CLOUD COMPUTING Unit-4: Cloud Computing At Work

UNIT - 4

Cloud Computing At Work: Software as a Service-overview,

driving forces, company offerings, industries, software plus
service - overview, mobile device integration, providers, Microsoft
online.

InSaaS,
anapplicationishostedbyaserviceproviderandthenaccessedviatheWorldWide
Webbyaclient.

SaaS(SoftwareasaService)isanapplicationhostedonaremoteserverandaccessedthr
oughtheInternet.

AneasywaytothinkofSaaSistheweb-
basedemailserviceofferedbysuchcompaniesasMicrosoft(Hotmail),Google(Gmail),
andYahoo!(YahooMail).

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

Eachmailservicemeets
thebasiccriteria:thevendor(Microsoft,Yahoo,andsoon)hostsalloftheprogramsan
ddatainacentrallocation,providingenduserswithaccesstothedataandsoftware,whic
hisaccessedacrosstheWorldWideWeb.

ThisisasimpleexplanationofSaaS,butthesamearchitecturecanbeappliedtoabroadv
arietyofapplications,usedeitherbybusinessesorindividualendusers.

SaaScanbedividedintotwomajorcategories:

• Lineofbusinessservices:
[Link]
[Link]
ocesses,likesupply-
chainmanagementapplications,customerrelationsapplications,andsimilarbusi
ness-orientedtools.

• Customer-orientedservices:
[Link]
annot,however,theyareofferedforfreeand
[Link]
(mentioned
above)webmailservices,onlinegaming,andconsumerbanking,amongothers.

Advantages
TherearedefiniteadvantagestoyourorganizationpursuingSaaS,forexample:

• There’safastertimetovalueandimprovedproductivity,whencomparedtothelong
implementationcyclesandfailurerateofenterprisesoftware.

• Thereislowersoftwarelicensingcosts.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

• SaaSofferingsfeaturethebiggestcostsavingsoverinstalledsoftwarebyeliminatin
gtheneedforenterprisestoinstallandmaintainhardware,paylaborcosts,andmain
taintheapplications.

• SaaScanbeusedtoavoidthecustomdevelopmentcyclestogetapplicationstothe
organizationquickly.

• SaaSvendorstypicallyhaveverymeticuloussecurityaudits.
• SaaS vendors allow companies to have the most current version of an
application as possible. This allows the organization to spend their
development dollars on new innovation in their industry, rather than
supporting old versions of applications.

SoftwareConsiderations:
• Usingtheexistingsoftwareparadigm,theuserpurchasesasoftwarepackageandlic
ensebypayingaone-timefee.

• Thesoftwarethenbecomesthepropertyoftheuserwhoboughtit.
Supportandupdatesareprovidedbythevendorunderthetermsofthelicenseagree
ment.

• Thiscanbecostlyifyouareinstallinganewapplicationonhundredsorthousandsofc
omputers.

• SaaS,ontheotherhand,[Link],youpa
yforitthroughtheuseofasubscription,[Link]
singtheapplication,youstoppaying.

• Additionally,thesoftwareisnotinstalledontheuser’scomputer.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

• Thinkbacktothe Hotmailexampleearlier.
• YouaccessyourHotmailinboxviayourwebbrowser.
[Link].
• [Link]-Lynchfor25,000subscriptions.

VendorAdvantages
• [Link],butsodoestheve
ndor.
(Ofcourse,they’reinthebusinesstomakemoney,sothereisatleastthatbenefit.)

• Andfinancialbenefitisthetopone—
vendorsgetaconstantstreamofincome,oftenwhatismorethanthetraditionalsoft
warelicensingsetup.

• Additionally,throughSaaS,vendorscanfendoffpiracyconcernsandunlicenseduse
ofsoftware. Vendorsalsobenefitmoreasmoresubscriberscomeonline.

• Theyhaveahugeinvestmentinphysicalspace,hardware,technologystaff,andpro
[Link],themoretheprov
idercanclearasmargin.

Limitations
SaaS,naturallytherearesomedownsides.

• TechnicalobstaclestoSaaShaveincludedaneffective,multitenantarchitecture.T
his
hasbecomelessandlessofaproblemduetovirtualization,butdesigninganapplicat
ion toefficientlydeliverittothousandsofcustomersviatheInternetishardwork.

• Anotherproblemisthatsoftwarecompaniesarebeingaskedtobecomeservicecom
panies,andthetwodon’[Link]
e thatisdominatedbyengineeringinnovationandalicense-
[Link]
traitstohaveifyou’rewritingprogramsandapplications,butit’snotthebestwhenyo

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

u’re
[Link],abusinessmodelthatisbuiltonsellinglice
nsedsoftwaredoesnoteasilytransformintoasubscriptionmodelverycleanly.

