NTEED

GUARA

INSTAGRAM
GROWTH
BLUE-PRINT
WITH ALL THE SECRETS..

Make your dream

business a reality from
this point forward.
This book is ispired by you and for you.

In my growing journey from scratch, I

feel that everyone struggling with some
phases and if I can provide the right
guidance to them about some basics,
Growth will be really easy.

I've been implementing all these basics

and results are just incredible.

If I can do it, you can do it too.

You just need to be dedicated enough
to implement all these points.
7 Things that you'll learn
from this eBook

Utilising Growth Mindset.

Power of social media
How simple it is grow on Instagram
What to must avoid

How to be ahead in the market

90 days are good enough to grow
And you'll surely do it.

1500+ people have grabbed the old

copy, now it's your turn to rock.
Before I continue from here,
I want to ask for your forgiveness because
you're going to see a lot of grammatical mistakes
in this eBook (I'm really bad in English, hahaha)

However, I'm writing this eBook with my pure

experience, and providing the strategies that I've
used by myself and strategies that worked for me
and all the other successful creators, you just need
to implement them to get the results.

Hey, It's great to meet you..

Hi, I'm Saurabh, and I'd like to say a huge
thank you for downloading this guide.

"My mission is to make social media

easy for you so you can grow and monetize
and become your best version"

I'M COMMITTED to your success and

here to help. So follow me on Instagram and
DM me for support.
Let's start the journey, keep in touch and
keep engaging.
List of Content
Growth mindset 06
Key points to keep in mind 07
1. Why Instagram? 08
2. How to choose a Niche? 12
3. How to do Market Research 16
4. Profile optimization 20
Attract people with username 20
Setup professional account 23
Double your growth with bio 25
Highlights 27
5. Content strategy 29
How to find content that work 32
Content pillars 35
Create valuable content 36
How to create carousels 38
Viral Reel structure 39
ChatGPT prompts 42
Tools for content creation 45
6. Hashtag strategy 46
7. Engagement strategy 49
8. How to utilise IG stories 53
9. IG limits to keep in mind 57
Was this enough? 58
Challenge for you 59
A special message for you 60
Growth Mindset

LIVE THE LIFE WITH A GROWTH MINDSET

LIFE=
LEARN+
IMPLEMENT & IMPROVE+
FAIL & FOCUS+
EXPERIMENT& ENJOY

I'm damn addicted to this formula and

I'm sure, this will gonna help you to rock
the stage too.

But some really important points you need

to remember in this journey.
Key points to keep in mind

This journey is all about ups and down

so have patience.
Put aside your ego.
Show empathy to your people.
Drop the expectations.

Give before ask.

Stop comparing to others.

Now let's start..

Why Instagram
over other platforms?
Over 2.35 billion monthly users are active on the site

Daily users spend about 8 minutes on the app

500 million use Stories daily

There’s a large number of influencers on the site

with a massive amount of followers. And with the
right plan, you can become an influential brand, too.

Instagram influencers have higher engagement

rates than other social networks

About 80% of Instagram users follow at least one

brand on the popular social network.

As many as 31% of people who make over 75k/per

year use Instagram.
But, how you can utilise this platform to grow
and put your business?
Let see...

1. Charge for sponserd posts

2. Promote affiliate links

3. Offer Instagram management services

4. Become a brand

5. Open an Instagram store

6. Coach other instagrammers.

Convert your
Instagram profile to
professional..
Instagram is a massive platform for growing..

And for one to start on such a platform it

is necessary to have some basic research.

Let me simplify with an example..

If you need clothes in the market, you'll

find a clothes shop, right?
The same thing applies here, applies here,
On this massive platform, everyone
is looking for a master's in a particular field.
So, if you want to be a master in a
particular field, first you've to choose your
field, choose your field,
Let's see, what are the options you've,

Personal Niche Meme Brand

Influencers pages pages

Gym Luxury Tv shows Shein

Business Motivation Funny Nike
content
Travel Fitness

Not sure, which option is suitable for you?

