Brand Guidelines

Version 24A | Update: 09.20.23

College of the Mainland Official Brand Guidelines

© Copyright of College of the Mainland Office of Marketing and Public Affairs

1200 N. Amburn Road, Texas City, Texas 77591
Table of Contents

Message from the President 3 Event Partnerships 42 Wayfinding: Elevators 87

Our Brand and Overview 4 Letterhead 43 Wayfinding: All Floor Menus 89
The COM Logo 6 Address 44 Wayfinding: Floor Specific 90
Clear space 9 Email Signature 46 Wayfinding: Vinyl Lettering 91
College Name 11 Business Cards/Name Tags 47 Murals 92
Brand Colors 12 Promotional Items 48 Temporary Notices 93
Logos 13 Indoor Retractables 55 Signage: Vehicular 94
The Brand Box 21 Signage & Design 56 Brand Campaign 96
Logo Usage in Materials 22 All Facilities 57 Clubs & Organizations 99
College Department Logos 24 The Onion Philosophy 58 A Cohesive Experience 101
Mascot Logo 25 Navigational Arrows 59
Meta Major Logos 30 Signage: Exterior 63
Other Logos 31 Building Lettering 64
Advertising Types 33 Wayfinding 67
Institution vs. Event 34 Hours of Operation 72
Fonts 35 External Facilities 73
Logo Usage 38 Signage: Interior 74
Brand Imagery 40 Wayfinding: Plaques 75
Event Collateral 41 Wayfinding: Journey Point 86
A Message from the President
Dear Friends of College of the Mainland,
It is our privilege to commend to you our Brand
Guidelines. In the pages that follow, you will discover
the meaning and intent of COM’s brand identity, and why
its consistent application is important for College of the
Mainland’s future.
The brand identity represents the rich heritage of College
of the Mainland, and expresses it with distinction. This
visible and unique “signature” conveys to the world that COM is a college with
a mission committed to excellence and diversity and focused on the higher
educational needs of its students, faculty and staff. These guidelines will help
every individual member of the COM family, as well as vendors, apply this brand
identity consistently and accurately.
It is the responsibility of the Executive Director of Marketing and Public Affairs
to oversee and coordinate the application of our brand, thereby assuring the
College and Board of Trustees that these standards are applied correctly and
appropriately in publications, advertisements, digital media, signage and other
areas. Please familiarize yourself with these guidelines. Should you have a
question about the application of this system, need help appropriating elements
of the system, or need authorization for products and elements bearing the
college logo and brand, please contact the Office of Marketing
and Public Affairs.
Sincerely,

Dr. Warren Nichols,

President
 More than just a logo
College of the Mainland’s brand encompasses more
than just a logo. It is the friendly, caring people. It is our
facilities and their appearance. It is the on hold message,
the website, or an ad. It is the process of enrolling. It is
the experience a student has online and on campus. Our
brand is ultimately the public’s perception at any single
touch point.

Our brand is who we are.

4 | College of the Mainland Brand Guidelines

 Overview
The COM logo is a visual symbol representing the COM brand including, but not limited to website, social media, publications,
which collectively encompasses all aspects of our image, our documentation, invitations, signage, fliers, promo pieces, and
mission, our quality and who we are. These Brand Guidelines advertising materials. The common standards are adherence to
express the rich heritage of College of the Mainland conveying to typography, style, color, proportion, placement, clear space and
the world that COM is committed to excellence and diversity and size relationships determined per application.
is focused on the higher educational needs of its students.
In all situations where guidelines have not been previously
determined, the Office of Marketing and Public Affairs must be
These guidelines will help all members of the COM family, contacted for policy regarding usage. All uses whether print or
including vendors, apply this brand identity system consistently digital of the College of the Mainland logo, abbreviated letters
and accurately. “COM”, mascot logo, other official college logos and use of the
written form of “College of the Mainland” must receive brand
The Marketing and Public Affairs Office is charged with the approval from the Marketing department before printing, apparel
responsibility to oversee and coordinate the application of the production, emailing or any other form of distribution.
brand identity system, thereby assuring the Board of Trustees
that these standards are applied correctly and appropriately in
College District and Service Area
publications, advertisements and products used throughout the
college and its learning centers. College of the Mainland’s taxing district consists of residents in
Dickinson, Hitchcock, La Marque, Texas City, and Santa Fe school
Purpose of these Brand Guidelines districts. Service areas include League City, Friendswood, Kemah,
Bacliff and San Leon.
These Brand Guidelines provide specifications for the use and
presentation of the COM logos, Horizons, Texas Stars and the
For More Information
Fighting Ducks mascot logo. This manual includes examples of
how and how not to use the logos in a variety of materials and The Office of Marketing and Public Affairs monitors and
situations. It is important that these standards are applied when maintains the COM brand identity. Questions about this Brand
COM identities are incorporated across all communications to Guidelines manual, brand approvals, use of the logo and
create familiarity and maintain consistency and continuity. The other visual identification elements, should be addressed to
COM logo must be treated consistently to visually embody a the Marketing and Public Affairs Office at 409-933-8437 or
cornerstone that supports the COM message and identity across brandapproval@[Link].
the entire organization and throughout its service area, in all
college programs, services and activities.

Core Standards of Usage

The Branding Guidelines apply to all print and digital college
communications both for internal and commercial use

5 | College of the Mainland Brand Guidelines

 The COM Logo

6 | College of the Mainland Brand Guidelines

 Logo The COM brand architecture
has moved away from all
uses of the torch to a bold
recognizable design of
integrity and success.
The new logo, as defined
in these guidelines, will
be displayed on the
Old logos college’s communications
including social media,
website, publications,
Correct logo advertisements, posters,
fliers, vehicles, stickers,
billboards, television,
banners, promotional
materials, signage,
invitations, thank you’s,
applications, reports,
employee gear, clothing,
presentations sponsored
events and partnership
materials.
The COM logo should
not be used on unofficial
college material including
unapproved events,
unofficial partnerships or
business associations.

Please note: The correct

COM logo should only
contain one registered mark.
Please see page 22 for more
details.

7 | College of the Mainland Brand Guidelines

 Logo The official College of
the Mainland logo exists
in three formats:
A stacked version and two
variations of the horizontal
COM stacked logo version.
The stacked version must be
the combination of the large
COM letter emblem and the
logotype, the full college
name, below it as one unit.
The horizontal logo options
offer an extended variation
that begins with the COM
letters separated by a
vertical line, and followed by
the logotype all as one unit,
or the logotype variation on
COM horizontal logo extended its own.
Each official format of the
logo should contain only
one registration mark after
the words “College of the
Mainland.”
Determining the use of
a stacked format versus
a horizontal format will
be based on the canvas
COM horizontal logotype area where the logo is
to be applied taking all
specifications provided in
this Brand Guideline manual
and design principles into
consideration.

The College of the Mainland logotype is made up of two separate type faces. Sabon
is used for the large letters “COM” and the words “College” and “Mainland.“ Galliard is
used for the words “of” and “the.”

These fonts are reserved strictly for the logo and should not be used as other content
on the page, or other application type to preserve the integrity of the logo.

8 | College of the Mainland Brand Guidelines

 Logo: Clear Space Minimum clear space is required around
the logo and must be maintained to
Minimum logo clear space preserve the integrity of the brand. Clear
shown between logo’s edge space is the distance from the logo’s
Minimum clear space designated by outer green line = 1/7th (14.29%) of and outer green line. More edge to the outer green line. Nothing
logo width (total width illustrated by blue line) or width of the “Co” in the clear space is encouraged should invade the logo’s clear space.
spelled out college name. when possible, but it should
not be less. Note: Clear space defined here is a
minimum requirement and, in most
cases, more clear space is encouraged
Vertical stacked logo format and should grow extensively with logo’s
1/7th
enlargement.
(14.29%)
Stacked logo
In the vertical stacked logo the
14.29% minimum clear space requirement
is measured as 1/7th of the logo’s
Example of COM logo above with perceived visual width (the length of the
14.29%
incorrect clear space around logo letters “Co” taken from the logotype).
14.29% within the rectangular shape. The logo’s total perceived visual width
is derived from the logotype “College
of the Mainland” in the official stacked
logo. It begins at the curvature of the
“C” and extends to the right edge of the
vertical ascender in the letter “d”. Due
to the visual weight of the COM in the
stacked logo, the perceived width does
not include the small extending serif
Minimum clear space 14.29%
from the letter “d” or the registration
mark.
Correct minimum clear space Horizontal logo
Example of COM logo above, In the horizontal logo the minimum clear
centered in a box displaying the
Minimum clear space correct minimum clear space and space is created using the lowercase
positioning required around all letter “a” from the logotype’s official
Horizontal logo format four sides. horizontal logo. The “a” is rotated on its
side for left, top, and right against the
“COM’s” “C” and “M”, and the lowercase
“d’s” serif as shown on the left. The “a”
is right side up for the bottom margin
against the “COM” “M’’s” base serif. This
is to create a visual balance within the
minimum clear space.

To visually offset the descenders and balance of clear space, a small “a” is used upright to
determine minimum spacing on the bottom below the large “COM”. However, the small “a”
should be turned on its side to determine minimum spacing along the top, left and right.

9 | College of the Mainland Brand Guidelines

 Logo: Clear Space (Larger Areas) While minimum clear space is required
around the logo, larger amounts of clear
space around the logo increase the
respect of the brand. As the logo’s size
increases so should the proportion of
clear space.
This example portrays the COM flag
Official COM Flag utilizing clear space as a means to
create a presence that is distinguished.
Clear space creates focus, integrity and
richness allowing the logo to breath
visually.

Clear space

10 | College of the Mainland Brand Guidelines

 College Name In addition to the COM logo, the official
name of the college, “College of the
Mainland” and its corresponding
acronym “COM”, are key identifiers of
the institution.
These key identifiers equally represent
all that our college embodies from our
resilient goal of student success to our

College of the Mainland

relentless mission for excellence. The
quality and consistency of all written,
visual, and audio contexts where the
college name appears are a critical
area of importance as they contribute
significantly to the college’s brand
perception.
In written instances, the complete
name “College of the Mainland” should
be used on any first reference with
subsequent references written as “COM”
(with no periods). Do not use any other

COM
variation such as “C.O.M.” or “COTM.”
To preserve the integrity of the college
brand, please refrain using “COM”
as part of a cute play on words (i.e.,
“COMing”, “COMplete”, etc).
All external and public facing usage of
the college name, college acronym, or
official college logos require a brand
The college name and acronym
approval from the Office of Marketing
should never be written in fonts and Public Affairs before use, printing or
that could be described as script, distribution.
handwritten, cute, child-like,
Use of the written college name requires
cartoonish or other fonts displaying
heavy decorative effects without
brand approval on items including,
Marketing’s prior approval. but not limited to: fliers, printed or
physical materials, promotional items
both giveaway or for sale, club logos,
signage, college department initiatives,
media relations, vehicles, events, and
advertisements.

11 | College of the Mainland Brand Guidelines

 Brand Colors: Primary and Secondary The primary official brand
color palette for College of
the Mainland consists of
COM red, yellow and blue as
Primary color palette defined on the left.
The secondary color palette
used in conjunction with the
COM logo may be used to
enhance and create a more
robust and vibrant external
message. It introduces
“COM Red” “COM Yellow” “COM Blue” flexibility in conveying
PANTONE 200 C PANTONE 143 C PANTONE 287 C tone and expression while
strengthening and elevating
CMYK: 16, 100, 86, 7 CMYK: 2, 32, 91, 0 CMYK: 100, 87, 20, 11 the COM brand.
RGB: 194, 4, 48 RGB: 246, 180, 54 RGB: 0, 47, 135 Secondary colors may not
replace full or partial colors
HEX: C20430 HEX: F6B436 HEX: 002F87
in the official logo without
approval from the Office
of Marketing and Public
Secondary color palette Affairs.

PANTONE: 3005 C PANTONE: PANTONE: 7731 C PANTONE: 7540 C

Orange 021 C
C: 100 C: 0 C: 85 C: 69
M: 46 M: 82 M: 23 M: 59
Y: 2 Y: 100 Y: 93 Y: 52
K: 0 K: 0 K: 9 K: 33

PANTONE: 2995 C PANTONE: 715 C PANTONE: 360 C PANTONE:

Cool Gray 6 C
C: 73 C: 0 C: 61 C: 36
M: 16 M: 54 M: 0 M: 29
Y: 0 Y: 93 Y: 95 Y: 28
K: 0 K: 0 K: 0 K: 0

PANTONE: 297 C PANTONE: 120 C PANTONE: 367 C PANTONE:

Cool Gray 3 C
C: 52 C: 1 C: 40 C: 21
M: 4 M: 12 M: 0 M: 16
Y: 3 Y: 72 Y: 81 Y: 17
K: 0 K: 0 K: 0 K: 0

PANTONE: 317 C PANTONE: 600 C PANTONE: 7485 C PANTONE:

Cool Gray 1 C
C: 29 C: 7 C: 19 C: 13
M: 0 M: 2 M: 4 M: 10
Y: 11 Y: 48 Y: 30 Y: 12
K: 0 K: 0 K: 0 K: 0

12 | College of the Mainland Brand Guidelines

 Logo Centering: Visual width and height It is important to note the
true visual center of the
COM logo when centering of
the logo is required. It is not
as simple as aligning object
selection marks (see blue
lines on the left).
The defining width to center
defining visual width horizontally is the “C’s” edge
on the left. On the right the
defining line should follow
the serif of the “M” and
down outside the ascender
of the small “d”. The tailing
serif from the small “d” and
the registration mark should
not be included as part of
the visual measurement due
to their visual insignificance.
defining visual
height The defining height used
to center vertically extends
from the top of the large
“M’s” serifs to the base of
the smaller “M’s” serif.

true visual center

13 | College of the Mainland Brand Guidelines

 Logo: Minimum Size The minimum size of the
College of the Mainland
logos should always
maintain readability first
and foremost. These
guidelines apply to the COM
Foundation logo as well.
Minimum sizes as described
Vertical stacked logo here should only be used
format Minimum in limited circumstances,
display width: primarily for promotional
1 inch
items and digital web banner
advertising.