OR
 Require a constant internet connection.

 Doesn’t work well with low speed.

 Can be slow.

 Features may be slow.

 Stored data might not be secured.

 If the cloud loses your data, you are screwed.

Driving Forces:
SomewouldarguethatSaaSispopularbecauseofthepopularityofcloudcomputing.I
n
fact,thereareanumberofissuesthataredrivingmorecloudvendorstoofferSaaSand
[Link]’stakealookatwhySaaSisdrivenasmuchasitis.

[Link]

• [Link]
comingtrendy,[Link]—
otherthanhype—that makeitsopopular.

2. SoftwareVendorsLoveit:

• Acoupleofyearsago,therewereplentyofvendorswhohadnothingnicetosayabo
[Link],andmoreandmorevendorsa
reonboardforSaaS.
• Now,evenbiggunslikeSAPandOraclehavejoinedtheranksofSaaSdevelopers.
Inadditiontothebignames,therearehundredsofsmallerdeveloperscrankingou
tSaaSofferings.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

o YoucanexpectevenmoreSaaSapplicationstobemadeavailableinthemonthsa
ndyearstocome.

3. EnterprisesLoveit:

• [Link]
pealingtoITprofessionals,[Link]
tofocusmoreontheirwork,whichonewouldhopeistogenerateacompetitiveadv
antageintheirmarketplace,ratherthanonsimplymaintainingserversandrespo
ndingwhenserversfail.

• Thatsaid,ITprofessionalsmightenjoydevelopingtheirownSaaSapplicationstob
e [Link],itgivesthemthe
opportunitytofocusoncreatingtheirowncomplementaryinternalSaaStools .

4. PlentyofSaaSPlatforms:

• TherearemanySaaSplatformsoutthere,andtheygroweachmonth.
• Forexample,OracleisdevelopingitsownSaaSplatformwhileMicrosoftisworki
ngtomaketheirownapplicationsSaaS-ready.
• AsSaaSbecomesmoreandmorepopular,morevendorsaregoingtobeforcedto
maketheirplatformsSaaS-friendlyforSaaS-basedapplications.
• AnotherreasonSaaSplatformswillcontinuetogrowisbecauseoftheinterestinGr
een ITandtheeffortstomovetowardvirtualizedinfrastructure.

5. VirtualizationBenefits

• VirtualizationmakesiteasytomovetoanSaaSsystem.
• Oneofthemainreasonsisthatitiseasierforindependentsoftwarevendors(ISVs)t
oadoptSaaSisthegrowthofvirtualization.
• ThegrowingpopularityofsomeSaaSvendorsusingAmazon’sEC2cloudplatform
andtheoverallpopularityofvirtualizedplatformshelpwiththedevelopmentofSa
aS.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

6. SaaSandSOA

 Aservice-
orientedarchitecture(SOA)isoneinwhichITsupportsthebusinessprocessest
hatcovercurrentandemergingrequirementstorunthebusinessend-to-end.
 Thisrangesfromelectronicdatainterchange(EDI)toonlineauctions.
 Byupdatingoldertechnologies—likeInternet-enablingEDI-basedsystems—
companiescanmaketheirITsystemsavailabletointernalorexternalcustomers.

[Link],andi
nthissectionwe’[Link]
you’veheardof—likeMicrosoftandIBM,forinstance—
andtheyallwanttheirownsliceoftheSaaSpie.

[Link]
QuickBookshasbeenaroundforyearsasaconventionalapplicationfortrackingbusines
[Link],accountinghasmovedtothecloud
.

QuickBooksOverview
• QuickBooksOnline([Link])givessmallbusinessownerstheabilitytoacc
esstheirfinancialdatawhethertheyareatwork,home,orontheroad.

• [Link]
edonfirewall-protectedserversandprotectedviaautomaticdatabackups.

• Thereisalsononeedtohasslewithtechnology—
softwareupgradesareincludedatnoextracharge.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

• For companies that are growing, QuickBooks Online Plus offers advanced
features such as automatic billing and time tracking, as well as the
ability to share information with employees in multiple locations.

QuickBooksOnlinefeaturesinclude
• [Link]
isaccessibletousers24hoursaday,sevendaysaweek.
• [Link]
allyeverynight,soit’seasytokeepdatauptodate.

• [Link]
yandisstoredonIntuit’sfirewall-
protectedservers,whicharemonitoredtokeepcriticalbusinessinformationsafea
ndsecure.

• QuickBooksOnlinealsosupports 128-bitSecureSocketsLayer(SSL)encryption.

• Nosoftwaretobuy,install,ormaintainandnonetworkrequired.