Okay, let see, how to choose a Field/Niche..
A Blue-Print
to find a Niche..
It's all about just two factors,

First
The niche you're selecting
you must be super Your
passionate about it. passion

Second
Market
How much traffic is there in niche
in that particular niche?
Now how you can find your Niche?
Focus on these three aspects...

NICHE
SSENISUB
ELPOEP

YOU
YOU
Let's start from you..

Interest What is your interest?

Industry Your favourite industry

Skill/ If you're already have any skills

expertise

PEOPLE
Demand/Necessity Value addition
What is the demand of How you can provide
the market, and what do that solution to fulfil the
people want in your field? expectations?

BUSINESS
Profitable
Look if the niche you're choosing is profitable or not.
 Key points to keep in mind

Do not overthink
Just go with your best match
Start, then experiment and adapt.

Once your Niche is decided, now it's time

for Market research.
How to do
Market Research?
Why you need Market Research?

To find Target audience.

To produce great content that your
audience need.
To write killer captions, to make them
relatable and convert them.
To find out the best time to post for
getting the most out of it.
To find out what your audience needs, to
create products for making money.

So, how to do Market research?

Here, you need 2 types of people,

Competitor Influencer

The account with The account in your

around the same niche with huge
followers as yours in followers and
your niche is your growing.
competitor.

Let's say, I've 500+ Ex- they've 10k to

followers, so my 1M followers
competitor will be
around this..or say
1k-5k followers.
Okay, what do you need to look for from
both competitors & influencers?

Bio
How they are using
their Bio
Stories Link in BIO
How they are Waht they are
building authenticity providing

Comments Highlights
How they are How they are
responding, their using social proof
engagement strategy
Caption Content strategy
How they are What type of
converting their content they are
people providing
Content design
Their graphics, way of
delivering message
 Now, Start Using LIE formula..

Learn from
your
competitors.
Take
LIE inspiration
from your
influencers.

Experiment

Pro Tip- Make a list of about

10-15 competitors & Influencers and
start researching on them.

You've finished the market research now,

so it's time to implement that research. And the
first step is,
Profile Optimization
01. Attract people with username-

if your Instagram username isn’t memorable

— or it’s difficult to spell — then you’re already
on the back foot when it comes to your social
marketing strategy.

Choosing a new Instagram username may

seem like a small decision,

but finding the right one can really set the tone
for your brand identity —

and help people to understand your mission

right off the bat.

Here's how you

can make a memorable
username.
 Keyword + Brandword

Keyword Brandword

1 .Your content Your personality

What kinda content This is what you're
you're going to post in going to provide to
your profile? your audience and
that's why this is
the most important
2. Your niche thing too.
Your username
should reflect your
Niche.
3 .Your Goal
Let people
understand your goal
with your username

Let me give you some examples now on the next page.

So here some examples to make
you better understand..

Millionaire_mentor
Keyword- Millionaire Brandword- Mentor

Businessaims
Keyword- Business Brandword- Aims

Millionairemotivation
Keyword- Millionaire Brandword- Motivation

Pro Tip-

Keep it short, memorable and

relevant to your brand
Avoid numbers and special
characters that may make it difficult
for people to remember.
02. Setup Instagram
Professional Account-

But why switch?

1 .You'll be taken more seriusly

[Link] get access to analytics
3. You can add links to your stories
4. You can take advantage of Instagram advertising
5 .You can schedule your post ahead of time
6. You can tag products
 How to switch

Go to your
Instagram "Setting Then "Business Go to "Switch
& Privacy" option tools and controls" accpunt type"

Pro Tip-

If you plan to partner with businesses as an

influencer, choose a Creator account.
If you plan to partner with influencers to
promote your products or services, choose
the Breator account.
03. Double your growth
with Insta Bio-
It takes only 7 seconds for someone to scan
your profile to decide if they will follow you or
not, and what they scan,

Your BIO..