Proportional Minimum sizes may be

larger for uses such as
Please note: clothing embroidery due
All logos less than 3 inches to production quality
wide should remove the limitations.
small registration mark. Please note, all logos less
than 3 inches wide should
not include a registration
mark.

Horizontal logo format

Minimum display width:
1.5 inches

Proportional

14 | College of the Mainland Brand Guidelines

 Logo: Color (Stacked Logo) The COM logo is in essence
a silhouette filled with color
that represents the college
and various initiatives.
Tri-color official logo (stacked) The logo may be used in the
color variations seen here in
addition to black, white and
grays later described.
Color logos
The tri-color logo consisting
of red, yellow and blue is
the official logo, but must
only be used over a white or
extremely light background
no darker than 15% black
or similar color to maintain
legibility. This logo should
not be used when the logo
Other official color variations for stacked logo in blue colors do not compliment or
and red used in limited circumstances. work well with other colors
present in the design.
The stacked COM logo may
also be used in all “COM
Blue” or all “COM Red.”
Caution and consideration
should be exercised using
an all red logo as not to
portray unintentional
aggression.
The Marketing department,
in its sole discretion, may
use other colors in special
circumstances.

15 | College of the Mainland Brand Guidelines

 Logo: (Stacked) Black, White, Gray COM stacked logos that are
black, white or gray must
use the notched version
where the “C” is cutout.
This applies to the COM
Black (stacked) Reverse (stacked) Foundation logo as well.
Black logo
The notched black logo
variation can be used over
100% white backgrounds
and other values up to
55% black and similar
background colors.
White logo
The notched white logo can
be used over 100% black
White notched logo. backgrounds and other
values down to 30% black
Black notched logo.
and similar colors.
Black, white and logos used in
Gray logos
shades of gray are designed
Gray stacked logos should
differently with a small notch
cut out of the “C” overlap. The be a variation of the notched
color logo does not have this black logo using pure black
cut out notch. ranging in ten percent
increments from 5% to 85%
used only with contrasting
backgrounds for legibility.
When placing the College
of the Mainland logo on a
background or photograph,
Standard gray: 65% black Alternative official stacked logo grays always ensure the
surrounding area is neutral
#f1f2f2 5% #b1b3b6 35% #77787B 65% in appearance, absent of a
black black black
busy texture and ultimately
allows for the logo to be
#dcddde 15% #9d9fa2 45% #636466 75% visually clear and legible.
black black black

#c7c8ca 25% #8a8c8e 55% #4d4d4f 85%

black black black

C: 0 R: 119 HEX: 77787B

M: 0 G: 120
Y: 0 B: 123
K: 65

16 | College of the Mainland Brand Guidelines

 Logo: Color (Horizontal) The COM logo is a silhouette filled with
color to represent the college identity.
The horizontal logo may appear in two
forms, with or without the official letters
“COM” and corresponding vertical line
as shown on the left.

tri-color official logo (horizontal) The horizontal logo may be used in the
color variations seen here in addition to
black, white and grays later described.
Horizontal logo
The tri-color logo consisting of red,
yellow and blue is the official logo,
but must only be used over a white or
extremely light background no darker
than 15% black or similar color to
maintain legibility. This logo should
not be used when the logo colors do
not compliment or work well with other
colors present in the design.
The horizontal COM logo may also be
used in all “COM Blue” or all “COM Red.”
Alternative approved color variations for horizontal logo
in blue and red used in limited circumstances. Caution and consideration should be
exercised using an all red logo as not to
portray unintentional aggression.
The Marketing department, in its sole
discretion, may use other colors in
special circumstances.
The horizontal logo without the “COM”
and vertical line is specifically used in
scenarios where the presence of the
“COM slash” disrupts a symmetrical
visual balance primarily in center-
aligned arrangements (symmetrical
building entrances, diplomas, posters,
Symmetry: For design instances where symmetry is needed, or there are limitations within etc).
a horizontal space, the logotype may be displayed without the COM slash.

17 | College of the Mainland Brand Guidelines

 Logo: (Horizontal) Black, White, Gray The COM logo can be used in
one of 4 color designs based on
the application.
Color logo
This is the official logo style, but
Black (horizontal) must only be used over a white
or extremely light background
no darker than 15% value of
black or similar color to maintain
legibility. This logo should not
be used when logo colors do not
compliment other colors present
in the overall design.
Black logo
White notched logo. The notched black logo variation
Black notched logo. can be used over 100% white
backgrounds and other values
Black, white and logos used in up to 55% black and similar
shades of gray are designed background colors.
differently with a small notch
cut out of the “C” overlap. The Gray logos
color logo does not have this Gray logos should be a variation
cut out notch. of the notched black logo used
in 10% increments of pure black
from 5% to 85% used only with
contrasting backgrounds for
legibility.
Standard gray: 65% black White logo
The notched white logo can
be used over 100% black
backgrounds and other values
down to 30% black and similar
colors.

C: 0 R: 119 HEX: 77787B Alternative official horizontal logo grays When placing the College of the
M: 0 G: 120 Mainland logo on a background
Y: 0 B: 123 or photograph, always ensure
#f1f2f2 5% #b1b3b6 35% #77787B 65%
K: 65 black black black the surrounding area is neutral
in appearance and ultimately
#dcddde 15% #9d9fa2 45% #636466 75% allows for the logo to be visually
black black black clear and legible.

#c7c8ca 25% #8a8c8e 55% #4d4d4f 85%

black black black

18 | College of the Mainland Brand Guidelines

 Logo: Color Green The green COM
logo is reserved for
environmentally-related
usage only.
Appropriate use case
examples include
Recycling, Adopt-a-Beach,
Sustainability, Earth Day,
Save the Planet or other
measures to beautify,
protect life, animals, nature
and our environment.
This logo should only
be used over a white
background. If simple gray
background elements are
present, such as the leaf
background seen here, the
background should not
exceed 17% opacity.

PANTONE 360 C

C: 61
M: 0
Y: 95
K: 0

R: 110
G: 190
B: 76

HEX: 6EBE4C

19 | College of the Mainland Brand Guidelines

 Logo: Color Pink The pink COM logo is
reserved for Breast Cancer
related usage only and
exhibits COM’s awareness
and support of this cause.
This pink logo should
only be used over a white
background or light gray
not to exceed 10% value of
black.

PANTONE: 212 C

C: 0
M: 83
Y: 5
K: 0

R: 245
G: 81
B: 151

HEX: F55197

20 | College of the Mainland Brand Guidelines

 Spacing on the right
and left should be the
Logo: The Brand Box width of the small letters
“Coll”. See lines below for
The Brand Box is a design
approach to create visual
measurement points. structure for COM’s logo
usage in communications
The Brand Box drawing distinction, focus
Brand Box Examples: and clarity for immediate
Spacing above the logo in the brand recognition.
box should be the height of
The Brand Box is reserved
the large letter “C” in “COM”
solely for the stacked
COM logo and should be
used in Institutional-based
advertising only (no campus
event-based advertising).
The Brand Box should
display a color from the
approved color palette
Spacing below the logo in the
that visually enhances and
box should be the height of
supports the overall design.
the large letter “C” in “COM”
The COM logo should
maintain sufficient contrast
to the selected box color.
The Brand Box must always
appear anchored to either
the top (left or right), or in
limited circumstances either
the bottom (left or right), or
center (top or bottom) in a
design. When used in left or
right positioning, the brand
box should never be placed
flush into a corner, but rather
indented so it appears as
a tab-like, banner element.
Brand box uses
include: Fliers, posters,
Please see examples.
PowerPoint, video and The Brand Box’s standard
more. width for an 8.5x11 flier is
either 2.75in wide or 4in
wide depending on layout
and content constraints.
Please note, the Brand Box
scale may be adjusted if
needed, but should never
appear overly large.

21 | College of the Mainland Brand Guidelines

 Logo: Usage in College Materials

Self-Service External-Use Collateral Materials

Internal-Use
Collateral Materials • External-use collateral materials are designed to be seen by, and distributed within, the community. This
includes, but is not limited to, program/recruiting events, announcements, marketing materials, etc.
• Internal-use collateral • All external facing collateral materials must be created by the Marketing and Public Affairs Department.
materials are solely meant • Please remember standard turnaround times for marketing requests begin at 10 days (link to project turnaround
for use within the College times). As subject matter experts, requestors should provide initial content for all materials.
(e.g. “Taco Tuesday”). This
includes, but is not limited • The term “external use” includes, but is not limited to, print materials such as fliers, postcards, promotional
to, program/recruiting items, signs, etc.
events, announcements,
marketing materials, etc. Self Service Collateral Materials
• Internal-use collateral • College employees may create collateral materials for internal purposes only. However, if the collateral
materials often do piece requires a College logo, it must be submitted to the Marketing and Public Affairs Department to
not require a logo. If have the logo added and to receive approval. The Purchasing Department will require an approval from
a logo is desired, a Marketing for any materials including the COM logo.
marketing request must • Writing out “College of the Mainland” on any piece of collateral material is not permitted. If branding is
be submitted to the required, then the collateral piece must be submitted to Marketing and Public Affairs.
Marketing and Public
Affairs Department to Modifications to Approved Collateral
have the collateral piece
designed. • All modifications to collateral materials designed by the Marketing and Public Affairs Department will need
to be submitted for brand approval.
• Writing out “College of
the Mainland” on any
Working With External Vendors
collateral material is not
permitted. If branding is • Please work with established COM vendors. For printing and signage, this would be FastSigns and Slate.
required, then a ticket for Established workflows have been created with both vendors to ensure COM Marketing and Public Affairs
the collateral piece must can approve any job submitted to them from the College before printing.
be submitted to Marketing
and Public Affairs.

22 | College of the Mainland Brand Guidelines

 Logo: Incorrect Usage Correct and consistent
use of the College of the
Mainland brand is an
essential part of building
brand integrity.
Do not alter or redraw the
logo in any way. Illustrations
on the left depict incorrect
usages of the COM logo.
SCHOLARS Regardless of application,
the logo must maintain its
Do not distort any portion of Do not substitute Do not add unapproved
integrity.
Do not recreate the logo
the logo unapproved colors or alter the fonts words or titles near the logo Always use current,
approved electronic artwork
for the College of the
Mainland brand.
Every element, including
lettering, sizing, placement
and color have been
carefully designed and

ing
positioned using specific
proportions.
With previous logos having
been retired it is very
Do not rotate Do not use retired logo versions Do not blend the “COM” Do not crop the logo important to use current
logo with a play on words artwork as specified in these
guidelines.
Note: Incorrect usage
examples shown on the
left also apply to all official
COM logos including the
mascot logo and the COM
Foundation logos.

Do not add a drop shadow or Do not blend with other logos or Do not use “COM” as Do not use an extra
other effects text elements a standalone element registration mark after
without Marketing approval the large “COM”

23 | College of the Mainland Brand Guidelines

 Logo: College Departments We are College of the Mainland. We are all part of one
educational force with three shared goals united by a core
visual brand presence across our touchpoints.
While each of our college departments are unique, we
communicate the COM brand image as one entity simply
Community-Facing Grandfathered Seals and Logos displaying only the COM logo. This clear and unified brand
approach for departments applies to all promotional related
Community-Facing Department Seals items such as pens, lanyards, tablecloths, t-shirts, tumblers,
bags and more.
All college departments represent the college with a single
official COM logo. However, a limited set of six college
departments determined as core community-facing entities
possess seals and logos that have obtained grandfathered
level status allowing for their continued use. These six logos
and seals must appear in conjunction with the official COM
logo in all print publications, apparel, certificates, digital
distributions or other uses.
All departments have the ability to personalize their unique
areas with advertising and recruitment efforts through the
use of business cards, custom designed retractables, fact
sheets, recruitment cards, fliers, brochures, posters and other
Nursing Fire Technology Law Enforcement Emergency Medical collateral.
(Fire Academy) (Police Academy) Services
Note: All COM logo guidelines presented in this document
(including the use of adequate clear space and incorrect
usage examples) also apply to all college department logos,
Community-Facing Department Logos the mascot logo and any other official logos. Each of the
grandfathered college department logos shown on this page
may be used in full color, white or black.
Have questions? Contact the marketing office or submit a
request for assistance with your next event or advertising
project.
The college name, “College of the Mainland”, it’s acronym
“COM”, and its respective logos all represent the brand of
the college. Marketing manages the use and approval of all
brand materials. Departments interested in using the college
name or college logo displayed on any external public-facing
materials (i.e., fliers, postcards, signage, apparel, or other
communications) must receive prior approval from the
Marketing and Public Affairs Office. Requests for approval
should be submitted to:
brandapproval@[Link]

