The E-commerce

Playbook
Reach your next
e-commerce goal
Contents

Introduction Contents
Wherever you are in your e-commerce
1. Starting out in e-commerce P03
journey, from filling your first virtual shelves to
branching out into new, international markets,
2. Get your store in order P07
the path ahead is bursting with opportunity.

$1.4 trn the expected e-commerce 3. Understand the costs P12

growth by 20251

4. Build customer loyalty P18

4.6 bn the number of people set to be shopping

online in 2024, a 34% rise on 20202
5. Open doors to new markets P23

77% how many global internet users

buy products online monthly3

We’ve put together this Playbook to help you stand out in this
exciting and competitive landscape. Divided into five easy-to- Section key
digest chapters, you can read it from beginning to end or dip into
OPPORTUNITIES ACTIONS
specific sections using our handy, colour-coded key to guide you.
Discover new Take practical steps
opportunities through to help you build
E-commerce is the future. research and analysis your business
So let’s make your next steps count! NEXT LEVEL OPINION
Get ideas for fine- Benefit from insider
The information provided in this document does not constitute legal, tax, finance, accounting, or trade advice, but is designed to
provide general information relating to business and commerce. This content, information, and services are not a substitute for tuning your offering and knowledge to help
obtaining the advice of a competent professional, for example a licensed attorney, law firm, accountant, or financial adviser.
reaching your goal faster inform your decisions
Please note: where there isn’t a local version of an external link, you will be directed to either an English version of the page or the
original country version.

1. Euromonitor International 2. Statista, Digital Marketing Outlook, Sept 2020 3. We Are Social/Hootsuite
02
Contents

Chapter 1: OPPORTUNITIES

Starting out in Why e-commerce?

The omnichannel effect
e-commerce E-commerce is about convenience. So, pushing
In the early stages, having a for a seamless omnichannel user experience by
optimising your site across all devices could help
clear strategy, understanding you get ahead of the e-commerce game.
the market and organising
your logistics can bring your
90%
Customer retention
rates are 90% higher
online business big benefits. for omnichannel4

13%
The average order value is
13% more on omnichannel
vs single channel4

2.5x
Purchase frequency is 2.5x
higher on omnichannel vs
single channel4

4. Omnisend

03
Contents Chapter 1: Starting out in e-commerce

ACTIONS

The power of planning OPINION

Your business plan doesn’t have to be 50 pages ShippyPro’s tips

long or set in stone. In today’s fast-moving for going omnichannel
e-commerce landscape, it’s better to be able Going omnichannel can help you offer a better
to pivot quickly. Here are a few important things customer experience and get the most out of
all your different touchpoints. Here are some
you could include in your plan: of ShippyPro’s tips for creating a successful
omnichannel strategy.
• Target market: who are your customers and which countries do
they live in? Are they easy to reach through cross-border shipping? 1 Unify your tech: bring together all your
(Read more about cross-border shipping in Chapter 3) different platforms and invest in one reliable
order management system so you know what’s
• Marketing and messaging: how are you going to reach your audience going on at each touchpoint and have visibility
and build your brand? over stock and shipments.

• Financial projections: plot down expected expenses, sales and profits 2 Understand consumers’ needs: ask shoppers
for feedback to get a clearer idea of their
• Milestones and goals: what boxes will you needs and expectations. Analyse their
have ticked in a month, six months, a year? behaviour on your website and shift the focus
of your strategy to reflect these findings.
• Team and resources: think about team
members, partnerships and suppliers 3 Know the market: see what the global
competition is up to. Research companies that
You can find plenty of templates online, many for free. offer the same products as you, and those
Do some exploring and find one that resonates with you. within the wider market, to find out where
your strategy may need adjusting to match (or
For example, this template from Shopify is free, detailed and simple to
better) theirs.
fill out.
Francesco Borghi, CEO, ShippyPro

04
Contents Chapter 1: Starting out in e-commerce

ACTIONS

Get ready to scale up your supply chain

A healthy supply chain is the heart of a successful online business.
Here are a few important things you may want to consider when establishing yours.

