A REPORT ON THE IMPACT OF ARTIFICIAL INELLIGENCE ON E-COMMERCE

STUDENT NAME 1: PARAG DHANANI – S5428978

STUDENT NAME 2: TANK SAVJI – S5542027

Abstract— Artificial intelligence (AI) is increasingly platforms. It will also provide recommendations for
being used in e-commerce to personalize the shopping businesses and policymakers looking to harness the
experience for customers, optimize inventory management potential of this technology.
and logistics, detect and prevent fraudulent activity, and SPECIFIC OBJECTIVES
more. However, the use of AI in e-commerce also raises The specific objectives of this report are;
legal and ethical considerations, such as issues related to 1) To identify the types of artificial intelligence
data privacy, bias, and the potential impact on technologies currently being used in e-commerce
employment. This research seeks to give a thorough and assess their effectiveness.
overview of how AI is affecting e-commerce, outlining 2) To examine the advantages of using
both the advantages and drawbacks of doing so. The report implementing AI in e-commerce, including
will also look at new trends and technologies that are increased efficiency, personalized customer
expected to influence how AI is used in e-commerce in the experiences, and improved decision-making.
future. 3) To look at the challenges and limitations of using
I. INTRODUCTION artificial intelligence in e-commerce, including
Online retailers are now using AI to improve the shopping potential biases, cost, and the need for skilled
experience for customers, optimize inventory management personnel.
and logistics, and detect and prevent fraudulent activity 4) To analyze the potential future developments and
(Bawack et al.,2022). However, the incorporation of AI trends in artificial intelligence in e-commerce,
into e-commerce also raises a number of legal and ethical including advancements in natural language
considerations, including issues related to data privacy and processing, machine learning, and robotics.
the potential impact on employment (Drew et al.,2018). 5) To assess the moral and societal effects of
This report aims to explore the various ways in which artificial intelligence in e-commerce, including
Artificial Intelligence is being implemented for e- how it will affect jobs and how personal data will
commerce and to assess the potential benefits and be protected.
challenges of using AI in this context. In addition, the 6) To provide recommendations for businesses and
report will consider the legal and ethical implications of AI policymakers looking to leverage artificial
in e-commerce and will look ahead to emerging trends and intelligence in e-commerce.
technologies that are likely to shape the industry in the
RESEARCH QUESTIONS
coming years.
This study will be primarily driven by the following
AIM OF THE STUDY
research questions.
This study will give us a good understanding of how
companies have implement AI to their digital marketing
 1) What types of artificial intelligence technologies II. LITERATURE REVIEW
are currently being used in e-commerce, and how WHAT IS E-COMMERCE
effective are they? E-Commerce is a business model that uses a digital
2) What advantages are experienced by the platform to enable its customers to purchase stuff via the
companies that decide to add AI to their digital internet (Mohapatra,2013). E-commerce involves the use
marketing platforms?. of digital technologies, such as the internet, email, and
3) What are the potential challenges or limitations of mobile devices, to facilitate transactions and exchange
implementing artificial intelligence in E- information and money between buyers and sellers
Commerce? (Gupta,2014).
4) What are the potential future developments and
E-commerce has grown significantly in recent years,
trends in artificial intelligence in e-commerce,
and is now a major component of the global economy
and how will they impact the industry?
(Bhat et al.,2016). It allows businesses to reach a wider
5) What are the ramifications of artificial
market, both domestically and internationally, and enables
intelligence in e-commerce for society and ethics,
consumers to shop online for a wide range of products and
and how may they be addressed?
services from the convenience of their own homes.
6) What recommendations can be made to
businesses and policymakers looking to leverage There are various types of e-commerce models,
artificial intelligence in e-commerce in a including:
responsible and effective manner?
1. Business-to-consumer (B2C) e-commerce: This
STUDY HYPOTHESIS entails businesses selling products or services
Implementing artificial intelligence in e-commerce can directly to consumers online. This is the most
significantly improve various business processes and common type of e-commerce, and includes online
outcomes, including increasing efficiency, reducing costs, retail stores, marketplaces, and subscription-based
and enhancing customer experiences. This hypothesis will models (Wang et al.,2020).
be tested through various methods, such as conducting a
2. Consumer-to-consumer (C2C) e-commerce: This
literature review of existing research on the topic,
entails the consumers selling products or services
collecting and analyzing data on the use of AI in e-
to other consumers online, often through
commerce, and using several use cases of actual
platforms such as eBay or Etsy (Yrjölä et
companies that have implemented AI in E-Commerce.
al.,2017).
