CLASS 11 ENGLISH

Writing Skills
ADVERTISEMENT
WRITING
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

What is Advertisement ?
An Advertisement is a kind of public
notice asking for or offering services or
buying and selling property, goods, etc.,
or providing information about missing
persons, pets, etc.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

Newspapers, magazines, TV, radio, cinema,

leaflets, pamphlets, etc. are extensively used
for such purposes. The content is brief, words
limited and sentences not necessarily
grammatically correct. Information in digital,
abbreviated, and short-form is acceptable.
However, the brief description of the product
or services advertised and the contact address
must be there. There are two basic types of
advertisements (ads) in the newspaper.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

Classified Advertisements: Classified

advertisements are placed by individuals
wishing to advertise the availability or
need for goods and services. These ads,
as the name implies, are grouped
according to the product or service type.
Classified advertisers are billed by the
word or the line. As a result, classified
ads are generally brief and descriptive.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

Classified advertisements are brief and

to the point as the advertisers are
charged per word or per column line or
even per column centimetre. As a
result, advertisers keep their classifieds
brief by ignoring grammar, using
certain words and phrases peculiar to
classifieds and by using abbreviations.
The reason for this is to convey more
while paying less.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

At times, classified advertisements do not mention

the name or contact address or phone number of the
advertiser but give a P.O. Box Number. Newspapers
offer this facility to the advertiser to maintain
secrecy.
Since the advertisement must catch the eye of the
reader, it must be attractive. Every word must
express an idea. However, brevity should not be at
the cost of clarity.
The word limit for classified advertisements is 50
words.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

Characteristics of a Classified Advertisement

The main characteristics of a classified advertisement are:
• They are categorized into columns according to different
classes.
• They are brief and occupy less space.
• They are economical.
• They are written in short phrases and words.
• The language is simple and concise, factual and formal.
• There are no blocks or designs.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

Important points
1. The first one or two words of an advertisement
may be written in capital letters.
2. Marks will be deducted for exceeding the word
limit.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

Types of Classified Advertisements

There are various types of classified
advertisements. These include:
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS
Situations Vacant
The important points for this type of advertisement are:
👉preferably begin with ‘Wanted’ or ‘Required’
👉write the name of the organization
👉indicate the post and number of vacancies
👉 state the essential qualifications and experience
👉give preferences, if any, such as age and gender of the candidate
👉 other preferences/details are optional and can be included
👉 state pay scale and perks (including opportunities for growth)
👉 state mode of applying/interview procedure
👉 give contact address and phone number of the advertiser
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

You are Principal of National Public School, Jaipur. You

require a TGT (Maths) for your school. Draft a suitable
advertisement in not more than 50 words for the ‘Situations
Vacant’ column of ‘The National Times’ stating essential and
desirable qualifications, experience, etc. of the candidates.
You are Principal of National Public School, Jaipur. You
require a TGT (Maths) for your school. Draft a suitable
advertisement in not more than 50 words for the ‘Situation
Vacant’ column of ‘The National Times’ stating essential and
desirable qualifications, experience, etc. of the candidates.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

Situation Vacant
Required a well-qualified, Mathematics TGT for
National Public School, Jaipur. Aged between 30-40,
fluent in English, master’s degree in mathematics,
minimum 5 years; experience, hard-working, well
mannered, salary negotiable. Walk-in-interview at
Principal office, National Public School, Jaipur on
23rd June 20XX.
Contact no: 9999- 8373- 99
Email address- nationalpublicschooll23@[Link]
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

2. SITUATION WANTED
The important points to be remembered for this type of
advertisement are:
👉 Include personal details
👉Include age and sex of the candidate
👉 Any other details that are optional and can be included
👉 Indicate preferences such as type of job, area, locality
👉 Indicate expected pay scale and perks
👉 Provide contact address, e mail id and phone number
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

You are an electrical engineer with 5 years

of experience looking for a job near
Mumbai. Write an advertisement for the
classified in about 50 words.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

SITUATION WANTED
B. E (Electrical) topper from Maharashtra University
with an experience of 5 years in a multinational
company seeks a job in and around Mumbai. Age 30
years. Familiar with Java and C++. Expected salary
30, 000 p.m.
Contact Sarthak Raina, 342, Dadar, Mumbai,
Ph. 9500397008. E mail id: sarthakraina@[Link]
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

3. SALE AND PURCHASE OF PROPERTY/

VEHICLES/ GOODS
The important points for these types of
advertisement are:
👉Preferably begin with the words SALE/
AVAILABLE/ WANTED
👉 State the typeof ACCOMMODATION/
VEHICLES/ GOODS in question
👉Give a brief physical description, contact
details, price.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

VEHICLES FOR SALE

👉 Make: Maruti/Hyundai Santro etc.
👉Model/colour/accessories/year of
manufacture/mileage/ distance covered
👉 Condition / registration
👉 Ownership details
👉 Price expected
👉 Contact address/phone number
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

