The No.
1 Channel of Odisha
After a blockbuster launch of the last
Non-Fiction show
“TARANG PARIVAAR MAHA
MUQUABLA SEASON-10”
that has been kept our audience
captivated with its most unique
Episodes.
TARANG TV
Is all set to launch another unique
Non-Fiction show with an interesting
Reality Show, Concept for the first
time in the TV History!
Show
Concept
The show is a pioneering Odia dance reality competition featuring well-
known TV and Film Stars and popular YouTube and Instagram couples,
creating a vibrant mix that resonates with a wide audience. With no
eliminations throughout the season, each couple will showcase their dance
skills and chemistry across themed rounds like Bollywood, Classical,
Regional, Retro, and Freestyle. The show promises high-energy
performances and entertaining interactions, enhancing the excitement.
Targeting families and fans of all ages, this captivating journey culminates in
a thrilling Grand Finale where all couples compete for the coveted title of
‘Jodi No. 1.’
Show
Description
This vibrant studio-based dance reality show features Odisha’s top celebrity couples,
Youtube and Instagram couples, set against an eye-catching stage with dedicated zones
for participants and judges. With a multi-camera setup and high-quality online editing,
the show promises a polished and visually stunning presentation. Aimed at entertaining
viewers of all ages, the couples showcase their chemistry and dance skills in various
themed rounds, judged on precision, expression, choreography, and creativity. The high-
energy performances, innovative use of props, and captivating dance routines make this
show a true spectacle, with each couple vying for the title of ‘Jodi No.1. In this show our
judges will be Debasis Patra, who is a renowned actor in Odia film Industry and
Rajashree Kara, who was the winner of Dance India Dance Season 3. Our Hosts will be
Pupinder Singh, who is also a talented actor in the Odia film Industry and Chandini
Jena a actress and a charismatic host of numerous popular TV shows.
Rewards
The competition offers substantial reward to the top-performing couple, with the
ultimate winners, crowned as Jodi No. 1, taking home a grand prize of ₹5 lakh. This
significant prize money not only adds excitement to the contest but also acts as a
powerful motivator for the participants. Knowing what's at stake, the contestants will be
fueled by a strong sense of competition and determination, pushing them to perform
with greater energy, passion, and creativity in every round. The prospect of winning
such prestigious titles and rewards will inspire each couple to elevate their dance
performances, delivering unforgettable moments that will captivate both the judges and
the audience.
Judge Hosts
s
Sritam Rajasmita CandiniPupinder
Sritam Das is a talented Rajasmita Kar was the Pupinder Singh is a
Dash
actor and director known Kar of Dance India
winner Jena renowned
Singh actor in the Odia
for his versatile Dance Season 3, film industry, known for his
performances and creative showcasing her powerful performances and
vision in the film industry exceptional talent. versatile roles.
Jodis of the Show
Dipesh & Lumraina Gulua & Barsha Ananya
Ananya &
& Raaz
Raaz
Rock rock
Asima & Swadhin Guddu & Aditi Hiranyamayee & Ritesh
(These are the Locked
Jodis of the Show
Yash & Sucharita Piyali & Rajesh Simron & Dibyajyoti
Bikram & Chandita Jashmin & Arpita Pratchi & Rounok
(These are the locked
Target Audience
The target audience for this dance reality show spans all age
groups, particularly those who comprehend the Odia language,
ensuring its appeal to a wide demographic. It caters to fans of Odia
television, dance, and music enthusiasts, as well as families seeking
wholesome, family-friendly entertainment. Additionally, viewers
who follow celebrity news and have an affinity for celebrity couples
and Odia culture will find the show engaging. However, the core
target audience is primarily aged between 15 - 40 years, ensuring a
vibrant and dynamic viewer experience.
Consumer Insights
The show taps into key consumer behaviors by targeting family audiences
during prime-time evening hours, ensuring the whole family can watch
together. While most viewers will tune in on TV, offering additional behind-
the-scenes content and sneak peeks on social media and streaming platforms
will attract a growing digital audience. Fans of the celebrity couples are
highly loyal, so promoting the show through the stars' personal social media
accounts can help capture a large segment of their followers. Local brands
may also see strong value in associating with popular celebrities and a dance-
based format, making the show an attractive platform for product
placements and sponsorships.
USP
Celebrity Appeal: As our participants are already well-loved by the audience, their
presence on the show guarantees strong viewer interest. The unique concept of pairing
celebrity couples in a dance reality format ensures that the show will naturally gain
popularity, drawing in their fan base.
Dance & Emotion: The show blends technical dance performances with the authentic
chemistry of real-life couples, creating a deeper emotional connection with the
audience, making each performance more engaging.
Entertainment & Drama: Fun banter, behind-the-scenes insights, and candid moments
add a layer of entertainment, while guest appearances from Other popular celebrity
couples in selective episodes will further elevate the show’s value and excitement.
Telecast Details
• Telecast Month : December
• Telecast Date : 22nd December 2024
• Grand Finale Date : 30th March, 2025
• Telecast Days : Saturday and Sunday
• Telecast Time : 9:30 PM to 10:30 PM
• No. of Episodes : 28 Episodes + 2 Hour Grand
Finale (Total 30 Episodes)
• Shooting Start Date: December 1st week
• Teaser already running
Deliverables : On Air PSP / CO PSP PWB CO-PWB Partners SUPTD. BY CO-SUPTD BY ASSP
Integrated/ Composite Logo YES YES YES YES YES YES NA
Promo Tag YES YES YES YES YES YES YES
CROSS PROMO YES YES YES YES NA NA NA
Bug/Aston YES YES YES YES NA NA NA
Anchor Mention. YES YES YES YES YES YES YES
OCL / CCL YES YES YES YES YES YES YES
Break In/Out YES YES YES YES YES YES NA
Coming up branding YES YES YES YES NA NA NA
Deliverables- On Ground PSP PWB CO-PWB Partners SUPTD. BY CO-SUPTD BY ASSP
Stage backdrop LED YES YES YES YES YES YES YES
Anchor Mention YES YES YES YES YES YES YES
Judges backdrop YES YES YES YES YES YES NA
Judges Front Facia YES YES YES YES YES YES NA
Table Top Branding YES NA NA NA NA NA NA
Tabletop stand YES YES YES YES NA NA NA
Anchor Card YES YES YES YES YES YES NA
Promotions:
Hoarding YES YES YES YES YES YES YES
THANK YOU