The pros and cons of local vs Strong supplier relationships Make the most of the
international manufacturing From getting good deals on latest supply chain tech
Local manufacturing can mean prices to fewer delays, good Supply chain software is designed
lower delivery costs, while relationships with suppliers to get your departments – from
international sourcing offers greater offer a host of benefits. Things inventory to sales – working in
variety. Examine your business you can do to encourage these harmony. It offers streamlined
model to choose your best fit. include, transparency, open processes, peace of mind and more
communication, and being mindful time to work on growing your brand.
of cultural differences.

Use analytics to Consider outsourcing to a third- Choose an established

improve and innovate party logistics provider (3PL) logistics provider
E-commerce analytics provide 3PL providers offer extensive, often Your logistics can make or break your
insights into everything from one-stop solutions for packaging, business. By using a trusted provider,
shoppers interacting with your site warehousing, transportation and order you can offer deliveries that attract
to which content is performing fulfilment. Benefits include cost and positive reviews, keep shoppers
best. (Learn more in Chapter 4) time savings, greater scalability, boosted coming back, and ship cross-border
customer satisfaction and easy returns. with ease.

05
Contents Chapter 1: Starting out in e-commerce

NEXT LEVEL

Perfecting your marketing strategy

No doubt your business plan includes some
great detail on marketing, and how you’re
going to get the word out and drive sales.
But how can you take it further?

• Get serious about social: 53.6% of the world’s population uses social
media.5 Make the most of both paid advertising using channels such
as Google Ads, Microsoft Advertising and Facebook Ads, as well as
organic marketing on Facebook, Instagram, and Twitter.

Take time to research the best platforms for your business. LinkedIn,6
for example, is by far the most popular for B2B businesses – 96% of
B2B content marketers use LinkedIn for organic social marketing and
97% of B2C businesses use Facebook.7

• Consider word-of-mouth (WOM) marketing: 90% of people are

more likely to trust a brand that’s been recommended – even by a
stranger!8 WOM usually starts off organically through the power of
your product and positive experiences, but a marketing campaign can
boost it. This also means targeting influencers and brand advocates.

• Hone your off-page search engine optimisation (SEO): Think social

media platforms, guest posts, and influencers and blogger mentions.
Links to your pages on other well-respected platforms could also
rocket you up the search-engine rankings.

5. We Are Social/Hootsuite 6. Content Marketing Institute 7. Content Marketing Institute 8. Invesp

06
Contents

Chapter 2:

Get your store OPPORTUNITIES

What shoppers
in order expect from their
Building a flourishing online experience
customer base (and a
profitable business as a of customers say they want a
result) starts with knowing
what today’s consumers
87% personalised and consistent
experience across all
shopping channels.9
want. You can then use
that knowledge to plan, of internet users worldwide
launch and manage your
e-commerce site.
83% said a quick and easy checkout
was the most valued aspect of
the shopping experience.10

64%
Globally, 64% of
consumers want orders
shipped for free.11

9. Cision/BRP 10. iVend Retail 11. Shopify

07
Contents Chapter 2: Get your store in order

ACTIONS

Boosting your traffic through SEO

Getting visitors to your site is key. After that it’s
turning those visitors into leads, and leads into
sales. Here are a few different ways you can
find new customers for your online business
through SEO.
• Pinpoint your keywords: use • Optimise for mobile: with the
online tools to identify keywords rise of m-commerce, having a
and phrases. These are what an mobile-first/mobile-friendly
internet user is most likely to type website should be a priority.
in when looking for a product in • Analyse your data: user
search engines (such as Google, behaviour reports and Google
Bing and Yahoo) and are vital to Search Console (GSC) can help
attracting traffic. you identify which of your pages
• Optimise on-page SEO: now are getting the most traffic – and
you’ve got your keywords, which need adapting. (See more
you can use them in your on Analytics in Chapter 4)
headlines, URLs, blog posts • Get to grips with Google Ads:
and meta data (the data that with Google’s massive reach,
provides information about the it makes sense to drive traffic
page in HTML and will impact to your site using its pay-per-
traffic to your web page and click advertising model. As
engagement rates, directly well as helping you reach more
affecting your SEO and potential shoppers and boost
rankings). Software marketing your conversions, you can set a
expert HubSpot recommends monthly budget to control costs.
that keywords make up 0.5%
of your copy.12
12. HubSpot
08
 Contents Chapter 2: Get your store in order