• [Link]
[Link].

iPhoneandBlackBerryCapabilities
 Additionally,[Link]
oksOnline,theleadingweb-basedsmallbusinessaccountingsoftware.
 WiththeiPhoneandBlackBerryupgrade,themorethan130,000smallbusinessesth
atsubscribetoQuickBooksOnlinecanmanagetheirbusinessanywhere—
withorwithouta computer.
 [Link],theseiPhoneandBlackBerryapplicationshelpQuickBo
oks Onlineusersgetanup-to-dateviewoftheirfinancesby

•Checkingcurrentbankandcreditcardbalances

•Trackingwhoowesthemmoneyandwhomtheyowe

• FindingvendorandcustomercontactinfowithaddressesviaGoogleMaps

• Runningbalancesheetandprofitandlossreports

MoreinformationonQuickBooksOnlineontheiPhoneandBlackBerryisavailableatww
[Link]/apps/category/
mobile/.QuickBooksOnlineisavailablestartingat$[Link].

[Link]

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

• Google’sSaaSofferingsincludeGoogleAppsandGoogleAppsPremierEdition.
• ThePremierEditionincludeshostedservicesforcommunicationandcollaboration
designedforbusinessesofallsizes.
• GoogleAppsPremierEditionisavailableforUS$50peruseraccountperyear,andin
cludesphonesupport,additionalstorage,andanewsetofadministrationandbusin
essintegrationcapabilities.
• GoogleApps,launchedasafreeserviceinAugust2006,isasuiteofapplicationsthati
ncludesGmailwebmailservices;GoogleCalendarsharedcalendaring,GoogleTalki
nstantmessagingandVoiceoverIP,andtheStartPagefeatureforcreatingacustomi
zablehome pageonaspecificdomain.
• Morethan100,000smallbusinessesandhundredsofuniversitiesusetheservice.
• GoogleAppsPremierEditionnowjoinsGoogleAppsStandardEditionandGoogleAp
psEducationEdition,bothofwhichwillcontinuetobeofferedforfreetoorganization
s.
• GooglealsooffersGoogleDocsandSpreadsheetsforalllevelsofGoogleApps.
• Additionally,GoogleAppssupportsGmailformobileonBlackBerryhandhelddevice
s.

GoogleAppsPremierEditionhasthefollowinguniquefeatures:

• Per-
userstorageof10GBs:offersabout100timesthestorageoftheaveragecorpo
ratemailbox.
• APIsforbusinessintegration:APIsfordatamigration,userprovisioning,sing
le sign-
on,andmailgatewaysenablebusinessestofurthercustomizetheservicefor
uniqueenvironments.
• Uptimeof99.9percent:ServicelevelagreementsforhighavailabilityofGmail
, withGooglemonitoringandcreditingcustomersifservicelevelsarenotmet.
• Advertisingoptional:Advertisingisturnedoffbydefault,butbusinessescanc
hoosetoincludeGoogle’srelevanttarget-basedadsifdesired.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

• Lowfee:Simpleannualfeeof$50peruseraccountperyearmakesitpracticaltoo
ffertheseapplicationstoselectusersintheorganization.

InadditiontoGmail,GoogleCalendar,GoogleTalk,andStartPage,alleditionsofGoo
gleAppsnowinclude

• GoogleDocsandSpreadsheetsTeamscancollaborateondocumentsandsp
[Link]
[Link]
dforediting,andadministrativecontrolsalloworganizationstodefine
limitsondocumentsharing.

• GmailformobiledevicesonBlackBerryGmailformobiledevicesprovidest
he sameGmailexperience—
suchassearch,conversationview,andsynchronization withdesktopversion—
onBlackBerryhandhelddevicesforusersofGoogleApps.
GmailformobiledevicesjoinsalistofothermobileoptionsforGoogleAppsandBl
ackBerryusersthatalreadyincludesaGoogleTalkclientandavarietyofcalenda
rsynctools.

• Application-levelcontrol
Allowsadministratorstoadaptservicestobusiness
policies,suchassharingofcalendarsordocumentsoutsideofthecompany.