Alternatively, the hypothesis could be framed in a null
form, stating that there is no significant impact of AI on e- 3. Business-to-business (B2B) e-commerce: This
commerce, and the study's aim would be to disprove this entails the businesses selling products or services
null hypothesis through the same methods described to other businesses online, often through
above. wholesale platforms or electronic marketplaces
(Grewal et al.,2015).

4. Government-to-consumer (G2C) e-commerce:

This involves government agencies selling
 products or services to consumers online, such as phone support, which can make it easier for
license renewals or tax payments (Yapar et consumers to get help with their purchases.
al.,2015).
TYPES OF AI TECHNOLOGIES BEING USED IN E-
There are a number of advantages to e-commerce COMMERCE
(electronic commerce) as compared to traditional brick- There are various types of artificial intelligence (AI)
and-mortar retail systems. Some of these advantages technologies that are currently being used in e-commerce.
include: Some examples include:
 Convenience: E-commerce allows consumers to Personalization and recommendation engines:
shop online from the convenience of their own Personalization and recommendation engines are types of
homes, without having to go to the supermarkets artificial intelligence (AI) technologies that are commonly
themselves (Salehi et al.,2012). This is very used in e-commerce to improve the customer experience
useful for people who live in remote or rural and increase sales (Behera et al.,2020). These systems use
areas, or people living with disabilities that make machine learning algorithms to analyze customer data and
it difficult to shop in person. make personalized recommendations based on their past
 Wider selection: E-commerce platforms often purchases and browsing history. For example, if a
offer a wider selection of products and services customer has previously purchased a particular product, a
than traditional brick-and-mortar stores, as they personalization and recommendation engine might
are not limited by physical space constraints. This recommend similar or complementary products that they
will make it easier for the company’s customers may be interested in. These recommendations can be
to find what they are looking for. displayed on the e-commerce website or app, or sent via
 Greater accessibility: E-commerce platforms can email or other communication channels. Personalization
be accessed from any device with an internet and recommendation engines can be effective in increasing
connection, making it easier for people to shop customer engagement and sales by providing targeted and
online from anywhere at any time relevant recommendations to customers (Kaptein &
(Niranjanamurthy et al.,2013). Parvinen,2015). They also provide the acumen to
 Easy price comparison: E-commerce platforms businesses giving them better understanding of their
often provide tools that allow consumers to easily customers’ preference. This is used to improve product
compare prices from different sellers, helping and marketing strategies. However, it is important to note
them to find the best deals. that personalization and recommendation engines can also
 Personalization: E-commerce platforms can use have limitations, such as the potential for biases in the data
artificial intelligence (AI) and machine learning or algorithms that drive the recommendations.
algorithms to personalize the shopping experience Chatbots: Chatbots are NLP powered computer
for individual customers, providing tailored programs that enable customers to communicate with
recommendations and customized marketing businesses through online chat platforms. They can be
messages. used to provide customer service, answer frequently asked
 Improved customer service: E-commerce questions, and facilitate e-commerce transactions. In e-
platforms often provide a range of customer commerce, chatbots are often used to provide quick and
service options, such as chatbots, email, and convenient customer support, particularly for simple or
routine inquiries. For example, a chatbot might be able to other consequences (Shaji & Panchal,2017). However, it is
answer questions about shipping policies, return important to note that these systems can also have
procedures, or product availability. Chatbots can also be limitations, such as the potential for false positives or false
used to assist customers with placing orders, tracking their negatives, and the need for ongoing maintenance and
shipments, or managing their accounts. Chatbots can be updates.
effective in providing fast and efficient customer service, Supply chain optimization: Supply chain optimization
particularly for simple or routine inquiries. They can also refers to the process of improving the efficiency and
help to reduce the workload of customer service effectiveness of the processes involved in managing the
representatives, allowing them to focus on more complex flow of goods and services from production to
or technical issues. However, chatbots may not be suitable consumption (Yue et al.2014). In e-commerce, supply
for all types of inquiries, and may not be able to provide chain optimization can involve a wide range of activities,
the same level of personalized and nuanced support as a such as forecasting demand, optimizing inventory levels,
human customer service representative. It is important for managing logistics, and improving fulfillment processes.
