1
Sample Research Question for BMIA
Change
1. How likely will Netflix’s change in its product portfolio strategy (its gaming platform)
be likely to increase the company’s profitability?
2. Will H&M’s change in distribution strategy improve its profitability?
3. How significant will KPMG’s decision to abolish homeworking following the removal
of COVID-19 restrictions impact its labour productivity?
4. How likely will Citibank's decision to enable its employees to continue working from
home (WFH), despite the recent lifting of COVID-19 restrictions, improve labour
productivity?
5. How effective has lovenSkate's external growth strategy impacted the social
enterprise's financial performance?
6. How far is Goldman Sachs's change in vacation policy useful to reduce the
company's labour turnover rate?
7. How effective has Pho’s external growth strategy through franchising been in
improving the company's financial performance in the UK?
8. How likely is Google Bard to achieve market leadership in the artificial intelligence
(AI) chatbot industry in the US?
9. To what extent has Brexit impacted Marks & Spencer’s European sales revenue?
10. To what extent will Amazon’s strategy of vertical integration of logistic services
contribute towards it profitability?
11. How likely is it that Peloton’s decision to stop in-house production (of exercise bikes)
in favour of outsourcing will be effective in solving the company's cash flow issues?
12. To what extent will Netflix’s decision to change its subscription pricing enable the
company to increase its profits?
13. How likely will Netflix’s limit on password sharing increase the number of
subscriptions?
14. To what extent will Netflix’s strategy of introducing games on its streaming platform
lead to an increase the company’s overall profitability?
15. To what extent can changing its channels of distribution (shifting away from using
wholesalers and independent retail chains) improve Nike's profitability?
16. Should Waitrose (supermarkets) invest in up-selling and cross-selling algorithms to
make online shopping more personalized for customers?
17. To what extent will Waitrose reducing prices of its own-branded products maintain
the supermarket chain's market share in a cost of living crisis?
18. To what extent has Aldi’s low price strategy allowed it to gain market share in the
UK?
2
Sustainability
1. How effective has Natural Elements Skincare’s internal growth strategy been in
strengthening the company’s corporate image in the UK?
2. To what extent has Rakuten Seiyu Netsuper’s pricing methods enabled it to stay
competitive in Japan’s growing online grocery market?
3. How likely will OLA’s investment in environmentally-friendly e-scooters improve its
market share in Mumbai, India?
4. To what extent are the operations of Costa Coffee ecologically and economically
sustainable?
5. To what extent can Deliveroo (UK) rely on its current growth strategies to reverse its
operating losses caused by the prolonged COVID-19 pandemic?
6. To what extent is Zara’s “Join Life” initiative able to tackle the problems it faces in the
‘fast fashion’ industry?
7. To what extent has H&M’s sustainability policies impacted its profitability in the post-
COVID era?
8. To what degree does the role of data play in Coca-Cola remaining relevant and
staying connected to its consumers in the age of digital transformation in the US
market?
9. Given that Coca-Cola has been accused of being the world's “worst plastic polluter”,
to what extent does its “World Without Waste” sustainable packaging strategy
disprove this claim?
10. To what extent will Apple’s 2030 agenda contribute to improving its global ecological
impact?
11. To what extent is IKEA’s CSR measures making its supply chain more sustainable?
12. To what extent has H&M's sustainability strategies had a positive impact on its sales
revenue in Portugal?
13. How effective has TOMS Shoes (US) operations as a B-Corp been in sustaining its
profitability?
14. To what extent is Tesla’s sourcing of lithium and cobalt both economically and
ecologically sustainable?
15. To what extent will Toyota’s plan to launch a range of 15 new electric vehicles by
2025 improve its low market share in the UK’s EV industry?
3
Ethics
1. How ethical has McDonald’s been in competing for employees in Oregon during the
COVID-19 pandemic?
2. To what extent has Uber Eats violated its ethical code of practice by exploiting gig
workers in the UK?
3. How can British Airways best resolve the industrial dispute with its cabin crew?
4. How effective is Greenpeace’s promotional strategy in Poland?
5. How competitive is the zero-pricing strategy of ‘The Standard' (newspaper)?
6. To what extent has the Facebook-Cambridge Analytica data scandal harm the
market value of Facebook?
7. To what extent has Starbucks committed to meeting its 99% ethical coffee standards
and practices?
8. Is TOMS Shoes' "One-for-One Model" considered to be a commercial approach to
corporate social responsibility (CSR) or a genuine altruistic approach to CSR?
Creativity
1. To what extent has Bloxham Florists' creative use of social media marketing been a
financial success?
2. How effective does Muller Bookstores differentiate itself from other bookstores in
Dusseldorf?
3. How effective has The Studio adjusted its promotional strategy to attract a wider
target market in Sai Kung, Hong Kong?
4. To what extent has Pointwell Ltd.'s use of non-financial motivation reduced its labour
turnover rate?
5. How effective have Xiaomi’s growth strategies been in enhancing the company’s
market position in Taiwan?
6. Will Firery Pots' "Give Back to Dulwich" initiative enable the business to improve
its financial success as part of the social enterprise’s five-year plan?
7. How might creativity help Warner Bros. Discovery to increase its market share in the
streaming market in the United States?
8. To what extent has Pret A Manger’s subscription model in the UK increased sales
revenue?