OPINION

Time to ship:
what to consider
Your deliveries across the world are an extension of your business,
so you want them to reflect the level of service you offer. When it
comes to your shipping strategy, consider the following:
1 Teaming up with a reliable logistics provider: choose a provider
you feel confident will give you business continuity. Make sure
they’re easy to do business with, and have the global and local
knowledge to grow with you and match your ambitions. At
FedEx, for instance, we have decades of customs knowledge,
some great customs tools and a range of international services
to facilitate both cross-border and global growth.
2 Shipping costs: lean on door-to-door, all-in options that cover
things like pick-ups, deliveries and customs under one cost.
View your shipping through the lens of your overall customer
experience, and judge what feels right to retain loyalty.
3 Setting rates: most people expect free shipping over a certain
amount, but you can always subsidise this by passing on a small
cost to shoppers below that threshold.13 This has the added value
of bringing up overall shopping cart values.14
4 Your shoppers’ needs: this can vary by market, but think about
what your shoppers are looking for, whether it’s free shipping or
more sustainable shipping options.

Chris Hodge, E-commerce Marketing Manager, FedEx Express

13. SendCloud 14. SiteTuners

09
Contents Chapter 2: Get your store in order

ACTIONS

5 steps to help drive fulfilment success

Here are five ways you can create a shipping process
that optimises cost, efficiency, and sustainability:

1 Research best options for inventory location

Choose the right fulfilment model:

2
I n-house: where you handle all parts of the e-commerce
fulfilment process yourself
3PL: where you outsource your logistics to a third party
Drop shipping: where you don’t keep products in stock, you
buy them from a third party when a shopper makes an order

Learn about labelling and packaging requirements,

3
domestic and international

Create a more personalised experience by considering multiple

4
payment methods, currencies and delivery options

Integrate technologies to manage orders across different

5
sales channels. Use tools such as the FedEx shipping calculator
for non-contractual services and contact our sales
representatives to get a clear idea of contractual rates.

10
Contents Chapter 2: Get your store in order

NEXT LEVEL

Tech to take your store

to new heights
As an e-commerce business, you’re
spoilt for choice when it comes to
elevating your offering with clever
technologies. Here are four examples.

• Data for personalised experiences: advances

in AI mean you can better meet shoppers’ needs
for personalisation. This includes sending offers,
recommendations and ads uniquely relevant to them.

• Augmented reality for a powerful immersive

experience: AR has many uses for e-commerce stores,
from virtual try-on experiences for clothing to AR-
augmented livestreaming product launch events.

4 inspiring ideas for amplifying your brand • AI-powered chatbots: these clever virtual assistants
are ideal for keeping shoppers engaged, answering
questions quickly and improving the overall customer
Behind-the- experience.
1 Live Q+As on social 3 scenes videos
• Localisation technology: using localisation software
and multilingual plugins allow you to give shoppers the
Step-by-step option of browsing your website in their own language.
2 content on-site
4 Case studies

11
Contents

Chapter 3:

Understand
the costs
The global pandemic may
have created challenges
for businesses worldwide,
but staying agile and in
control of your budget can
help to keep you fit and
future-proofed.

12
Contents Chapter 3: Understand the costs

OPPORTUNITIES

E-commerce: what does it cost?

What you spend on running your online business depends on its size and
your products, but here are some common costs you may want to factor in.