Creating an interesting and creative

Instagram bio that grabs your audience’s
attention should be a key priority for all
brands and influencers.

Your name must

match your Niche, it's
part of an SEO,

Add keyword in your name

Ex - Social media
marketing, Content
strategist
01. Who you're helping,

02. How
you're
helping,

03. Why
they should
follow you,

04. Why
they should
trust you.

Pro Tip- If you're a beginner, focus on your competitors

to see, what you can do for building trust.
04. Highlights-
Highlights will help your people to trust on you,

02. 04. Tell them

Build how you can
community by help them with
asking your offers
questions and and show
giving proof to let
answers. them trust you.

01. Tell them 05. keep

about you. sharing free
value to build
more and
more trust.

03. Share your services

with proof and how it
can help them.
You're done with Profile Optimization.

Congratulate yourself.

But, if you're a beginner, then I'm sure

you wouldn't have any social proof, so what
you can do?

Do not bother yourself, start by telling

about you.
Build community by creating interactive
stories like polls, and quizzes.

Build trust by offering free value in

what you're good at.

See, what your competitors are doing.

Now, that your profile has been optimized,

it's time to attract your target audience to visit
your profile.
Content strategy
Minimal Timing Optimal Timing
3 Times a week 2 Times a day
POST POST POST POST POST POST POST POST
POST POST POST POST POST

1 2 3 4 5 1 2 3 4 5
POST POST POST POST POST POST POST
POST POST POST POST POST

1 1
6 7 8 9 0 6 7 8 9 0
POST POST POST POST POST POST POST POST
POST POST POST POST POST

11 12 13 14 15 11 12 13 14 15
POST POST POST POST POST POST POST
POST POST POST POST POST

16 17 18 19 20 16 17 18 19 20
POST POST POST POST POST POST POST POST
POST POST POST POST POST

21 22 23 24 25 21 22 23 24 25
POST POST POST POST POST POST POST
POST POST POST POST POST

26 27 28 29 30 26 27 28 29 30

Suggestion- Do 1 post a day...

Carousels-
Inspiring stories that people want to share
Update and news people can share
Educational and practical strategies
people can save

Single posts-
Share Infographics that people can share
Share relatable memes that people like
Share thought leadership quotes that people
want to share
 REELS-

Educational reels with a script

Inspiring reels that people can love
Entertainment relevant to your niche on a
current trend

Awesome, you can post 2 singles, 2

carousels and 2 Reels a week or optimise it
according to your comfort.
But the more important
thing, how do you find
content that will work,
01. How to find
content that work-
Influencers

1. Find the BPP (best-

performing post from the
last 10 days)
2. Take Inspiration from this.

Explore Page
1. Go to explore page
and find the BPP in the
last 10 days in your niche
according to
engagement rate.
2. And take inspiration to
make content like this.
Hashtags
1. Go to the hashtags in
your niche and find BPP
in the last 10 days.
2. And take inspiration to
make content like this.

Other Platforms

Facebook Pinterest Google Youtube Feedly

Groups

Twitter Sub- Quora Podcasts Google

Reddit Trends

Answerth Ubbersu Industry Buzzsumo Your

epublic ggest Forums Experience
05. ChatGPT

01. Tell GPT about yourself, your vision,

your purpose, your learnings, your desires,
and your target audience, your learnings,
your desires, and your target audience and
then ask for the content ideas.

02. Go deeper, consult with GPT, use

better prompts, and filter out your results
by asking for more specifics.

03. Do not use it directly, first analyse, it

and make it fit for your audience, use your
language.
Damn, you've tons of content ideas now.

And these are going to confuse you, so

how not confused?

Simple, create content pillars for you.

