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The document outlines a Work Breakdown Structure (WBS) for launching an online store focused on sustainable clothing. It details five main phases: Planning, Design and Development, Product Sourcing, Marketing and Promotion, and Launch and Post-Launch, each with specific deliverables and tasks. The structure emphasizes project goals, budget planning, website development, supplier selection, marketing strategies, and post-launch operations.

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Phan Thị Thanh Thảo
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28 views3 pages

Project Name

The document outlines a Work Breakdown Structure (WBS) for launching an online store focused on sustainable clothing. It details five main phases: Planning, Design and Development, Product Sourcing, Marketing and Promotion, and Launch and Post-Launch, each with specific deliverables and tasks. The structure emphasizes project goals, budget planning, website development, supplier selection, marketing strategies, and post-launch operations.

Uploaded by

Phan Thị Thanh Thảo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Project Name: Launching an Online Store for Sustainable Clothing

Work Breakdown Structure (WBS)

Level 1: Project
1.0 Launch an Online Store for Sustainable Clothing

Level 2: Phases and Deliverables


1.0 Planning Phase
1.1 Define project goals and objectives
1.1.1 Conduct stakeholder interviews
1.1.2 Document project charter
1.1.3 Get approvals from key stakeholders
1.2 Develop a project plan
1.2.1 Outline project timeline and milestones
1.2.2 Identify resource requirements
1.2.3 Develop risk management plan
1.3 Budget planning
1.3.1 Estimate costs for each phase
1.3.2 Allocate contingency reserves
1.3.3 Finalize and approve project budget

2.0 Design and Development Phase


2.1 Define project goals and objectives
2.1.1 Create website wireframes and mockups
2.1.2 Review and finalize UI/UX design
2.1.3 Develop brand style guide for web elements
2.2 Website Development
2.2.1 Set up hosting, domain, and CMS
2.2.2 Code frontend and backend functionalities
2.2.2.1 Implement product catalog
2.2.2.2 Develop shopping cart system
2.2.2.3 Integrate secure payment gateway
2.2.3 Conduct alpha testing and resolve bugs
2.3 Final Website Launch Preparation
2.3.1 Perform beta testing with target users
2.3.2 Optimize website for SEO and speed
2.3.3 Prepare launch announcement materials

3.0 Product Sourcing Phase


3.1 Supplier Selection
3.1.1 Research potential suppliers
3.1.2 Evaluate supplier sustainability certifications
3.1.3 Negotiate and finalize supplier contracts
3.2 Inventory Setup
3.2.1 Order initial batch of sustainable products
3.2.2 Inspect and categorize products upon delivery
3.2.3 Organize storage and inventory tracking system

4.0 Marketing and Promotion Phase


4.1 Supplier Selection
4.1.1 Develop marketing strategy
4.1.2 Design social media and email marketing materials
4.1.3 Launch teaser campaigns on social media
4.2 Advertising Campaign
4.2.1 Create targeted ad campaigns on Google and social platforms
4.2.2 Partner with influencers for pre-launch promotions
4.2.3 Monitor and adjust ad performance metrics
4.3 Customer Engagement
4.3.1 Host virtual Q&A sessions about the brand
4.3.2 Collect pre-orders via website and track sales

5.0 Launch and Post-Launch Phase


5.1 Launch Event
5.1.1 Coordinate and execute the official launch announcement
5.1.2 Send press releases to media outlets
5.1.3 Track real-time website performance on launch day
5.2 Post-Launch Operations
5.2.1 Monitor initial sales and address customer feedback
5.2.2 Conduct performance reviews of marketing campaigns
5.2.3 Identify improvements for the next product cycle

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