3. Microsoft
• [Link]
all [Link]://
www .[Link].

• MicrosoftOfficeLiveSmallBusinessoffersfeaturesincludingStoreManager,a
n e-
commercetooltohelpsmallbusinesseseasilysellproductsontheirownweb
siteandoneBay;andE-
mailMarketingbeta,tomakesendingemailnewslettersandpromotionssimp
leandaffordable.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

Smallbusinessesthatsignupwillreceiveasetoftoolsandfeaturesforfree,including
• Webhosting
• Richsite-designcapabilities
• Numerousproductivityapplications
• Contactmanagementsoftwareforperformingbasiccustomerrelationship
management(CRM)
• Customdomainnameregistrationwith100businessemailaccounts(custom
domainsarefreeforthefirstyear).
• ThisreleaseisalsocompatiblewiththeFirefox2.0webbrowser,makingtheservi
ce accessibleonbothMacsandPCs.
ThefollowingfeaturesareavailableinMicrosoftOfficeLiveSmallBusiness:
 StoreManagerisahostede-
commerceservicethatenablesuserstoeasilysellproducts
ontheirownwebsiteandoneBay.
 Customdomainnameandbusinessemailisavailabletoallcustomersforfreefor
[Link]
eircontactinformationfromspammers.Businessemailnowincludes100compan
y-brandedaccounts,eachwith5GBofstorage.
 Webdesigncapabilities,includingtheabilitytocustomizetheentirepage,aswellas
theheader,footer,navigation,pagelayouts,andmore.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

 SupportforFirefox2.0meansOfficeLiveSmallBusinesstoolsandfeaturesarenowc
ompatiblewithMacs.
 Asimplifiedsign-upprocessallowssmallbusinessownerstogetstartedquickly.
Usersdonothavetochooseadomainnameatsign-
uporentertheircreditcardinformation.
 Domainflexibilityallowsbusinessestoobtaintheirdomainnamethroughanyprovi
[Link],customersmaypurchas
eadditionaldomainnames.
 SynchronizationwithMicrosoftOfficeOutlookprovidescustomerswithaccesstovi
talbusinessinformationsuchastheirOfficeLiveSmallBusinessemail,contacts,an
dcalendars,bothonlineandoffline.
 E-mailMarketingbetaenablesuserstostayconnectedtocurrentcustomersand
introducethemselvestonewonesbysendingregularemailnewsletters,promotio
ns, andupdates.

4. IBM (International Business Machine)

 BigBlue—IBM—offersitsownSaaSsolutionunderthename“BlueCloud.”

 BlueCloudis
aseriesofcloudcomputingofferingsthatwillallowcorporatedatacenterstooper
atemore
liketheInternetbyenablingcomputingacrossadistributed,globallyaccessiblef
abricof resources,ratherthanonlocalmachinesorremoteserverfarms.

 BlueCloudisbasedonopen-standardsandopen-
sourcesoftwaresupportedbyIBMsoftware,systemstechnology,andservices.

 IBM’sBlueClouddevelopmentissupportedby morethan200IBMInternet-
scaleresearchersworldwideandtargetsclientswhowanttoexploretheextreme
scaleofcloudcomputinginfrastructures.

 IBMiscollaboratingoncloudcomputinginitiativeswithselectcorporations,unive
rsities,Internet-
basedenterprises,andgovernmentagencies,includingtheVietnameseMinistry
of ScienceandTechnology.

 IBM’sfirstBlueCloudofferingswereavailabletocustomersinthespringof2008,s
upportingsystemswithPowerandx86processors.

 IBMalsoofferedaSystemz“mainframe”
cloudenvironmentin2008,takingadvantageoftheverylargenumberofvirtualm
achines supportedbySystemz

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

Butitisn’[Link]
ntindustrieshavetheirownplayersthatofferunique,industry-
[Link],wetakeacloserlookatsomeofthoseindust
riesandtheplayerswithinthem.

1. Healthcare
Whileitseemsriskytohavehealthfilesonthecloud,twoprominentsystemsprovidet
[Link]’sHealthVaultandAdvancedMDo
ffercloudsolutionsforthehealthcareindustry.

a) HealthVault
 MicrosoftlauncheditsMicrosoftHealthVault,softwareandservicesplatformaim
edathelpingpeoplebettermanagetheirhealthinformation.

 Thecompanysaysitsvisionisfor
waysinwhichHealthVaultcanbringthehealthandtechnologyindustriestogethe
rto
createnewapplications,services,andconnecteddevicesthathelppeoplemana
geandmonitortheirpersonalhealthinformation,includingweightlossanddisea
semanagement, suchasfordiabetes.

 HealthVaultisshowninFigure9-1

 ThelaunchofHealthVaultmakesit
possibleforpeopletocollecttheirprivatehealthinformationontheirtermsandfor
companiesacrossthehealthindustrytodelivercompatibletoolsandservicesbuil
tontheHealthVaultplatform.”

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

Privacy
Privacyisobviouslyamajorconcern,especiallywhenhealthrecordsareatstake.
HealthVaultwascreatedincooperationwithprivacyadvocates,securityexperts,a
[Link]
ywhileprovidingpeoplewiththecontroltheyexpectandrequire.