Website Storage Insurance

Building a website incurs costs at As your e-commerce business grows, A robust insurance policy comes
the start, and then you may have so might your inventory. You may need at a cost, but it could protect you
ongoing maintenance costs for more room to house your products, and your business from product
things like a domain name, web so factor in storage-related expenses damage or operational disasters.
hosting, payment software, site such as rent, insurance, and the costs of
design/build/maintenance. Your continuing to store unsold inventory. Taxes
costs may also differ depending on Company taxes can be complicated,
whether you set up your own site, Shipping especially as your business starts to
or sell products through an online These depend on where you’re shipping scale. Consider hiring the expertise of
marketplace. and how fast it needs to be delivered. an accountancy firm to manage your
FedEx offers a range of service options to tax statements and returns for you.
Marketing suit different timescales and needs – visit
Once you’ve built your website, you our Shipping Services page or more
can then look to attract customers information and to get a personalised offer .
across different channels. How much
you spend depends on your budget, Returns
but most small businesses spend Consumers today expect a seamless
between 7% and 12% of their total – and free – returns policy.16 With any
revenue.15 (Go to Chapter 1 for return, you’ll incur a cost to restock the
more on your marketing strategy) item or remove it from your store.

15. BigCommerce 16. Invesp

13
Contents Chapter 3: Understand the costs

OPINION

Taxes, duties
and Incoterms
explained
Duties and taxes are charges placed on an
international shipment. You decide if you or
the shopper pays when writing the Incoterms®
– ‘International Commercial Terms’.
Duties and taxes influence your
business in three ways.

ACTIONS • Financial: if you are paying them, they can impact your
profit margin and make your goods more expensive,
Choosing your financial model which may slow your sales rate.17

• Operational: duties and taxes not paid promptly can

A financial model tracks your business’s performance, cause a customs delay and slow delivery time.
helping you keep your goals on course and forecast future • Customer experience: shoppers may decide not to
results. Here are two basic approaches you can try: go ahead with buying your goods when learning of
additional costs.

Top Down Bottom Up If you choose to have shoppers paying the duties and
Forecasting your future success Forecasting success by determining what taxes, make that clear early on in the buying journey and
by evaluating the market you’re you need to enter the market. Projections at checkout.
entering. Assessing your market size, are based on various factors, including
analysing sales trends and estimating how many employees you require, Joost Sarolea, Senior Product
what share of this market is likely to buy operating expenses, and how many Manager for E-commerce, FedEx
from your business. customers you need to be profitable.

17. Vend
14
Contents Chapter 3: Understand the costs

1 Ship cross-border
Cross-border shipping is when you hold all stock in your
own country, rather than in warehouses in the different
countries you ship to. This can reduce the cost of storing
stock elsewhere, help you respond faster to orders, and
make inventory management easier with stock, staff and
infrastructure in one location.
By opting for faster shipping options rather than holding
stock in different locations, you can also reduce delivery
times. Discover fast, reliable shipping services from
FedEx here.

2 Share shipping costs

Shipping costs can add up, especially when you have to
factor in packaging, staff and import and export fees. To
minimise the dent on your budget, consider asking
online shoppers to pay for shipping on smaller volumes.

3 Get help with funding

ACTIONS You may want to explore government funding
programmes within your region, specific to your industry.
4 ways you can get the Your Europe is an online resource that shows you what
grants, contracts and funding opportunities are
most from your budget available in your country.

As consumer needs grow and shift at speed, 4 Reduce your returns

it can be tricky to stay on top of your costs. You can’t guarantee a product will be kept, but you can
reduce the chances of a costly return, for example by
These ideas can help you maximise your offering extensive product details on your site to
budget to meet rising demand. manage expectations, targeting marketing to ensure
products end up in the right hands, and extending
returns timeframes.

