Republic of the Philippines
Department of Education
REGION III – CENTRAL LUZON
SCHOOLS DIVISION OFFICE OF NUEVA ECIJA
GENERAL TINIO NATIONAL HIGH SCHOOL
Brgy. Pulong Matong, General Tinio, Nueva Ecija, 3104
MORINGA CHEAPS
Presented by:
11 STEM PEACE
Manuel, Clarenz A.
Principe, Mike Lorenz
Abesamis, Lara Jane P.
Delos Santos, Nicole
Pineda, Gabriela Mae B.
Ramirez, Lovely T.
Santos, Armie Grace B.
Valdos, Raciannel A.
Submitted to:
Sir Marvin S. Orenza & Ma'am Rose Ann Molina
MORINGA CHEAPS
MORINGA CO.
TABLE OF CONTENT
CHAPTERS Page
I. EXECUTIVE SUMMARY ……………………
II. MARKET ANALYSIS ……………………………
III. BUSINESS AND PRODUCT DISCRIPTION…
IV. MARKETING AND SALES STRATEGY………
V. COST MANAGEMENT PLAN……………………
VI. PRODUCTION AND OPERATION………………
VII. FINANCIAL ANALYSIS……………………………
MORINGA CO.
I. Executive Summary
Chapter 1:Executive Summary
In response to the escalating demand for health-conscious snacks, our
business proposal introduces Moringa Cheaps, an innovative and
nutritious snack crafted with the goodness of moringa. Moringa Cheaps is
poised to redefine the healthy snacking landscape by delivering a
delectable combination of taste and wellness.
Product Overview:
Moringa Cheaps represents a fusion of culinary creativity and nutritional
excellence. Our snacks, inspired by the versatile moringa plant, not only
tantalize the taste buds but also offer a natural source of essential
vitamins and antioxidants. By transforming moringa into an enticing
snack, we aim to provide consumers with a guilt-free, flavorful option that
contributes to their overall well-beinomg.
Unique Selling Proposition (USP):
At the heart of our proposal is the clear articulation of Moringa Cheaps'
unique selling proposition. We delve into the distinctive features that set
our product apart from conventional snacks, emphasizing the unparalleled
nutritional benefits and unrivaled flavor profile derived from the inclusion
of moringa.
Target Market and Demographics:
Understanding our target audience is pivotal to our success. We
meticulously define our consumer demographic, identifying health-
conscious individuals, fitness enthusiasts, and those seeking alternative
snack options. This insight shapes our marketing strategies to effectively
reach and resonate with our intended market.
We actually don't have a specific target because everyone can eat our
healthy moringa [Link] our product is healthy and
affordable ,everyb everybody can afford to buy it,espec especially those
people who's seeking for nutritious and affordable snack.
Marketing Strategy:
Our comprehensive marketing strategy unfolds as a multi-faceted
approach. We all know that these days,many of people are engaged in
social media especially in TikTok and YouTube app.
In the online realm, we focus on creating a captivating digital presence
through a well-designed website and engaging in social media platforms
contents,we also consider those people who don't have gadgets,that
that's why we will print flyers to give them .
In conclusion, our executive summary offers a comprehensive overview of
Moringa Cheaps, showcasing its potential to revolutionize the health-
conscious snacking market. Through a holistic approach that combines
nutrition, taste, and sustainability, we envision Moringa Cheaps as more
than a snack; it's a lifestyle choice that resonates with the values of the
modern consumer. This proposal sets the stage for a successful venture
into the thriving health-focused snacks industry, fueled by innovation,
consumer-centricity, and a commitment to well-being.
II. Market Analysis
The Asian native species known as malunggay, or Moringa tree, has been
growing wild for a very long period. The trees like warm, frost-free conditions and
do well in tropical to subtropical climes. According to expert theory, moringa
trees were first domesticated as early as 2000 BCE in the Indian Himalayan
foothills. All components of the tree were utilised in various therapeutic cures,
which were frequently used by nobility and monarchy, and the tree was highly
valued for its nutritious qualities throughout India. The seeds of Moringa were
planted and farmed for health-related purposes in ancient Egypt, Greece, and
Rome as a result of trade routes spreading the seeds over time. The species is
said to have been introduced to Europe by the Romans. In 1817, the British
brought the tree to their colony in Jamaica and a number of other port towns
across the world. The moringa tree is used in medicine and cooking all over the
world today. Fresh markets, specialist wholesalers and a few select grocers carry
the pods, leaves and blooms.