IndustrySupport:HealthVaultoffersmorethan40applicationsanddevicesfromthe
followingorganizations:

1. ActiveHealthManagement [Link]
2. Allscripts [Link](MI
3. AmericanDiabetesAssociation E)
4. AmericanHeartAssociation [Link].
5. AmericanLungAssociation [Link]
6. AmericanStrokeAssociation [Link]
7. AperionCompanies [Link].
8. CapMed,adivisionofBio- [Link]-PresbyterianHospital
ImagingTechnologiesInc. [Link],aThomsonHealthcareBus
9. Claricode iness
[Link](DPS) [Link]
[Link] stemsInc.
[Link]. [Link]
[Link]. [Link].
[Link]. [Link]
[Link]. [Link]

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

[Link] [Link]
[Link] [Link]
[Link]. [Link]
[Link]. [Link].
[Link]. [Link],aMediMediacompany
[Link].,aJohnsonandJohnsonc [Link].
ompany [Link].
[Link] [Link]
[Link]. [Link]
[Link].

Development:DevelopersinterestedinbuildingtheirownHealthVault-
basedsolutionscandownloadtheHealthVaultsoftwaredevelopmentkitathttp://
[Link]/ healthvault.

TheHealthVaultplatformisavailabletopeopleforfreeathttp://
[Link].

b). AdvancedMD
 AnotherpopularhealthcareSaaSisAdvancedMD.

 Itisamedicalbillingsoftwarecompany
providingamedicalbillingsoftwareproductforphysicianofficeandbillingoffice
management.

 ThousandsofmedicalofficeusersandhealthcareprovidersuseAdvancedMD’s
[Link],eachyear,some98
percentoftheiractivemedicalclientsrenewtheirservice.

 AdvancedMD’smedicalbillingandpracticemanagementsoftwareis100perce
ntweb-
based,meaningitcanbeusedatanytime,anywhereonecangetontheInternet.

 AdvancedMDMedicalBillingSoftware,[Link]
dquarterslocatedinSaltLakeCity,Utah.

2. Collaboration—WebEx
Therearedozensofdifferentcollaborationapplicationsonthemarket,andabignam
eincloudcollaborationisWebEx.

[Link]
collaborationsuiteconsistsoffiveapplications,eachdesignedforspecificcollaborat
ivebusinessprocesses.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

Thesuiteconsistsoffivecomponents:
 WebExMeetingCenter

 WebExEventCenter

 WebExSalesCenter

 WebExTrainingCenter

 WebExSupportCenter

 Theplatformprovidesnetwork-
basedrecording(NBR)capabilitiesforwebconferencing,allowinghoststorec
ordsessionsandcreatevaluablelibrariesofarchivedmeetings,events,seminars
,andsupportsessions.

 WebExdiffersfromtraditionaldesktop-basedrecordingbyofferingnetwork-
basedrecording,optimizedtoallowon-
demandstreaminganddownloadingofarchivedsessions.

 AdministratorscanconfigureWebExNBRtoautomaticallycaptureallmeetingc
ontent,includingchat,presentations,andaudioandvideodata.

 WebExNBRcanbeeasilycustomizedtoarchivefilesonacompany’swrite-
onceread-many(WORM)–compliantstoragenetwork.

 Contentisrecordedinahighlysecureformat,optimizedforscalablestorage,a
ndcustomerscancustomizethesolution’sadministrativesettingstomeettheirs
pecificretentionpolices.

3. Construction—CMiC
 CMiCoffersitsconstructionsoftwaresolutionsforthearchitectural,engineering,
andconstructionindustry.

 CMiC’soffering—CMiCEmerging—
providesgeneralcontractorswhohaverevenuesunder$250millionwithSaaSap
plicationsspecificallydesignedtohelpachievegrowth,improveproductivity,an
denhanceefficiency.

 “Emergingcompaniesinthepasthavereliedoneitherbasicspreadsheetanddat
abaseapplications,orpointsolutionsthatdon’tprovidetheefficienciesthatanint
egratedsoftwaresolutioncan,”saidBassemHamdy,vicepresident,Solutions,C
MiC.

 CMiCEmergingisdividedintothreesectionstobettersuitcompaniesatdifferents
tagesofdevelopment.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

 Thefirstlevel,GettingStarted,isintendedforsmallercontractors,andincludes
financialandprojectmanagementapplications,humanresources,anddocume
ntmanagement.

 Thenextlevel,OntheGrow,addsmoreapplications,includingCMiCCRM.

 ThethirdstageisEmergingandincludesCMiCCollaborationandCMiCImaginga
ndWorkflow.