24 | College of the Mainland Brand Guidelines

 Mascot Logo: Club Sports – Fighting Ducks COM’s Club Sports and
Recreation mascot duck
head logo embodies
the school’s spirit as it
represents the mascot
All forms of the duck head Official mascot logo with blue head tagline “Fighting Ducks.”
mascot logo are trademark of and red lettering The COM duck
College of the Mainland and head mascot logo It illustrates a fighting spirit
may only be used with official is one element evoking a strong sense of
college events, sponsorships, consisting of the determination, perseverance
partnerships, official branded duck head and and confidence. This iconic
merchandise and initiatives curved design text element expresses the
determined by COM’s Office of notion of what it means to
element as seen
Marketing and Public Affairs.
on the left. be part of the COM student
Unauthorized use is forbidden.
body (a Fighting Duck)
instilling an inner drive to
All requests to use the duck endure and succeed.
head separately from the
curved COM design element The duck head logo design
must receive brand approval proudly holds its own
from the Office of Marketing amongst other colleges
and Public Affairs. Official mascot logo in black, across the U.S. elevating
gray and white COM as a reputable force
in higher education. The
logo is designed in such a
way that it is recognizable
by it’s unique look versus a
specific color allowing the
COM sports brand flexibility
in its promotion.
The core mascot logo is
defined as the blue head,
red outline and yellow bill. It
is displayed in conjunction
with the curved “COM”
design element shown on
the left. These elements
Official mascot logo colors follow COM’s core colors: must exist as one element,
unseparated and remain
“COM Red” “COM Yellow” “COM Blue” proportionate.
PANTONE 200 C PANTONE 143 C PANTONE 287 C
Note: This Club Sports logo has been Additional variations are
CMYK: 16, 100, 86, 7 CMYK: 2, 32, 91, 0 CMYK: 100, 87, 20, 11 defined on the next page.
retired and is no longer in use.
RGB: 194, 4, 48 RGB: 246, 180, 54 RGB: 0, 47, 135

HEX: C20430 HEX: F6B436 HEX: 002F87

25 | College of the Mainland Brand Guidelines

 Mascot Logo: Club Sports – Fighting Ducks The mascot logo duck head
is available in one color
and two-color variations
combined with the official
One-color white logo One-color blue logo: One-color black logo One-color red logo “COM” element for use on
PMS 280
apparel, promo and other
items as needed in colors
shown here.
As professional sports
teams offer variations of
their team name and brand
design to draw a wider
fan base and appeal to
different interests, COM’s
mascot logo duck head is
Hollow white Hollow blue Hollow black Hollow red available in several colors in
combination with the curved
(White areas solid color) (White areas see-through) (White areas see-through) (White areas see-through) “COM” text design element
or the words “Fighting
Ducks”. Important: “Fighting
Ducks” can never be
preceded by the word “the.”
Marketing requires a
Additional variations: proof and approval of
all mascot logos before
they are printed, used and
Two-color logo: blue and yellow Two-color logo: red and yellow Pink logo with yellow bill distributed.
All usage of official College
of the Mainland logos,
including the duck mascot
logo, requires approval from
the Marketing department
before printing, publication,
or other usage. This includes
t-shirts and promotional
items. Unapproved items
may be removed from
circulation.

26 | College of the Mainland Brand Guidelines

 Mascot Logo: Club Sports – Fighting Ducks Clear Space When positioning the
mascot logo within a
contained shape, and the
intention is to display the
full mascot logo uncropped,
Correct examples: it is important to maintain
balanced clear space around
all sides.
Official COM Mascot Logo
Examples on the left
illustrate correct and
incorrect positioning.
While minimum clear space
is required around the logo,
larger amounts of clear
space around the logo
increase the respect of the
brand. As the logo’s size
increases so should the
proportion of clear space.

Clear space on Clear space creates focus,

all sides integrity and richness
allowing the logo to breath
visually.

Incorrect
examples:

27 | College of the Mainland Brand Guidelines

 Mascot Logo: Incorrect Usage Correct and consistent
use of the College of the
Mainland brand is an
essential part of building
brand integrity.
Do not alter or redraw the
mascot logo in any way.
Illustrations on the left

COM
depict incorrect usages of
the COM mascot logo. All
guidelines apply to solid
Do not distort any portion of Do not substitute Do not add text or other
and hollow versions of the
Do not change COM mascot logo. Regardless
the logo unapproved colors lettering appearance elements around the
mascot logo of application, the logo
must maintain its original
proportions and brand
integrity.
Always use current,
approved electronic artwork
for the College of the
Mainland brand.
Every element, including
lettering, sizing, placement
and color have been
carefully designed and
Do not rotate Do not use retired logos Do not separate the duck Do not crop the mascot positioned using specific
head from the curved logo without Marketing proportions.
COM lettering without approval
Marketing approval. Aside from pennants, the
(See notes on the right) duck head may only be used
in isolation if the back of
the head is cropped off (i.e.,
a large head used across a
magazine spread, a window
application or wall graphic,
or similar use).
With the previous logo
having been retired it is very

Club Name College of the Mainland

important to use current
artwork as specified in these
guidelines.
Do not add a drop shadow or Do not add words, names, or other Do not change proportions Do not replace letters with
other effects logos without Marketing approval of the logo college’s full name Incorrect usage guidelines
presented here apply to all
COM logos and other official
logos.

28 | College of the Mainland Brand Guidelines

 Mascot Logo Support Element: Fighting Ducks The term “Fighting Ducks” is
The Fighting the official mascot identity
for College of the Mainland.
Ducks The mascot identity
All instances of the words “Fighting Ducks” on promotional material should use the varsity style
“Fighting Ducks” should
graphic element shown below. Long sleeve usage should appear rotated 90° on the left side.
never be preceded by the
Note: the tagline “Fighting Ducks” word “The” when written.
“Fighting Ducks” word mark varsity style: PMS 280. “The Fighting Ducks” word
should never be preceded by
the word “The” when written or mark is a trademark owned
spoken. by another entity. Our
apparel and other material
can only display the words
“Fighting Ducks.”
When the mascot is
mentioned in written or
spoken material, references
Student Life must be constructed as “...
the COM Fighting Ducks...”
Department only Student Life “Fighting Ducks” long-sleeve tee
Note: Student Life is the
only college department
approved to use their
department name in
combination with the
Official “Fighting Ducks” mascot logo.
Student Life logo:
Fighting Ducks Mascot logo
PMS 280
usage: The Duck head logo
may be used for internal
Student Life events, sports,
and student and spirit
engagement.
The mascot logo may be
used for Student Life swag
and promo items where
Right sleeve stacked Left sleeve “Fighting Front left chest, official Back center neck, official imprint size allows. An
COM logo in blue Ducks” written “Fighting Ducks” “Fighting Ducks” Student official COM logo is not
3.5 in. wide trademark in blue Student Life logo Life logo needed in addition to duck
14 in. long 2.75 in. wide 2.0 in. wide logo on shirts, hats, etc.
Marketing oversees brand
approval for all branded
items for sale in the COM
bookstore including those
bearing COM logos and
Fighting Ducks mascot
logos.

29 | College of the Mainland Brand Guidelines

 Other College Logos: Meta Majors COM’s Meta-Major logos
represent the four high-
level curriculum categories,
collectively encompassing
all programs at the college.
A minimum clear space
Arts and Humanities logo Business & Industry logo
should be used around
individual Meta Major logos
to establish integrity and
Minimum clear space importance that is equal
should equal the to the width of the outer
width of the outer colored ring.
colored ring. However,
more clear space is If all four Meta Major logos
encouraged. are used together as one
group, inner sides may be
positioned closer, however
outer sides of the grouped
logos should maintain
minimum clear space.
Meta Major logo colors
cannot be changed or
altered so that they may
effectively maintain brand
Health, Human & Consumer Science, Technology, Engineering recognition and clear
Science & Public Safety logo & Mathematics logo identification.
All usage of official College
of the Mainland Meta Major
logos requires approval from
the Marketing department
before printing, publication,
or other usage including
promotional items.
Unapproved items may be
removed from circulation.

Please see pages for promotional use

guidelines of Meta Major logos.

30 | College of the Mainland Brand Guidelines

 Other College Logos: Horizons Magazine The college’s official
magazine is titled Horizons.
The Horizons masthead logo
is used to aid and promote
COM Horizons masthead logo public identification and
recognition.
The logotype Horizons and
swoosh mark must always
be the same color which can
fluctuate with the college’s
primary or secondary color
palettes depending on the
overall design of the cover.
The title color selection
must have a color that
compliments the colors
in the cover artwork with
strong contrast and clear
legibility.
The three small horizontal
color bars below the “H” and
“o” must always remain the
primary colors of the college
— red, yellow and blue.
The word “Magazine”
must remain its relative
10.625 in. size and proportions,
however its color can be
adjusted to enhance the
design with consideration
of legibility and contrast
to the “Horizons” title and
background imagery.
Bleed: 0.125 inches for all sides.

All artwork 300 dpi.

8.375 in.

31 | College of the Mainland Brand Guidelines

 Other College Logos: Texas Stars The name Texas Stars
represents the gracious and
generous donors to COM’s
Foundation.
Texas Stars embodies a rich,
The Texas Stars logo. The Texas Stars logo with tagline.
luxury branding presence
with a Texas flair comprised
of 8 donation levels each
named along a Texas-theme.
The tagline for Texas Stars
is “Because of you, the stars
shine big and bright.” that
speaks for the students it
helps while aligning with the
Primary color palette popular Texas song.
Texas Stars material should
The Texas Stars Donor Wall – Conference Center (dimmed COM palette for Texas Stars to create a richer, sophisticated look)
appear with a Texas feel
such as browned paper,
leather textures, and other
rustic approaches. To
further align materials with a
Texas-look and night sky, the
core brand colors were each
intentionally dimmed (like a
C: 56% C: 25% C: 82% night sky) to align the brand
M: 75% M: 47% M: 71% with richer tones.
Y: 44% Y: 81% Y: 41%
K: 27% K: 5% K: 28% The Texas Stars logo,
A Texas Stars Invitation example. font and tagline written
HEX: 674559 HEX: BA874A HEX: 3A4660 in Rockwell font should
not be altered in any way
and should be used with
adequate clear space to
Additional secondary colors to support preserve its integrity.
the Texas Stars theme The Texas Stars logo that
includes swirls and text may
#996126 #262626 #3E2621 be used with or without the
tagline.

#E0DEDD #A98768 #6D1216

32 | College of the Mainland Brand Guidelines

 Advertising Types:
• Institution-based
• Event-based

33 | College of the Mainland Brand Guidelines

 Institution-based vs. Event-based Advertising
There are two main advertising categories for the college:
Institution-based materials are official visual communications
regarding recruitment, enrollment, registration, degrees,
certificates, programs, donors and other similar collateral Institution-based advertising examples:
representing the college to the community. Event-based
materials are geared specifically towards current students for Campus signage Horizons magazine
events taking place on the college’s main campus.
Vehicle signage External magazine ads
Institution-based advertisements take brand focus to its highest
Billboards Newspaper ads
level. Therefore, institution-based advertising should only be
produced by the Marketing and Public Affairs staff or their Digital marketing campaigns Brochures
designates. Email signature Invitations
Event-based advertisements are for official on-campus activities Letterhead COM Clothing
advertised on some or all of the following: TVs, kiosks, website, Business cards COM Website
social media, posters, fliers and postcards. With a goal of
engaging students, event materials maintain design freedom Envelopes
allowing alignment with specific interests, culture and diversity Promotional items
while promoting a fabric of visual richness across campaigns.
Considerations must always be taken into account how the
brand will be received cohesively while generating event
material. Event-based advertising examples:
The COM logo guidelines remain applicable in all material where
the logo appears. Digital displays (campus TVs)

Kiosks

Social media (extension of event)

Fliers

Posters

Event postcards

34 | College of the Mainland Brand Guidelines

 Fonts: Institution-based vs. Event-based Comparison This sample set of
Institution-based designs
illustrate the correct use
of fonts as it relates to the
brand guidelines.

Below are examples illustrating font and image design in Institution-based Institution-based materials
that promote the brand
branding vs. Event-based branding. directly will have an open,
clean and conservative
design aesthetic with
Institutional-based branding COM on-campus event-based branding ample clear space around
all instances of the COM
• Often uses the Brand Box • No Brand Box usage, but logo is used branding and typography
• Fonts are primarily (if not all) Roboto • Open to use other fonts to fit the event culture or “feel” used within the layout.

• Structured aesthetic using clear photography • Imagery style fluctuates Main titles should maintain
hierarchy and find balance
within the overall design.
Event-based designs
are more flexible on font
use, but should remain
professional, display
effective communication for
target audiences, maintain
hierarchy principles and
align with the subject
matter. Clip art is not
permissible in any design
under any circumstances.
The marketing office
designs and approves all
institution and event-based
materials bearing the COM
brand and identity.

35 | College of the Mainland Brand Guidelines

 Fonts: Institution-based materials College of the Mainland’s
font use strategy embarks
on presenting bold, clear
visual messaging on all
communication pieces.
Primary font options for Other fonts within the
To maintain a consistent
Institution-based titles Roboto font family appearance and modern
brand identity, the official
Roboto Bold Condensed – Use as ALL CAPS if used as a title Other Roboto font variations are font for Institution-based
acceptable, but consideration should advertising content

ROBOTO
be given by asking questions such as: is Roboto in both title
Is the font choice legible at the final treatments and short-body
scale being used? Does the font style
copy.
selected add to the integrity and visual
balance of the piece? Does font usage Roboto portrays a fresh,
Roboto Bold maintain a bold, clear focus for the innovative, modern brand

Roboto
piece? appeal with a clean
Roboto Condensed should primarily be structured letter form.
used for short amounts of content only. It’s overall thin to bold
thicknesses evoke a
Roboto Thin variations should primarily
sense of agility avoiding
be used for unique title or subtitle
Roboto Light treatments where it can be used at interpretations of bulky or

Roboto
larger sizes to maintain legibility. clunky.

Italics of any Roboto variation should In main title treatments,

be used minimally to accent only one or Roboto should be used in
two words if needed. Never use as a full either Bold Condensed (all
sentence. caps), Bold or Light style.
Roboto Black is typically not used due Short body content should
to its smaller counterforms which affect use Roboto Regular. All
Primary font for Institution-based legibility at smaller sizes. It also has a Roboto title font usage
bulkier appearance conflicting with the should have tracking set to
short copy overall intended use of Roboto for a -20 with kerning adjusted as
sense of fresh and agile (whereas Black needed.
Roboto Regular is leaning along lines of being clunky).
Clear space is critical with

Roboto
Use should be limited, but if may be
effective as single words in custom title all use of typography to
treatments. create an open, visual flow
of communication. With the
exception of dynamic title
treatments, negative space
(clear space) must always
be included around all text in
All Roboto title font usage should have tracking set to -20. a design layout. Learn more
on the next page.