15
Contents Chapter 3: Understand the costs

NEXT LEVEL

Ideas for boosting

customer spend
Here are a few quick suggestions for
encouraging purchasing at different
touchpoints along the customer journey.
• Highlight offers on-site
Make promotions clearly visible across your site, particularly
on your homepage as this is essentially your shopfront.

• Keep product pages updated

Ensure descriptions and images are up-to-date
so there aren’t any surprises, minimising returns.

• Take advantage of social tools

Consider using tools such as Shopify’s Instafeed and UGC
app, which reduces the steps to checkout by letting shoppers
buy directly from their social media feed.

16
Contents Chapter 3: Understand the costs

Mapping the e-commerce customer journey*

Awareness Purchase Loyalty

Actions Consideration Actions Acquisition Actions

• Wants to make Actions • Places item in trolley Actions • Feels happy with
a purchase • Chooses shipping item/ experience
• Searches online • Browses your site/ option • Receives item • Tells peers/buys more
reads product • Feels satisfied with of your products
• Reads reviews • Pays for item
reviews purchase/wants to
/sees ads and shipping • Signs up for
• Checks delivery return it newsletter/ loyalty
• Finds/clicks on • Tracks item
times/returns • Reads return programme
your website
• Investigates instructions/engages
corporate with customer service
Key touchpoints responsibility values Key touchpoints Key touchpoints

• Ads/banners Key touchpoints • Registration page Key touchpoints • Newsletter

• Content marketing, • Checkout page • Loyalty programme
e.g. blogs/social • Home page/product • Returns page communications
• Mobile/email
posts pages • Terms and
notifications • Re-marketing ads/
• Social media • Customer service Conditions page emails/messages
(inc. YouTube) live chat/chat bot • Customer service
• Reviews page hotline/live chat/
chat bot

*This customer journey map is based on information gathered from the following external sources: Bright Vessel, BigCommerce and VoiceSage.
17
Contents

Chapter 4:

Build customer loyalty

Research shows that a rapid increase
in online shopping sparked by the
pandemic caused a number of shifts
in consumer behaviour – one of which
was a drop in customer loyalty and a
surge in shoppers trying out new
brands and products.18
Because of this, building customer loyalty
seems to be more important than ever
before – and luckily, there are plenty of
ways you can do it…

18. McKinsey
18
Contents Chapter 4: Build customer loyalty

OPPORTUNITIES

Sustainability: a green light for success

Many of today’s consumers have sustainability front of mind. In fact, one
in three global consumers claims to have stopped buying from certain
brands due to concerns relating to sustainability.19
Here are a few ways you can incorporate sustainability into your strategy
to meet consumers’ expectations:
• Reselling your used/returned merchandise
• Looking out for sustainable and ethical suppliers
• Creating an offset service charge at checkout
• Helping out local communities and supporting good causes
• Sending products in reusable packaging – FedEx Reusable Paks
are 100% recyclable and have a dual seal to give customers
greener options for their returns

OPPORTUNITIES

How can web analytics drive loyalty?

Website analytics can be powerful tools, highlighting existing
patterns of consumer behaviour and helping you to boost loyalty by:
• Offering in-depth insights that enhance your understanding of
each customer’s individual needs so you can tailor offers
• Integrating real-time purchase data with historical data to make
targeted recommendations at the point of sale
• Monitoring customer reactions with promotions
and product recommendations
Discover how FedEx is working to deliver a more
sustainable future through our Priority Earth initiative.

19. Deloitte
19
Contents Chapter 4: Build customer loyalty

ACTIONS

Learn the metrics that matter

Metrics are great for measuring everything from conversion rate to cart abandonment and traffic
sources. Here are some examples of key site metrics from BigCommerce for your e-commerce
funnel – the journey your customer takes on the way to making a purchase, and beyond.20

Product discovery Consideration Conversion Retention Advocacy

Includes: reach (the Includes: email click- Includes: shopping Includes: customer Includes: net
number of people through rates; cost cart abandonment retention rates; promoter score (how
who see your content); per acquisition (how rates; checkout customer lifetime likely customers would
impressions (the much you’re paying abandonment; micro values (how much be to recommend
number of times to acquire customers to macro conversion you earn throughout you); subscription
it is presented to through campaigns/ rates (e.g. when your relationship with rates for your email
someone); and ads); and organic shoppers click through a customer); repeat list; and programme
engagement with it. acquisition traffic to a product page or customer rates; participation rate
(non-paid visitors). subscribe to emails); refund/return rates; (the percentage
average checkout and e-commerce of customers that
order values; and sales churn rates (the join your loyalty
conversion rates. number of users lost). programme).