4. Retail—Epicor
 EpicorSoftwareCorporationoffersitsRetailSaaSsolutionforretailers.

 TheSaaSapplicationgivessmallandmediumspecialtyanddepartmentstoreret
ailersadeliverymethodthatreducescapitalinvestmentandimplementationreq
uirements.

 Epicor’sintegratedRetailSaaSsolutionisapay-as-you-
gomodelthatconsistsofmerchandising,allocation,replenishment,businessint
elligence,POS,salesaudit,andCRM.

 EpicorSaaSisdeployedonIBM’sSurePOS700serieshardware.

 SaaSservicesincludehostingofallapplicationsonsecureredundantservers;the
procurementandmanagementofwideareanetworks;helpdesksupport;system
maintenance,includingdatasecurityandbackups;disasterrecovery;andongoi
ngupdatesandupgradestothelatestEpicorsoftwarereleases.

 In2008,researchgroupGartnernotedthat,“In2009,SaaSdeliverymodelswillse
ea25percentincreaseinadoptionbyretailers.”

5. Banking—OpenChannel
 OpenChannel’sSaaSofferingsprovideoptionsforimplementingonlinebanking
andbillpaymentfunctionalityacrossmultiplechannels,includingmobiledevice
s.

 Utilizingweb
services,financialinstitutionscancustomizepresentationstomeettheneedsoft
heir customersanddifferentiateonlinecapabilities.

 FullyhostedbyCheckFreeorusedaspartofhybridmodelintegratedintoexistinge
nvironments,thissolutionsupportsvalue-basedrouting/
paymentpreferenceandcrosssell/upsellservices.

 CheckFree’sOpenChannelprovidesarangeofoptionsforimplementingonlineb
anking andbillpaymentfunctionalityacrossmultiplechannels.

 Utilizingindustry-standardweb
services,financialinstitutionscancustomizethepresentationofonlinebankinga

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

ndbill
paymentfunctionalitytomeettheuniqueneedsoftheircustomersanddifferenti
atetheir onlinecapabilities.

FinancialinstitutionscanusetheOpenChannelstrategytotakeadvantageofnewcapab
ilities,suchas

 Electronicbillpaymentintegration
 Value-basedrouting/paymentpreference
 Security
 Mobilebankingandpayments

Software plus Service

Overview
 In this model, typically SaaS is boosted with software running locally

 Inthisarchitecture,youmaintain/run somesoftwareon-site,and reach out to

the cloud for additional services.

 You maintain some software on-site, which accesses data stored on the
cloud

 Thisisespeciallygoodforremoteworkers,roadwarriors,telecommuters,andany
oneelsewhoneedstobeawayfromthecorporatedatacenter.

 SoftwareplusServicestakestheconceptofSoftwareasaService(SaaS)to
complementpackagedsoftware.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

Herearesomeofthewaysinwhichitcanhelpyourorganization :
 Userexperience:
[Link]
gclientsoftwarethatprovidesthefeaturesyouwantwiththeabilityoftheInternet
todeliverthoseexperiencesgivesyouthebestofbothworlds.

 Workingoffline:
Nothavingtoalwaysworkonlinebyconnectingoccasionallyandsynchingdata,y
ougetagoodsolutionforroadwarriorsandtelecommuterswhodon’thavethesa
mebandwidthorcan’talwaysbeconnected.

 Privacyworries:
Nomatterhowyouusethecloud,privacyisamajorconcern.
WithSoftwareplusServices,youcankeepthemostsensitivedatahousedon-
site,whilelesssensitivedatacanbemovedtothecloud.

 Power:
Moreefficiencyisrealizedbyrunningsoftwarelocallyandsynchingtothecloudas
needed.

 Flexibility:
Vendorscanoffersoftwareindifferentsizesandshapes—
[Link]-
sizedsolution.

Pros:
 If the software is installed on the datacenter servers and on the client PCs.
 We need to spend time maintaining equipment and installing patches and
updates.

 Butforalltheheadacheofmanagingtheirowndatacenterandclients,thesoftwar
eisalwaysavailable(unlessapieceofequipmenthappenstogodown)andundert
heircontrol.

 Thisisatoughmodelfortelecommutersorworkerswholeavethe
officeandworkremotely.

 Theycancertainlydialinviaavirtualprivatenetwork.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

 If the
[Link]
ddataonthecloud.

 Thisisgreatforthem,becauseiteasestheheadachesofmanagingadatacenter,a
ndtheyreallyonlypayforwhattheyuse.

 Thisisalsoagoodmodelfor workerswhohavetoworkremotely—
theyjustneedaccesstoanInternetconnectionandtheycandotheirwork.

 But,unfortunately,iftheirlinktothecloudisoutorifvendorequipmentgoesdown,
thenworkerscan’tgettheirworkdone.