36 | College of the Mainland Brand Guidelines

 Fonts: Institution-based materials Additional Title fonts:
Three sublevel fonts are also
available, limited to minimal
use, for portions of a title or
Limited-use sublevel accentuating fonts Body content title phrase content. These
are Fontjek, Varsity Team
Fontjek and Yellowtail.
Always include a minimum of about

Fontjek
These fonts should 1/4in of clear space around all sides of
never be used for body content (see below) to maintain
anything other than integrity in the piece. Body Text:
simple text treatments PT Serif is used as a
(titles, subtitles,
secondary body content
Varsity Team accentuating word, date,
etc). These fonts should
font for longer documents

Varsity never be used for body When body content is laid and publications such as
content. out whether it be inside of the Horizons magazine
a box shape like this light publications and some
blue box, or next to other college handbooks.
shapes in a document,
Yellowtail Body content should always
or near the edge of a
include a minimum of 1/4

Yellowtail
document, a thick area
inches of clear space around
of clear space is required
all sides of body content
around it (from the text’s
(see examples on the left) to
edge to the edge of the
maintain visual integrity in
box). It should appear
the piece.
balanced on all sides for a
uniform appearance. As mentioned before, clear
space is critical with all use
of typography to create
an open, visual flow of
communication. With the
Required clear space
exception of dynamic title
treatments, negative space
Secondary font for long-body content (clear space) must always
be included around all text in
PT Serif Regular a design layout.
This is an example illustrating

PT Serif Incorrect
incorrect clear space between the
outer block of text and the edge
of the box. This limited amount of
clear clear space around body content
space creates a cluttered and low quality
design appearance. Adequate clear
space is always required.

37 | College of the Mainland Brand Guidelines

 Advertising: Logo Placement The COM logo has placement requirements
across different advertising collateral.
Stacked logos should primarily be used with the
logo Brand Box for Institutional purposes. Please
refer to logo Brand Box guidelines earlier in this
document.
Stacked logo Horizontal logo Horizontal logos are limited to either top or
bottom placement.
Usage of the COM logo in advertising and
Fliers and posters Retractables and brochures Fliers, posters, magazines, publications follows the same guidelines for
newspaper
color, style, sizing and hierarchy. Logo size will
Brand Brand Brand be determined by the logo’s position on the
Box Box Box page, other content and elements.
Regardless of use, the COM logo brand guidelines
remain applicable in all materials where the logo
appears.
Digital and print publication formats not
listed here will adapt the logo as needed for
best results determined by the Marketing
department.
All usage of the College of the Mainland
logo, in any material, requires approval from
the Marketing department before printing,
publication, or other usage. This includes
T-Shirts and all promotional items. Unapproved
items may be removed from circulation.
Formal Letterhead Newspaper and print ads
Please contact the Marketing department for
assistance with your project.
Brand Brand Brand
Box Box Box

38 | College of the Mainland Brand Guidelines

 Event-based Advertising: Logo Usage Each campus event will have its own look and
feel created as mini-campaigns. The look and
feel will be maintained as it is reconfigured into
different size formats.
There are no absolute color limitations of event-
based designs, but it should be in good taste and
When to use the COM Logo: reflect the event appropriately.
Colors of the designed piece should not visually
On-campus digital displays (TV monitors): conflict with the tri-color COM logo’s colors.
COM logo not used. Alternative COM logos presented in these
guidelines may be used as needed.
Note:
On and off campus kiosks: Visuals should represent the college and subject
COM logo not used. All mailed college matter in a positive, professional and engaging
material and campus light.
event material open Given the variation of where event-based
Fliers: to the public must advertising may appear, the required and
COM logo required in image. include the college’s full restricted use of the COM logo will vary. See the
list on the left for details.
address following the
Posters: information below: The COM logo may only be used with official
COM logo required in image. college events, sponsorships, partnerships and
initiatives. All materials bearing the college name,
college acronym, or any official college logo
Mailed pieces (Postcards, invitations, etc): require brand approval through the Marketing
COM logo required. office before items are printed, produced or
distributed. Please submit logo and brand
External advertising (Billboards, magazines, etc): 1200 N. Amburn Road requests to: brandapproval@[Link]
COM logo required in image. Texas City, Texas 77591

Have an event coming up? Submit a request

through the Marketing and Public Affairs
COM social media posts: Marketing Request System. Please allow a
COM logo should not be included in advertising image. minimum of 3-weeks turn-around. Please note,
more complex requests may have a longer turn-
around time. Please contact the Marketing office
to schedule a planning meeting for your event’s
advertising approach or if you have questions
concerning your upcoming project.

39 | College of the Mainland Brand Guidelines

 Institution-based: Brand Imagery All imagery and visual
communication (photos,
logos, icons, artwork, text,
promotions, etc.) used
In general, all imagery used in official institution or
in any college materials, event-based pieces should
digital or print, should be be positive in nature, high
bold, positive in nature quality, high resolution and
and high quality utilizing professional in nature. It
photography with a clear
should uphold and represent
resolution and focus.
the intrinsic values of
Imagery used in COM’s brand as a respected
institutional-based institution.
publications should use
filters from the library of Imagery used should
gradient maps seen here. be bold with a strong
Using these filters allow for focal point acting as a
a cohesiveness in college supporting element to the
imagery communications message being presented to
and enhanced brand communicate and resonate
recognition.
with the intended audience
effectively.
To convey a cohesive
visual brand, all imagery
used in institutional pieces
should utilize gradient
map image filters shown
on the left. Values may be
adjusted slightly depending
on imagery needs. The
marketing office manages
all filter file resources.
Please note: Clip art is never
permitted in any material
including public-facing,
institutional and event-
based communications.

40 | College of the Mainland Brand Guidelines

 Event-based Advertising: Typical Collateral Event-based communication is created across
multiple digital and print formats as mini
advertising campaigns. While the COM logo
usage maintains its strict usage guidelines,
other aspects of Event-based design pieces have
Kiosks: 1080 x 1920 pts. Digital displays: 1920 x 1080 pts. greater design freedom and flexibility. Per event
campaign, a design is created and then molded
to adapt the various media channels.
Event-based designs should be professional in
appearance that advocate student engagement
and attendance. Hierarchy of information
should be clear and concise with readability,
comprehension and engagement possible within
12 seconds or less for digital usage.
Fliers and posters are designed with a 0.25 inch
white border around all sides to avoid bleeds and
additional printing costs.
Fliers, posters and postcards are designed at 150
dpi.
Digital displays, kiosks and social media are
Facebook: 1200 x 628 pts. designed at 72 dpi.
The COM logo may only be used with official
college events, sponsorships, partnerships and
initiatives. All materials bearing the college name,
college acronym, or any official college logo
require brand approval through the Marketing
office before items are printed, produced or
distributed. Please submit logo and brand
requests to: brandapproval@[Link]
Have an event coming up? Submit a request
through the Marketing and Public Affairs
Marketing Request System. Please allow a
minimum of 3-weeks turn-around. Please note,
more complex requests may have a longer turn-
around time.
In some cases, 11x17 posters, 8.5x11 fliers, 5x8 half-page fliers, or 5x8 postcards
may be needed.

41 | College of the Mainland Brand Guidelines

 Event-based Advertising: Displaying Partnerships On occasion the COM
logo may co-exist with
external brands to show an
association or partnership
with an event.
In these scenarios each logo
should be given adequate
clear space and arranged
hierarchically to show
either equal sponsorship/
partnership, a supporting
role, or the leading role.
The COM logo may only be
used with official college
events, sponsorships,
partnerships and initiatives.
Have an event coming up?
Submit a request through
the Marketing and Public
Affairs Marketing Request
System:
[Link]/marketing

Business logo and COM

logo used together to show
association or partnership in
an event.

42 | College of the Mainland Brand Guidelines

 Official Letterhead: To build brand
integrity, official brand
communications in
the form of letterhead,
Letterhead is available to download in print and digital formats from the Marketing envelopes, thank you cards,
PowerPoints and other
Resource Center at [Link] collateral should maintain a
consistent appearance with
fonts, font size, font color
and content placement.
Step 1: Step 2:
The Marketing Resource
In the top menu, click on the “Download Zone.” Scroll down to the “Stationery” section, Center offers ready-to-
locate the “Brand Toolbox” area and use resources for COM
employees. The guidelines
open the “Letterhead” folder. on the left offer guidance on
how to use the letterhead
resources.
These communication
pieces are part of the
Institution-based advertising
as a formal facing element
to the community.

Within this folder are an official ready-to-use print version

of the letterhead as well as a digital letterhead version for
email use only.

Print version: Open the provided Word document and type

in your content. Please do not change text box positioning,
font, font color or sizes. Letterhead can only be printed
on official letterhead paper which is available from the
Marketing office. Place this paper in your printer and print
the “print version” Word doc.

Digital version: This version should never be printed.

Update the content in this document, save the file and then
share via email as needed.

43 | College of the Mainland Brand Guidelines

 Official College Web Address The official designation of
College of the Mainland’s
website for advertising
purposes is “[Link]”.
It should be written
consistently as a mark of
The official designation of the college website is simply “[Link]” stability and integrity for all
advertising communications
without www. omitting any prefixes of
“[Link]
All standalone uses of the
Standalone examples of url depictions in advertising (where the url is not COM website in advertising
part of a sentence) should be written in Roboto Bold with -20 tracking. materials (standalone
meaning the website url
is not part of a sentence)

[Link]
should be written in Roboto
Bold with -20 tracking.
The exception to omitting
“www.” from the COM url are
the college’s business cards

[Link]/events
where the website appears
as [Link]. This is
primarily to create better
visual balance of content
lengths on the card.

Instances where the website is not in standalone form can be written in

Roboto Regular. Bold text is not required but the link text should utilize
color to help draw focus.

Visit [Link]/events to learn more.

44 | College of the Mainland Brand Guidelines

 Official College Physical Address: Display Standards Consistency of the college
address is important to
further exemplify stability
and integrity.
The address should first
All digital and printed materials that include the college address should state “1200” followed by “N.”
have consistent content and formatting using the font Roboto Regular. (with a period), Amburn and
the word “Road” spelled out.
Kerning should be adjusted
between the “1” and “2” in
“1200.” “Texas City,” should
Stacked address (center-aligned) for One line address (center-aligned) be followed by “Texas”
envelope return address. Color: #808285, Font size 9pt, Leading 13pt, -20 tracking spelled out with the zip
Color: #808285, Font size 8pt, Leading 10pt, 0 tracking code.

LOGO
When used as a footer, place
1200 N. Amburn Road 1200 N. Amburn Road, Texas City, Texas 77591 the order as address first,
Texas City, Texas 77591 then phone number (the
number separated using
hyphens), then the COM
website written as “com.
edu” (omitting https://
www), all center-aligned with
One line footer address with website and/or other information added (center-aligned): two spaces around each
separating bullet point.
1200 N. Amburn Road, Texas City, Texas 77591 • 409-938-1211 • [Link] With envelope layout, either
a stacked COM logo or
stacked Foundation logo
is placed in the upper left
corner with a 5/16 inch clear
space along the top and left
Stacked footer address Two lines, address and web (center-aligned) for
side, from the logo’s edge
COM Letterhead address (footer text) and Thank
(left-aligned or right-aligned): to the edge of the envelope.
You cards (back). *The top guideline should
1200 N. Amburn Road Color: #8a8c8e, Font size 9pt, Leading 13pt align with the “M” in “COM’s”
Texas City, Texas 77591 top serifs.
409-938-1211 1200 N. Amburn Road, Texas City, Texas 77591 These communication
1-888-258-8859 [Link] pieces are part of the
[Link] Institution-based advertising
as a formal facing element
to the community.

45 | College of the Mainland Brand Guidelines

 Official Email Signature: Display Standards With email as a primary
tool of communication, its
appearance and signature is
one of the first impressions
of the college. Working
together and using a
consistent format for our
Create your email signature using email signatures portrays
Arial. Bold your name and the a sense of professionalism
college’s name.
and integrity for College of
the Mainland as a cohesive
institution of excellence.
ARIAL BOLD, 11PT TYPE First Last Name
To insure consistency
ARIAL REGULAR, 10 PT TYPE Official position title across various email clients,
COM’s email signatures use
ARIAL BOLD, 11PT TYPE College of the Mainland Arial Regular with your name
Name of your department and the college name in
ARIAL REGULAR, 10 PT TYPE
Arial Bold. Color the college
1200 N. Amburn Road name in red. All other text is
Texas City, Texas 77591 Arial Regular in black with
Download and insert the official your phone number (using
409-933-8039
college logo to include in your hyphens) and your COM
email signature. youremail@[Link] email address. Add a blank
return and insert the official
Complete how-to steps can be COM logo from the network
found in the network’s Marketing
folder.
folder.
All college departments,
with the exception of the
COM Foundation, use the
official COM logo in the
All departments, with the email signature.
exception of the COM Foundation
Setup your email signature:
(logo below), use the official COM
logo in the email signature. Complete how-to steps can
be found in the network’s
Marketing folder.