20. BigCommerce
20
Contents Chapter 4: Build customer loyalty

ACTIONS

Ship with confidence

Using the right tools, solutions and
services can give both you and your
customers peace of mind. Here are
a few other things you can do:
• Have a wide portfolio of shipping options: give
shoppers both low-cost and high-speed options,
and display these early on in their shopping journey
(preferably on your home page).

• Customise deliveries: FedEx Delivery Manager®

meets expectations for convenience because they
can receive packages where and when it suits them
– at no extra cost.

For ideas on how to prepare a

shipping strategy, go to Chapter 2.

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Contents Chapter 4: Build customer loyalty

OPINION

Give your last-mile

deliveries the edge
To offer your online shoppers a competitive delivery
experience, first consider your product and the best
way to deliver it. For instance, does it have specific
needs (like temperature control)? Find out whether
there are any regional or local delivery preferences.

Next, see what you can do to offer a seamless, hassle-free

NEXT LEVEL delivery process that matches your customer’s schedule. This
makes a first-time delivery more likely, which benefits the
4 ways you can retain new customers customer and the environment.

The customer journey doesn’t end at fulfilment. You can also give your deliveries an added layer of security by
providing a choice of signature options – as well as offering
Engaging with shoppers after delivery can increase
flexibility, this gives shoppers greater peace of mind.
the chance of them choosing your business again,
FedEx Delivery Manager® is central to our vision of providing
so keep them coming back with things like:
more autonomy to customers and more sustainable
deliveries. This solution offers an array of delivery options,
Email newsletters I nvestment in customer service
including ‘change delivery date’ and ‘deliver to a neighbour’.
Think strong subject lines and Fast and responsive is the
calls-to-action way forward
Akanksha Padhi, Senior Product
Manager Marketing, FedEx
Engaging social content Loyalty programmes
Remember to push your tone of From rewards for referrals to
voice for instant recognition first-time purchase discounts

22
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Chapter 5:

Open doors to
new markets
Cross-border e-commerce has
surged in the past few years as
shoppers – tempted by greater
variety and lower prices – look
for products beyond their
own shores. Cross-border
e-commerce sales now make
up 25.5% of all European
e-commerce sales.21

21. DigitalCommerce360
23
Contents Chapter 5: Open doors to new markets

OPPORTUNITIES
OPINION
Uncovering international opportunities
ShippyPro’s
Perhaps unsurprisingly, China holds the title of world’s largest e-commerce
market and boasts the most digital shoppers.22 Economists expect ‘Get there now’ tips
e-commerce sales to reach $2.8 trillion in China by the end of this year.
Make the most of the opportunities in China and other thriving e-commerce Top tip #1:
markets with our going global guides, and see which other markets are When breaking into a new market, try selling
experiencing high e-commerce sales in the graph below: through marketplaces. Even if you already have a
branded website, these channels have high level of
consumer reach in many markets.
E-commerce Sales by Country (2021)23
Top tip #2:
China $2,779.31 billion Don’t underestimate the importance of the
US $843.15 billion delivery experience in the customer journey. As a
UK $169.02 billion
new market player, this could help to increase your
Japan $144.08 billion
brand reputation and boost customer retention.
South Korea $120.56 billion
Germany $101.51 billion
France $80.00 billion
Top tip #3:
India $67.53 billion When choosing logistics providers, consider their
Canada $44.12 billion coverage, flexibility and the diversity of the
Spain $37.12 billion delivery options they offer in relation to shoppers’
expectations in your new market.