For example-

Instagram Connection Monetizing Mental Core

Growth Building passion health content

To attract To build To build To relax To build

audience community curiosity them authenticity

Pro Tip-

Now, categorise your content ideas into

these pillars and post them one by one or you can
create your own pillars according to your need.
Well done, you've content pillars, and
content ideas, now the question comes,
how to make valuable content?
okay, so, what is valuable content?

Valuable content is something

that makes your audience inspiring,
entertaining, or happy.

It depends on 3 factors,
01. How you're delivering your content
02. The person who is watching the content
03. The timing of the content
So, how you can use these factors?

Factor 1 Factor 2 Factor 3

Use your Create Choose one

tone according time and
to your post
Keep it target consistently
simple for audience
them
Make it Focus on Experiment
actionable their and find
interest, the best
pain points time for you

It will help It will make Timely

your people your people content will
to implement feel help to get
it in their relatable for more
journey and them engagement
add value in and so they and that will
their life will take it as make your
valuable content
content valuable.
Awesome, here, I'm making things more
easy for you,

Keep your content structure like this,

For carousels-

Catchy Title
for problem Spill the
Keep the last slide problem in one
for an actioable sentence
CTA 1

2
10

Give them
Final words/ sign of
message from 3 hope
the story 9

TELL A
STORY
Think of a IN CAROUSEL State a
quote to 8 4
relevant
support main solution to the
line problem

7 5

Present a list to The solution

back up the 6 might not be an
solution easy one
An explanation
to why this
solution would
work

Note- Start from the catchy title on the first

slide to CTA on the last slide.
Let's talk about Reels now-
Viral Reel structure-

100%

80%
dellaceR oediV

50%

People Dead zone People They will

decide if people less decide if decide to
they will likely to they will take any
watch remember engage action

1-3 4-5 6-8 9-10

Seconds

Grab Build Share

attention curiosity so something Give them a
here with they will valuable for reason to
take action
your title watch more them
What other things affect a Reel,
Lighting,
Sound effect,
Trending music,
Length of the Reel
Transition

What are the possible solutions-

Lighting- Use Ring light or natural light

Sound effect- If you're using your voice then
use a mic (Boya or any other of your choice)
Trending music- Find trendy music on the
Instagram reel tab
Length of the Reel- Shorter reels mean more
chances to work for you because people don't
like to watch for hours.
Transition- You can find transitions on IG itself
or you can use applications like
Capcut/Inshot/VN, you can also create
manual transitions.
If you're a beginner or a camera shy person,
Still, there are a lot of ways to create
interesting reels,
Use ChatGPT to generate ideas and
scripts for your Reel,

Either use these scripts manually (after modifying

them according to your need) and create an
amazing reel (faceless or with a face) or,

Use can also use other AI tools like,

Pictory AI (Put your script and transform it
into a video)
Eleven labs (Text to speech)
Adobe Firefly Generative AI (One of the
most powerful AI)
Some ChatGPT Prompts that you can utilise,

01- Socratic Method Prompt

I want you to act as a Socrat. You must use the
Socratic method to continue questioning my beliefs. I
will make a statement and you will attempt to further
question every statement to test my logic. You will
respond with one line at a time. My first claim is “justice
is necessary for a society

02- Marketing expert

Hey, would you please act like an expert in the
marketing field (organic social media marketing, lead
generation, social media agency, social media
managing, clients conversion) department for 10+
years, now you're helping people to grow their
brands, personal brands and small business on social
media, especially on Instagram? Do you provide
coaching, webinars, and courses to your audience to
help them grow their Instagram and other social
media? And now I'll ask something and you'll have to
answer me.
03- IG Carousel creation
Write me an Instagram post with a maximum of 700
characters. Have a starting and closing bold
statement and give actionable tips. Write in short
sentences of less than 8 words and use line breakers.
Make the post easy to read for a ten-year-old. The
target audience is business coaches who want to get
clients on Instagram. Use the best content writing
methods. The topic is about ways to use social selling
to fill your calendar with consistent leads and new
clients without paid ads.