46 | College of the Mainland Brand Guidelines

 Official Business Cards and Name Tags Business cards are
an integral part of the
institutional-based
advertising category
shared amongst partners,
Business cards can be ordered through the media, businesses and the
community.
Marketing Resource Center’s Self Service section. Dr. Helen Castellanos Brewer COM’s Marketing Resource
VICE PRESIDENT
Student Services Center provides a self-
service model online to
Step 1: 409-933-8213 | Fax: 409-933-0999
hbrewer1@[Link]
expedite ordering business
[Link]

Visit: [Link] 1200 N. Amburn Road, Texas City, Texas 77591

cards, name tags and
stationery.
Need a new business card,
name tag or stationery?
Visit the Marketing
Step 2: Step 3: Resource Center at the link
provided on the left. From
From the Home screen, Click on the yellow area titled “Business cards, the “Home” tab shown
in step 2, scroll down to
scroll down. Name Tags and Stationery” to begin your order. explore the “Self Service”
section of the site.

47 | College of the Mainland Brand Guidelines

 Official Promotional Items COM’s new online Proforma
Pro Store offers a wide array
of drinkware, pens, bags,
event materials and more.
It’s quick and easy. Just visit
[Link]
com and order your own

Interested in COM branded

pre-approved College of the
Mainland branded promo
items.

merchandise? Can’t find what you need or

have questions about the
use of a COM logo? Email:
brandapproval@[Link]

Visit: [Link] Quick & easy!

The COM Proforma
Pro Store is full
of ready-to-order
branded promotional
items that have all
been pre-approved
by the Marketing
team.
Login, order and go!

48 | College of the Mainland Brand Guidelines

 Promotional: COM Product Colors Official COM logos (stacked and
horizontal). Please refer to logo
To maintain brand integrity,
College of the Mainland
guidelines for colors and usage. offers a standardized color
palette for promotional
This page illustrates the master color palette for physical promotional items for use
with variants of the COM logo. Please see the following page for specific details.
items bearing the official
COM logo.
This page illustrates the
Primary promotional color palette approved colors for physical
promotional items which
“COM Red” “COM Yellow” “COM Blue” include the brand’s primary
Note: In most apparel and color palette, select colors
PANTONE: 200 C PANTONE: 143 C PANTONE: 287 C promotional items, the COM stacked from the secondary palette,
logo should be used. black, white, various shades
C: 16 C: 2 C: 100
M: 100 M: 32 M: 87 of gray, light pink, hot pink
Y: 86 Y: 91 Y: 20 and gray-toned camouflage.
K: 7 K: 0 K: 11
Note: All products and items
bearing the college name,
college acronym, or any
Secondary color promotional palette official college logo require
brand approval through
PANTONE: 3005 C PANTONE: 120 C PANTONE: 3568 C the Marketing office before
GRAY-TONED items are printed, produced
C: 100 C: 1 CAMOUFLAGE C: 0 or distributed. Please submit
M: 46 M: 12 M: 21
Y: 2 Y: 72 Y: 4 requests to brandapproval@
K: 0 K: 0 K: 0
[Link]
PANTONE: 2995 C PANTONE: 600 C PANTONE: 212 C
WHITE VARIOUS SHADES Please see the following
OF GRAY page for logo color
C: 73 C: 7 C: 0
M: 16 M: 2 M: 83 and background color
Y: 0 Y: 48 Y: 5
K: 0 K: 0 K: 0 combination usage.

PANTONE: 297 C
BLACK
C: 52
M: 4
Y: 3
K: 0

PANTONE: 317 C

C: 29
M: 0
Y: 11
K: 0

49 | College of the Mainland Brand Guidelines Camouflage example courtesy of [Link].

 Promotional: COM Logo Color Combinations Due to printing restrictions
most promotional items are
printed with either a black
or white logo. Sufficient
Product colors and corresponding COM logo color use. contrast between the logo
and item color must always
be considered for legibility.
White COM logo over color Black COM logo over color “COM Blue” logo over color Full color COM logo
over white Background colors are
shown with appropriate
COM logo color
combinations.
Color exception: In cases
where Pantone colors are
not possible, navy products
may be substituted in place
Full color logo over
of the COM Blue when using
light gray not to
the white COM logo.
exceed 15% value of
black. The full color COM logo
may only be used over a
solid white background or
5% value light gray with the gray not
of black exceeding a 15% value of
black to maintain legibility.

10% value
of black

MAXIMUM GRAY
DARKNESS:
15% value
of black

Please note: Gray-toned camouflage

requires a white notched COM logo
over a black box for legibility. All logos
contained in box shapes must follow
minimum clear space proportions as
shown in example above. The logo
should be centered and not encroach Please note: Standard embroidery width (Polo
the edge of the box, but rather have shirt, left chest) for the COM stacked logo is
balanced clear space around it. 3in wide maintaining proportional height.

50 | College of the Mainland Brand Guidelines Camouflage example courtesy of [Link].

 Promotional: Mascot Logo Product Colors To maintain brand integrity,
College of the Mainland
offers a standardized color
palette for promotional
This page illustrates the master color palette for physical promotional items for use with
variants of the COM mascot duck logo. Please see the following page for specific details.
items bearing the official
COM mascot logo.
This page illustrates the
Primary promotional color palette approved colors for physical
Official COM mascot logo. promotional items which
“COM Red” “COM Yellow” “COM Blue” Please refer to mascot logo include the brand’s primary
guidelines in this document color palette, select colors
PANTONE: 200 C PANTONE: 143 C PANTONE: 287 C for logo information. from the secondary palette,
black, white, various shades
C: 16 C: 2 C: 100
M: 100 M: 32 M: 87 of gray, light pink, hot pink
Y: 86 Y: 91 Y: 20 and gray-toned camouflage.
K: 7 K: 0 K: 11
Note: All products and items
bearing the college name,
college acronym, or any
Secondary color promotional palette official college logo require
brand approval through
PANTONE: 3005 C PANTONE: 120 C PANTONE: 3568 C the Marketing office before
GRAY-TONED items are printed, produced
C: 100 C: 1 CAMOUFLAGE C: 0 or distributed. Please submit
M: 46 M: 12 M: 21
Y: 2 Y: 72 Y: 4 requests to brandapproval@
K: 0 K: 0 K: 0
[Link]
PANTONE: 2995 C PANTONE: 600 C PANTONE: 212 C Please see the following
WHITE VARIOUS SHADES
OF GRAY page for color combination
C: 73 C: 7 C: 0
M: 16 M: 2 M: 83 usage.
Y: 0 Y: 48 Y: 5
K: 0 K: 0 K: 0

PANTONE: 297 C
BLACK
C: 52
M: 4
Y: 3
K: 0

PANTONE: 317 C

C: 29
M: 0
Y: 11
K: 0

51 | College of the Mainland Brand Guidelines Camouflage example courtesy of [Link].

 Promotional: Hollow One-Color Mascot The mascot logo comes in
two main forms: hollow and

Logo Color Combinations solid. This page illustrates

hollow color guidelines.
Please see solid options on
the next page.
Product colors and corresponding COM mascot logo color use.
Due to printing restrictions
most promotional items are
Hollow white logo over color Hollow black logo over color Hollow “COM Blue” logo over color printed with either a black
or white logo. Sufficient
Hollow white logo contrast between the logo
over “COM Blue”
and item color must always
be considered for legibility.
For example, promotional
items that are dark in color
like COM blue, COM red, or
black should always use a
white mascot logo.

Hollow white logo Background colors are

over black shown with appropriate
COM mascot logo color
combinations.
Color exception: In cases
where Pantone colors are
not possible, navy products
may be substituted in place
of the COM Blue when using
the white COM logo.
Please note: The white
hollow logo is purposefully
designed in a different
Hollow black way compared to the other
logo over red solid color hollow logos.
For example, the white logo
allows the dark color of the
Please note: Gray-toned camouflage Hollow white logo product to act as the dark
requires a hollow white mascot logo over pink bag areas of the eye. Black and
over a black box for legibility. All logos blue hollow logos cannot be
contained in box shapes must follow changed to white and vice
clear space proportions as shown versa.
above. The logo should not encroach
the edge of the box, but rather have
balanced space around it.
Hollow white
logo over red

52 | College of the Mainland Brand Guidelines Camouflage example courtesy of [Link].

 Promotional: Solid Full-Color Mascot Color Full color mascot logos
consist of the blue head
Combinations duck with red COM lettering,
and a pink head duck with
pink lettering. These solid
mascot logos have a limited
set of promotional item
colors that can be used
Product colors and corresponding COM mascot logo use. to maintain contrast and
legibility.
Solid full color logo over color Solid pink logo over color
Background colors are
shown with appropriate
COM mascot logo color
combinations.
Mascot logos used as large
graphic elements on shirts,
drawstring bags and other
products must use large
Solid pink logo
amounts of clear space
over black shirt
around all sides of the logo.
Logos may not be used
without adequate clear
space. Please reference
logo proportions on the shirt
examples and bag examples
on the left. Marketing’s
brand approval process will
provide final guidance on
logo proportions.
Note: All products and items
bearing the college name,
college acronym, or any
Solid full color official college logo require
logo over black brand approval through
shirt the Marketing office before
items are printed, produced
or distributed. Please
submit brand requests to
brandapproval@[Link]

53 | College of the Mainland Brand Guidelines

 Promotional: Meta-Major Logo Usage and Color Combinations The Meta-Major logos
represent high-level
curriculum categories at
COM. These logos have a
limited background color
option consisting only of
Product colors and corresponding Meta-Major logo color use. COM Blue (or navy), dark
gray, black or white.
Arts logo over color Business logo over color Meta-Major logos are
currently only permitted for
use on shirts. Shirts must
display the Meta-Major on
the left chest in combination
with the stacked COM logo
on the back neck. The COM
logo must be white or black.
Meta-Major logos consists
of white and a dominant
native color that must be
maintained: Arts is light
blue, Business is orange,
Background promotional item color Health is red, and Science
is light green. Colors
Health logo over color Science logo over color PANTONE: 287 C DARK GRAY are derived from COM’s
secondary color palette.
C: 100 These logos should not be
M: 87
Y: 20 used in black or white, or
K: 11 changed to other colors.
Background colors are
BLACK WHITE shown with appropriate
COM Meta-Major logo color
combinations.
All shirts bearing Meta-
Major logos require brand
approval through the
Marketing office before
items are printed, produced
or distributed. Please send
Meta-Major logos are only permitted Front chest Back neck COM
for use on shirts. Collared shirts display brand approval requests to
Meta-Major logo should be
them on the front chest accompanied by logo should be 2.0 in. wide.
brandapproval@[Link]
the stacked COM logo on the back neck. 2.75 in. wide.
T-shirts are opposite with the COM logo
on the chest and a large Meta-Major logo
on the back.

54 | College of the Mainland Brand Guidelines

 Indoor Retractables Official signage must follow
logo brand guidelines in all
applications.

Indoor retractables are produced for you by the marketing staff. Indoor retractable banners
are designed to engage in
hallway and expo locations.
Retractable signage must
include the vertical COM
logo placed at the top, and if
COM logo representing a department,
centered is followed by a short (one
at the top
or two word) bold header
element in all caps that
One or two 85.7 in. identifies the department.
word focal
title in all Retractables should contain
caps that one large focal image or a
defines the series of images to draw
main topic
visual interest. Marketing
of what the
retractable is
suggests keeping content
about. high level and simple. It’s
not good practice to include
office contact info such as
phone and email.
The Theatre
department’s A retractable’s purpose
retractable is 36 is to act as a large visual
inches wide. backdrop presenting the
college name and high-level
All other large information attracting people
retractables are to your table. Once at the
32.75 inches wide. table, conversations begin
and smaller professional
Retractables are
handheld items are given out
created at 150dpi.
containing next steps and
contact info (i.e., recruitment
cards, business cards, flyers,
etc).
Need a retractable banner?
Submit a request through the
Marketing and Public Affairs
36 in. 32.75 in.
Marketing Request System
at: [Link]/marketing

Bleed: 0.5 inches for Top, Left and Right. 6 inches for the bottom. Please allow a minimum of
4-weeks for your request to
be completed.

55 | College of the Mainland Brand Guidelines

 Signage & Design:
Facility and Campus Alignment

56 | College of the Mainland Brand Guidelines

 All campus and building signage (including interior, exterior,
permanent or temporary) created by internal staff or external
Campus Signage & Design: parties must be submitted as proofs to the Office of Marketing
and Public Affairs for brand approval prior to printing, production,
All Facilities — Design, Finishes & Wayfinding distribution and installation:
brandapproval@[Link]

As stated on page 4 of these guidelines, the

COM brand is more than just a logo. It is the
impression and feeling encountered at any
of the college’s touchpoints. All facilities,
whether main campus or external, are college
touchpoints. External college facilities are an
extension of the COM brand and must maintain
the integrity of the brand name and its brand
image as an institution of excellence.

As the managing department of the college’s

brand, the Marketing office requires its
involvement and participation in all facility and
campus design-related decisions, including
exterior and interior signage, wayfinding, parking
signage, perimeter and entrance signage,
emergency signage, murals, facility interior
design, paint colors, finishes, office name
plates and all other visual communication
aspects from the planning stages through
implementation.

Brand approval is required prior to production

and implementation for any type of logo use,
signage, building lettering, facility exterior and
interior design, or their respective modifications.

