competitors are individuals or businesses who are also offering the

product we provide, which include:

 Kirana

 Bake studio

 Red ribbon

 Mrs. G

 Baker’s Percent

Market location and Vicinity

The location of the BEnana Bread business will be at Maharlika Highway, San

Fermin, Cauayan City, Isabela beside the Talavera Jr. Supermarket.

Market Product Features

Banana bread is high in protein, which is beneficial to one’s health. Aside from its

delectable flavor, it is also low-cost and nutritious. We used all-purpose flour, brown sugar,

salt, baking soda, eggs, unsalted butter, buttermilk, peanuts, or chocolate chips, and bananas

to make Banana Bread. Our product will ensure our customers' safety.

BEnana Bread also comes in various flavors, including regular BEnana Bread,

BEnana Peanut Bread, and BEnana Choco-Chips Bread. Hence, customers can select the

flavor they prefer because our product offers a variety of banana bread. Consumers will

undoubtedly return to purchase BEnana bread. The BEnana bread can be eaten up at anytime

and anywhere, which would be convenient for all consumers.

Market Product Pricing

The price of the BEnana Bread is approximately PHP 125.00 – PHP 150.00 per piece

of the large size, depending on its type. PHP 125.00 for the regular BEnana Bread, while PHP

135.00 for the BEnana Peanut Bread and PHP 150.00 for the BEnana Choco-Chips Bread.

Marketing promotion

To promote the BEnana Bread, the team will use social media, primarily Facebook

and Instagram, to inform the general public about the product's existence. In addition, the

team will produce flyers to distribute to customers.

Contingency Plan

External Risks Solutions

1. Competitors Create effective marketing advertisements,

such as print advertisements, and utilize the

social media platforms.

2. Competitors’ Pricing and Packages Examine the pricing of competitors and come

up with new and innovative packages for

customers.

Internal Risk Solution

1. Unavailability BEnana Bread Establish a schedule for each vehicle to be

Delivery Services used and notify all customers.

2. Unavailability of Benana Bread Make a reservation and stock up on

products materials.
IV. DEVELOPMENT AND PRODUCTION PLAN

Production Requirement

 Mixing bowl
 Fork
 Knife
 Whisk
 Spatula
 Microwave oven
 Aluminium foil tray with cover

Production Process

Input Process Output

 Banana Chopping Freshly baked classic

 All purpose flour Mixing BEnana Bread, BEnana

 Brown sugar Transferring Peanut Bread, and BEnana

Spreading Chocolate Chip Bread.

 Salt
Topping
 Baking soda
Baking
 Eggs
Cooling at room
 Unsalted butter
temperature
 Buttermilk
Packaging
 Peanuts

 Chocolate chips

 Oil

Process:

1. Purchase the ingredients needed.

2. Disinfect or sanitize the packaging of the ingredients.

 3. Wash hands using antibacterial soap.

4. Take off the banana peel.

5. Chop the banana into smaller pieces.

6. Use a fork to mash the banana.

7. Measure all the needed ingredients.

8. In a mixing bowl, thoroughly mix all the dry ingredients: all purpose flour, brown

sugar, sugar, salt, baking soda, and chocolate chips or peanuts or none at all.

9. In a separate mixing bowl, thoroughly mix the wet ingredients: egg, unsalted butter,

buttermilk, and mashed banana.

10. Combine the dry and wet ingredients together. Make sure to fold the mixture

thoroughly, and do not mix hastily.

11. Wipe the inside of the aluminium foil tray with butter to lessen the chances of the

bread sticking to the tray.

12. Transfer mixture into the aluminium foil tray and spread evenly.

13. Apply toppings if preferred.

14. Bake the BEnana bread mixture.

15. Let the BEnana Bread cool at room temperature.

16. Place the cover and decorate the packaging.

Quality Assurance

BE Food Corporation will ensure the quality of its product by strictly following safety

protocols and by maintaining the cleanliness of both the workplace and the workers. BE Food

Corporation will also ensure that all products will be received by the customers in its fresh

and secured state.

 Quality Control

To maintain the quality of the products, BE Food Corporation will make sure to strictly

follow the steps in preparing the product and how to handle the product after it's baked. BE

Food Corporation will also make sure to inquire about the customer's health condition in

order to avoid allergic reactions.

V. ORGANIZATION AND MANAGEMENT

Key Personnel

Abella, Virtue Marie M.

Over-All Chairman/Manager

Abaya, Kehaianah Maigne

Bungag, Mia Jessamyn Legaspi, Eunice Nicole
Preparation Personnel Production Personnel

Rodriguez, Princess Joy P. Lucas, Nelmay Engelu

Finance Personnel Sales Personnel

Ragasa, Ma. Cielo Cerbo, Jeremy

Rallonza, Margerie Gammad, Joyce
Packaging Personnel Staffs
 Structure of the Business

The business is organized as a general partnership. A general partnership (GP) is an

agreement between two individuals to form and operate a firm jointly. This is a sort of

business arrangement in which two or more individuals agree to share the business's assets,

profits, and obligations. Moreover, general partnerships allow participants to structure a

company anyway they like, allowing partners to exercise greater control over operations. This

enables more decisive and rapid management in comparison to businesses.

Finance Equity Consideration

Every company is reliant on its financial stability. When it comes to raising capital,

our team prefers equity financing. In exchange for the funds we need to grow our firm, we

will give investors share of the company. With equity financing, the company does not have

to take on debt. The equity investor, in addition to being a creditor, also becomes a

shareholder. Naturally, if the business succeeds, the owner will not receive all of the benefits;

instead, the equity investor will earn a portion of the profits.

Description Risk

Issues or problems may arise during the company's service. There is a chance some risk

during the processing of banana bread. Banana farms were densely packed, had low fertility,

and were particularly vulnerable to climate extremes such as droughts, storms, and typhoons.

Since there is just one type of banana is grown for export, these farms are extremely sensitive

to pests and diseases. People must comprehend and be aware of not only the problems and

complexities that small banana farmers encounter, but also the rewards that can result from

perseverance and collaboration.

VI. FINANCIAL

Current Financial Condition

 The BEnana Bread is a partnership business; therefore, the source of its capital will
come from its ten members, who will each contribute Php. 60.00 resulting in a total of Php.
600.00.

Computation for Selling Price per Unit

INGREDIENTS UNIT UNIT COST PORTION COST

Banana Kilogram Php. 60.00 1 ½ kg. Php. 90.00
All Purpose Flour Kilogram Php. 48.00 ¾ kg. Php. 36.00
Buttermilk Piece Php. 89.00 1 pc. Php. 89.00
Brown Sugar Kilogram Php. 45.00 ½ kg. Php. 30.00
Egg Piece Php. 7.00 3 pcs. Php. 20.00
Baking Soda Piece Php. 30.00 1 pc. Php. 30.00
Salt Plastic Php. 10.00 1 plastic Php. 10.00
Chocolate Chips Piece Php. 85.00 1 pc. Php. 85.00
Peanut Cup Php. 10.00 1 cup Php. 10.00
Oil Bottle Php. 30.00 1 bottle Php. 30.00
TOTAL Php. 430.00
PACKAGING
Box / Container Piece Php. 85.00 1 pc. Php. 85.00
TOTAL Php. 85.00
ALL TOTAL COST: Php. 515.00

Total cost 515

Buffer margins (10%) 51.5
Gross food cost 570.5
Standard yield 6
Cost per serving 95.0833333333
Food Cost Percentage (30%) 28.525
Selling price Php. 123.6083333333.00 or Php. 125.00

VII. ANNEXES

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BUSINESS CARD

FLYERS
DOCUMENTATION