 SoftwareplusServicesisthehappymiddlegroundbetweenthetwoarchitectures
.

 Whiledataismaintainedonthecloud,softwareisstillmaintainedattheclient’sloc
ation.

 Thesoftwareissmallerandsleekerthanafull-
scaledeployment,butiftheconnectiontothecloudisdownorthecloudvendorhas
problems.

 SoftwareplusServicesperiodicallychecksthecloudandupdateslocalsoftwarew
ithcurrentinformation,alsosendingchangedinformationbacktothecloud.

 Iftheconnectiondoesgodown,thesoftwarewillhavethemostrecently
updatedinformationandworkcanstillcontinue.

Cons:
 SowhatarethedownsidesofSoftwareplusServices?

 [Link]’tuseasmuchoftheservicesportionofthemodel,
thenyouwon’[Link],ifyouareusingitheavily,itmightmakemor
efinancialsensetohousetheserverslocally.

 Forinstance,ifyououtsourceyouremailtoacloudvendor,youcouldbepayingquit
ealot,whereasyouwouldpayafractionifyoujustboughtaserverandinstalleditlo
cally.

 SecondisQualityofService(QoS).This,ofcourse,dependsonyourcloudven
dorand
issomethingyoushouldaddressinaservicelevelagreementbeforecommitting,
butyourabilitytoaccessdatamightbeatriskiftherearesomanyclientsusingyour
vendor’sequipment.

 Unlessyourvendorisespeciallyresponsible,youruntheriskofslowresponsetime
sandpossiblyevenfailure.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

 Thelastdownsideisabigmentalhurdleforalotofpeople:[Link]
yourdatastoredonacloudsomewhere,isitreallysafe?Isitreallysecure?Social
networkingsiteFacebookcameunderfireinearly2009whentheyissuedatermso
fservice adjustmentsaying,inessence,“Weownwhateveryouputuphere.”

Software plus Service Vendors:

 Microsoft
MicrosoftoffersDynamicsCRM,MicrosoftOutlook,WindowsAzure,
[Link]-basedservices,
includingLiveFramework,.NETServices,SQLServices,CRMServices,SharePoint
Services,andWindowsAzureFoundationServicesforcompute,storage,and
management.

 Adobe
AdobeIntegratedRuntime(AIR)bringsFlash,ActionScript,andMXML/Flex
[Link],vendorscanbuilddesktopapplicationsthataccessthecloud.
[Link]’sAppExchangeisasetofAPIsthatvendorscan
usetocreatedesktopapplicationstoaccesssalesforcedataandrunonthedesktop
ofanenduser.

 Apple
Appleoffersanumberofcloud-enabledfeaturesforitsiPhone/iPodtouch.
NotonlydoesitcomewithanintegratedSafariwebbrowser,buttheyalsoofferasoftw
aredeveloper’skit(SDK)thatallowssoftwaretobecreatedfortheiPhone/
[Link],andon-the-gouserscan
accesscloudofferingswiththoseapplications.

 Google
Google’smobileplatformiscalled“Android”andhelpsvendorsbuild
[Link]
ebrowser,[Link]
neandonlinesolutions.

 WeatherBug
WeatherBug
[Link]
ionsthatutilizecurrentweatherdata.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

Mobile Device Integration:

 AkeycomponentofSoftwareplusServicesistheabilitytoworkinthecloudfromam
obile device.
 Thereareanumberoffreeapplicationsthatyoucanuseonthecloud.
 Take,forinstance,Google’sfreeapps.
 YoucanstartadocumentatyourPCandthenshareitwithothersorcontinueworkin
gonitonyourmobiledevice.
 Thesamedocumentisshown(inFigure10-
2)onadesktopcomputer,and(inFigure10-3)onamobiledevice.
 Thisisasimplisticexample,butitshowshowyoucanusethecloudtoyouradvantag
e, especiallywithmobileusers.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

Google Android:
 Abroadallianceofleadingtechnologyandwirelesscompaniesjoinedforcestodeve
lop Android,anopenandcomprehensiveplatformformobiledevices.
 GoogleInc.,T-
Mobile,HTC,Qualcomm,Motorola,andotherscollaboratedonthedevelopmentof
Android
throughtheOpenHandsetAlliance,amultinationalallianceoftechnologyandmob
ile industryleaders.
 Thisalliancesharesacommongoaloffosteringinnovationonmobiledevicesand
givingconsumersachancetoexperienceperformanceimprovementsoverexistin
gmobile platforms.
 Withnearly3billionusersworldwide,themobilephonehasbecomethemostperso
nalandcommunicationsdevice.
 ThroughAndroid,developers,wirelessoperators,andhandsetmanufacturerswill
bebetter
positionedtobringtomarketinnovativenewproductsfasterandatamuchlowerco
st.
 Theendresultisamobileplatformenablingwirelessoperatorsandmanufacturerst
ogivetheircustomersbetter,morepersonal,andmoreflexiblemobileexperiences
.
 Thirty-
fourcompanieshaveformedtheOpenHandsetAlliance,whichaimstodeveloptec
hnologiesthatwillsignificantlylowerthecostofdevelopinganddistributingmobile
devicesandservices.
OpenHandsetAllianceFoundingMembers
MembersoftheOpenHandsetAllianceinclude