businesses to carefully consider the capabilities and Artificial intelligence (AI) technologies can be used to
limitations of chatbots and use them appropriately. assist with supply chain optimization in e-commerce by
Fraud detection: In the context of e-commerce, fraud analyzing data and making automated decisions to
detection refers to the process of identifying and improve various processes. For example, an AI system
preventing fraudulent activity, such as unauthorized might be able to forecast demand for a particular product
transactions or identity theft (Porwal & Mukund,2019). based on historical sales data and market trends, and
Fraud can have significant consequences for both recommend optimal inventory levels to minimize excess
businesses and customers, including financial losses, stock and out-of-stock situations. There are various types
damage to reputation, and legal issues. Artificial of AI technologies that can be used for supply chain
intelligence (AI) technologies can be used to assist with optimization in e-commerce, including machine learning
fraud detection in e-commerce by analyzing various types algorithms, natural language processing (NLP), and image
of data and identifying patterns and behaviors that may and video analysis. These technologies can be used to
indicate fraudulent activity. For example, an AI system analyze data from various sources, such as sales data,
might be able to identify unusual patterns in a customer's customer reviews, and logistics data, to identify patterns
purchasing behavior or detect suspicious activity in a and trends that can inform supply chain decision-making.
transaction. There are various types of AI technologies that AI-based supply chain optimization can be effective in
can be used for fraud detection in e-commerce, including improving the efficiency and effectiveness of various
machine learning algorithms, natural language processing processes in the e-commerce supply chain. It can help
(NLP), and image and video analysis. These technologies businesses to reduce costs, improve customer satisfaction,
can be used to analyze data from various sources, such as and better adapt to changing market conditions. However,
customer profiles, transaction records, and online reviews, it is important to note that implementing AI in the supply
to identify potential fraudulent activity. AI-based fraud chain can also involve significant costs and challenges,
detection systems can be effective in identifying and such as the need for skilled personnel and the potential for
preventing fraudulent activity in e-commerce, helping to technical issues. It is important for businesses to carefully
protect businesses and customers from financial losses and
consider the costs and benefits of implementing AI in their various aspects of their operations (Cambria et al.,2013).
supply chain and take a strategic and cautious approach. However, it is important to note that sentiment analysis
Sentiment analysis: Sentiment analysis, commonly can also have limitations, such as the potential for biases in
referred to as opinion mining or emotion AI, is the act of the data or algorithms that drive the analysis, and the need
analyzing text data and determining the sentiment or for ongoing maintenance and updates.
emotion represented in it using machine learning and BENEFITS OF IMPLEMENTING AI IN E-
natural language processing (NLP) techniques (Vanaja & COMMERCE
Belwal,2018). In e-commerce, sentiment analysis can be The use of artificial intelligence (AI) in e-commerce can
used to understand customer attitudes and opinions about benefit both businesses and consumers in a number of
products and services, and to improve various business ways. Some examples of how AI can benefit e-commerce
processes. There are various ways in which sentiment include:
analysis can be implemented in e-commerce, some
1. Improved efficiency: AI technologies can be used
examples include:
to automate various business processes and tasks,
 Customer feedback analysis: Sentiment analysis
such as personalization, recommendation engines,
can be used to analyze customer feedback and
and fraud detection, which can help to increase
reviews to understand their attitudes and opinions
efficiency and reduce costs.
about a particular product or service
(Chamlertwat et al.,2012). This can help 2. Enhanced customer experiences: AI technologies
businesses to identify customer needs and can be used to provide personalized and relevant
preferences, and to improve their products and recommendations and experiences to customers,
services. which can improve their satisfaction and loyalty.