Malunggay leaves and pods include calcium for strong bones and teeth, fibre to
maintain a healthy digestive system, and vitamin C to enhance the immune
system and increase the formation of collagen. Copper is needed to make red
blood cells, iron is needed to make haemoglobin, a protein that carries oxygen
through the bloodstream, magnesium is needed to maintain healthy nerve
function, and other nutrients including potassium, phosphorus, zinc, manganese,
and folate are found in the pods and leaves. The moringa plant is also a
nutritional powerhouse, offering significant levels of calcium, vitamin C, and
vitamin E. Moringa leaf has a significant protein content as well, especially when
compared to many other green vegetables. Pods are incredibly high in fibre and
protein. There are significant amounts of heart-healthy oils in the leaves, pods,
and seeds.
We often see moringa trees in our backyard,we're ignoring healthy and useful
trees, our customer needs a healthy but is eatable food,many of people don't eat
greens/vegetables that is why they ignore moringa ,espec especially the
youngs,that is why we made the moringa leaves a food but in an eatable way
we can.
Th ese days,we all know that there are much of people engaged in any social
media platforms, TikTok, Facebook, YouTube, Instagram and other social media
[Link] planned to be engaged to [Link] will sell our products not only in
personal but also in every social media platforms we could be engaged
The products will be transported by road transport. There is because the area
has a network of tarmac road this transport will involve both stroller for
short distance s and vehicles to consumer far a way . the cost of transporting
will be 1900 per month transpiration of the product will face various difficult
due to the delays caused by inadequate mean of transport but the
entrepreneur will expand the means by purchasing more vehicles to cope
up with these transport problem
III. Business and Product Description
Welcome to Moringa Cheaps, where affordability meets health in every bite. Our
unique business is not just about selling chips; it's about providing a wholesome
snacking experience that won't break the bank.
At Moringa Cheaps, we understand the importance of both your well-being and
your budget. That's why we've crafted a line of snacks that are not only delicious
but also affordable. Our mission is to make healthy snacking accessible to all,
redefining the market with our commitment to quality and cost-effectiveness.
Mission:
At Moringa Cheaps, our mission is to revolutionize the snacking industry by
providing affordable and healthy options to our consumers. We aim to make
nutritious choices accessible to all, promoting a balanced lifestyle without
compromising on taste or budget.
Vision:
Our vision at Moringa Cheaps is to become a leading force in the snack market,
recognized for our commitment to affordability, quality, and health. We aspire to
create a brand that resonates with consumers seeking both nourishing snacks
and economic value, contributing to a healthier and more inclusive society.
We believe that healthy eating should be within reach for everyone. Our
commitment to affordability ensures that our products cater to a diverse
audience, fostering inclusivity in the health and wellness space.
We uphold the highest standards of quality in sourcing, processing, and
delivering our products. Moringa Cheaps is synonymous with snacks that not
only taste great but also meet stringent quality benchmarks.
We embrace innovation in both product development and business practices.
Constantly exploring new flavors, ingredients, and sustainable processes, we
stay ahead of industry trends to offer fresh and exciting options to our
customers.
Transparency is the foundation of our relationship with consumers and investors.
We openly communicate our processes,ingredients, and values, fostering trust
and loyalty.
Moringa Cheaps is committed to environmentally conscious practices. We strive
to minimize our ecological footprint, implementing sustainable sourcing and
packaging solutions to contribute positively to our planet.
Investing in Moringa Cheaps means joining a venture that not only promotes
health-conscious choices but also offers a lucrative opportunity in the thriving
snack industry. Be a part of a business that cares about both your financial
growth and the well-being of our consumers. Together, let's build a brand that
stands out for its commitment to quality, affordability, and a healthier tomorrow.
IV. Marketing and Sales Strategy
[Link] Objectives
Running these product there are a lot of possibility in marketing and
financial gain. It will help the company to increase total sales volume. So
our main objective is to satisfy our customer and do maximization of
profit. At the same time it will enable the company to capture greater
market share.
[Link] Objectives
The product will have two types of packets. The sizes of the packets are
small and medium.
Product Concept
The malunggay cheaps combine a tasty chip with a healthier option.
moringa is beneficial for your eyesight improvement, skin appearance,
immunity boost, calcium absorption, and even kid's motor skills
development. there are also vitamins C, B6, A, iron,riboflavin, and
magnesium. vegans, particularly parents can easily allow their children to
consume moringa chips instead of convectional chips disguised as junk
food. consumer can certainly appreciate this healthy snacks. malunggay
cheaps is promoted to all ages.
