October, 2024
Graphic Designing and Marketing
A Comprehensive Guide for Growing Our Online Presence
Prepared by
Adeena Hussain
Marketing Manager
October, 2024
Introduction
Welcome to the Social Media & Graphic Design Guide. This document outlines the
steps for creating and posting content on our social media platforms. By following
this guide, we aim to maintain consistency, boost engagement, and grow our online
presence. Remember, collaboration and teamwork are key to our success, and I'm
here to support you every step of the way.
Posting Schedule & Themes
We follow a structured posting schedule to keep our content varied and engaging.
The designer is responsible for creating posts in line with the company’s branding
and ensuring that posts are ready and submitted on time. Below is the weekly
posting schedule:
Weekly Themes
Monday: Info Quotes
Content that inspires and educates our audience. Focus on motivational quotes or
relevant information.
Tuesday: Service Promotion
Showcase our services. Use clear and concise designs that align with the brand’s
tone and message.
Wednesday: Reels
Create engaging short video content (Reels) that captures the audience’s attention.
Keep it dynamic and fun.
Thursday: Service Promotion
Another day to highlight our services but with a different design or focus to keep
the message fresh.
Friday: Jumma Mubarak Post
A cultural or religious post to wish our audience a blessed Jumma Mubarak. This
should be thoughtful and respectful, aligning with our brand’s design aesthetics.
October, 2024
Special Days of the Year
In addition to the weekly themes, we will also post on special days throughout the
year. The designer will prepare posts in advance for these events:
14th August (Independence Day)
Eid Mubarak
Christmas
New Year
International Women's Day
Pakistan Day (23rd March)
...and other important holidays and events.
I will provide you with a detailed schedule of these special posts, so you’ll know in
advance what to design for each occasion.
Posting Guidelines
Time of Posting:
Posts should go live at specific times to maximize reach and engagement. Designers
must submit their designs well in advance to allow for any necessary edits.
Ideal posting times will be shared, and designs should be ready at least 24 hours
before the scheduled time.
Design Focus:
All designs must align with our company’s logo and brand identity. The colors, fonts,
and overall theme should be consistent across all platforms. Each post should
reflect the nature of the content, whether it’s a service promotion or a celebratory
message.
Content Quality:
Content must be original and engaging. Avoid plagiarism at all costs. Ensure that
the text on the post is clear, well-placed, and enhances the visual appeal.
October, 2024
Hashtags & SEO:
Proper use of hashtags and keywords is crucial for increasing our social media reach.
We will guide you on which hashtags to use based on the content of each post.
Design Submission & Deadlines
To ensure posts are published on time, designers must meet the following
deadlines:
Weekly Posts: Submit designs at least 24 hours before the scheduled post time.
Special Day Posts: Submit designs one week in advance for special occasions.
Collaboration & Support
We are here to work together as a team. If you have any questions about the design,
content, or posting schedule, feel free to reach out. I am available to guide and
support you in any way needed.
We also plan to run ads on our social media platforms once our accounts are well-
maintained and organized. You will receive guidelines on how to design ad-specific
content in the future.
Final Note
Let’s work together to make our social media presence strong, engaging, and
professional. I believe in your creativity and dedication. Remember, I am here for
you, and we will achieve great things together!
All The Best.....
