INTRODUCTION TO
EXPORTING COFFEE
A SHORT COURSE
Short Course Start Date:
Which countries produce and consume the most coffee? What are the
different types of coffee and what are the current market trends? Who are the
12 May 2014
actors in the international coffee value chain? How can enterprises best
Duration: 2 weeks approach buyers?
Course Format:
Online/Internet-based INTRODUCTION TO EXPORTING COFFEE
In the international coffee business, credibility is essential when it comes to
speaking with buyers, including importers and roasters. These potential buyers
frequently receive unsolicited requests and samples from enterprises, small
cooperatives and farmers groups that wish to “move up the value chain”. In many
cases, these requests are ignored.
Aimed at aspiring coffee exporters in developing countries and the organizations
that support them, ITC’s “Introduction to Exporting Coffee” e-learning course has
been designed to enhance knowledge and best practices for effective
participation in the international coffee trade.
Target Audience:
Export advisors Based on the 2012 ITC publication “The Coffee Exporters Guide”, the course was
developed in collaboration with experts from around the world to provide the
essentials in understanding the business of exporting coffee, including
contracts/shipping and meeting buyer requirements.
FROM THE “CHERRY TO THE CUP”
This course introduces the key areas of the coffee trade including coffee as a
product, the global production of coffee, the coffee market and consumption, and
the value chain in taking the “cherry to the cup”. This culminates in a set of key
actions that are required when approaching buyers.
Enrol ASAP!
The course is divided into two weeks:
e-learning@[Link]
Week 1 - The Coffee Trade and Quality
Lecture 1: Introduction to the Coffee Trade
Language: English Lecture 2: Coffee Quality, Specialty Markets and Sustainability Schemes
Limits: Case Study Exercise 1
Register by 09 May 2014
Week 2 - Coffee Logistics and Approaching Buyers
Maximum # participants: 40
Lecture 3: Contracts and Shipping
Lecture 4: Approaching Buyers
Case Study Exercise 2
COURSE OBJECTIVES
The objectives for this course are for the participant to be able to:
Distinguish between factors that determine preference in type of coffee and
quality;
Map the process from “cherry to the cup” (how the coffee bean travels); and
Determine the key actions needed in approaching buyers.
CERTIFICATION
Participants who have passed the final assessment with a minimum of 70%
will receive an ITC Certificate for Introduction to Exporting Coffee.
ITC’S MISSION
The International Trade Centre enables small business export and import success in developing and transition
countries by providing, together with partners, sustainable and inclusive trade development solutions to the
private sector, trade support institutions and policymakers.
See more at: [Link]
FOR FURTHER INFORMATION, PLEASE CONTACT
CONTACT
E-Learning Unit
DMD/TIS
International Trade Centre
Palais des Nations, CH-1211
Geneva 10, Switzerland
+41 22 730 0415
e-learning@[Link]