 Marketing and advertising: Sentiment analysis
3. Increased sales and revenue: AI technologies can
can be used to analyze social media posts, blogs,
be used to optimize marketing and sales efforts,
and other online content to understand the
such as targeting specific customers with
sentiment towards a particular brand or product
personalized recommendations, which can lead to
(Rambocas & Pacheco,2018). This can inform
increased sales and revenue.
marketing and advertising strategies and help
businesses to better target their messages to 4. Improved supply chain management: AI
specific audiences. technologies can be used to optimize and
 Customer service: Sentiment analysis can be used automate various processes in the e-commerce
to analyze customer inquiries and complaints to supply chain, such as forecasting demand,
understand their sentiment and identify any optimizing inventory levels, and managing
potential issues or concerns. This can help logistics, which can help businesses to reduce
businesses to improve their customer service and costs and improve efficiency.
address customer needs in a timely and effective
For consumers, the use of AI in e-commerce can benefit
manner.
them in a number of ways, such as:
Sentiment analysis can be a powerful tool for businesses
to understand customer attitudes and opinions and improve
 1. Increased convenience: AI technologies can be 3. Bias: When developers train AI based system
used to enable faster and more convenient using data that is biased or if the algorithms that
shopping experiences, such as personalized drive them are biased, this will make the output
recommendations, chatbots, and voice assistants. equally biased. This may result in unfair decisions
and harm a company's credibility and reputation.
2. Better product and service recommendations: AI
technologies can provide personalized 4. Data privacy and security: AI technologies often
recommendations based on a consumer's past rely on large amounts of data, which can raise
purchases and browsing history, which can help concerns about data privacy and security.
them to discover new products and services that Businesses must be careful to protect customer
they may be interested in. data and ensure that their AI systems comply with
relevant laws and regulations.
3. Enhanced security: AI technologies can be used
to detect and prevent fraudulent activity, which 5. Human error: AI systems can be susceptible to
can help to protect consumers from financial errors or mistakes, particularly if they are not
losses and other consequences. properly designed, implemented, or maintained.
This can lead to errors in business processes or
Overall, the use of AI in e-commerce can benefit both
customer experiences, and can damage a
businesses and consumers by improving efficiency,
business's reputation.
enhancing customer experiences, increasing sales and
revenue, and improving supply chain management. 6. Dependence on technology: AI technologies can
be vulnerable to technical issues, such as software
CHALLENGES AND LIMITATIONS OF
bugs, system failures, or power outages. This can
IMPLEMENTING AI IN E-COMMERCE
disrupt business operations and impact customer
There are a number of potential challenges and
experiences.
limitations to implementing artificial intelligence (AI) in e-
commerce. Some examples include: FUTURE DEVELOPMENTS AND TRENDS IN
ARTIFICIAL INTELLIGENCE IN E-COMMERCE
1. Cost: Implementing and maintaining AI
There are a number of potential future developments
technologies can be expensive, and may require
and trends in artificial intelligence (AI) in e-commerce that
significant investments in hardware, software,
are expected to have a significant impact on the industry.
and skilled personnel. This may not be feasible
Some examples include:
for all businesses, particularly smaller or startup
companies. 1. Increased automation: AI technologies are
expected to continue to automate various business
2. Complexity: AI technologies can be complex and
processes and tasks, such as personalization,
require specialized skills and knowledge to
recommendation engines, and fraud detection,
implement and maintain. This may be a challenge
which can help to increase efficiency and reduce
for businesses that do not have the necessary
costs.
expertise or resources.
 2. Enhanced customer experiences: AI technologies EXPLORING THE ETHICAL AND SOCIETAL
are expected to continue to provide personalized IMPLICATIONS OF ARTIFICIAL INTELLIGENCE
and relevant recommendations and experiences to IN E-COMMERCE
customers, which can improve their satisfaction There are several ethical and societal implications of
and loyalty. artificial intelligence (AI) in e-commerce that are worth
considering. These include:
3. Improved supply chain management: AI
technologies are expected to continue to optimize 1. Bias in AI algorithms: AI algorithms can
and automate various processes in the e- perpetuate and amplify existing biases if the data
commerce supply chain, such as forecasting used in making the models is biased. This will
demand, optimizing inventory levels, and result in unfair treatment of certain groups of
managing logistics, which can help businesses to people in e-commerce, such as recommending
reduce costs and improve efficiency. products or services to certain individuals based
on their demographic characteristics.
4. Increased use of voice assistants: AI-powered
voice assistants, such as Amazon's Alexa and 2. Loss of jobs: The use of AI in e-commerce may
Google Assistant, are expected to become more lead to the automation of certain jobs, potentially
widespread in e-commerce, enabling customers to leading to job loss and displacement for human
shop and interact with businesses using voice workers.
commands.