Production Concept
We have monitors and people in charges everywhere to ensure that our
product is clean. including the sanitary and safety inspectors. it also has
storage room where the materials are kept. product will be placed in a box
in bundle orders. there are 5 malunggay cheaps in each box.
Selling Concept/Pricing Knowing
Knowing the value of our product is important to the achievement of our
business. good pricing is essential in every business. indeciding for the
price should match the quantity and quality of our product. we must
consider the target market. having a good pricing will ensure our
customer that our product is price worthy to buy.
Target Market
According to a Nielsen company survey, 74% of Filipinos perceive
snacking as a source of energy. Many people view it as a time to spend
with family and Friends. Because Filipinos, are the most environmentally
conscious consumers, they always seek for food with nutritious elements,
rating fiber as the most valuable attribute in the snacks they eat. As a
result, the major aim of this company is people who have a shortage of
energy and nourishment in their Bodies.
Marketing Strategy
To introduce our moringa chips to health-conscious consumers, our
marketing strategy will focus on creating a strong online presence and
engaging with the local community. Through visually appealing posts on
Instagram and Facebook, we'll highlight the unique flavor and nutritional
benefits of our moringa chips. Our website will serve as a hub for
customers, featuring an easy ordering system and showcasing customer
testimonials. Additionally, we plan to participate in local farmers' markets,
providing opportunities for in-person interactions, tastings, and building a
grassroots following. Collaborating with health bloggers will amplify our
message, while partnerships with local health food stores and gyms will
expand our distribution. Limited-time promotions and a loyalty program
will incentivize customers to try and repeatedly choose our moringa chips.
By emphasizing sustainability in our packaging and supporting community
wellness initiatives, we aim to establish our brand as a go-to choice for
those seeking a nutritious and flavorful snack.
V. Cost Management Plan
VI. Production and Operation
Production Process
Our Malungay Chips are crafted with precision and care to ensure the
highest quality for our customers. The production process consists of the
following key steps:
Sourcing Raw Materials
We, as students, directly harvest the Malungay ourselves, following
organic and sustainable farming [Link] ensures a fresh and
reliable supply of Malungay leaves, which serve as the primary ingredient
for our chips.
Washing and Sorting
Malungay leaves undergo a thorough washing and sorting process. This
step is critical to eliminate impurities and guarantee the selection of only
the finest leaves for chip production.
Drying
The meticulously washed Malungay leaves undergo a natural drying
process as we simply sun-dry them, avoiding the use of technology. This
traditional method preserves the nutritional content while achieving the
desired crispiness for the chips.
Seasoning and Flavoring
Following the drying process, the Malungay leaves proceed to seasoning
and flavoring, where a dedicated group of students crafts a unique spice
blend to enhance the natural goodness of Malungay and deliver a
delightful taste experience for our consumers.
Quality Control
Quality control is embedded at every stage of the production process. Our
dedicated team conducts rigorous inspections to ensure that each batch
meets our strict standards for taste, texture, and nutritional content.
Packaging
The final step involves careful packaging to preserve the freshness and
crispiness of our Malungay Chips. We use plastic & foil packaging
materials to align with our commitment to sustainability.
This streamlined production process allows us to deliver Malungay Chips
that not only embody the essence of Malungay but also meet the highest
quality expectations of our customers.
Operations
Our operational framework is designed to ensure efficiency, consistency,
and customer satisfaction throughout the entire life cycle of our Malungay
Chips. The operational segment encompasses the following key
components:
Distribution Network
Efficient distribution is vital for reaching our target markets promptly. We
make sure our Malungay products reach customers fast by working with
reliable partners for quick delivery to stores and homes.
Customer Service
Our commitment to exceptional customer service extends beyond the
purchase of our Malungay Chips. We have a dedicated customer support
team ready to address inquiries, provide product information, and handle
any concerns promptly.
Continuous Improvement
We embrace a culture of continuous improvement, regularly reviewing and
refining our operational processes. This commitment allows us to adapt to
market dynamics, implement cost-saving measures, and stay ahead of
industry trends.
Health and Safety Protocols
The well-being of our team is a top priority. We follow strict health and
safety protocols to maintain a secure working environment, ensuring the
quality and safety of our products.
Collaboration and Partnerships
Collaboration is key to our operational success. We foster strong
relationships with suppliers, distributors, and other stakeholders, creating
a collaborative ecosystem that supports the growth and sustainability of
our Malungay Chips business.
By integrating these operational elements, we aim to establish a resilient
and agile framework that positions our Malungay Chips as a reliable and
sought-after product in the market.
VII. Financial Analysis