When it comes to identifying opportunities for Lauriane Couturier, CMO, ShippyPro

your business, things you may want to consider include:
• Market potential and growth
• Where demand exists for your products
• Competitors and which countries they offer deliveries to
• Costs to ship to your preferred markets
• Global consumer needs/expectations

22. Shopify 23. Oberlo

24
Contents Chapter 5: Open doors to new markets

ACTIONS NEXT LEVEL

4 ideas for making Digitise to optimise

growth happen Embracing the latest in logistics
1 Consider your mode of entry into
automation can simplify and
each market: are you going to build, streamline your international
buy or partner with an already
established business or online
e-commerce operations. Here’s how.
marketplace? Explore the pros and
cons to the different routes. • Boosting efficiency – and your customer experience: up-to-
the-minute shipping tools connect the different parts of
2 Localise your site: shoppers
your business to dramatically improve flows.
prefer to browse in their own
language and pay in their own • Easier preparation of international shipments: with tools
currency. You can also research such as FedEx International Shipping Assist, you can easily
and implement each market’s and accurately identify the Harmonised System (HS) code
preferred payment options. for your international shipment, estimate duties and taxes,
and find templates for the necessary documentation.
3 Research your pricing: look at
what competitors are charging
for similar products in your target
market and make sure you’re not
over or underpricing.

*
FedEx® International Connect Plus is currently only available from 10 countries: the UK, Germany, France, Italy, Spain, Poland, Austria, Sweden, Belgium, and the Netherlands.

25
 Contents

NEXT LEVEL

Handy resources
Want to take your online business even further?
Check out this list of additional resources and grow your knowledge.

Strategy Money matters Growth

• Shopify: E-commerce Business Blueprint • WooCommerce: Want more • ShippyPro: How to Optimise
revenue?Improve users’ checkout Your Shipping Process Workflow
• BigCommerce: E-commerce Trends That
experience • Magento: How to Drive Outstanding
Are Powering Online Retail Forward
Customer Experiences with Dynamic
• FedEx: 5 ways to grow your
Pricing
business’s average basket value

Setting up shop Customer loyalty Take your online business further

• ShippyPro: 10 e-commerce shipping • Your Complete Guide to

best practices you need to know WooCommerce Coupons
Don’t forget to check out our
• Google for Small Business: Build your • ShippyPro: Cart Abandonment: how to Small Business Hub, where you can get
online presence in just a few steps fix it [Best Practices] actionable insights.
• FedEx: How to adopt sustainable
packaging

*
FedEx® International Connect Plus is currently only available from 10 countries: the UK, Germany, France, Italy, Spain, Poland, Austria, Sweden, Belgium, and the Netherlands.

26
Contents

NEXT LEVEL

Handy resources
Want to take your online business even further?
Check out this list of additional resources and grow your knowledge.

Strategy Money matters Growth

• Shopify: E-commerce Business Blueprint • WooCommerce: Want more • ShippyPro: How to Optimise
revenue?Improve users’ checkout Your Shipping Process Workflow
• BigCommerce: E-commerce Trends That
experience • Magento: How to Drive
Are Powering Online Retail Forward
Outstanding Customer Experiences
• PrestaShop: Seven e-commerce web
with Dynamic Pricing
design advices to boost conversions
• Shopify: Five Ways to Grow the Average
Order Value of Your Online Store

Setting up shop Customer loyalty Take your online business further

• ShippyPro: 10 e-commerce shipping best • Your Complete Guide to

practices you need to know WooCommerce Coupons
Don’t forget to check out our
• Google for Small Business: Build your • PrestaShop: Web performance: why Small Business Hub, where you can get
online presence in just a few steps it is so important and how to optimize it actionable insights.
• ShippyPro: Cart Abandonment: how to
fix it [Best Practices]

27