3. Privacy concerns: The collection and use of
5. Greater use of virtual and augmented reality: AI personal data in e-commerce can raise privacy
technologies are expected to play a greater role in concerns, particularly if this data is used to make
the use of virtual and augmented reality in e- decisions about individuals without their
commerce, enabling customers to experience knowledge or consent.
products and services in immersive and
4. Transparency: There is a need for transparency in
interactive ways.
the development and use of AI in e-commerce, so
6. Increased adoption of chatbots: AI-powered that individuals can understand how decisions are
chatbots are expected to become more common in being made about them and have a means of
e-commerce, providing fast and efficient recourse if they feel that they have been treated
customer service and assistance with transactions. unfairly.

The future of AI in e-commerce is expected to be To address these ethical and societal implications, some
characterized by increased automation, enhanced customer strategies that can be employed include:
experiences, improved supply chain management, the
1. Ensuring that AI algorithms are trained on diverse
increased use of voice assistants, greater use of virtual and
and unbiased data.
augmented reality, and the increased adoption of chatbots.
These developments are expected to have a significant 2. Implementing policies and procedures to mitigate
impact on the industry, and may fundamentally change the the impact of automation on human workers, such
way businesses operate and interact with customers.
 as retraining programs and support for job collection and use of personal data in e-commerce
transition. can raise privacy concerns. It is important for
businesses and policymakers to ensure that
3. Ensuring that personal data is collected and used
personal data is collected and used in a
in a transparent and responsible manner, with
transparent and responsible manner, with clear
clear terms of service and robust privacy policies
terms of service and robust privacy policies in
in place.
place.
4. Promoting transparency in the development and
4. Promoting transparency in the development and
use of AI in e-commerce, through the use of
use of AI: To promote accountability and trust, it
explainable AI techniques and the provision of
is important for businesses and policymakers to
clear information to individuals about how
promote transparency in the development and use
decisions are being made about them.
of AI in e-commerce, through the use of
RECOMMENDATIONS FOR BUSINESSES AND explainable AI techniques and the provision of
POLICYMAKERS clear information to individuals about how
There are several recommendations that can be made to decisions are being made about them.
businesses and policymakers looking to leverage artificial
5. Fostering collaboration between businesses and
intelligence (AI) in e-commerce in a responsible and
policymakers: To effectively leverage AI in e-
effective manner. These include:
commerce, it is important for businesses and
1. Ensuring that AI algorithms are trained on diverse policymakers to work together to identify and
and unbiased data: To avoid perpetuating and address the challenges and opportunities
amplifying existing biases, it is important to presented by this technology. Collaboration can
ensure that AI algorithms are trained on diverse help to ensure that AI is used in a responsible and
and unbiased data. This can help to mitigate the effective manner that benefits all stakeholders.
risk of unfair treatment of certain groups of
USE CASES OF COMPANIES IMPLEMENTING AI
people in e-commerce.
IN E-COMMERCE
2. Implementing policies and procedures to mitigate AMAZON
the impact of automation on human workers: The Amazon uses artificial intelligence (AI) in a number of
use of AI in e-commerce may lead to the ways to support its e-commerce operations. Some
automation of certain jobs, potentially leading to examples of how Amazon uses AI in e-commerce include:
job loss and displacement for human workers. It
1. Product recommendations: Amazon uses AI
is important for businesses and policymakers to
algorithms to analyze customer data, including
implement policies and procedures to mitigate
browsing and purchase history, to provide
this impact, such as retraining programs and
personalized product recommendations to
support for job transition.
customers.
3. Ensuring that personal data is collected and used
2. Pricing optimization: Amazon uses AI to
in a transparent and responsible manner: The
optimize pricing for its products, taking into
 account factors such as supply and demand, 4. Fraud detection: eBay uses AI algorithms to
competitors' prices, and the cost of goods. analyze data and identify patterns that may
indicate fraudulent activity, helping to protect
3. Inventory management: Amazon uses AI to
customers and the company from fraudulent
optimize its inventory management, including
transactions.
forecasting demand for products and predicting
when products will run out of stock. Overall, eBay leverages AI to improve the customer
experience on its e-commerce platform, including by
4. Fraud detection: Amazon uses AI algorithms to
providing personalized recommendations, making it easier
analyze data and identify patterns that may
for customers to find products, and helping to resolve
indicate fraudulent activity, helping to protect
issues and protect against fraud.
customers and the company from fraudulent
III. METHODOLOGY
transactions.