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

 Aplix([Link])
 AscenderCorporation([Link])
 Audience([Link])
 Broadcom([Link])
 ChinaMobile([Link])
 eBay([Link])
 Esmertec([Link])
 Google([Link])
 HTC([Link])
 Intel([Link])
 KDDI([Link])
 LivingImage([Link])
 LG([Link])
 Marvell([Link])
 Motorola([Link])
 NMSCommunications([Link])
 Noser([Link])
 NTTDoCoMoInc.([Link])
 Qualcomm([Link])
 Samsung([Link]) and etc..

Providers:
Here are
somedevelopmentsolutionsyoumightconsiderwhencreatingyourownSoftwareplus
Servicesdeployments.
AdobeAIR
AdobeSystemsoffersitsAdobeIntegratedRuntime(AIR),formerlycode-
namedApollo. AdobeAIRisacross-operating-
systemapplicationruntimethatallowsdeveloperstouse
HTML/CSS,AJAX,AdobeFlash,andAdobeFlextoextendrichInternetapplications(RI
As)
[Link]’sKit(SDK)canbedo
wnloadedforfree [Link]/go/air.

RIA
AdobeAIR,alongwithAdobeFlex,arecornerstonesofAdobe’sRIAplatform,which
enablesdevelopersanddesignerstocreateanddeliverrich,dynamic,brandedcont
entand applicationsacrossallmajoroperatingsystems.

AppleiPhoneSDK

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

ForitspopulariPhoneandiPodtouchdevices,AppleoffersitsiPhoneSoftwareDevelo
pment
Kit(SDK)aswellasenterprisefeaturessuchassupportforMicrosoftExchangeActive
Syncto providesecure,over-the-
airpushemail,contacts,andcalendarsaswellasremotewipe,and
theadditionofCiscoIPsecVPNforencryptedaccesstoprivatecorporatenetworks.

AppStore
TheiPhonesoftwarecontainstheAppStore,anapplicationthatletsusersbrowse,sea
rch, purchase,andwirelesslydownloadthird-party
applicationsdirectlyontotheiriPhoneoriPod
[Link] reacheveryiPhoneandiPodtouchuser.

Microsoft Online:
 MicrosoftownSoftwareplusServicesofferings,integratingsomeofitsmostpopul
arandprevalentofferings,likeExchange.
 Italsoprovidesameanstofunctiononthecloudinawaythatyouare
probablyalreadyusedtowithyourin-housecomputers.

Hybrid Module:
 It is entirelyweb-based,toentirelyon-
premisesolutions,andanywhereinbetween.
 Microsoftismovingtoward
ahybridstrategyofSoftwareplusServices,thegoalofwhichistoempowercustom
ersand
partnerswithricherapplications,morechoices,andgreateropportunitythrough
acombinationofon-premisesoftware,partner-
hostedsoftware,andMicrosoft-hostedsoftware.
 MicrosoftexpandeditsMicrosoftOnlineServices—
whichincludesExchangeOnlineandSharePointOnline—
toorganizationsofallsizes.
 Withserviceslike
MicrosoftOnlineServicesandMicrosoftDynamicsCRM4.0,organizationsw
illhavetheflexibilityrequiredtoaddresstheirbusinessneeds.

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CLOUD COMPUTING Unit-4: Cloud Computing At Work

Partnership:
 It also help partners understand how they can benefit from Microsoft’s
Software plus Services strategy, Microsoft created a partner opportunity
framework that maps the three main delivery models—on-premise,
partner-hosted, and Microsoft-hosted.
 Microsoft Dynamics CRM 4.0, which can be delivered solution providers
who want to rapidly offer a solution that meets customer needs and
maximizes their potential to grow their own business through additional
services

Exchange Online and SharePoint:

 Exchange Online and SharePoint Online are two examples of how
partners can extend their reach, grow their revenues, and increase the
number to sales in a Microsoft-hosted scenario.
 In September 2007, Microsoft initially announced the worldwide
availability of Microsoft Online Services—which includes Exchange
Online, SharePoint Online, Office Communications Online, and
Office Live Meeting—to organizations with more than 5,000 users.

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