57 | College of the Mainland Brand Guidelines

 Campus Signage Wayfinding: The Onion Philosophy: The
college’s wayfinding design
Main Campus — The Onion Philosophy system will be designed
like the skin of an onion,
peeling back layers as you
encounter the next level
Wayfinding Design System Hierarchy of Critical Signage: of hierarchy revealing new
pertinent information.
The college’s name and logo
will maintain hierarchical
Exterior perimeter (roadway arteries): Perimeter Lead signage dominance from the
highway. As the destination
-- Exterior perimeter (campus property): COM Logo (corner structures and building visibility) continues, new levels
of signage and journey
--- Exterior perimeter (campus property): Vehicular entrance points point guidance emerges
leading with information of
---- Interior perimeter: Parking directionals and parking lot identification
importance.
----- Interior perimeter: Donor building names and community-facing facilities (white channel lettering) All college signage
(exterior and interior) must
------ Interior perimeter: Building monument IDs (vehicular and pedestrian outer-facing)
maintain a clean, cohesive
------- Inner campus: Map monument IDs (pedestrian campus entry points) appearance for a consistent
user experience campus-
-------- Inner campus: Foot traffic directionals (pedestrian) wide, that maintains
legibility and wayfinding
--------- Building interiors: Navigational menus (floor levels with room numbers, journey points) clarity.
---------- Building interiors: Navigational floor specific menu (with room numbers)
----------- Building interiors: Room plaques All campus and building
signage (including interior,
exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

58 | College of the Mainland Brand Guidelines

 Campus Signage & Design: All campus and building
signage (including interior,
Navigational Arrows exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
All wayfinding, interior and exterior, prior to printing, production,
requiring the use of a navigational arrow distribution and installation:
will use this official brand arrow shape for
cohesiveness across the design system. brandapproval@[Link]
No other arrow designs or pointers are
permitted. Arrows must maintain their
integrity and may not be stretched,
squished or distorted.

Arrows will appear in white over a dark,

high contrast background color. In limited
circumstances, the Marketing brand office
may approve a dark arrow over a light
background.

Brand arrows can be positioned vertical, downward, right, left and at 45°.

59 | College of the Mainland Brand Guidelines

 Campus Signage & Design: All campus and building
signage (including interior,
Navigational Arrow Alignment exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
Navigational menu Exterior & Interior Applications: as proofs to the Office
Arrows will always appear on the left
of Marketing and Public
of any content menu regardless of the
Affairs for brand approval
direction the arrows are pointing for a
clear navigational structure. prior to printing, production,
distribution and installation:
When more than one arrow is used in
a navigational menu like this example brandapproval@[Link]
on the left, arrows should align on their
center axis vertically.

All arrows used in the same sign or

menu must be used at the same scale.

Distance between an arrow and content example

Depending on the application (exterior to interior),

navigational arrows will be used at different
scales. To maintain a proportional distance
between a navigational arrow and content at
any scale, begin with a right-pointing arrow
at final scale as a guide. Make a copy of the
right-pointing arrow and adjust so the horizontal
stalk’s width marks the distance between the
right-pointing arrow’s tip and left edge of the
content (i.e., Fine) not including the winged-
portion of the arrow shown grayed out above.
This distance will establish the left-alignment
edge for all menu content regardless if other
arrows point in different directions.

60 | College of the Mainland Brand Guidelines

 Campus Signage & Design: All campus and building
signage (including interior,
Navigational Arrow Alignment exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
Example 1: Close-up of interior navigational menu Example 2: Exterior Monument ID as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

All standard navigational menus will display navigational

arrows to the left of menu content.

Arrow size will be determined on the sign’s location. In

scenarios such as Example 1 where the sign appears in
close proximity at eye-level, it illustrates the smallest scale
an arrow should appear in relation to content. Note: Using a
vertical arrow as a guide, it will always be sized larger than
the tallest capital letter of the content and will also extend
below the baseline as seen above. The scale of this arrow
will be used for other menu items in the same sign pointing
the same way or different directions.

In Example 2, users digest information in the vicinity of

the sign, but at a further distance. As a result, arrows are
intentionally scaled slightly larger. Arrows are aligned on
their center axis and all arrows are the same size.

61 | College of the Mainland Brand Guidelines

 Campus Signage & Design: All campus and building
signage (including interior,
Exceptions in Navigational Arrow Alignment exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
Exceptions to the arrow alignment rule: Example 1: Floor specific rooms as proofs to the Office
of Marketing and Public
Example 1 shows an interior sign viewed in Example 2: Perimeter Lead Signage Affairs for brand approval
close walking proximity at eye level. However,
for content that is purely numeric the rule has an prior to printing, production,
exception. While arrows are placed to the left as distribution and installation:
usual, the vertical height of the arrow aligns to
brandapproval@[Link]
the height of the room numbers. Please note, all
arrows should be the same size in any design.

Example 2 shows a different exception. Exterior

Perimeter Lead signage used for vehicular
scenarios will have navigational arrows placed
in a left-aligned format above grouped sections
of content (See Example 2). This allows for
easier comprehension in a blocked format for
the sign’s use case.

Navigational billboards (Example 3) uses a

design exception with larger navigational arrows
blocked into columns for greater interpretation
at higher vehicular speeds. The vertical arrow’s
vertical stalk has also been modified for an even
horizontal row height across columns.

Example 3: Navigational billboard

62 | College of the Mainland Brand Guidelines

 Signage: Exterior

63 | College of the Mainland Brand Guidelines

 Campus Signage Exterior Wayfinding: COM Stacked Logo: Industrial Careers Building
Exterior facade-mounted
COM logos are reserved for
Building Lettering — Logos strategic points of entry or
visibility to the campus and
are not intended for use on
every building.
All placement of a COM logo
COM Stacked Logo: Doyle Family Administration Building will take into account the
logo’s purpose per usage
instance, the building’s
architecture, logo legibility,
integrity, the application
of adequate clear space,
overall visual composition
with the placement. Logo
lockup, color and scale may
vary per application.
Usage of the COM logo
on campus buildings is
extremely limited and
requires brand approval
from the Marketing office.
All campus and building
signage (including interior,
exterior, permanent or
temporary) created by
internal staff or external
Exterior facade-mounted COM parties must be submitted
logos are reserved for strategic as proofs to the Office
points of entry or visibility to the of Marketing and Public
campus and are not intended for
Affairs for brand approval
use on every building.
prior to printing, production,
distribution and installation:
brandapproval@[Link]

64 | College of the Mainland Brand Guidelines

 Campus Signage Exterior Wayfinding: Community-facing buildings
designated within the
Building Lettering — Community-Facing COM campus include
the Police Station and
the Theatre. These are
identified with white-faced,
COM Theatre: Fine Arts Building lit channel lettering, in all
caps, left-aligned, with
Community-facing buildings are black sides. These signs
identified with white-faced, lit use the font Roboto Bold
channel lettering, in all caps, with set to -20 tracking and are
black sides using the font Roboto
kerned as needed. Scale
Bold, tracking -20 and are kerned
should be complimentary
as needed for a professional
appearance. to the architecture vs.
overpowering and may
COM Police Station vary slightly per building
instance.
Placement of this lettering
should view the building
as an overall composition.
Location decisions will align
with modern typography
principles accounting for
dynamic placement, clear
space and legibility.
All campus and building
signage (including interior,
exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

65 | College of the Mainland Brand Guidelines

 Campus Signage Exterior Wayfinding: Exterior building donor
naming on the college’s
Building Lettering — Donor Naming main campus will follow
standardized guidelines
to create a cohesive and
unified design approach.
Doyle Family Administration Building: 16.25in H channel lettering. Roboto Bold, tracking 90, 5in black depth. See additional details in the right column.
Naming shall consist of
white-faced channel letters,
in all caps, created at 16.25
inches high, fabricated
aluminum, non-lit with 5
inch deep black sides. These
signs use the font Roboto
Bold, tracking set to 90
and lettering is kerned as
needed for a professional
appearance.
Letter placement will
take into account each
building’s architecture,
typography best practices,
legibility, integrity, adequate
clear space, overall
visual composition and
appropriate locations such
as soffits or other areas to
accommodate proposed
lettering. All lettering and
its placement on college
buildings will require the
marketing department’s
approval before production
can begin.
All campus and building
signage (including interior,
exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

66 | College of the Mainland Brand Guidelines

 Campus Signage Exterior Wayfinding:
Main Campus Perimeter Lead Signs
Aluminum signage | Flush screws | Removable panels | Concrete base:

COMING SOON

67 | College of the Mainland Brand Guidelines

 Campus Signage Exterior Wayfinding:
Main Campus Entrance Signs
Aluminum signage | Flush screws | Removable panels | Lighted | Concrete base:
Entrance Signs are located at vehicular campus entry points. These display the COM logo, the entrance number and 3 major
destination points. A 4th destination point can be added if absolutely necessary.

FRONT (LIGHTED LETTERS) RIGHT SIDE LEFT SIDE BACK (LIGHTED LETTERS) TOP
2 active message sides (LIGHT STRIP) (LIGHT GRAY FIN)
Light strip on Fin on left and top
right side only

5 3/4 W 25 3/4in
10ft 10in side panel (width)
(panel width) extensions 25 3/4in
1in W panel faces 21 5/8in 2 3/4 W (fin)
Light gray fin 2 3/4in W (fin) (width)
1in W panel faces
centered
10ft 10in fin width

11.5in 11.5in H 11.5in H

17.25in H
5 3/4in H
6 3/4in H

FRONT FRONT FRONT

Separate Separate

2 2
removable removable
panels panels
10ft 10in
9ft 8in H 9ft 8in H
Navy panel 2 3/4in W (blue light strip) Navy panel 10ft 10in
centered
Total Height 18ft
16ft 7/8in H
Fin height
1in H panel gap 1in H panel gap 1in H panel gap 1in H panel gap

5 3/4in H
Conference Center retneC ecnerefnoC 5 3/4in H
11.5in

Administration Building Administration Building

Industrial Careers
Student Center
5 3/4in W
Separate Separate
sreeraC lairtsudnI
Student Center Concrete not shown
Bottom removable removable Bottom
blue panel
5ft 10in
Theatre panels panels blue panel
5ft 10in
Theatre
Fourth Reserve Option 5 3/4in W
panel Fourth Reserve Option
extension LEGEND
5 5/8in H 11.5in
5 5/8in H
5.5in H 5.5in 11 1/8in H Identifies structure behind

12in H Concrete (above ground) Concrete (above ground)

33 1/4in
10ft 4.25in concrete Concrete base below ground determined
by sign manufacturer/installer
Concrete width
12ft 3.25in

68 | College of the Mainland Brand Guidelines

 4 Paint Colors (CMYK):

Campus Signage Exterior Wayfinding: Light Gray (Fin): 31, 25, 26, 0

Main Campus Building Monument IDs COM Blue (Upper panel):100, 87, 20, 11

SW 7674 Peppercorn (lower panel, back):

63, 55, 54, 29

Aluminum signage | Flush screws | Removable panels | Concrete base:
Monument IDs are located at building entrances and include the building number, building name and a list of important Dark Gray (indents, vertical sides, top): 68, 61, 60, 49
journey points within the building. The bottom portion of the sign acts as an additional wayfinding element guiding
viewers to other campus destinations.

FRONT SIDE LEFT SIDE RIGHT SIDE BACK SIDE TOP

Full width 38-5/8in

1-1/4in gray fin width 1-1/4in gray fin width

(centered) (centered)
2in W side
4in square spacing panel extensions
2in W side 4in square space
panel extensions 0.5in W 0.5in W
Facing panels Facing panels
All vinyl lettering
Vinyl lettering on each monument sign will vary.
4in 4in 4in
6in 6in
2in 2in

1
HEAD CLEARANCE DESIGN FOR FRONT Full width
SIGN BUILDING IDENTIFICATION Student Center 5ft 7in
Separate Separate Separate 38-5/8in
VISIBILITY removable removable removable
panels (all sides) 96.25in panels (all sides) panels (all sides)
Bookstore
Career Services
Community Resource
Center 2in
2in
MM4E Total FRONT FRONT
Total Total
Recreation Room Height Height Height
Student Life 8ft 10.75in 8ft 10.75in 8ft 10.75in
TRIO Services

8ft 6.75in 8ft 6.75in 8ft 6.75in

2in W x 0.5in H indent 0.5in H indent
(panel separation) (panel separation)

Separate
removable
Learning Resource Center panel
STEAM Building
Industrial Careers Building
28.25in
Parking

1.0 in H gap 1.0 in H gap 1in H gap

4in 4in 4in LEGEND
4in 4in
Identifies structure behind
6in [ CONCRETE BASE: above ground ] 6in 6in [ CONCRETE BASE: above ground ] 6in

10.5in 10.5in
Concrete base below ground determined
32.5in by sign manufacturer/installer: example 24in

40.5in 18.75in 18.75in

(concrete width)

69 | College of the Mainland Brand Guidelines

 4 Paint Colors (CMYK):

Campus Signage Exterior Wayfinding: Light Gray (Fin): 31, 25, 26, 0

Main Campus Monument Maps COM Red (Upper panel):16, 100, 86, 7

SW 7674 Peppercorn (lower panel):

63, 55, 54, 29

Aluminum signage | Flush screws | Removable panels | Concrete base:
Monument Maps are located at pedestrian inner campus entry points. These contain custom QR codes linking to specific Dark Gray (middle panel, indents, vertical sides, top):
orientation maps online. The bottom portion of the sign acts as an additional wayfinding element guiding viewers to other 68, 61, 60, 49
campus destinations.

Dotted line is not printed. It shows Dotted line is not printed. It shows
sign structure. sign structure.

FRONT SIDE LEFT SIDE RIGHT SIDE BACK SIDE TOP

Sign width 38-5/8in

1-1/4in gray fin width 1-1/4in gray fin width

(centered) (centered)
All vinyl lettering 2in W side
Vinyl lettering on each monument sign will vary. panel extensions
4in square spacing 4in square space
2in W side
panel extensions 0.5in W 0.5in W
Facing panels Facing panels

4in 4in 4in

6in 6in
2in 2in

MAP 15.75in 2in W x 0.5in H indent

(panel separation)
0.5in H indent
(panel separation)
0.5in H indent
(panel separation) MAP
HEAD CLEARANCE DESIGN FOR FRONT Full width
SIGN BUILDING IDENTIFICATION 38-5/8in
VISIBILITY
96.25in

50.75in
2in
2in
Total FRONT FRONT Total Total
Height Height Height
8ft 10.75in 8ft 10.75in 8ft 10.75in
SCAN TO SEE SCAN TO SEE
CAMPUS MAP CAMPUS MAP

8ft 6.75in CURRENT LOCATION:

8ft 6.75in 8ft 6.75in CURRENT LOCATION:
The Doyle Family The Doyle Family
Adminstration Building
(Building #2) is to your left and
2in W x 0.5in H indent 0.5in H indent 0.5in H indent Adminstration Building
(Building #2) is to your right
the Bus Stop is to your right. (panel separation) (panel separation) (panel separation) and the Bus Stop is to your left.