04- Reels
Imagine you're a marketing guru with over 10 years of
experience in organic social media, lead generation,
social media agency work, social media management,
and client conversion. Your expertise has transformed
the online presence of individuals, personal brands,
and small businesses on Instagram. Through
coaching, webinars, and courses, you reveal the
secrets to Instagram success. Now, I have a burning
question for you: What's the number one strategy to
captivate your Instagram audience and build an
engaged community? Share your game-changing tip
with us in this bite-sized Reel!
 Few more things that can help you
make your content go viral-

Evergreen topic- This type of content will

always be relatable to your audience

How-to guides
Case studies
Frequently asked questions
Thought leadership

Relatability- Relatability is the best way to get

shares and so more chances to go viral

Target a common problem

Share something truly valuable
Share a relatable meme
NOW, IT'S TIME TO CREATE CONTENT..
Follow this process with these tools,

TASK TOOLS
Brainstorm Ideas Feedly/Buzzsumo

Organise ideas
per platform and per Notion/Asana
content format

Write your Google sheet/Notes

Caption/Alt Text

Improve Google sheets/Notes

your Text draft

Find visuals FreePik/Evernote

for your content

Create content Canva/Photoshop

Reel editing Capcut/Inshot

Schedule content Meta suite/ Buffer

Note- These tools are the ones that I've been using since
the beginning and most of these are free to start, there are a lot
of other tools you can use..
Secret Behind
Hashtags Research
Why you need hashtag research?

TIME
WHY USE- COMBIN
-ATION 10% 10%
Hashtags can
make you visible in RELEVA GREAT
front of strangers. 10%
-NCY CONTENT
70%

RESEARCH THIS WAY-

1. Write down how many likes and comments your
post got after 12 hours.
2. Search for relavant hashtag.
3. Look at top posts.
4. Find a hashtag whose top posts match those
numbers you've written down.
5. Repeat 29 more times.
Or Research with Tool
Use hashtagstack to find
hashtags easy and free

HOW TO

< Open [Link]

< Type keyword for #'s
< Select the hashtag as per
size and engagement

Try to use these hashtags in 5 catagories--

Niche
For example-

if you're
using 15 Brand Create 5 Topic
hashtags, categories of
use 3 hashtags
hashtags for
each
category.
Ranked Client
Keep in mind

Use hashtags from lower to upper--

1. First 10 hashtags - 5k-50k

2. Next 15 hashtags - 50k- 500k
3. Last 5 hashtags - 500k- 1M

Myths you need not to fall for-

1. Hashtags are not working anymore.

2. Using all 30 hashtags is bad for reach
3. Hashtags will do everything for you.
4. Instagram shadow-banning you for hashtags.
Engagement strategy
ENGAGING IN WRONG
WAY IS JUST A WASTE OF TIME AND
ENERGY.

SO, IF YOU WANT BETTER

ENGAGEMENT IN YOUR CONTENT,
THEN FOLLOW THIS..

ENGAGE IN FEED- 15 MIN

Engage with the people who already

engage with you

This way you can

get instant reach on
your posts

Benefits- Chances of your posts getting

on Explore will get higher.
LEAVE QUALITY COMMENTS-

Great post
Hey Name, Love the way
you've presented this, I
Instead of especially love this on the
doing this.. slide, so what exactly
..siht yrT

you'd suggest I start with

FOLLOW 20 MINUTES RULE-

20-30 minutes before and after

publishing your post can boost your
engagement

HOW -
20 min before Post 20 min after
published

Engage 20 Engage on
minutes before Go and like/engage your new post
publish your with people who with people
post. have commented on who
your last post commented
immediately after
publish your post

Other places where

you can engage for much
better visibility
ENGAGE IN EXPLORE- 15 MIN

Go to explore page
Find growing people
around your ER
Start engaging with
them
Dive into their DM

ENGAGE IN HASHTAGS- 15 MIN

Go to hashtags page
Go to recent posts

Find people around

your ER
Start engaging with
them
ENGAGE WITH SFY- 15 MIN

Go to creator's profile
FInd people in their
SFY list
Start engaging with
them
Dive into their DM

ENGAGE IN CREATOR'S POST

Go to creator's posts
Find people who
leave genuine
comments
Start engaging with
them
Dive into their DM
Utilise IG
Stories
to build better
connections-
WHY...