PROPERTY FOR SALE

👉 HOUSE /FLAT / PROPERTY FOR SALE
👉 Type of accommodation, No. of rooms/floor
👉 Whether it’s independent or an apartment
👉 Price expected/negotiable
👉 Location‐where it is
👉 Area : in sq. meters/yards
👉 Name of the development authority
👉 Whom and when to contact
👉 Contact address/phone number
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

HOUSEHOLD GOODS
✔️Name the item
✔️Brand, model, year of manufacture Condition
✔️Contact address/phone number
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

You plan to sell your bike. Draft a suitable

advertisement in not more than 50 words
to be inserted in the classified columns of
a local daily, giving all necessary details of
the bike. You are Shaan/Shamita, 55,
Malviya Nagar, Pune – 40.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

FOR SALE
For immediate sale, Bajaj Pulsar, 2014 model.
Excellent running condition. All necessary
accessories intact. Average mileage around 60 kms
per litre. Used for less than a year. Registration
valid up to December 2015. Documents complete
in all respects. Price negotiable. Interested persons
may contact, Mr. Shaan, 55, Malviya Nagar, Pune –
40 or Mobile – 09999445456.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

FOR SALE
A brand new LG refrigerator 320 litres, grey
colour and a Sony LED TV 32”. Both in
excellent condition. Prices negotiable.
Interested persons contact: Ashok Sen, 12
Sitapur, Lucknow. Ph: 2234567
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

FOR SALE
For sale a newly constructed, fully furnished 3
bed room flat with attached bathrooms,
drawing-cum-dining room, separate kitchen, a
big lobby on M.G Road, Pune. 1750 square feet.
Price negotiable. Facing Park, best location.
Contact Neelesh Mehra, 13, Shivaji Road,
Pune. Ph: 9662349898
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

[Link] WANTED:
✔️Type of accommodation/number of rooms/floor
✔️ Location
✔️ Area – floor
✔️ Facilities required
✔️ Approximate rent
✔️ Name, address and phone number
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

ACCOMMODATION WANTED
Wanted a spacious and suitable space for opening a
garment showroom preferably in Karol Bagh locality,
area preferred 3000 sq. feet. Facilities of water and
electricity essential. Required adequate parking area.
Rent within Rs. 45,000/- per month. Contact Sunil
Singla, 5-B, Sector 4, New [Link]: 9556783434
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

5. TO LET / FOR RENT:

👉Begin with ‘available’
👉Type of accommodation
👉Size, number of rooms etc.
👉Location and surroundings
👉Rent expected
👉Contact name, address and phone number
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

FOR RENT
Available on rent an independent, well furnished
house equipped with ultra modern amenities. Three
bedrooms with attached bathrooms, drawing cum
dining, spacious kitchen, separate car parking site.
Located near Central Market. Rent expected Rs.
15,000 per month. Contact: Ram Mohan, 123 C,
Ashok Vihar, New Delhi. Ph: 27210012
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

[Link]:
👉Name of institution
👉Courses offered, duration
👉Eligibility criteria
👉Facilities and fee structure
👉Last date for registeration
👉Contact name / designation, address and phone number
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

EDUCATIONAL
IIFI announces the commencement of courses in
Japanese, French and Spanish. Duration 3 months.
Eligibility – Senior Secondary. Excellent faculty.
Computerized training. Special incentives for the
first 25 admissions. Send in your application by 22
May or Contact Secretary, IIFI, Ramteek street,
Bangalore 560034. Tel: 80456734
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

7. LOST AND FOUND

👉 The important points to be remembered are :
👉Begin with LOST/FOUND
👉Description of the article
👉When and where the article was Lost/Found
👉Reward for finding it
👉Contact address and phone number
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

You have lost your pet dog. Draft an

advertisement by giving necessary details
about the pet to be published in the
newspaper in the ‘Lost and Found’
column.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

LOST AND FOUND

A German shepherd male dog missing since last
Sunday from Garden Park. One year old with light
brown complexion and tail cut a little. A black
leather belt around its neck. Anyone who gives the
whereabouts will be awarded suitably. Contact: Dr.
Sanjeev Trivedi, 24, Annasalai Road, Chennai-14. Ph.
09945683424.
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

8. TRAVELS AND TOURS:

👉 Begin with ‘Package available’ / Name of
travel agency
👉Destination and duration
👉 Details of package – food / boarding /
lodging / sightseeing etc.
👉 Cost and special discounts
👉 Contact name / designation, address and
phone number
CLASS 11 ENGLISH ADVERTISEMENT WRITING SKILLS

TRAVELS AND TOURS

Attractive package available for Mauritius, 3 nights
/ 4 days. Breakfast and dinner, stay at 3-star hotel,
sightseeing included Rs.12,000 per person. Special
discount for bookings till 10 May 2012. Contact:
Manager, Star Travels and Tours, Andheri West,
Mumbai – 456001. Tel: 456654222