Fine Arts Building / Theatre Fine Arts Building / Theatre

Gym Student Center

28.25in Parking
Industrial Careers Building
Parking
LEGEND
STEAM Building
Identifies structure behind
Administration Building
Student Center 1.0 in H gap 1.0 in H gap 1in H gap
4in 4in 4in
4in 4in Parking lot identification

6in [ CONCRETE BASE: above ground ] 6in 6in [ CONCRETE BASE: above ground ] 6in

10.5in 10.5in
Concrete base below ground determined
32.5in by sign manufacturer/installer: example 24in

40.5in 18.75in 18.75in

(concrete width)

70 | College of the Mainland Brand Guidelines

 Campus Signage Exterior Wayfinding:
Main Campus Parking Signs
Aluminum signage | Flush screws | Removable panels | Non-Lighted | Concrete base:

COMING SOON

71 | College of the Mainland Brand Guidelines

 Campus Signage Exterior: All campus and building
signage (including interior,
Hours of Operation exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
Hours of Operation notification signage is distribution and installation:
limited to major community-facing points
of interest limited to the Doyle Family brandapproval@[Link]
Administration Building and the COM Gym.

Signage application types in include white

vinyl on glass and dibond mounted on brick.

Hours of Operation signage text is written in

Title Case and requires these specifications:

Door glass application:

Title width:
Title Font: Roboto Bold, tracking -20
Day & Time Font: Roboto Bold, tracking -20

Dibond Brick application:

Title width:
Title Font: Roboto Bold, tracking -20
Day & Time Font: Roboto Bold, tracking -20

72 | College of the Mainland Brand Guidelines

 Campus Signage Exterior: External Facilities External college facilities
will align with core branding
guidelines.
Building facades of external
COM League City All COM branch locations use an isolated COM Ground Sign (Double sided): facilities are reserved for
logo identification on the building. Marketing will Total Length: 15ft 3.5in
the display of the COM
determine a stacked or horizontal logo use and its Total Height: 4ft 1/8in
logo only. The logo will
scale and placement. Total Width: 2ft 4.5in
Lighted lettering (consistent glow) be constructed as white
City location designations are placed on ground channel letters with black
Indirect light blue glow lighting
signs only. sides. Sizes will vary to
Blue: CMYK 100, 87, 20, 11
Formally and for legal purposes, the League City Silver: CMYK 36, 29, 28, 0 align with design and
location shall be referred to as “COM League City.” architectural considerations.
Informally it is referred to as the “COM League City
The location of external
facility.”
facilities, such as a city
name (i.e., “League City”),
shall be displayed on the
ground-level only.
At night, a light blue indirect
back light shines up from
behind the center dark blue
band, emitting on the top
and bottom silver areas
(on both sides). All of the
letters/logo will light up
in white. All areas of the
lettering will be constructed
so as to appear solid white
vs an inconsistent strength.
Both sides of the ground
sign are identical regardless
of the travel direction.
All COM facilities requiring
a ground sign with
accommodating parameters
will align with the League
City ground sign design
specifications.
All external facility signage,
address markings, building
facade colors, and all other
visual aspects require
brand approval from the
Marketing office prior to
implementation.

73 | College of the Mainland Brand Guidelines

 Signage: Interior

74 | College of the Mainland Brand Guidelines

 Campus Signage Interior: Plaque Color Identification All campus and building
signage (including interior,
exterior, permanent or
temporary) created by
internal staff or external
Paint Colors: parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

Material Colors: Vinyl Color:

75 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: All campus and building
signage (including interior,
Floor Stairwell Plaques exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
14in W X 15in H Floor Stairwell Sign Specifications: of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

Accent Stripe Colors:

Example:
Fourth Floor
Stripe Accent
Color: SW 7618

76 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: Room plaques will follow a
consistent design, standards
Room ID Plaques and appearance throughout
all COM facilities.
All room plaques will be
ADA compliant. Insert Style
6in X 6in Insert Style and Solid Style Room ID Plaques: plaques will contain both
a visual room number and
braille room number. Solid
Room ID Plaque (6x6in): Solid Style Style plaques will contain
Room ID Plaque (6x6in): Insert Style Room ID Plaque (6x6in): Solid Style
Room Number: Arial, 64.95pt Room Number: Arial, 64.95pt (Longer Text) a visual number and room
Room Number Color: #FFFFFF Room Number Color: #FFFFFF Room Number: Arial, 64.95pt identification as well as
Braille Font: BrailleKiama, 26.62pt Room Name: Arial, 57.46pt Room Number Color: #FFFFFF braille for visual markings.
Braille Font Color (Line Color): #000000 Braille Font: BrailleKiama, 26.62pt Braille Font Number Color (Line Color): #FFFFFF
Room Name: Arial, 57.46pt, Leading 68.95pt Fonts for all plaques shall
Braille Font Color (Line Color): #000000
*Inserts must be created by the Marketing Room Name Color: #808080 remain consistent in font
Dept. Braille Font: BrailleKiama, 26.62pt, Leading 31.94pt type, size, color and style.
Braille Font Room Name Color (Line Color): #000000
Insert Style and Solid Style
room plaques include a thin
colored stripe designated by
103 the floor number the plaque
 appears on. See the stripe
color floor reference chart
below.
Room plaque inserts are
created and managed by
the Marketing department.
Please submit a marketing
request for new insert
labels.
All campus and building
signage (including interior,
6x6 Plaque Accent Stripe Colors exterior, permanent or
temporary) created by
All 6x6 room ID plaques Example: internal staff or external
(insert style or solid style) First Floor parties must be submitted
include a thin accent Stripe Accent as proofs to the Office
colored stripe designated Color: SW 6244 103 of Marketing and Public
by the floor number 
Affairs for brand approval
the plaque appears on. prior to printing, production,
This color code applies distribution and installation:
to plaques used in all
buildings and facilities. brandapproval@[Link]

77 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: All campus and building
signage (including interior,
Room ID Insert Style Plaques exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
6in X 6in Insert Style Plaque Specifications: as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

Accent Stripe Colors:

Example:
Fourth Floor
Stripe Accent
Color: SW 7618

78 | College of the Mainland Brand Guidelines

 Campus Signage Interior: All Insert Style room plaques will use
official insertable labels created by

Room ID Insert Style Plaque Labels the marketing department to ensure

a cohesive brand appearance is
maintained across the college campus
and its external facilities.
All insertable labels for use in room plaques will be created by the Marketing department to Each insert label will serve only one
maintain a cohesive and unified appearance across all campus and facility interiors. All inserts will purpose displaying either:
use one of 3 standardized options shown below. Two of these options are designed for employees 1) one employee’s name, their official
displaying name, title and department, and one is to designate non-permanent room usage. title and department or
2) designation of a room whose
purpose may potentially change in the
foreseeable future displaying a short
Employee Offices: Non-permanent Rooms: description not to exceed two lines of
text.
Lettering will be displayed in all caps,
Single line name, single line title and Description will designate current room usage. Lettering center-aligned and positioned with
single line department will be displayed at 33pt with 34pt leading not to exceed
adequate clear space created by the
two lines.
Marketing office. Font sizes, colors
and styling must remain consistent at
all times and cannot vary per plaque.
The word “Department”will be included
FIRST AND LAST NAME following all department names for
POSITION TITLE clarity (i.e., Nursing Department).
DEPARTMENT NAME Kerning will be applied as necessary.
YOGA/PILATES All insertable labels will be printed on
white paper with a light gray box.
Employee names may only use a first
and last name. Names will not contain
salutations, honorifics, middle initials
or middle names, post-nominal letters
Double lined name, single line title or other additions. Employee position
and single line department titles must use the official title granted
Note: Rooms with a usage or purpose that will
upon employment.
never change use a Solid Style plaque.
Receptionist areas that do not have a
wall-mounted room plaque will not use
DOUBLE LINE FIRST AND insert labels. These areas will purchase
and use a professional-looking, non-
LAST NAME adhesive and free-standing desk name
POSITION TITLE
DEPARTMENT NAME plate of their choice.
Need a new room plaque insert label?
Please submit a marketing request
containing information needed. Please
email questions to:
brandapproval@[Link]

79 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: All campus and building
signage (including interior,
Room ID Solid Style Plaques exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
6in X 6in Solid Style Plaque Specifications: as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

Accent Stripe Colors:

Example:
Fourth Floor
Stripe Accent
Color: SW 7618

80 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: All campus and building
signage (including interior,
Restroom Plaques exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
8in X 8in Plaque “Restroom” & “Family” Specifications: Example: “Family” restroom of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

Accent Stripe Colors:

Example:
Fourth Floor
Stripe Accent
Color: SW 7618

81 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: All campus and building
signage (including interior,
Restroom Plaques exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
8in X 8in Plaque “Men” & “Women” Specifications: of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

Accent Stripe Colors:

Example:
Fourth Floor
Stripe Accent
Color: SW 7618

82 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: Back of House plaques
identify rooms for Facilities
Back of House Plaques employees only or other
authorized staff.
There are five room
identifications for these
8.5in X 3.5in Back of House Plaque Specifications and Examples: plaques: Electrical,
Mechanical, Custodial, IDF
and Storage.
These rooms will display a
skinny solid plaque design
with the name in all caps
and braille below it.
Back of house room
numbering options:
1) If facing a corridor, the
room number shall be in
sequence with hallway
room numbers. 2) If located
internally within a room, the
room number shall adopt
the parent room’s three-digit
number facing the hallway.
3) If located within a suite,
Examples: Corridor-facing solid skinny plaques. the room number will adopt
the suite’s hallway number
followed by a hyphen and a
two-digit sequence used for
each room within the suite
(i.e., 200-01, 200-02, etc).
All campus and building
signage (including interior,
exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

83 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: Back of House signage
identify rooms for Facility
Back of House Fire Alarm Control Panel (FACP) employees only or other
authorized staff.
Fire Alarm Control Panel
(FACP) signage (color, size,
Fire Alarm Control Panel Signage Specifications and Example: etc) will be determined by
the Fire Marshal. Based
on those parameters, the
Marketing office will assist
NFPA standard is for identifying the location of the Fire Alarm
with the sign’s design
Control Panel (FACP).
creation, brand approval and
production assistance.
NFPA 72 3.3.99 Fire Alarm Control Unit. (FACU or FACP) All campus and building
A component of the fire alarm system, provided with primary and signage (including interior,
secondary power sources, which receives signals from initiating exterior, permanent or
devices or other fire alarm control units, and processes these temporary) created by
signals to determine part or all of the required fire alarm system internal staff or external
output function(s) parties must be submitted
Rooms containing the “Fire Alarm Control Panel” should as proofs to the Office
have identifying signage with white reflective letters on a red of Marketing and Public
background, and should be permanently attached to the interior of Affairs for brand approval
the door of the Sprinkler Riser Room, at normal eye level. prior to printing, production,
distribution and installation:
The sign should be mounted on the door leading to the fire alarm
control panel(s) unless otherwise approved by the Office of the Fire brandapproval@[Link]
Marshal.

Note: The Fire Marshal will determine what the sign says as well
as the size of sign needed and may include specific requirements.
These requirements should be provided to the Marketing
department through brandapproval@[Link] who will assist with
the design and sign production.
Example: Fine Arts Building
With the Fire Marshal’s approval, FACP signs will maintain a
consistent look throughout COM facilities (ideally using a red
background with white lettering).

84 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: All campus and building
signage (including interior,
Egress Map Plaques exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
Egress Map Specifications: of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

85 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: All campus and building
signage (including interior,
Journey Point Navigation exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
Journey Point Navigation Example 1 of Marketing and Public
Specifications Affairs for brand approval
prior to printing, production,
(Non-room specific): distribution and installation:
brandapproval@[Link]
Journey point destination signage displays the name of
a location vs. a list of room numbers.

This signage maintains standards of blue backgrounds

with white lettering, consistent font sizes and
navigational arrow placement.

