Digital Media
Technology
Lecture No. 3
Dr. Dalia Mohsen
TABLE OF CONTENTS
01 02 03
Projection Mapping Interactive Shadow Hologram
Technology Projection Technology Technology
04 05
3D Digital billboard Internet of Things
Technology Technology
01
Projection Mapping
Technology
Definition, Applications..
Projection Mapping Technology
Projection Mapping uses everyday video
projectors, but instead of projecting on a
flat screen (e.g. to display a PowerPoint),
light is mapped onto any surface, turning
common objects of any 3D shape into
interactive displays. More formally,
projection mapping is “the display of an
image on a non-flat or non-white surface”.
5
How projection mapping work?
Choose your mapping surfaces Place your projector Define the area of your mapping
How projection mapping work?
Choose your mapping surfaces Define the area of your mapping
How Brands Use
Projection Mapping
Technology?
[Link]
[Link]
02
Interactive Shadow
Projection Technology
Definition, Applications..
Interactive Shadow Projection Technology
By using two projectors.. the system scans
physical objects in front of a projector,
generates virtual shadows with computer
system according to the scan data, and insert
the layer of the virtual shadows to real shadows
of the physical objects with the projector.
Another projector is used to insert layer virtual
light sources inside real shadows. this method
enables us to experience novel interaction with
various shadows..
[Link]
14
How Brands Use
Interactive Shadow
Projection
Technology?
[Link]
03
Hologram
Technology
Definition, Applications..
Hologram Technology
A hologram is a recording of light wave
interference patterns that can be played
back to create a high-resolution image in
full color and three dimensions.
Holography is a photographic technique
that records the light scattered from an
object, and then presents it in a way that
appears three-dimensional.
Hologram Technology
hologram technology can be seen without
using any special equipment such as cameras
or glasses. The image can be viewed from any
angle, so as the user walks around the display
the object will appear to move and shift
realistically. Holographic images can be static,
such as a picture of a product, or they may be
animated sequences which can be watched by
multiple people from any viewpoint.
How Does Holographic Technology Work?
A laser light beam is split into two identical beams, one of which is
targeted at the item and the other is spread throughout the recording
media (illumination beam or object beam). Using mirrors, the second
beam is deflected onto the recording device without passing through the
object.
A common recording media is photographic plates. The two laser beams
interfere with each other at the recording medium. This interference
pattern is captured on photographic plates.
21
How Brands Use
Hologram
Technology ?
[Link]
[Link]
04
3D Digital billboard
Technology
Definition, Applications..
3D Digital billboard Technology
The term 3D digital billboard indicates a
specific type of billboard that uses 3D
technology to show three-dimensional
images, very often in the form of short
videos that are repeated in loop.
How does a 3D Digital billboard Technology work?
3D Digital billboards work in the same way as other 3D displays. Two
different images are displayed on the screen. These two images are
captured from two different perspectives. Then these two images
are combined in a single footage. This creates a three-dimensional
effect on the footage. These images are viewed by our left and right eye
with slightly different images in each eye which creates the depth
observed in 3D technology.
In real life, we view the objects in the same way. The depth we perceive
in real life objects is due to the fact that we see two different images
in each eye. This creates an impression of depth. 3D technology creates
an optical illusion which forces the eye to believe something is real
when it is not.
To achieve this illusion,
3D billboards usually
use curved displays
with two faces. As a
result, our left and right
eyes see the visuals
from different points
and our brain
recognizes the objects
in three-dimensional
depth.
How Brands Use 3D
Digital billboard
Technology?
[Link]
31
[Link]
05
Internet of Things
Technology
Definition, Applications..
Internet of Things (IOT) Technology
The Internet of Things, or IoT, is about
extending the power of internet connectivity
beyond computers to a whole range of
other things, processes, and
environments. Those connected, smarter,
things are used to gather information, send
information, or both.
Internet of Things (IOT) Technology
Mobile apps are the preferred
channel for accessing IoT, due to
the ease of developing them.
Mobile is a far more flexible
platform for transmitting data as
well. With a single application on a
device, IoT devices can be
efficiently managed and
monitored. Mobile applications
play a significant role in enhancing
the growth of IoT.
How Brands Use
Internet of Things
Technology?
36
[Link]
[Link]
06
Assignment
Research + Final Design
Lecture No.3/1 assignment
Search for 2 samples for (Digital Out of Home
Advertising) and analyze them according to:
▪ Brand: ......................
▪ Idea: .........................
▪ Technology: ............
▪ Message/ Goal: .......
Insert photos and the reference link
Deadline 14 march 2023 at 11.00 Pm, Upload
assignment in this link :
[Link]
XHNIpwsus56Fsca-QqjVFnrE6N?usp=sharing
Total Grades: 4 Grades
Lecture No.3/2 assignment
Finalize your design for out of home
advertising idea based on any technology
(upload your mind map and sketches, use
suitable mockup/ present the idea with different
photos/ identify the technology)
Deadline 14 march 2023 at 11.00 Pm, Upload
assignment in this link :
[Link]
ascmv9BjPWMvI7IPOO7lfnbWE?usp=sharing
Total Grades: 10 Grades
Thanks
Questions Time :)