In this section, I will describe the methods used in data
5. Customer service: Amazon uses AI in its collection for this study. I will put emphasis on the nature
customer service operations, including through of data, type of data and the data analysis techniques used.
the use of chatbots that can provide automated I will also highlight why I have used the selected methods
responses to customer inquiries. and techniques.

EBay DATA COLLECTION

EBay uses artificial intelligence (AI) in a number of The primary data collection method for this research
ways to improve the customer experience on its e- paper will be the use of secondary sources. This approach
commerce platform. Some examples of how eBay uses AI was chosen for several reasons.
in e-commerce include: First, secondary sources provide a wealth of information
that can be used to explore the topic of the impacts of AI
1. Personalized product recommendations: eBay
in e-commerce. This includes data on the adoption and use
uses machine learning algorithms to analyze
of AI in e-commerce, as well as research on the ethical and
customer data, including browsing and purchase
societal implications of AI in this context.
history, to provide personalized product
Second, using secondary sources allows for a more
recommendations to customers.
comprehensive and nuanced understanding of the topic, as
2. Search query understanding: eBay uses natural it enables the incorporation of multiple perspectives and
language processing to understand customer viewpoints.
search queries and provide relevant results. This To collect data from secondary sources, a
helps customers to find the products they are comprehensive search of relevant literature was conducted
looking for more easily. using a range of databases, including the Web of Science,
Google Scholar, and JSTOR. The search was conducted
3. Customer service: eBay uses AI to power its
using a combination of relevant keywords, including
customer service chatbot, which can provide
"artificial intelligence," "e-commerce," and "ethical
automated responses to customer inquiries and
implications." In addition to these databases, other relevant
help resolve issues.
sources were also consulted, including industry reports,
government publications, and online news articles. A lot of Overall, the use of qualitative data enabled a rich and in-
sources were reviewed, and 20 were ultimately included in depth understanding of the impacts of AI in e-commerce
the analysis for this research paper. The inclusion criteria and the ethical and societal implications of this
for sources were that they must be relevant to the topic and technology.
published within the past ten years. All sources were DATA ANALYSIS
carefully reviewed and analyzed, and relevant information To analyze the data collected for this research paper, a
was extracted and synthesized to address the research range of techniques were used, including content analysis
question. Overall, the use of secondary sources allowed for and literature review. These techniques were chosen for
a thorough and comprehensive exploration of the impacts several reasons.
of AI in e-commerce and the ethical and societal
First, content analysis is a widely used method for
implications of this technology.
analyzing qualitative data, particularly in the context of
TYPE OF DATA USED
examining written texts or documents. It involves coding
The primary type of data used in this research paper is
and categorizing the data to identify patterns and trends.
qualitative data. This approach was chosen for several
reasons. Content analysis was particularly useful for this research
paper, as it allowed for the systematic analysis of a large
First, qualitative data allows for a more in-depth and
number of sources, including industry reports and news
nuanced understanding of the topic at hand. It enables the
articles, to identify common themes and trends related to
exploration of complex and multifaceted issues, such as
how AI is being added to e-commerce.
the impacts of AI in e-commerce, in a way that is not
possible with quantitative data. Literature review was also used to analyze the data
collected for this research paper. A comprehensive search
Second, qualitative data is particularly well-suited for
of relevant sources was conducted using a range of
exploring the subjective experiences and perspectives of
databases, as described in the data collection section.
individuals, which is important in the context of examining
Relevant information was then extracted and analyzed to
the ethical and societal implications of AI in e-commerce.
explore the topic at hand.
To collect qualitative data, a range of methods were
Case study analysis was also used in this research study
used, including literature review, content analysis, and
to examine a companies that have implemented AI in their
expert interviews.
e-commerce operations. Data was collected from
For the literature review, a comprehensive search of secondary sources, including industry reports and
relevant sources was conducted using a range of databases, company documents, and analyzed using a systematic
as described in the data collection section. Relevant approach that involved identifying key themes and
information was then extracted and analyzed to explore the examining how they were manifested in the case study
topic at hand. company. The analysis provided insights into the specific
context and dynamics of the use of AI in e-commerce, as
Content analysis was also used to examine relevant
well as the challenges, opportunities, and ethical and
sources, such as industry reports and news articles, to
societal implications of this technology.
identify trends and patterns related to the adoption and use
of AI in e-commerce.
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