Example 2

86 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: As a navigational cue and
cohesive identity, all elevator
Elevator Communications facing walls within the
constraints of the entry
points will be painted red
using Sherwin Williams,
Elevator Visual Treatment Specifications: Example: Student Center. Metal wall (2 different ceiling Zero Vapor paint, color
heights) Real Red (SW 6868) from
84in H vinyl numbers with proportional widths. floor to ceiling. In addition,
Elevator entrance walls will be painted with Sherwin Williams zero
vapor paint in the color Real Red (SW 6868). Floor numbers are written Level 1 and Level 2 markings on elevator areas shown a large white vinyl number
in Roboto Bold, created in white vinyl. Final number height may vary below are not a current standard. identifying the floor level
depending on ceiling space above the elevator door and filling the will be applied to the right
adjacent space in a visually dynamic but cohesive way. of the furthest elevator. The
number will be positioned
Important: All walls where vinyl treatments will be applied must be
painted with zero vapor paint for proper vinyl adhesion.
elevated on the wall with
the top of the number
cupping the top of the
Example: Industrial Careers Building (different ceiling heights)
63in H vinyl number with proportional widths.
elevator framed entrance. As
conditions will vary, the large
number will wrap around
and be cropped on adjacent
walls as needed.
In some instances, such
as the Student Center, the
elevator is a self contained
red wall. Please align
elevator entrance red wall
designations with Marketing
prior to painting.
All campus and building
signage (including interior,
exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

87 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: Elevator communications
address individual elevator
Elevator Communications naming and visual floor
designations.
Multi-Elevator plaques are
4in X 4in Marker Plate Specifications: only displayed in buildings
where more than one
elevator exists on the same
STEAM building example: floor but with different
location entry points (or a
Important: Per building instance, elevators should be specific elevator reaches
named using letters (i.e., “Elevator A”, Elevator B”, etc.)
a level the other does not).
as opposed to “Elevator 1”, etc. to avoid confusion with
wayfinding regarding numeric floor levels.
Plaque identification will be
white lettering over black
and medium gray signage.
Important: Per building
instance, elevators should
be named using letters
(i.e., “Elevator A”, Elevator
B”, etc.) to avoid confusion
with wayfinding regarding
numeric floor levels. This
includes 4x4in elevator
Multi-Elevator Identification Plaque Example A Example B
plates. This is especially
Specifications: critical where more than one
elevator exists in a particular
• Total sign size: 7in W x 9.25 H building with multiple floors
• 1/2in radius corners (i.e., STEAM).
• Location: Wall mount to the left of elevator door:
• Sign top edge position -- Marketing discretion. All campus and building
• Background Upper portion color: CMYK 0, 0, 0, 100 signage (including interior,
• Background Lower portion color: CMYK 0, 0, 0, 75 exterior, permanent or
• Text “ELEVATOR”: Roboto Bold, 87.56pt, tracking -11, all caps, white, temporary) created by
centered and left-aligned internal staff or external
• Text letter identifier “A”, “B”, etc.: Roboto Bold, 346pt, all caps, white, parties must be submitted
left-aligned as proofs to the Office
• Text description “All floor access”: Sentence case, white, left-aligned, font: of Marketing and Public
Roboto Bold, 35pt, leading 42pt, tracking 0
Affairs for brand approval
Lower gray area is only used for elevator-related directional prior to printing, production,
instructions. All elevator plaque identification will display “All floor distribution and installation:
access.” in the bottom gray band (See example B) unless other
descriptive criteria is required (See example A). In the event the brandapproval@[Link]
description text must be longer, the sign’s dimensions can be
extended down, but all text must maintain its original font size
and left-alignment for a cohesive appearance with other signage.
Navigational arrows as shown in Example A must maintain its size
when used (it may not be shrunk or enlarged).

88 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: All floors menu navigation
appear on clings inside
All Floor Menus elevators, portable “donkey”
signs and potentially in
other locations including
walls to the right of elevator
Menu Specifications (All Floors): entry points and entry points
within building hallways. A
STEAM building example: Industrial Careers Building menu menu may also be displayed
Elevator menu cling example: Portable floor “Donkey” sign on a “Digital Display” TV
within the building. These
signs visually align with
other room directionals and
are designated in bright
blue with white lettering.
Room types (i.e., STEM,
ICB, etc) are derived from
what appears on a student’s
class schedule. *Note:
STEAM building classes are
noted as “STEM” on class
schedules.
All campus and building
signage (including interior,
exterior, permanent or
STEAM building example: temporary) created by
Digital display floor levels menu. 1920 x 1080 internal staff or external
Font: Floor level number: Roboto Bold parties must be submitted
Font: Room number navigation: Roboto Bold Condensed as proofs to the Office
of Marketing and Public
Menu layouts include the word “FLOOR” rotated 90° in Affairs for brand approval
black next to floor level number. prior to printing, production,
distribution and installation:
brandapproval@[Link]

89 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: Floor specific signs detail
room number navigation
Floor Specific Menus only at the current floor
level. With exterior
wayfinding signs colored
in darker blues, interior
wayfinding signage lightens
Room Number Navigation Example 1: Appears on floor 1 Example 2: Appears on floor 1
up to brighter blue layer
Specifications (Floor Specific): of navigation indoors. The
bright blue intentionally is
meant to stand apart from a
STEAM building examples: sea of neutral and gray room
Wall-mounted, floor specific navigation is located at eye plaques with a philosophy to
level across from, or in very close proximity of, elevator elevate the visual aspect of
exit points. Floor specific navigational signs should be directionals vs the journey’s
placed at least 18in (left or right) from wall edges or end point.
corners, door frames or other visual wall disruptions.
Room types (i.e., STEM,
• Sign width: 18.25in ICB, etc) are derived from
• Sign vertical height 17.25in -- but height may vary what appears on a student’s
(See example 3). class schedule. *Note:
• 1/2in round corners.
STEAM building classes are
• Room type (i.e., “STEM”, “ICB”, etc) placed in horizontal
dark blue band
noted as “STEM” on class
• Title Font (in dark blue band): Roboto Bold Condensed, schedules.
white, all caps, left-aligned, Font size: 119pt The lower gray area is
• Numeric Font: Roboto Bold Condensed, white, Example 3: Appears on floor 4 reserved for elevator-related
left-aligned, Font size: 184pt, kerned as needed.
• Brand arrows centered along vertical axis. (See brand
directional instructions only.
arrows section in this document for more information) All campus and building
• Lower gray area is only used for elevator-related signage (including interior,
directional instructions.
exterior, permanent or
• Note: The gray band will always be used if elevator
instructions exist.
temporary) created by
• Font (in gray area): Roboto Bold, 60pt, leading 72pt, internal staff or external
tracking 0, white, sentence case, left-aligned. parties must be submitted
• The white arrow should be positioned centered as proofs to the Office
vertically within the gray band. of Marketing and Public
• Two lines of content will be positioned centered Affairs for brand approval
vertically within the gray band. prior to printing, production,
• A single line of content will remain positioned as distribution and installation:
though there is a blank line of content below it.
• There should be no more than 2 lines of text in this brandapproval@[Link]
area.

90 | College of the Mainland Brand Guidelines

 Campus Signage Interior Wayfinding: Vinyl lettering applications
for all building interior office
Glass Window Vinyl Lettering spaces are divided into three
tiers: Tier 1, Tier 2 or Tier 3.
These tiers determine the
font’s scale proportionate
Tier 1: Tier 2: to the office window space
available to maintain a
Minimum front office glass width requirement: 180in Minimum front office glass width requirement: 145in
Vinyl Letter Font: Roboto Bold. Title Case. -20 tracking. Vinyl Letter Font: Roboto Bold. Title Case. tracking -20. Kerning. cohesive experience.
Color: White. Kerning. Color: White. Capital letter height: 9in For window vinyl lettering
Capital letter height: 10.5in
consideration, the office
space must:

1) frequently be an active
community touchpoint
Tutoring Center Collegiate High School or active student-visited
location, and 2) the office
Door space must fall into one of
the three tiers with glass
dimensions aligning within
Door one of the designated tiers
shown on the left, and
3) the office space must
149in be a single department
occupancy.
194in
Vinyl installation must
Tier 3: account for adequate clear
Minimum front office glass width requirement: 80in
space around lettering
Vinyl Letter Font: Roboto Bold. Title Case. tracking -20. including edge of text to
Color: White. Kerning. Capital letter height: 4.5in edge of window frame.
Lettering should be placed
on the upper third of the
glass frame.

Continuing All campus and building

Education signage (including interior,
exterior, permanent or
Door temporary) will receive final
approval through the Office
of Marketing and Public
Affairs prior to printing,
production, distribution and
installation:
83in
brandapproval@[Link]

91 | College of the Mainland Brand Guidelines

 Campus Signage Interior: Wall mural applications
within COM buildings
Mural Communications and facilities are
strategically designed with
considerations regarding
building audiences, student
success, evoking a positive
Wall Mural Specifications: nature, architectural
considerations, color theory,
All vinyl wall murals or vinyl lettering applications require wall pretreatment visibility, navigational cues
preparations including wall smoothing to eliminate protrusions or divots of and traffic flows, overall
any size and full wall painting using Sherwin Williams Zero Vapor paint to multi-mural cohesiveness,
ensure maximum vinyl adhesion. modern and timeless
elements, brand alignment,
as well as inspirational and
motivational impacts.
All vinyl wall murals or vinyl
lettering applications require
wall treatment preparations
including wall smoothing
to eliminate protrusions or
divots of any size and full

COMING SOON
wall painting using Sherwin
Williams Zero Vapor paint
to ensure maximum vinyl
adhesion.
All campus and building
signage (including interior,
exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

92 | College of the Mainland Brand Guidelines

 Campus Signage Interior: To maintain a professional
appearance throughout
Temporary Notices COM facilities while avoiding
damage to walls and painted
surfaces, no signage or
advertisements (including
Correct use of a suction cup approach to post office hours or office Incorrect use: Taping signage (i.e., flyers, notices, etc) to flyers, posters, notices,
notifications to an office’s glass window. any facility walls, doors or glass windows is not permitted.
office hours, club materials,
etc.) may be applied with
adhesives or other forms
of tacking directly to
any facility walls, doors,
elevators or glass windows.
Marketing approved
advertising materials may
only be hung on designated
bulletin board surfaces or
placed on lobby area tables.
Office locations interested
in posting hours or
notifications on glass
windows should use a
suction cup based approach
as shown on the left.
Please note, all materials
hung or distributed at the
College of the Mainland
campus, or its external
facilities, must either be
official approved COM
marketing-produced
materials or COM specific
club materials.
Distribution of unapproved
non-COM signage or
materials within college
property is not permitted.

93 | College of the Mainland Brand Guidelines

 Signage: Vehicular

94 | College of the Mainland Brand Guidelines

 Campus Signage: Campus vehicles bearing
the college brand must
Vehicular also follow logo usage
requirements detailed in
these guidelines.

The COM marketing office manages branding of all college vehicles bearing the college Logo placement should
logo, written college name “College of the Mainland” and other college seals including include clear space around
Public Service Careers vehicles. the logo without any
automotive design elements
(both vehicle indentions/
extrusions, or other visual
elements) encroaching or
invading the logo’s clear
space.
The color choice of the
COM logo used should also
compliment and visually
align with the color of the
vehicle.
Vehicles requiring the
college name or a COM logo
should submit a request to
brandapproval@[Link]

95 | College of the Mainland Brand Guidelines

 Brand Campaign:
Be Bold. Fly High.

96 | College of the Mainland Brand Guidelines

 Brand Campaign: Be Bold Fly High Logotype Lockups LOGOTYPE SETUP:
ROBOTO BOLD CONDENSED
ALL CAPS
FONT SIZE: 113.5 PT
LEADING: 98.5 PT
TRACKING: -20
College of the Mainland’s brand campaign, “Be Bold. Fly High.” reintroduces the next chapter of the college. New buildings. New
programs. Elevated learning experiences and a fanatical commitment to student success.

All campus and building

signage (including interior,
exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

OPTIONAL: LIGHT VARIATION BLUE HORIZONTAL BAND USED IN CONJUNCTION WITH DOMINANT DARKER BLUE, ACTING AS
A SUBLEVEL ELEMENT FOR VISUAL SEPARATIONS IN AD LAYOUT.

97 | College of the Mainland Brand Guidelines

 Brand Campaign: Be Bold Fly High Examples All campus and building
signage (including interior,
exterior, permanent or
temporary) created by
internal staff or external
parties must be submitted
as proofs to the Office
of Marketing and Public
Affairs for brand approval
prior to printing, production,
distribution and installation:
brandapproval@[Link]

98 | College of the Mainland Brand Guidelines

 Branding:
Clubs and Organizations

99 | College of the Mainland Brand Guidelines

 Clubs, Student Organizations and Organized Groups Student clubs and
organizations are often
interested in logos
to visually represent
All student club and themselves. These clubs
organization logos and organizations are free to
that would like to use design their own logos.
the words “College of
the Mainland” in their The word “Club” can be
logo require the logo’s used, but is no longer
design to be created required as part of a club’s or
fully by the Marketing organization’s logo as some
department. may choose to be described
as an alliance, association,
or other description.
However, if the words
“College of the Mainland”
are desired as part of a club
or student organization
logo, then the logo must be
created by the marketing
department.
All logo designs for clubs
and student organizations
may not use the official
college logo or any
modification of the official
college logo.
In the rare instance that a
logo design requires the
PLEASE NOTE: purchase of stock imagery,
If an individual or group is interested in creating a the club or organization
group shirt (like their family or friends are going to requesting this imagery
DisneyWorld and they’re all wearing matching shirts), would be responsible for
and it is completely reserved for their personal lives, and those asset purchases.
they are in no way attempting to represent themselves
as an affiliate of COM, an official COM department, an Note: Please see information
approved partner, program or club or other entity that to the left regarding personal
shows intention of commercial affiliation, then they are use scenarios.
free to write the words “College of the Mainland” on
their shirts along with their group name (i.e., “50 plus Please contact the COM
photography team”, etc.). This will not require a review Marketing office to submit
and brand approval from the Marketing department. a logo design request or if
Please note, official COM logos are not permitted for use. you have any brand related
questions.
The key words here are “use for their personal lives.”
brandapproval@[Link]

100 | College of the Mainland Brand Guidelines

 A Cohesive Brand Experience These Brand Guidelines
illustrate the college’s goals
to deliver a consistent
message on-campus and
throughout our community.
Working together to
maintain the integrity of our
brand we communicate to
the world that College of
Signage and the Mainland is a respected
Facilities institution of quality and
academic excellence.
The Office of Marketing and
Public Affairs looks forward
Advertising: Email
to working with you on all
Digital and Signature, of your specific requests.
Print Business Please reach out with any
Cards and questions you may have.
Name tags

Online Promotional
and Mobile Items
Presence

Written and Verbal

Communication

101 | College of the Mainland Brand Guidelines

For more information contact:
College of the Mainland
Office of Marketing and Public Affairs
409-933-8437
marketing@[Link]