5-10% of your audience watches your

IG stories because...

Stories will help your people to

enter your world and you can be more
trustable and authentic to them.

So, how to use stories-

01. STORIES ABOUT YOU-
Goal- Nurture the audience and build
trust among people.

Behind the scenes

video
What's happening
in your life
Today's to do list

Your win and losses

02. SHARE KNOWLEDGE -

Goal- Education the audience

and build trust..

Quick tips- Too

small for the post
A tutorial to do
anything in short
Bonus tips for
a post you shared..
 03. LET THEM REASONATE -

Goal- Let them interact with you.

Short poll stories

Let people ask you
questions..
Quiz sessions

Getting your
audeince's opinion

04. TRY STORYTELLING -

Goal- Leads and sales..

Create a short stories of stories

Tell a story to make it
interesting
Engage with the audience

Finally add a CTA

STORIES: CREATE & SCHEDULE-

MONDAY MOTIVATION
(Share the comments of fans)

TUESDAY QUIZ
(Create niche quiz as a survey)

WEDNESDAY EXPERTISE
(Build authority by answering questions)

THURSDAY PERSONAL
(Nurture with showing personal side)
FRIDAY BUSINESS
(It's time to pitch your services)
SATURDAY FUN
(Let them enter in your world)

PRO TIP- Why you remember stories?

Because they have emotions,

humour, a storyline, fun, relatable
& authentic.
I think, now you know, what you
need to do, am I wrong?
INSTAGRAM LIMITS
TO KEEP IN MIND
INSTAGRAM LIKES 120 LIKES/HOUR & 700 PER DAY

INSTAGRAM STORIES MAX 100 PER DAY

INSTAGRAM COMMENTS 55/HOUR & 200/DAY
FOLLOW/UNFOLLOW 10-20/HR & 200/DAY (DON'T SPAM)
ACCOUNT NAME 30 CHARACTERS
ACCOUNT BIO 150 CHARACTERS
CAPTION LIMIT 2200 CHARACTERS
DM LIMITS 80-100/DAY & 50 FOR NEW USERS
HASHTAGS LIMITS MAX 30/POST
TAGS LIMITS 20/SINGLE & 35/CAROUSEL
MENTION IN CAPTION MAX 10 ACCOUNTS
OVERALL DAILY LIMITS 500 ACTIONS
Was this enough?
Well, I don't think so but it was all you need
to start from scratch and conquer the game of
growth on Instagram.
I strongly recommend implementing all this
stuff and if have any problems, I'm just one DM
away from you.

It's just the beginning

Don't forget, this guide is being updated

constantly, so keep the link and keep coming back.
Here's what you should do next-
DM Me-
If you haven't already, DM me and let's start a
conversation, I'm here to help, so let's see how
we can get you up and running FAST.

Keep going-
Yeah, Never quit, just keep going, this is the only
way to succeed.
It'll take time, effort and a lot of hustle, but that's
what I'm here, to help you on your journey.
Challenge for you

Congratulations.

You've learned almost everything to grow

from scratch.

So here, I've a challenge for you-

- Do it 30 days regularly
- Do it 60 days regularly
- Do it 90 days regularly

Take any of the challenges, stay consistent

through them and share your results by
tapping me in your stories for a SHOUTOUT.
A special message

If you're reading this, know that I am

grateful to have you.

I share my knowledge, now it's up to you to

implement it.
If you need more help on your growth
journey, you can book a 1-1 coaching session
with me on my Insta BIO LINK or DM me.

Thank you again for being a part of this

journey.